Chapter 1621 - Snatching Love with a Horizontal Knife
Yang Fei has a deep memory of the brand of Little Nurse.
Every daily chemical person will not be unfamiliar with the upcoming acquisition.
Three years later, in order to open up the domestic market, L'Oréal Paris wanted to find an entry point, and set its sights on the well-known little nurse.
In just two months, L'Oréal Paris has made two close acquisitions.
One is the little nurse.
The second is Yusai.
These two brands are well-known to Chinese people.
After the completion of the acquisition, L'Oréal Paris increased its sales in China by 70%.
The brand's sales in the rest of the world grew by only 7% year-on-year.
The Chinese market has become the fastest growing market in the world for L'Oréal Paris!
It's a pity that, like many domestic brands that have been acquired, Little Nurse has not escaped the fate of decline.
In later generations, when I searched for little nurses on online shopping platforms, all the clothes and pants that came out were autumn clothes and pants.
This brand has been broken by someone.
As far as Yang Fei knows, L'Oréal Paris entered China three years ago, and its current popularity and market share do not match its international brand awareness at all.
L'Oréal Paris should have been in contact with the little nurse in order to seek a breakthrough.
Today's domestic enterprises, in the face of fierce foreign capital, are no longer as enthusiastic as before, but have a feeling of "wolf coming".
The routine of foreign capital has been thoroughly understood by domestic businessmen.
If foreign investors want to acquire domestic brands, it will not be so smooth.
The acquisition negotiations between L'Oréal Paris and Little Nurse are a protracted battle and a tug-of-war.
It took four years before the negotiations were finally successful.
And now, in 2000, Yang Fei believes that he still has the opportunity to snatch love from L'Oréal Paris and take the lead in acquiring the Little Nurse brand!
Gu Qianqian smiled and said: "Before cardamom came out, I always used a little nurse, because the quality of this brand is very guaranteed, and it is the best domestic skin care product I have ever used except cardamom." ”
Yang Fei smiled.
Gu Qianqian said: "If the acquisition is successful, then the little nurse will be our company's product!
Yang Fei said: "Little nurses will not be easily acquired, we must be mentally prepared to fight a tough battle." ”
Wei Xinyuan said: "If the negotiations are not successful, or if the delay is too long, we might as well launch our own brand? ”
Yang Fei thought to himself, the road to the acquisition of the little nurse must be difficult!
He thought for a moment and said, "Be prepared for both! We will try to solve the negotiation with the little nurse as quickly as possible, so we need to send the strongest negotiator." ”
Wei Xinyuan said: "Boss, people are self-aware. I'm okay to do R&D, and it's okay to manage the factory. If you ask me to negotiate, I guess it will be difficult. ”
Yang Fei groaned: "I think so, Huang Zhifeng from the Public Relations Department, Lao Yan from the Overseas Business Department, Jiang Wanxia from the Personnel Department, plus you and Jiang Wen, the five of you will lead the team and go to Shencheng." ”
Wei Xinyuan was moved and said, "Do you want to dispatch so many people?"
Yang Fei said: "I must win the brand of little nurse!" Mr. Wei, thank you for your hard work!"
Wei Xinyuan said: "Okay, let's contact the little nurse company first and see what they want." ”
Yang Fei said: "L'Oréal Paris has invested 200 million US dollars in our country and is ready to show its talents. We cannot ignore this underlying force. Remember, in business, we have no friends, only rivals!"
Wei Xinyuan said: "L'Oréal Paris is already negotiating with Little Nurses, so we have to defeat L'Oréal Paris to successfully acquire Little Nurses." With competition, acquisitions are more difficult. ”
Yang Fei said: "We don't need to defeat anyone, we just need to impress the chairman of the Little Nurse Company." ”
Wei Xinyuan said: "It makes sense. I will first collect some relevant information to understand some information about the little nurse and the chairman. ”
Yang Fei said: "Mr. Wei, you will lead the team in this negotiation." Qianqian, you are responsible for informing Mr. Huang, Lao Yan, Mr. Jiang, Jiang Wen and others, and we will have another meeting in the afternoon to discuss the countermeasures for this trip. ”
After the arrangements were made, Wei Xinyuan and Gu Qianqian said goodbye and left.
Yang Fei called Chen Mo in, and said with a smile: "It's almost time to get off work, you change your clothes, I'll drive Z8 and take you for a ride." Find a unique restaurant to eat at noon. ”
"Really?" Chen Mo said in surprise.
"Can it still be cooked?"
“......”
Chen Mo pursed her lips and smiled, and went to change her clothes.
The BMW Z8 is stylish and beautifully crafted.
The long front, the short rear and the classic and comfortable cab.
The gentle curves of the wheel arches extend through the wide doors to the short, powerful rear end.
The exhaust vents between the front wheel arches and the doors are typical of BMW.
From the front, the Z8's wide kidney-shaped radiator grille and compact halogen headlamps under the glass cover underline its true BMW pedigree.
The shape of the spoiler and the twin exhaust pipes made of polished steel are equally impressive.
Yang Fei bought a silver model, and the seat was red, red and white, which was very stylish!
Chen Mo wore a short white skirt, her hair was draped, and she wore sunglasses, which gave her a stunning beauty.
In the Z8 stereo, the classic work of the god of song floated out: "I want to blow the wind with you".
"I want to blow the wind with you again
Although it is a different time and space
You can still face the wind
Feel free to talk about the dreams in your heart
......”
This song is extremely suitable for Yang Fei's state of mind at the moment.
He couldn't help but hum along.
"Emotions are ups and downs, and the world is upside down
A heart is hard, hard, cold, and cold, and the touching is becoming less and less
Prosperous colors and light and shadow, who is not fascinated by it......"
Chen Mo was also infected by the song, she was a person who liked to listen to songs, at the moment in the car, only he and Yang Fei naturally had no scruples, and sang with Yang Fei:
"Let's be as quiet as ever
You don't have to say anything you always understand......"
Yang Fei and Chen Mo looked at each other and smiled.
In the city, 90 percent of the performance of a sports car is wasted.
What 4.7 seconds to break 100, what speed of 250 kilometers per hour, for Yang Fei, are all decorations.
The most important thing is that the shape of this car is stylish enough!
He used to sit in a Rolls-Royce, and he basically couldn't see the envious gaze of others.
At this moment, he was sitting in the convertible with Chen Mo, and he could feel the eyes from all directions at any time.
Some people swept it away, and some people did not show their jealousy and envy.
After driving for a while, Yang Fei felt the joy of driving.
Rolls-Royce is for sitting, while BMW Z8 is for driving!
It's a truly passionate two-seater, a sporty car designed for driving pleasure and momentary excitement!
There is a red light ahead.
Yang Fei stopped the car.
The huge heat wave at noon immediately gave them a dismount!
When the car started driving just now, because of the wind, I didn't feel how hot the sun was.
Now, as soon as I stop, it's like roasting on the stove.
Chen Mo laughed and said, "Quickly pull up the canopy! This car is only suitable for spring and autumn weather! My makeup is all tanned!"
“......”