The next day, Wei Xinyuan and Xiang Qiao returned to Shanghai and handed over to Yang Fei.

Yang Fei asked, "Come back so quickly?" Liu Jingwei didn't agree to sell?"

Wei Xinyuan said: "Yes, boss, he doesn't agree to sell the factory. ”

Yang Fei smiled and said, "No, if you hadn't completed the task, you wouldn't have come back so soon." Mr. Wei, are you kidding me?"

Wei Xinyuan laughed and said, "I'll just say, if you want to be a little cautious in front of the boss, you will also hide your insight." ”

Xiang Qiao also laughed and said: "The boss is really too shrewd, and he can see through our cleverness at a glance." ”

Yang Fei waved his hand and smiled: "Don't be a sycophant, let's say, what's going on?"

Wei Xinyuan said: "Liu Jingwei really didn't want to sell the factory, but I proposed a new way of cooperation, and he agreed. ”

Yang Fei said: "You don't mean to bring his factory into our group management, right?"

Wei Xinyuan couldn't help but secretly praise and said, "I can't hide anything from your magic eyes." ”

Yang Fei groaned: "What about the brand?"

Wei Xinyuan said: "He agreed to hand over the brand to us to operate. ”

Yang Fei said: "What about the price?"

Wei Xinyuan said: "Don't want money, give it to us." But in exchange, he can also produce our white brand products. ”

Yang Fei smiled: "Of course, he is now a company under our beautiful group!"

Wei Xinyuan said: "I think this kind of merger and acquisition method is also good, he has the ownership of the factory, but we also have the management rights, and the brand belongs to us completely." ”

Yang Fei said: "Mr. Wei, it's hard work! Drink celebration wine at night." ”

Wei Xinyuan said: "Things can be done so smoothly thanks to the command of the boss, but also thanks to the Boeing 757." If it weren't for that private jet, I don't think it would be a good idea to talk about this acquisition. ”

Xiang Qiao said: "That's right! Last night, when we appeared at Liu Jingwei's house, his surprised expression is still fresh in my memory. The behavior of a large group like ours completely suppressed him. It is estimated that he also understands that in the face of absolute strength, if he is not acquired, he will be crushed to death!"

Yang Fei said: "Mr. Wei, I was about to discuss something with you. ”

Wei Xinyuan said: "If the boss has something, please give me instructions." ”

Yang Fei said: "Our daily chemical products seem to occupy a large market share, but carefully speaking, we actually only have one white brand. And this is a very dangerous thing. ”

Wei Xinyuan didn't understand what Yang Fei was referring to, and asked, "Why do you say that?"

Yang Fei said: "It's like a person in a family with only one child, if the whole life is safe, then of course there is no problem." However, if something goes wrong, the child dies young, or dies of a middle-aged illness, then the family is lost. ”

Wei Xinyuan said: "Boss, are you worried that our brand will have problems?"

Yang Fei said: "People have no foresight, they must have near-term worries! A brand is equivalent to a child's family, and the ability to resist risks is too low." If there is an accident, it is a devastating blow. ”

Wei Xinyuan said: "What kind of accident can happen here? Ordinary companies only operate one brand. ”

Yang Fei said: "The market of a brand will be saturated, no matter how good you are, there will always be some people who do not recognize the brand." ”

Wei Xinyuan said: "This is true. ”

Yang Fei said: "So, we have to build another brand." A brand that is different from the positioning of White. ”

Wei Xinyuan said: "Is the positioning different?

Yang Fei said: "Function is one thing, price is also one thing, we want to create a higher quality brand." ”

"Higher quality, that also means higher price. Wei Xinyuan said, "That's a higher-end brand? Our white laundry detergent and natural soap powder are already high-end products." Will it be homogeneous?"

Yang Fei said: "The times are developing, consumers' requirements for goods are also improving, we have launched new quality products, the price is set a little higher, but we can't be separated from the masses, the daily goods into luxury goods." ”

Wei Xinyuan said: "Boss, I agree with your idea. Small companies generally have only one brand, but large companies, like Procter & Gamble, will have multiple brands for each product, giving consumers more choices. ”

Yang Fei said: "Let me tell a story." There was a student who started a business and opened a bubble tea shop, only one at the beginning, and the business was very hot, but he still lost a lot of business, so he called his brother and opened a bubble tea shop at the other side of the street, selling the same thing, but with a different signboard, and the business was also very hot. Many customers say that this one is not delicious, and that one is delicious. ”

Wei Xinyuan smiled: "This is called the selection effect. Consumers are accustomed to choice. ”

Yang Fei said: "Yes, we just want to provide consumers with one more choice. What if he really doesn't like whiteness? Maybe it's because of the packaging or whatever? Too often, we don't like a person or a thing for a subtle reason, but if we change the time and the packaging, maybe we like it. ”

Wei Xinyuan said: "Do you want to make Jieba another brand?"

Yang Fei said: "No, we don't use the brand of Jieba, let it become history." ”

Wei Xinyuan gasped!

Yang Fei spent so much effort to finally acquire Jieba, but it turned out to be just to destroy it?

Yang Fei said: "The new brand we want to launch is called Good Mother. ”

"Good mother?" Wei Xinyuan and Xiang Qiao asked rhetorically at the same time.

Yang Fei said: "What's wrong?

Wei Xinyuan said: "This is a brand, can it be named like this?"

Yang Fei said: "Surprising, and catchy, I think it's not bad, right? I even thought of the advertising words" A good mother washes clothes, just use good mother laundry detergent. ”

Wei Xinyuan smiled: "It's really amazing." That's a good advertising statement. ”

Yang Fei said: "For the brand of good mother, we must pay more attention to quality and attract real good mothers to buy." ”

Wei Xinyuan said: "After selling white for so many years, it is indeed a little saturated, and now it is time to launch a brand new brand." ”

Yang Fei said: "In addition to launching new brands, we also need to launch new products, such as dish soap and hand sanitizer. We want to enrich the daily chemical product line, and we want to set a goal: to occupy the bathroom in everyone's home!"

Xiang Qiao couldn't help but laugh, and hurriedly said, "I'm sorry, boss." ”

Yang Fei said: "If you want to laugh, you can laugh! The economy of the bathroom is not small! Laundry detergent, hand sanitizer, detergent, toothpaste, soap, shampoo, shower gel, etc., are generally put in the toilet. If we can occupy the bathroom in every home, then our group is a successful group!"