Beauty Group has taken the lead in developing new products such as natural soap powder and laundry detergent.

Later, those who followed the trend were like carp crossing the river.

Procter & Gamble and Unilever and other domestic and foreign daily chemical manufacturers have successively launched similar products.

In the past few years, the laundry detergent market has formed a pattern of multiple products being sold together.

Powder, soap powder, and laundry detergent each occupy a part of the share.

The vast rural market is still the world of ordinary fans.

Even if it is a white brand, the gold-lettered signboard with the largest sales volume is also supported by the sales of ordinary powder.

With the advancement of the country's urbanization process and the improvement of the national economic consumption level, people's requirements for the quality of daily necessities are gradually improving.

In the past, people demanded that they could use it.

If you buy laundry detergent, as long as it is a pack of laundry detergent, which pack is cheaper to buy.

Gradually, many families began to be picky about brand and quality.

Of course, ordinary powder can't afford to wash clothes for hundreds or even thousands of yuan a piece, because it will damage the clothing fibers and leave unsightly mildew spots and dark spots.

In recent years, soap powder has also found a corresponding share of the market in rural areas, and residents in some small towns have also started to use laundry detergent.

Although the overall market is large, because there are too many manufacturers, competition is everywhere.

It's like touching a fish, the fish pond is fixed, and the fish inside are also fixed, and the more people who touch it, the fewer fish each person will definitely get.

In this case, the performance of the beautiful group has declined for the first time in seven years.

In order to reverse the decline, Yang Fei had to rectify and innovate the company.

This reorganization of the group is also an attempt by Yang Fei to seek a breakthrough.

After the reorganization of the group, Yang Fei also has to innovate products.

Innovation is threefold.

The first is to upgrade the current products.

The second is to develop new products and update them.

The third is to improve the production line.

Yang Fei is a three-pronged approach.

The original product needs to be modified in terms of formulation and packaging.

At the same time, new products and new brands will be launched.

As for the production line, Yang Fei also has to upgrade.

Beauty Group has developed a more automated production line and is ready to replace the current one.

The use of automated production lines will save a lot of labor and raw material costs.

The new brand "Good Mom" will launch several brand new products.

Since the establishment of the beauty company, Yang Fei has attached great importance to research and development.

In the past, he cooperated with major universities and laboratories to research and develop new products.

After the development of the company, Yang Fei set up his own R&D team and invested a lot of money in the research and development of new products every year.

Yang Fei has advantages that others don't have.

He knows the development trend of the daily chemical industry in the next 20 years.

Yang Fei himself studied chemistry, and later did chemical-related business, so his touch of chemical products is more sensitive than ordinary people.

When a bottle of shampoo is held in the hand, most people only look at the words "anti-dandruff", "oil control", "refreshing", "smooth" and so on on the front.

Yang Fei looked at the small words on the back, the ingredient list.

He also looks, smells, touches, twists and other methods to identify the chemical ingredients contained in the shampoo but are not marked on the ingredient list.

Just like a musician listening to a concert, he will not only listen to the sound, but also analyze the score behind the music and the artist's strong performance.

Therefore, although Yang Fei does not know the complete formula list of various daily chemical products in later generations, he can still roughly know the ingredients of the product, coupled with the hard work of the R&D team, it is not difficult to develop the product that Yang Fei wants.

With such advantages, Yang Fei is confident that he can gain a firm foothold in the field of daily chemicals.

As for the decline in the profitability of the group, this is a problem of the company's management, which can be improved by means.

Yang Fei is also confident that if his company's profits decline, other peers will face the same problem.

He guessed right, this year's Procter & Gamble and Unilever also encountered resistance to development.

If you are poor, you will think about change.

When a company's profitability declines, all companies do the same thing:

Change, Innovate, Save!

Procter & Gamble has changed its president for Greater China and launched several so-called new products that have changed the soup without changing the medicine.

Unilever has launched a new men's shampoo and invested heavily in advertising, ready to make a big splash in the men's care field.

Several well-known daily chemical companies in China have launched new products one after another.

Some small businesses that are unsustainable are quietly dying.

In addition, large enterprises also have an ultimate killer move: expansion, suppression, and seize the market!

No matter how bad the economy is, the consumption power of the society still exists.

Especially toiletries, which belong to daily chemical consumables, no matter how bad the family economy is, you have to buy and use it, right?

So, it's not that consumers don't buy these products anymore, they just don't buy your products anymore!

How to expand?

How to seize market share?

It has become a difficult problem that every enterprise must think deeply.

The daily chemical market, which has been calm for more than half a year, is quietly brewing a huge war!

At this time, Beauty Group is in full swing to develop new products and prepare for the launch of a new brand.

At the same time, Yang Fei prepared advertising for the launch of the new brand.

The lights on the office floor of the Beautiful Building will be lit until more than nine o'clock every night, and all departments are working overtime.

Yang Fei walked out of the office building, and suddenly saw a familiar figure, and couldn't help but be shocked.

It's Chen Ruoling!

How did she get here?

Chen Ruoling sat in an open-top Ferrari sports car, with cold eyes, looking at Yang Fei who walked out of the door, without waving or speaking.

Yang Fei said to the mouse: "You go back first." ”

said to Chen Mo again: "You rest first, don't wait for me." ”

After speaking, he didn't wait for their answers, so he hurriedly walked to Chen Ruoling's car, held the car door with his hand, and said with a smile: "Long time no see." ”

Chen Ruoling looked at him like a stranger.

The smile on Yang Fei's face gradually disappeared, and he asked, "What's wrong?"

"Get in the car. Chen Ruoling spit out two words.

Yang Fei pulled the car door, sat down, and said with a smile: "I thought you really ignored me......! Hey, do you want to drive so fast?"

The fiery Ferrari, accelerating to 100 kilometers per second for five seconds, started and rushed out like a whirlwind.

Yang Fei was caught off guard, leaned back heavily, and almost bit his tongue when he spoke.

"Ruoling, drive slowly!" Yang Fei said in a deep voice, "You don't want to die?"

Chen Ruoling looked ahead, her flowing hair fluttering in the wind.

She responded to Yang Fei's words by stepping on the accelerator.

Yang Fei didn't dare to pull her, for fear that the car would really lose control.

"Ruoling, what's wrong?

Chen Ruoling suddenly turned her head, maybe she hadn't seen her for a while, her face with exquisite makeup gave Yang Fei a stunning feeling.

"What's going on, can you tell me?" Yang Fei's heart softened, and he asked softly, "Why did you disappear for so long?"

She suddenly said, "Yang Fei, just let me go crazy for one night, okay?"