1362 Who Moved My Table?
Su Tong's words inspired Yang Fei.
Yang Fei has been looking for positioning for these national brands, but he just doesn't know how to position them.
Enterprises must have positioning, and each product must have positioning.
Meifang and other national brands, the original positioning is definitely not good, and this is the downhill road.
And repositioning, again, is an extremely difficult thing to do.
After Yang Fei's acquisition, he made some changes to improve the sales of his products.
But the current results have not met Yang Fei's expectations.
Although Su Tong's education is not high, and her entrepreneurial ability is not as good as Yang Fei's, she sometimes sees things very accurately.
As she said, she picked Yang Fei.
This alone is enough to prove that she has a good vision.
Yang Fei has never been able to refute this sentence.
Now, Yang Fei wants to hear her high opinions.
"What about the other two brands?" Yang Fei asked.
"It's the same, but their products are different, but they all take the cost-effective route, and they all develop as the low- and mid-end brands of our group. ”
"Like this?"
You see, in our impression, Pechoin is a skin care brand, so we will develop it into a low-end price skin care brand, and other irrelevant products will no longer be produced. Meifang develops as a cleaning and care brand. As for Bee Flower, the positioning of this brand is similar to Meifang's products and positioning. The two must be distinguished, for example, Meifang specializes in shampooing, and Bee Flower does hair care. A brand can be successful if it can be deeply rooted in the hearts of the people in a subdivision. ”
"Senior sister, you can! Your words have solved my long-standing confusion!"
"Wouldn't you? I'll just say it, didn't you really think of it before?"
"I'm not humble, I really didn't think of that. Then, according to what you said, reposition these three brands, redesign all product lines, and bring them to the market!"
"Suddenly I feel that I am also of a little use?"
"You're already very good. During the time you left me, I always felt that something was missing. ”
"Liar, I'm really that important, so why don't you come to me?"
"Because I know you're angry, and I have to calm you down first. And I've been keeping an eye on you, and you can't escape the palm of my hand. ”
"I'm sorry, Yang Fei, I will never do this again. Su Tong smiled softly.
In the afternoon, Yang Fei went to the company, sat down at the door, and when he reached out to take the pen, he was suddenly stunned, so he called Chen Mo to come in and asked, "Have you touched my desk?"
Chen Mo said: "No, I just went to work and haven't come in yet." What's wrong?"
Yang Fei said: "Someone moved my table. Now you go to the monitor and take a look, don't alarm anyone, don't make a noise if you find anything, and keep it confidential. ”
Chen Mo was secretly startled, and hurriedly said, "I'll go now." ”
Yang Fei said: "You just know it yourself, don't even say Ning Xin." ”
"I know. Of course, Chen Mo knew that this matter could be big or small, and he didn't dare to slack off.
In Yang Fei's office, there are actually no confidential documents.
After several spy wars, Yang Fei strengthened the management of classified documents.
In this office of Shanghai Beautiful Building, Yang Fei has been sitting a lot more recently, and some daily documents and reports are placed in it.
Usually people don't come in.
Even the secretary and assistant would only come when Yang Fei was there.
Who was so bold to come in and move Yang Fei's things?
Not long after Chen Mo went out, Ning Xin led Han Yiyi and Xu Hui in.
"Nice owner. Xu Hui shouted with a smile.
Han Yiyi came in after Xu Hui and said crisply, "Boss." ”
Yang Fei couldn't help but be surprised when he saw what she was wearing: "Aren't you cold? The temperature is so low, why do you wear a skirt?"
Han Yiyi's face was slightly red, and she said, "This is a winter skirt, very thick." ”
Yang Fei said with a smile: "A beauty is a beauty, dress up, and be different, sit down and talk." ”
"Thank you to the owner. Xu Hui and Han Yiyi sat down separately, their waists straight.
Yang Fei said with a smile: "The investment in the central building is huge, and the two of you are responsible for liaison and related trivial matters, can you be busy?"
"Not busy. Xu Hui replied.
"Not busy? Is that too little to do? Or are you lazy?"
"No, not lazy. Xu Hui secretly pinched a cold sweat, "The central building has just been approved, and we are still waiting for the design draft, so we don't have anything to do now." ”
Yang Fei said: "I'm just afraid that you will be idle, so I invite you to come over and chat." Do you have any requirements from the government regarding the design of the Centre Tower?"
Xu Hui said: "It seems that there are no specific requirements, and the invitees are all internationally renowned design companies. Such a large project can only be undertaken by an international design company. ”
Han Yiyi said: "A few years ago, a German design company sent architects and structural engineers to meet with the government. The Germans were very rigorous, and before the formal design, they went to the site for a week, conducted detailed geological surveys and measurements of nearby wind and hydraulics, and also took away the local weather and hydrological data for the last 30 years. ”
Yang Fei said: "The design of skyscrapers has extremely high structural requirements. The Germans did this, apparently, with great rigour. ”
Han Yiyi said: "They also took a helicopter and flew to an altitude of 600 meters to feel the wind. It was the middle of winter, and it was called a sour one!"
Yang Fei smiled: "They will definitely say that the surrounding wind is too strong, and the requirements for the structure must be improved." ”
Han Yiyi understood that Yang Fei called them over to learn more about the situation, so he said: "Yes, the constructor said that the structural load-bearing system of the building, including the floor of the horizontal load-bearing system, the roof, etc., and the masonry, columns, and shear walls of the vertical load-bearing system should be established and arranged to meet the bearing capacity, safety, stability and use of the house." He also drew a sketch on the spot, saying that he would only be able to carry out accurate structural calculations and draw structural drawings after returning to China. ”
Yang Fei said: "We are the main investor, and you must keep an eye on this building at all times." Structural design is the foundation of a skyscraper, and there is no room for compromise. ”
Han Yiyi said: "We all know it. ”
Yang Fei said: "This work will take at least a few years to complete. If you two of you, it will probably be more difficult in the future. I would like to set up a special working group, consisting of five people. Well, between the two of you, choose one to be the group leader. ”
Han Yiyi immediately said: "Boss, then work hard for Mr. Xu! Mr. Xu has high qualifications and knowledge, and it is best for him to be the leader." I can be a hand for Mr. Xu. ”
Xu Hui said: "Mr. Han, you are polite. ”
Yang Fei groaned: "I mean, the two of you, only one is left in this group, and the other person, I may have other tasks." ”
Han Yiyi was slightly surprised, but the words had already been spoken, and she couldn't change them, so she had to bite the bullet and say: "It's better to work hard Mr. Xu, I'll wait for the boss's new appointment." ”