When the development of an enterprise reaches a certain stagnation point, managers must find ways to break through.

It is unrealistic to hold on to the glory of the past and sit and eat for the rest of your life.

Even the state-owned enterprises of Golden Jobs have experienced a wave of bankruptcy and restructuring, not to mention private enterprises?

Generations of talented people have come out, and a generation of new people has replaced the old.

Newcomers are motivated, talented, knowledgeable, they think out of the box, dare to try, and have the courage to open up.

Don't talk about the whole world, just talk about the current situation of China's enterprise development.

About 1 million enterprises fail in China every year, an average of 2 companies fail every minute.

There are more than 80 million small and medium-sized enterprises, with an average life cycle of only 2.9 years, less than 7% of which survive for more than 5 years, and less than 2% for more than 10 years.

In other words, more than 98% of China's small and medium-sized enterprises will die within ten years of their establishment.

Not only is the life cycle of an enterprise short, but there are also very few companies that can become stronger and bigger.

Small and medium-sized enterprises have basically entered a vicious circle of establishment in the first year, making money in the second year, and going out of business in the third year.

Tax costs, labor costs, ground rent costs, and logistics costs all need to be borne by enterprises.

The financial environment is different every year, macroeconomic control, changes in national consumption tastes, and the upgrading of scientific and technological products is getting faster and faster, any one factor can become the last straw that crushes small and medium-sized enterprises.

If it weren't for Yang Fei's acquisition of Meifang Factory and Bee Flower Factory, it is conceivable that these two factories would have only a dead end, and even if they survived, they would be able to survive.

Yang Fei injected capital and technology and rectified the talent structure in order to save the brand and the factory.

His ultimate goal, of course, is to make money from these old brands.

Zheng Zhengguan production is a good hand, but in the position of the boss, it is lackluster.

Through the observation and assessment during this period, Yang Fei felt that Zheng Zheng paid more attention to the technical aspect, and his overall management and control ability of the factory was not sharp enough, and he lacked the active pioneering spirit that a leader should have.

This is like a housewife, she can cook good dishes, can teach her husband and children, and thinks that her husband only earns 10,000 yuan a month, which is completely insufficient.

But if one day, let her become the pillar of the family, she will find that she can only earn 5,000 yuan a month despite her best efforts.

Zheng Zheng is such a person.

When he was in the position of production manager, he was like a fish in water, completed his work in an orderly manner, and when he was fine, he also blamed and complained that the boss was not talented enough.

Now that he has taken the position solemnly and smoothly, he has been given room for full development, and the results he has made are far inferior to those of the previous boss.

The most valuable thing for those who have come before is experience and experience, and if you rely on these strengths, it is entirely possible to balance those who come after you.

It's a pity that more people are sleeping on experience and qualifications, and rely on the old to sell the old.

is also a boss who has been promoted from the grassroots level, and he also graduated from a prestigious university, Wei Xinyuan and Zheng Zheng have made different choices and behaved very differently.

Wei Xinyuan always maintains a sense of crisis as a middle-aged person, afraid of not working hard enough and losing his current position.

There is a wife who worships money and likes to spend money, and a son who is going to school and needs to spend a lot of money, which makes Wei Xinyuan cautious and diligent, because he can't fail, and he doesn't have the courage and energy to try other new jobs, so he can only be conscientious and racking his brains, so as not to be eliminated by latecomers in this industry.

Yang Fei is still willing to give Zheng Zheng one more chance.

As long as he can successfully solve the problem of the decline in the performance of Haomeifang Factory this time, he will remain in office.

To Yang Fei's disappointment, Zheng Zheng did not express his position on the spot, let alone put forward any constructive opinions.

Watching Zheng Zheng leave, Yang Fei suddenly thought of himself in his previous life.

Isn't the former self living like Zhengzhong?

He went to get the pen, only to find that the pen had been given to Miyukiko.

Yang Fei opened the drawer, took out a spare fountain pen, and wrote a few words on the spread out paper on the brand expansion strategy.

Beauty Daily Chemical now has many brands.

Whitening, Silk, Cleansing, Beauty, Cardamom, these main brands, have a leading share in the cleaning and care market, all of which are ahead of other brands in the industry.

In addition, there are some more niche brands, such as Feiyang men's shampoo, which has gradually become popular, and with the awakening of men's self-beauty awareness, the younger generation of men are more inclined to men's shampoos.

The beauty softening shampoo doesn't sell so well in comparison.

In fact, the three national brands of Meifang, Bee Flower and Pechoin, in the hands of Yang Fei, although they survived, they did not shine as the world expected.

The people have some complexes for these three old brands, but new products are emerging in an endless stream, and there are too many options to choose from, so it is not surprising that the old brands have been snubbed by consumers.

Yang Fei discovered this serious problem when he was doing business planning.

At the same time, in order to seek new breakthroughs in enterprise products, he is doing everything possible to find a breakthrough, so he set his sights on these three old brands.

If the market of the three old brands of bee flower, Meifang and Pechoin is made, it can provide new vitality and growth points for the development of enterprises.

Under the brand expansion strategy, Yang Fei wrote down three branches: Meifang, Bee Flower, and Pechoin.

Then, under each branch, he notes a detailed development strategy and advocacy plan.

All morning, Yang Fei didn't see anyone, didn't go anywhere, just in the office, stuffy and tinkering with this.

At noon, he hadn't finished writing, but when it was time to leave work, he put down his pen, put it on the paper, and left the office.

When having dinner with Su Tong, Yang Fei talked to her about the development of Meifang Factory, Bee Flower Factory and Pechoin Factory, and wanted to hear her opinion.

Su Tong said: "You must first determine whether these three brands should be operated as the main brands?"

"Of course. Yang Fei said, "These three brands are all old brands that were once brilliant. I have always felt that the reason why these factories were eliminated by the times is because of poor management, coupled with a lack of innovation, and the reason why the products are not old-fashioned. But the influence of the brand is still there, so it has a certain value. ”

"So, we need to start by positioning each brand precisely. For example, Meifang Softening Shampoo actually exists in isolation, because Meifang's shampoo is not well-known in China. The so-called softening concept is not new, the beauty shampoo has the same softening function, and other big brands also have corresponding softening shampoos. It's clear that on the same shelf, this Aroma Softening Shampoo is too nonexistent. ”

Su Tong's analysis is quite reasonable.

Yang Fei nodded thoughtfully.

Su Tong said again: "What is the positioning of the brand Meifang? You can't just be supple, right?"

Yang Fei smiled: "Then how do you think it should be positioned?"

Su Tong said: "We should focus on cost performance and make Meifang a national washing and care brand that everyone can afford! At the same time, we can raise the stall of Meisi, so that Meisi shampoo is synonymous with high-end, and Meifang shampoo is the representative of cost performance!"