Yang Fei conducted several rounds of research on the U.S. laundry market.

Thanks to the large number of Chinese societies in the United States, the survey went quite smoothly.

This kind of investigation is not something that can be done once or twice.

With Yang Fei's rigorous style, the market research work must be investigated at least ten times and the results can be summarized before the corresponding decisions can be made.

The washing industry does not exist alone, it is closely related to the overall market environment on which it depends.

In some foreign cities, there are often some shops that are closed for various reasons.

However, there are two types of shops that can be preserved: bakeries and washing rooms.

This is because the bakery keeps people fed and survives, and the laundry keeps us decent and good.

In today's social life, washing has become as important as diet and is an essential part of human life.

Some economists regard the total amount of socialized washing and the advanced degree of dry cleaning equipment per 10,000 people as important indicators for judging and observing whether a country or region is economically developed and whether people's lives are high.

It is understood that the total population of Italy is about 50 million, and there are 20,000 dry cleaners, with an average of 2,500 people having a dry cleaner.

Spain has a population of more than 40 million and has more than 4,000 dry cleaners, with an average of one dry cleaner for every 10,000 people.

Japan has a population of 120 million and 50,000 laundries.

Around the second millennium, the washing turnover of the washing industry in the United States reached 25 billion marks, and in Germany it was 5.1 billion marks, of which the washing business turnover was 2.8 billion marks.

Anyone who has been to the United States will probably find such a situation: Americans don't need to dry clothes and quilts?

In Chinese culture, drying laundry is a matter of habit.

But for Americans, especially those living in metropolitan areas, due to the popularity of washing machines and dryers, dislike of drying clothes has become a major feature of American culture.

In the United States, there are very few people who dry their clothes in the front yard and behind their houses, and compared to other countries, it can be said that Americans are the least likely to dry clothes in the world.

According to statistics, nearly 90 million families in the United States own clothes dryers, accounting for eighty percent of the total number of households.

In the United States, drying clothes can be considered uncivilized and unsightly, and it can also be considered a low-income family.

In some states, legislation prohibits drying clothes outside.

It was not until 20 years later, with the prevalence of the concept of environmental protection, low-carbon life is more and more accepted by the younger generation, and dryers cause tens of thousands of fire accidents every year, that individual regions in the United States launched the "right to dry clothes" movement, people of insight called for energy-saving life, protect the environment, and not rely too much on the convenience brought by nuclear power generation.

In the United States, the price of electricity is 0.1 US dollars, which is not a high proportion of Americans' income, so everyone relies on electricity.

Yang Fei looked at the more than a dozen investigation summaries in front of him, and already had the answer in his heart.

The white washing brand is the main brand in China, which does not hurt hands and clothes, is gentle and soft, and is very popular with consumers.

You must still remember that an advertisement for white natural soap powder is "The Taste of the Sun" filmed by Jiang Xiaojia, and there is also an advertisement, which is also an advertisement for washing clothes shot by Jiang Xiaojia. ”

However, in the eyes of American consumers, laundry detergent that does not hurt hands?

Useless!

Who still washes by hand in the United States?

As for the taste of the sun?

Useless!

Who still dries clothes in the United States?

Therefore, it is understandable that the whole line of white products is cold in the United States.

Sure enough, the market of each country is different.

Yang Fei couldn't help but think of the mysterious smiles on the faces of Sean and others when he negotiated with Procter & Gamble.

He didn't understand it before, but now he does.

In the opinion of Sean and others, white laundry detergent can be called the boss in China, and it may also sell well in Southeast Asia, but when it enters the United States, it can't be played.

This is also the reason why Procter & Gamble agreed to Yang Fei's integration economy.

Integration will bring benefits to both sides, but in this integration, the benefits obtained by the United States are significantly higher than those obtained by Yang Fei.

In fact, since Yang Fei entered the United States, he has spent tens of millions of dollars on the promotion of the white brand, but the sales volume has not increased much.

It can be said that Yang Fei is losing money.

Sean and the others must have known about the situation, but no one said anything.

When he first came, Yang Fei was invited to Sean's house as a guest, and later when Sean returned from vacation, Linda also invited him to play at home twice.

Yang Fei once discussed with Sean the development of white in the United States.

But Sean says every time that this is the early labor pain, and every business will go through.

Yang Fei thought about it.

Unilever has been in China for ten years and is still losing money!

Your beautiful group has just entered the United States, and you want to make a lot of money?

Where do you put the face of local daily chemical companies?

After investigation and analysis, Yang Fei finally figured out where he had failed.

The positioning of the product is wrong!

Positioning is the foundation of an enterprise's survival and development.

If the foundation is not strong, the enterprise will not be able to stand.

That night, the lights in Yang Fei's room were not extinguished until late.

Chen Mo woke up in the middle of the night to drink water, and when he saw that Yang Fei hadn't slept yet, he knocked on the door, came in and said, "Yang Fei, why haven't you slept yet?"

Yang Fei beckoned to her.

Chen Mo tightened his pajamas and sat down beside him.

Yang Fei said slowly: "We have lost 200 million yuan in the US market. ”

Chen Mo said in surprise: "Are there so many?"

Yang Fei nodded solemnly and said, "Yes." ”

Chen Mo said nervously: "This is not a way, the beautiful group has only been in the United States for three months, and it has lost 200 million?

Yang Fei said with a smile: "The foreign market is not so easy to open up the situation, not to mention that we have just come in, everything is in the beginning, and it takes the most money." ”

Chen Mo said: "Yang Fei, enterprise expansion is a road of no return, and many famous entrepreneurs have fallen on the road of expansion. Should we be cautious?"

Yang Fei waved his hand and said in a deep voice: "What is 200 million? Before I came to the United States, I had a budget, and the loss was less than 1 billion, as long as I could open the American market, I could fight for it!"

Chen Mo sensed his awe-inspiring tiger might.

The most important thing a business leader needs is courage.

Yang Fei is willing to lose one billion to open the American market!

When he said this, he didn't even blink an eyebrow.

Chen Mo pursed her lips and smiled: "Yang Fei also has a few words about the development of the Beauty Group in the United States, and I want to tell you." ”

Yang Fei said: "Please speak." ”

Chen Mo said: "Maybe I'm overthinking, but I've dealt with Procter & Gamble for a few months, and I feel that they are more defensive than cooperative towards us." So, I suggest, give up the cooperation with Procter & Gamble!"

Yang Fei raised his eyelids and looked at her fixedly.