Chapter 392: Cowardice

Zhang Duocai was indeed very busy and worried during this time.

Compared with his father, Zhang Duocai is definitely not so aggressive and decisive, and his sensitivity to business is inferior to his father.

But he ran up and down with his father back then, and built Yongxing Supermarket together, so there are few people in the country who know more about supermarkets than him.

In the era of the booming supermarket industry, Zhang Duocai alone can overwhelm all the suppliers and supermarket owners and strive for the greatest interests for himself.

But now even Wal-Mart, Carrefour and Ito-Yokado are losing ground, not to mention supermarkets in China.

More than half of those medium-sized supermarkets have closed down.

The small supermarket relies on the community to do a little business for the surrounding residents, but it can still get by.

Yongxing supermarket, deep in the hinterland of Jiangsu, Zhejiang and Shanghai, has been hit harder than other supermarkets.

Why?

Jiangsu, Zhejiang and Shanghai free shipping!

Jiangsu, Zhejiang and Shanghai arrived on the same day!

In this way, people will be very efficient when they shop online.

If it's not a necessity for life, such as fresh food, many people simply buy it online.

The supermarket has fresh food, but the rest of the goods are more.

If you only do fresh food, the supermarket will never be profitable.

People have a habit of going to the supermarket, that is, I just want to buy a little food, but when I pass by the snack area, I buy two packs of potato chips and beef jerky, and when I pass by the daily necessities area, I take two extra paper towels or buy a few pairs of socks...... Shopping around so far and right, it's easy to find out when it's time to check out, how did I buy so much?

If you don't go to the supermarket, but just place an order for shopping online, then the profit will not be large.

Therefore, the biggest part of the supermarket comes from the flow of people entering the supermarket, as long as no one comes to visit, the supermarket will not be able to do well.

Whether it is Costco or Fat Donglai, it is supported by a large number of customer groups that can be said to be crowded.

Yongxing Supermarket is now in this situation of a significant decrease in customer traffic, and only on weekends or evenings there are only a few hours of customer traffic increase.

Such a situation is far from enough to support such a large number of staff, such a high rent and such a huge pressure on procurement funds.

The point is that the situation is still getting worse, and more than 25 of the 37 stores have fallen into the red - if you count the rent of these five self-owned properties in Lin'an, then you have to add five more loss-making stores.

So Zhang Duocai was in a hurry, and he couldn't turn the situation around after thinking of many ways.

At this time, he and Hun Youzhu during the Spring Festival are simply two people.

He also did not expect that in just about nine months, the market conditions would suddenly deteriorate to such an extent.

After returning home after socializing in the evening, Zhang Duocai smoked a few cigarettes at the door, so he hid his mood in his heart and entered the door with a smiling face.

It was already 10 o'clock in the evening.

His wife had long been accustomed to asking the maid to boil him a bowl of bird's nest white fungus soup to relieve his hangover, but the bowl of soup was not finished, and his daughter, who was supposed to be sleeping, pushed the door and walked into the living room.

"Dad!"

Zhang Yaya shouted crisply, and sat next to him by the way.

"Good daughter, why haven't you slept yet?, do you have a lot of homework today?" Zhang Duocai said with a smile.

He saw his daughter holding a folder in her hand and thought it was homework.

"It's not. Zhang Yaya shook her head, "I have a supermarket plan here, you can take a look!"

"Oh?"

Zhang Duocai smiled dumbly and took it, "I can't imagine that our family Yaya will actually do business planning? Okay! When you grow up, you will be at the helm of our Zhang family! Let our family company become bigger and bigger!"

"You take a look first~~" Zhang Yaya was not proud, just shook his arm.

"Good, good!"

Zhang Duocai loves his daughter the most, even if it is just the imagination of a middle school student, he will watch it.

You can't hurt your daughter's eager heart.

opened the first page, Zhang Duocai smiled slightly.

Turning to the second page, Zhang Duocai's face was a little more surprised.

Page 3, Page 4......

"Mama Tang, bring me a hot towel, thank you!" Zhang Duocai suddenly called out to the maid who was sitting in the corner and knitting yarn.

The servant hurriedly worked for him and got him over.

Zhang Duocai put a hot towel on his face and rubbed it vigorously for a while before picking up the folder again.

At this time, his face had begun to become solemn.

Zhang Yaya did not speak beside her.

It wasn't until half an hour later that Zhang Duocai finally turned the last page, and she noticed that her father let out a long breath.

"Yaya, this is what you wrote?" Zhang Duocai suddenly turned his head and asked.

"It's not. Zhang Yaya answered first and then asked, "What do you think of this plan?"

Zhang Duocai hesitated for a moment before he said: "At first, I thought it was just whimsical, it was a madman's imagination. But when I saw the detailed data analysis and the detailed list of plans, I felt as if this person was from another world, and the new supermarket model he came up with already existed and achieved great success. ”

Zhang Duocai's feeling is similar to Zhang Yaya's.

Zhang Yaya also felt that she was too stupid before after reading Shen Huan's plan book, how could she doubt the solution that a genius came up with?

If people are not sure, can they write it like this?

Zhang Yaya really has a feeling that as long as this plan is printed in her mind, then the supermarket at home will be replaced by these models, and these distribution methods, even the counter placement and the shouts and greetings of the staff, seem to be close at hand.

It's not a whimsy at all, it's as if it really exists, it already exists.

"Then do you think it is possible for this bold and somewhat ridiculous plan to succeed?" Zhang Yaya asked her father again.

"I can't say it, it's hard to say. Zhang Duocai looked a little entangled, "I think this is definitely an unprecedented attempt, or it will bring us a huge breakthrough." But the problem is, what if such a crazy plan turns out badly? It will not only lead to the complete destruction of our supermarket, but also the huge investment and cost pressure, and it is very likely that our bottom line will be lost. ”

The final bottom line of the Zhang family is the five buildings where the five supermarkets in Lin'an are located, with an overall value of about 20 billion yuan.

Even if they don't run a supermarket now, the 20 billion yuan of 5 buildings will be rented out, and the annual income of 300 to 500 million yuan will definitely be there.

If a family can have 3-500 million yuan, it is already a rich family, let alone an annual income of 3.5 billion.

Therefore, Zhang Duocai has nothing to worry about the future life of the Zhang family and the property left for his daughter.

But if you follow the plan book, the Zhang family wants to close the 32 supermarkets in the rest of the cities, not to mention, the remaining 5 in Lin'an, but also to carry out large-scale renovation and large-scale investment, which is not a joke.

Once these investments cannot be recovered, under such great pressure, the Zhang family is likely to sell one or two buildings, or even three or four buildings, to pay off the debt.

Is this worth it?

The final bottom line is gone, how should my daughter and her descendants live in the future?

Zhang Yaya saw it.

The father was definitely not unmoved, but the price paid in this way was too great, so big that he didn't dare to try.

But in Zhang Yaya's view, the so-called price is nothing.

Even if there is no penny at home, with her Zhang Yaya's ingenuity, she will definitely earn a lot of money in the future for her parents to use.

She has a lot of faith.

"Dad, I thought I could give it a try. Zhang Yaya pondered and said, "The supermarket is the hard work of you and your grandfather, now there is such a good opportunity in front of us, if we succeed, we can surpass the past, and truly become the supermarket boss in the Jiangnan area, and even open the store to Shanghai! You are still so young, why can't you fight for it?"

Zhang Duocai smiled and touched his daughter's head, "You little girl, you don't understand...... If I'm still single, I don't need you to say it, I'll try my best...... But now with you and your mother, I can't bear to let you suffer in the future!"

After a pause, he waved his hand to stop Zhang Yaya, who wanted to speak, "That's it, I'll think about it, you don't care about it for the time being, okay?" Now you can study seriously and live happily!"

How could Zhang Yaya not know her father.

When Zhang Duocai said this, he had actually made a decision.

And this decision is definitely not what I want to see.

"Dad, do you know who wrote this proposal?" asked Zhang Yaya.

"I don't know, but it must be a very powerful manager with more than ten or twenty years of industry experience, right?" Zhang Duocai sighed, "Yaya, you have a heart! If it weren't for the fact that the supermarket industry can't afford to leave now, I would really like to hire him to be the general manager of our Yongxing Supermarket." ”

"No, not some kind of experienced, wise middle-aged man. Zhang Yaya said, "It was written by Shen Huan." ”

"Shen Huan?" Zhang Duocai felt that the name was strange and familiar.

"It's the pride of our Lin'an City, a great mathematician, a great musician, and a little prince of basketball!" Zhang Yaya reminded him.

"Oh, it's the childhood sweetheart of Shui Qianyu!" Zhang Duocai finally remembered this.

"He's a real talent, so I thought I should give it a try. Zhang Yaya said, "Shen Huan will never do something that he is not sure of. Today, when he writes this plan, he must be sure! Dad, don't you dare to gamble with a genius? I think the chances of success are very high!"

"Don't dare. ”

Zhang Duocai admitted that he was very fast, which made Zhang Yaya want to punch him.

"But his suggestion that I close the supermarket outside could be considered. Zhang Duocai continued, "Since the supermarket has been losing money, it will be meaningless to open more, I might as well save my strength, and it is not too late to expand when the market is better in the future." ”

There are 5 supermarkets left, and Yongxing Supermarket is not completely closed.

Anyway, it's all their own storefront, and they don't have to pay rent at all, which saves a lot of money, and the supermarket can operate completely.

When her daughter grows up, and she doesn't want to go to work or start her own business, she can take over these five supermarkets and live the life of a proprietress with taste.

How good is that?

It's better than getting up early all day and night, and you have to work hard, work hard to pay off the mortgage, and work hard to earn education, medical care, and pension expenses, okay!?

Zhang Yaya glared at him unconsciously.

I didn't think it before, but now that the difficulties are pressing on my father, he is so determined to give up so easily?

Of course, Zhang Yaya also knows what her father means.

It's purely about leaving yourself a way back.

In the eyes of a father, desperately trying to find a way out is far from being as good as leaving a rich inheritance to his daughter in peace.

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