Zhang Yaya said something wrong.

Although it has the disadvantages of logistics and labor costs, Amazon in the United States still defeated Wal-Mart one after another, and there is no longer the hegemony of the past.

However, in this environment where online commerce is popular, Costco, the second-ranked warehouse supermarket in the United States, has sprung up all the way, and its annual turnover and market share have continued to rise, achieving a miracle in the Internet era.

Its model is actually very simple, just the two things that Shen Huan said.

Quality of goods and services.

The quality of goods includes two aspects, the first must be the quality of itself, it must be a good thing, and the things that people often buy cannot be inferior, otherwise others will not come again for the second time.

Second, it actually includes the price, which is commonly known as the cost performance.

Wal-Mart's 26% gross profit margin of goods is the first in the world, which has also made it a lot of money.

But Costco Costco is only about 13%, which is basically half of Walmart's.

This gross profit margin, excluding various circulation costs and taxes, etc., is actually not very profitable, and you will lose money if you are not careful.

Having reached this ultimate cost performance, do you think Costco's business will be good?

Basically, Amazon stuff isn't as cheap as Costco.

If it is a large-scale purchase, of course, it is better to drive a car to Costco to buy home.

After all, there is no such thing as free shipping in the United States, and there is no saying that Jiangsu, Zhejiang and Shanghai are free shipping.

In this way, the cost of fuel is much cheaper than the courier fee.

Costco's service is not to mention, for all the requirements of customers, it is to meet.

Can you imagine that if you buy watermelon and go back, you can't taste it and take the remaining half to return it?

Can you imagine buying a pair of pants and going back, feeling uncomfortable wearing them, and returning them?

Can you imagine a fish that you bought back 12 years ago, but you forgot to eat it in the refrigerator all the time, and you still return it?

As a result, all the above things were returned, and there was no excuse.

This makes people feel that the service account does not have any worries about buying things.

When a person feels that this supermarket is very reliable, they will naturally want to come here to buy something.

It's also a kind of shopping satisfaction.

The so-called "customer is God" is this feeling.

Another supermarket similar to Costco is a regional supermarket in the Central Plains of China.

It has never been out of the Central Plains at all, but it is a myth of the new supermarket retail industry in the country.

Rebus in another world, in the retail industry, has only admired two companies in his life, and both have made a pilgrimage.

One is Costco, and the other is this Fat East.

And the word "pilgrimage", but Rebus himself said it, hanging on the meager face, and it cannot be faked.

Even characters like Rebus can use "pilgrimage" to describe the two of them, which shows how powerful these two supermarkets are.

Not to mention anything else, it is not a problem for Rebus, who has a vision ahead of the times, to be so admired that their business model has continued to thrive for 50 years.

The price of Fat Donglai's goods is not as cheap as Costco, but their service attitude is far more than Costco.

To put it in a well-known example.

Fat Donglai's service is an upgraded version of Haidilao.

And then in the city where they open a supermarket, no matter which supermarket it is, meeting them is a dead word.

They even deliberately closed one day off a week in order to give other small supermarkets a way to live, otherwise even the small supermarkets would collapse.

You know how good they are, right?

But why is such a powerful Fat Donglai not like Haidilao, fighting all over the country?

The reason is actually quite simple.

Any good service is definitely not based on conscious contributions, but on the accumulation of money and honor.

Fat Donglai only develops in prefecture-level cities in the Central Plains, about twenty or thirty stores, and the price they pay is the salary of employees, which is generally more than 1 times the average salary of the city.

Even a sweeper can earn the same salary as a white-collar worker, so why don't you do a good job?

If you don't want to do a good job, you can walk away, and some people will do it.

This model can be done in third-tier prefecture-level cities, but if you come to first-tier cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, Fat Donglai will not be able to maintain it.

You can't sweep and mop the floor and give 20,000 a month directly, right?

What about the specific service personnel? What about the middle level? What about the top level?

No matter how good a business is, you can't make that much money!

Therefore, their model is destined to be only in third-tier prefecture-level cities, and they cannot be separated from the Central Plains.

Because if you get together too far, all kinds of logistics, transportation and management costs will increase a lot, and this is not worth it.

Compared with the imperfection of Fat Donglai, Costco's model actually has some flaws.

Their profits depend on membership fees, and the annual membership fees of tens of millions of users are their main source of profit income.

However, Costco also stipulates that members can return at any time, just like something purchased.

In developed countries, only a very small number of people will be greedy for such a bargain.

But what if you come to a developing country like China?

The quality of the customers here is much worse, and many customers can really take advantage of it.

If you have to follow the set of the United States, you will definitely fail.

This is also the reason why Costco, another world, did not open its first store in China until 2019.

......

Come back to the present.

Of course, there is no Costco and Fat Donglai in this world, so Shen Huan felt that he could use the model of these two supermarkets, or even add the model of some other interesting supermarkets, to help them improve the environment.

Of course, just like the ones thought above, it is definitely impossible to copy the rigid formula, and we must do a good design according to the actual situation here, or even the actual situation of Lin'an.

For example, Costco's annual membership card fee, which even Walmart has done, has not worked very well, not to mention that your Costco annual fee is so expensive.

Even if Lin'an's economy is very developed and there is a lot of middle class, considering the pressure on housing, education and pension on their respective bodies, it is absolutely impossible to compare with the people of the United States in the consumption of Lin Yusheng.

This is also an important factor why, even in the four most developed cities of Beijing, Shanghai, Guangzhou and Shenzhen, low-priced goods will be bursting.

Any business model that ignores the regional situation and rigidly adapts to it will definitely fail.

Shen Huan needs to integrate the successes of the two supermarkets and avoid some of their outdated strategies, so that the Zhang's supermarket will have immediate results.

But the problem is that Shen Huan knows that he has already succeeded in experience, but Zhang Yaya doesn't know!

Zhang Yaya in front of her already felt that Shen Huan was not very reliable, and it was very likely that he was talking on paper.

Because Shen Huan didn't have any experience in supermarket operation at all.

Even if he only went abroad once in the Olympiad, how could he know much about the supermarket industry abroad?

For a while, Zhang Yaya was a little disappointed in Shen Huan, and she was not much interested in Shen Huan's so-called "essence".

But she still exercised restraint and did not turn away.

Shen Huan looked at her lost appearance and felt a little funny, "If you believe me, I will ask Xiao Shuishui to bring you a copy of the information in two days, you can take a look first." If you are interested, I will tell you more about it. ”

"Good. ”

Zhang Yaya figured it out at this time.

As long as you don't regard Shen Huan as a savior and his opinion as a reference, what's so bad?

People didn't take a penny from the Zhang family, it was purely a voluntary help, which had to be remembered, and I couldn't help it.