On the first day of 2012, the website and app of Daily Toutiao were quietly launched.

Before going online, Bit Spring and Autumn did three things in terms of promotion and operation.

The first thing is to negotiate with Weibo for an API connection service, which lays the foundation for social media platforms that are now the easiest to complete content diffusion, so that users can share the content they are interested in.

The second thing is to focus on covering the top application distribution market and recommended applications, in which ASO optimization is also a separate content, and an operation specialist is in charge.

The third thing is to use Feiye Culture and Jiangcheng Star as the team to do a theme promotion that includes many opinion leaders. For the sake of effect, there is still an idea: they settled in Toutiao's self-media open platform, with the theme of "My 2011 Keywords", made a summary of the content, and then released it.

In addition to the content promotion expenses, Feiye Culture also used the promotion quota accumulated from the Weibo platform this year to strive to promote this event into a hot topic at the beginning of the year, so that ordinary users on Weibo can also participate.

So accounts like Talking Cat are the first initiators of social media platforms to promote their plans, while the long posts created by other influencers on the daily headlines seem to follow the trend and deserve the tonality of their frequent in-depth content. After all...... I can't put down 140 words.

Fei Ye's 2011 keyword is: King of the Mountain.

From conception to landing, Chenjiawan's changes were displayed on Weibo.

At the same time, the lottery launched under the topic to recruit lucky families to go to the cultural and creative village, and the activity of experiencing the strongest flavor of the village Spring Festival with talking cats also began.

Behind the tripartite linkage is the million-level promotion costs and resources of the Cultural and Creative Village and Bit Spring and Autumn.

After the snow cleared again, the B&B on the Ginkgo Slope also began to step up construction. The B&B, which is mainly based on steel structure, should actually be quite fast, but large machinery can't go up.

But at the very least, three buildings should be built before the Spring Festival so that the guests who come to experience it.

Chen Pi was responsible for helping Fang Xinyu keep an eye on these things, and she squatted in the house to organize activities.

Fei Ye stayed in the small room, writing, occasionally paying attention to the participation in online topics, and more, chatting with Fang Xinyu.

Fang Xinyu said: [What if the guests come over and feel that the environment in the village is not good enough? 】

[This can't be accelerated.] Besides, we all know that it is a newly renovated village, and judging from the pictures you posted, the environment is good enough. You're not a tangled person, are you?]

【...... The main thing is that I am in charge of this village here, like my child, and of course I want to be praised. 】

Fei Ye smiled and shook his head, obviously my child. But when you say that, it's quite memorable.

He replied calmly: [Then I'll praise it first, this kid looks so good, you're amazing!]

Fang Xinyu first made an expression, it was the arrogant face of the non-master covering his ears with his paws: Don't listen, don't listen, Wang Ba recites the scriptures.

Then he wrote: [It's a little embarrassing, and you're not a guest in the village, so you're not the object of my worries. 】

The non-master thief said awkwardly: "I can be your object. 】

Fang Xinyu has no news, I don't know what she thinks.

He was about to sneak over to take a look, when he received a message: [Don't keep joking, the old lady is the woman you can't get!]

Fei Ye rolled his eyes.

, I know to refuse everywhere. I know it's a joke, so why do you really do it?

Lao Tzu really can't get it, at least as long as he's still a hair.

But haven't you slept for many days?

So he teased: "Look at it, you're in a hurry! Are you serious?]

Hehe, you have too much inner drama. Remind you that your prestige with me has just transitioned from neutrality to friendliness. Such a joke will lose prestige. 】

[Then why don't you give a little prestige quest?]

[Okay, show your true face, and add a little prestige to the bottom. Of course, if it's the same as what I've felt recently, your appearance actually reveals obscenity, and you may lose a little bit. looks more handsome than the old lady, and there is hope to reach the level of respect directly. 】

【...... As for being so real?]

[It's a loss, you know what I look like, I don't know anything except that your name is Gu Yan and you travel in Shanghai. 】

Fei Ye felt that she was really a little curious about herself.

But he doesn't have a picture.

Even if there is...... Fei Ye sent a cat film of "Why am I so good" and passed.

Then he wrote: "This is me!]

Fang Xinyu replied: [Phew!]

Fei Ye sighed, people, I just don't want to face reality.

How honest Lao Tzu is, you just don't believe it, and you have to sleep with Lao Tzu in your arms at night.

Fei Ye was healed by the Spiritual Victory Method, so he didn't chat with her and continued to write his own book.

In her own book, the heroine Fang Xinyu is about to appear.

The Gu Yan in the book is so handsome that you lick it!

......

Entering the end of the New Year's Day holiday, Bit Spring and Autumn is still working overtime, because everyone is paying attention to the platform's user activity data.

With so much money invested in January, the target is 1 million user activations.

Yu Qiu was a little apprehensive in his heart, whether this amount could be reached. Although Fei Ye said that there was no problem, Fei Ye said that it should be possible to do it after 10 million in three or four months, after all, the foundation of promotion resources is good, and the products are good.

But in Yu Qiu's view, the app with millions of users is already very powerful, not to mention that it has to be achieved within a month, and this goal is not bad to achieve in three or four months.

But this kind of worry, he can only put it in his heart.

On the surface, he looked confident.

He also encouraged everyone, saying that the investors have not yet determined the valuation price, and I am afraid they are waiting for the data after the product is launched. Even if the data is good and the valuation is a little higher, people will think it is more reliable.

So work hard for a while before the Chinese New Year to convince others.

A TV is prominently placed in the office area, showing the real-time user data of the product in the background.

On the workstation side, the promotion department also analyzes the source of users in order to optimize the strategy for the next step of promotion.

Han Haokun, on the other hand, is observing the data feedback of the A/B version in real time. Now that the scale of users has expanded, feedback on various interaction designs and program logic has also come back in the form of various user interaction data.

In the small conference room, the video has always been online, and Han Haokun said: "This is a bit unscientific." ”

Li Zhixing hurriedly asked, "What's wrong?"

Han Haokun scratched his head and said: "Judging from the current situation, the problem is mainly some small bugs that can be optimized. But...... Retention and active data, it doesn't fucking look like a 1.0 product......"

After all, he is also a person who has started a business as a boss, and he doesn't just understand technology, so he said this. Li Zhixing had been doing the market before, and asked a little uncertainly: "Why is it not like it?"

"The first generation of products will always make the user experience bad in small issues such as functionality, interaction design, loading and refresh speed, etc., and then it will be reflected in the active time and retention rate. That's why we will judge what is wrong based on the user's usage data, and continue to iterate the version and improve it step by step to improve user retention and activity. Now the ratio is ...... That's amazing. ”

Li Zhixing breathed a sigh of relief: "Isn't this a good thing?

"It's kind of awesome. Han Haokun sighed, "After all, without the experience feedback of real large-scale users, where would I have thought that the details are really relatively mature." Yu Qiu's product design document, according to my experience, saved at least a year of the original version iteration time, do you think about how terrible this is? I look at the goal of 1 million, it is really dramatic, maybe the time will be shortened a lot. ”

"Really?" Li Zhixing looked at the number from today to now, and the number of downloads and activations has reached more than 190,000, "Isn't it because it has just been launched and the promotion is relatively large?"

"Look at it. If the growth curve has always been like this, then you have to get the money in place quickly. Server costs, team size, and promotion efforts must all keep up, and you can't be malnourished because of lack of money. ”

"I'll call him. Li Zhixing pushed open the door with high interest and went to the office area to find Yu Qiu.

Yu Qiu was on the phone, asking him to wait first, and then continued to ask Fei Ye: "Do you really think you can reach the 10 million level in three or four months?"

On the phone, Fei Ye said casually: "Yes, when Weibo was launched, didn't it reach forty or fifty million in a year? Now, the main thing is to look at the data of daily active users and the duration of usage to judge product features, content and algorithm problems. ”

Yu Qiu said a little happily: "If there are tens of thousands of dollars a day, it is indeed possible, can it really be stable?"

"Little brother, what kind of thinking are you?" Fei Ye raised his voice a little, "Your user growth curve is linear? Can't you give me an exponential curve earlier? With the data of the first week, you can draw an exponential growth curve and talk to others! I told you a long time ago, look for money, find talents, and let them do specific things well!"

Obviously, Yu Qiu also saw the problem that Han Haokun saw, after all, Fei Ye taught him a lot. found that the user data on the first day exceeded expectations, so he hurriedly called Feiye.

So he hung up the phone, sent a WeChat message to Rebus first, and then entered the small conference room.

Knowing what Li Zhixing was looking for, he first discussed with them the problem that Fei Ye just said.

"You said that the version is mature, there must be a small problem. For example, our current ability to process data and analyze the initial portrait of new users has to be compared with how different the portrait we made for him at the beginning after the user generates data accumulation, and these things need to be paid attention to. ”

Yu Qiu said a lot of questions, and finally encouraged: "When the user data curve for a full week comes out, I will go to Yanjing, find Mr. Jiang, find Cao Chengyu, and talk with beautiful results!"