In Yanjing, there is a CEO who has just resigned, got investment from a friend, and is ready to establish a new company to make Internet information products.

Now, he was talking to another friend and was about to pull him to do it together, when he received a call from his investor friend: "Chu Zhuang, the idea you talked to me, how did I see a product that is very similar to what you said, you have talked to others before?"

Chu Zhuang asked calmly: "No, I just had this idea." It's not surprising that some teams have the same idea, but the surface functionality and underlying logic may not be the same. What is the product called? I'll look into it. ”

"It's called Daily Headlines, it's already online, you can download it and take a look. ”

Chu Zhuang didn't download it immediately, but continued to talk to his friends about his project, hoping to convince him to join.

In the matter of finding the right person, Chu Zhuang has always been very persistent.

My friend said to go back and think about it, Chu Zhuang understands very well, after all, starting a business is a very risky thing.

He hoped that his friend would make a decision based on rational thinking, so that he could prove that he had not lost his sight.

Back home, he remembered what the investor had said, found the product from the app store, and downloaded it.

Chuzhuang is a product controller and has his own judgment habits, that is, looking at data.

Now, he's waiting to download and install it while looking at the app's ratings and reviews in the app store.

Seeing the number of raters and the score value, Chu Zhuang's pupils shrank slightly.

But it is not excluded that it has just been launched and has been operated.

However, Chu Zhuang at least made it clear that this team came prepared. Either the product is really good, or the team's operation and promotion are more professional. And no matter which of these two points is, it shows that this team has money in its hands, not a grassroots team.

The application is installed, and as soon as Chu Zhuang opens it, the first thing that appears is the welcome page.

Underneath the logo and product name, the slogan is: your headline, you decide.

Chu Zhuang raised his eyebrows.

Slogan is very important for a product, and it is best to reflect the core highlights of the product or the guidance of brand values. From this sentence, there is really a little bit of the meaning he wants to improve the efficiency of personalized distribution of information content.

Just look at how they do it.

Next is the welcome bootstrap screen.

Whether it is the interface under the transparent mask, or the hint on the transparent mask itself, it is very exquisite.

Chu Zhuang followed the prompt and finished walking, just two short steps.

Feed refresh, as well as personalized tag categorization.

He was a little dignified.

Two very simple guides allowed him to analyze some possible underlying logic.

It's not the content that is arranged and published by the operations department, it's the content library.

The content of the content library can be selected according to the user's preferences, and can be refreshed in small quantities and multiple times without repeating.

This refresh is obviously based on certain rules.

And the quality of this rule will determine the user's experience. After all, if you brush it a few times and it doesn't come out with what you want to see, then what can this product be used for?

Chu Zhuang immediately realized that it had not yet registered, and the recommended content when it had no user data and when it had user data would definitely be different.

So, to what extent can it make use of user portraits?

Chu Zhuang unconsciously tried it for more than half an hour, and finally put down the phone very solemnly.

The application is mature. It is even more than he can imagine so far since he resigned, the state of such a product can be presented.

So he was forced to think.

This is bad news for what he wants to do. Someone has already made it, and it's done greatly.

So is there still a chance?

Chu Zhuang is a rational and calm person.

Judging from my own experience, the number of ratings and scores of this product in the app store should be very small.

Well, its operational data, I'm afraid it can already tell the story.

And now, what he wants to do hasn't started yet.

The R&D cycle will take at least half a year, right?

In the second half of this year, what level will this product iterate to and how many users will it gain?

What will its operational strategy look like?

There is too little information to know, and only by knowing oneself and knowing oneself can one make a judgment.

Chu Zhuang immediately began to understand the application and the company team behind it based on his own information channels.

From this moment on, Chu Zhuang entered the detection stage, to figure out the opponent's situation.

This is the basis for his analysis of whether there is a chance and how big the chance is.

The first entrant has a first-mover advantage, and the late entrant also has a late-mover advantage, and everything depends on the opponent's situation.

Of course, the dynamics of this product itself will be an analysis target on the bright side.

Chu Zhuang also began to record the data growth he observed for certain content in the product. Comments, likes, there are always numbers to record.

He felt that the data would tell him the answer.

……

"The data has come to this extent, are you bluffing me?" Cao Chengyu looked incredulous, "Weibo has the seed user base of the original blog, and there is no such data in the first week!"

Yu Qiu was helpless: "If I bluff you, after you enter the company, you will run away as soon as you see that the data is fake, and you will blame me for causing you to lose your job, and even hate me." Do you think that's what I'd like you to do?"

"That's too exaggerated! You have to say that you spent a lot of money in the first wave of promotion, and I can understand the number of downloads and activations in the first week of 100,000. But......" Cao Chengyu still said suspiciously, "you tell me that the cumulative number of users has reached 500,000, the daily active users have exceeded 100,000, the weekly active users are close to 250,000, and the average daily active user time in the number of daily active users has exceeded 20 minutes, what are you kidding?"

Yu Qiu rolled his eyes: "So even though I called you and said that it was online, please use it to see, you actually haven't experienced it?"

Cao Chengyu laughed dryly: "You know, during the New Year's Day holiday, we are very busy on Weibo......"

"Wouldn't it be installed yet?"

"It's loaded. Cao Chengyu took out his mobile phone to show him, proved that he had installed it, and then opened it to guide the interface.

Yu Qiu drank coffee and said, "You can take a look at the content recommended to you, the data of comments and likes." Rest assured, there is no superficial prosperity in the user interface to engage in data fraud. ”

Cao Chengyu didn't speak, and watched silently.

Yu Qiu said next to him: "In addition, you should be able to count internally how many times this product has called Weibo's API interface, right? ”

Cao Chengyu felt that it made sense, and immediately called a friend from the technical department to help him check. After listening to the voice on the phone, Cao Chengyu's heart jumped.

Yu Qiu asked with a smile: "How is it?" think about it, it's very interesting." I can say that the Series A financing has been preliminarily negotiated. The other party invested 10 million, accounting for 18%. In addition, there is a line of credit of 5 million. ”

Cao Chengyu felt very strange: "Why is the valuation not an integer?" At the same time, he couldn't help but feel shocked.

So, after Li Zhixing passed, the equity value has now increased by 5 times?

Yu Qiu said with a smile: "The person in charge of this fund is an entrepreneur in a traditional industry. He said that he would be auspicious, and he also showed that he would not care about those odds, but hoped that we would get a little more money, consolidate the results, and make great progress. ”

"And a fund like this?

Yu Qiu pouted: "Of course, there are priority clauses for the next round. Let me tell you this, that is, in this share expansion, part of the core team's dry shares and options have been stripped out, and the corresponding grant and subscription methods will be stipulated. So, you didn't get on the last bus, this one, really don't think about it?"

"Zhixing didn't come?"

"Just launched, busy. Besides, he'll definitely help me talk when he's here. Yu Qiu paused and said seriously, "Brother Yu, I won't tell you, the start is very good, but it is difficult to move behind." Weibo has been developing for more than two years, and you and I understand the current trend, and I heard that you have a lot of internal differences. Now the topic on Weibo, the quarrel around some sensitive issues of current politics is a headache for you. After the Xiaomi mobile phone comes out, there may be a big wave of smartphone replacement from this year. I've heard from Zhixing that the direction of your operation will focus on mass entertainment. ”

"Well, you've already penetrated our interior. Cao Chengyu made a joke, which reflected that the news that Yu Qiu knew was true.

"All in all, the direction behind must be to cater to others, give what others like to see, and promote what is hot. Although your original proposition was to let Weibo gain the vitality of content, but if it continues to develop, I'm afraid you are also worried that bad money will drive out good money, right?"

Cao Chengyu smiled faintly: "Where can this be avoided? Do you think the word Qu Gao and Low is called in vain? There are so few high-quality and down-to-earth content that the masses like to see." If you want to make money, don't you have to meet the needs of the market? If you want to educate the market on what it should want, the market will educate you. ”

Yu Qiu said in surprise: "How can I listen, you seem to be more pessimistic than before?"

"How can this be pessimistic? It's called sanity. Cao Chengyu took a sip of coffee, "I understand your feelings, you've said it a few times." The value Internet based on blockchain technology you depicted, an information platform with visible value in content, has too many difficulties to overcome. And you also said that you want to give good coins a better space and platform, I think it's too difficult. Who's going to judge, and what's the standard?"

He analyzed: "If the standard is set by you, and it is the platform that decides what kind of content is good money, then it will either raise the content entry threshold and cause the content library to be not rich enough, or violate the core logic of the algorithm recommending content according to user preferences." If it's up to the user to decide, then trust me. Weibo's current situation is the result of user choices. Everyone just likes to be entertained, and the most easily expressed opinion is the opinion after emotional rendering. To put it simply, laugh or scold. ”

As soon as he finished speaking, he saw Yu Qiu looking at him with strange eyes, and he was a little hairy: "Why are you looking at me like this?"

Yu Qiu said with a complicated expression: "Brother Yu, you have changed. ”