The third brother's wedding is over, and they have to go out for their honeymoon after that, but it has nothing to do with Zhou Fangyuan.

And the company has really nothing to do recently, so the three of them can go out to play for a while at will, he is also a rich man now, and it is not a matter of lying in the company all day, people are not machines, even machines need to rest and maintain to change the oil or something, not to mention a big living person. As for Zhou Fangyuan, this time he came back not only to attend the third brother's wedding, he also had other things to do, one of which was to attend the class reunion.

In fact, Zhou Fangyuan rarely participates in class reunions or something, not because he has a big shelf.

On the one hand, there is no time, he is away all year round and can be at home for a long time, which is basically the few days of the New Year. But the Chinese New Year is always the peak of class reunions, compared with classmates and family, Zhou Fangyuan still prefers to be with his family. And to be honest, it hasn't been long since he was able to contact and chat with his classmates with a normal mentality. Everyone knows that friendship is a rich spiritual wealth, which will not deteriorate or be lost over time, and it is the most precious memory that exists in our hearts. When you are sad or frustrated, the comfort between classmates allows you to walk through the sadness, when you suffer setbacks, the encouragement between classmates allows you to get out of the darkness, when you are old, the bits and pieces between classmates become the best memories in your heart, when you are in good times, give you vigilance and calmness, and give you encouragement and confidence in adversity.

So if the opportunity is right, Zhou Fangyuan is of course willing to attend the party.

Six years of elementary school, three years of junior high school, three years of high school, and four years of college, each stage has memories and feelings of each stage. Attend class reunions, relive the good times of the year, and give a summary of the past. However, Zhou Fangyuan has requirements for the class reunion he attends, and if there is something he doesn't like very much during the party, then he will definitely not go again next time. For example, one of the most important middle schools is to treat class reunions as "finding lovers". Whether it is the goddess in your heart when you were young, or the goddess in your heart now, it is the best memory in your heart. A lover is someone you meet on a lonely road, someone who can never walk together in the open, someone who has nothing to do with your family, and who has nothing to do with it except for giving you a short-term passion.

But there are always some people who regard class reunions as a good time to find a lover, and even regard class reunions as a good place to go about P, such class reunions have already deteriorated, if you talk about P, who can be more qualified than Zhou Fangyuan? He didn't say anything, so he never paid attention to this kind of sperm worm who was on the brain and refused to let go of the class reunion.

And then there's the one who turns the class reunion into a place to show off.

The friendship in school can only arouse the best taste at a specific time and on a specific occasion. But now that they have graduated and entered the society, some people's hearts will swell, so they will show off their teeth and claws at the class reunion, and the class reunion has become a party to show off their wealth than the rich, and then the rich table, the powerful table, and the money and power stand aside, what is the point of such a class reunion? Zhou Fangyuan really participated in such a party, it was his junior high school class reunion, he participated in it last year, he was happy to go, but he went to take a look, yes, the classmates were also divided into three, six, nine and so on, but Zhou Fangyuan suddenly lost his energy, and at the same time decided, this junior high school class reunion, let's come less in the future.

There is also the kind of class reunion that often gathers, and he will not go. 365 days a year, work and life are busy, and I can't take care of everything I have, so how can I have any mood and time to attend class reunions every day, delay time and life. The purpose of the party is to reminisce about youth with the people you are worried about, and to take out the good memories of the past and taste them again. But if you taste it every day, isn't it annoying? But then again, Zhou Fangyuan himself doesn't have much time, and he can't come back with chicken soup for a year, so he can't be found at such a class reunion.

Then there is the class reunion where personal invitations are sent. There is always such a kind of person who regards the class reunion as an invitation place to get married and have children, and announces the news that he is going to get married or have children at the class reunion, and invites all his classmates to participate. So, do you ignore this invitation or ignore it? If you do, you have to go with it, not that you are reluctant to pay for it, but an old classmate who has not been in touch for a long time and is not even very familiar with it is not appropriate to talk about this matter as soon as you meet? Ignore it, and it seems that it is not so kind. Zhou Fang is far from the money, but he doesn't want others to play tricks with him like this, what do you mean, is it that without this invitation, he can't find people? Or do you want to use this method to deceive people? So you don't have to participate in this kind of party.

The last one, which is also the one that Zhou Fangyuan hates the most, is the kind of class reunion with ulterior motives. There may be some students who mix very well after graduation, and then there are a few people or a small group of people who want to connect with those who mix well through class reunions, and even talk about business at the wine table. It's not that we don't support contacting people who mix well, after all, if people mix well, they will have the merits of others, which is worth learning from. But it doesn't seem too appropriate for this occasion at a class reunion, does it? Some people even start stammering or flattering at the party, which is extremely appetizing.

Of course, as far as Zhou Fangyuan has attended one of the few class reunions, he is basically the person who was stammered. But he didn't feel very happy because of this, after all, he came to attend a class reunion, not a business symposium. If it's a symposium, then all this is reasonable, but if it's a class reunion, all this is unreasonable and unreasonable. He is rich, but his money is not blown by the wind, it doesn't mean that everyone knows each other, you talk to me, I must help you or invest in you. Moreover, Zhou Fangyuan participated in this kind of activity, he came to eat, but he didn't finish the meal, and he was first subjected to a wave of "siege", which always made him very unhappy, so he basically didn't participate in such a class reunion.

This time, it was a few classmates from high school, in fact, when the Zhou family first began to develop, the classmates who gave them a lot of help in all aspects, and these classmates also invited themselves to the class reunion every year before, and they did a good job, so since they invited them, there was no reason for them to refuse.

In addition to the class reunion accident, he also has one more thing, which is to participate in the business activities of the mall and cut the ribbon for his own shopping mall.

Previously, Yuanfang Real Estate won three pieces of land in Beitong City, one of which was used for the construction and sales of commercial housing, and now it is also a famous community in Beitong City. Then there is the playground, with the help of Disney, it also held the first formal animation conference in China, and now it is also the most famous amusement park in several surrounding provinces and cities. Finally, there is the shopping mall, which has not been officially opened because of too much construction content and the problem of attracting investment. Until not long ago, the shopping mall completed all the investment, just recently ready to officially open for business, Zhou Fangyuan, as the chairman, should have come back to take a look, but it happened that he was only nearby in the past few days, so he had to go directly to the event, to his own shopping mall station platform.

The shopping mall of Yuanfang Group, in fact, to put it bluntly, is operated by imitating the model of Baida in the previous life. Baida is most famous, or the most known to the people, is Baida Plaza. Baida Plaza is a giant urban complex invested and constructed by Baida Group, a leading enterprise in the global commercial real estate industry, and has opened 254 Baida Plazas across the country, holding the world's largest property area. The content of Baida Plaza includes large commercial centers, urban pedestrian streets, five-star hotels, office buildings, apartments, etc., integrating shopping, catering, culture, entertainment and other functions to form an independent large-scale business district.

And this is exactly what Zhou Fangyuan is pursuing.

Around 2001, the first generation of Baida Plaza was born: a single-store model, each floor set up a commercial format, but before each format was built, well-known brands such as Wal-Mart were introduced to drive the sales of other shops, and the format and profit model were relatively simple. When it comes to the first generation of Pictet, there is a past that cannot be avoided. In the original time and space, this past is really the past, and in this time and space, this so-called past happened in the past two years. Specifically, the last two years have actually been a period of great expansion for Pictet, and Pictet planned to issue REITs in Hong Kong but failed.

Macquarie, Australia's largest investment group, was also looking for an opportunity to enter the mainland market, and it was also a coincidence that the two sides hit it off at that time. Macquarie took out a loan to buy nine Borderless Plazas from Pictet. In 2005, Baida was in urgent need of blood for vigorous development, and the capital market fundraising was fruitless, and the 21 commercial plazas that had been operated or started at that time were under huge financial pressure. Reached an agreement with Macquarie and cashed out 3.1 billion through it. After the expiration of Macquarie's entrusted management contract with Pictet Group, the parties agreed to break up.

The Baida Plaza in the nine selected cities was renamed "Yuehui Plaza". These nine Baida Plazas, all located in the core business district of the city, are valued at 3.1 billion, but everyone knows that these real estate projects will definitely grow in value for another ten years. But then again, it is with the 3.1 billion cash from this transaction that Pictet has seized the opportunity to expand and can achieve the scale of today's Big Mac, which can also be described as a win-win situation for both parties.

And the model used by these shopping malls that are now traded is also the so-called first-generation Baida model. The project covers an area of 18,000 square meters, with a total construction area of about 50,000 square meters. The so-called first-generation Pictet is a "commercial box" in layman's terms. The area of a single floor ranges from 5,000 to 10,000 square meters, generally 4 floors above ground, with a total scale of 3-50,000 square meters, the first floor is divided into sales, the second and third floors are standard for Wal-Mart supermarkets, and the fourth floor is standard for Baida Cinema + big player video games, plus some catering. Through the strategic cooperation with Wal-Mart, we will use the customer gathering power of supermarkets and hypermarkets to drive the flow of people and promote the sales collection of shops on the first floor. The catering and entertainment on the fourth floor can also effectively drive the targeted consumer group. In this way, Pictet created a precedent for order-based commercial real estate. In fact, such a single business plan is not uncommon in all kinds of cities across the country, and there are many cases of success and failure.

The first generation of Pictet had a simple business plan and was easy to replicate quickly. However, the disadvantage is that it is difficult to support the cash flow of Pitek's rapid development by selling only the first floor of the shop. This is also the reason why the first generation of Baida was unsustainable, and finally had to break the wrist of the strong man.

So in 2004, in 2004, the second generation of Baida appeared: the scale of commercial combination store products expanded by two to three times compared with the first generation, adding department stores, cinemas, video games, restaurants and other formats and brand stores. The so-called second-generation Baida, from the planning point of view, is a simple upgrade of the first-generation Baidaet. It has evolved from a "single business driven by a main store" to a "multiple single business driven by a main store". Compared with the first generation, the second generation of products has a larger scale and a larger saleable area, but it only stays in the simple addition of one generation selling the first floor and the second generation selling two first floors. There is no essential difference between its essence and the generation. The second-generation Pictet still struggled to solve the cash flow problem of Pictet's rapid development.

As a result, the third generation of Baida was born.

The third-generation Baida Plaza is a unique commercial real estate model created by Baida, combining outdoor and indoor pedestrian streets with commercial buildings to create a huge urban complex, including large commercial centers, commercial pedestrian streets, five-star hotels, business hotels, office buildings, high-end apartments, etc., integrating shopping, leisure, catering, culture, entertainment and other functions to form an independent large-scale business district.

This time, Baida Group learned the lessons of the first two generations of Baida Plaza development, learned from the experience of foreign countries in the development of urban complexes, and launched the third generation of Baida - Baida Urban Complex products. Through the return of funds from saleable properties such as residences, apartments, office buildings, and commercial streets, the development and operation of shopping malls are supported, which effectively solves the problem of cash flow. With this model and Baida's strong execution, it was quickly replicated in China and achieved phased success.

In terms of architectural planning, through the indoor pedestrian street and atrium, the main stores with different functions are organically connected through scientific and reasonable circulation design, complementing each other and sharing the flow of people. An indoor pedestrian street organically connects the main stores such as Baida Department Store, Gome Electrical Appliances, Big Player, Big Singer, Baida Cinema and other brand stores. It can be said that this indoor pedestrian street is the soul of Baida Shopping Center.

In terms of functional combination, the characteristics of the main stores of each category, the difference in business hours, the category of the products operated, and the category of the target consumer group are scientifically combined to form a gathering and retention effect, sharing and win-win.

In terms of node space, the characteristic node spaces such as various atriums and squares are organically combined to arrange special restaurants, leisure cafes, etc., so that the main stores and the pedestrian street have a variety of communication methods, enriching the commercial feeling of the architectural space. The vertical traffic of all main stores and pedestrian streets is very conveniently connected to the underground parking lot, combined with functional zoning, through a clear VI guidance system, which greatly facilitates the entry and exit of customers.

Compared with the previous two generations, the third generation is undoubtedly successful, and it is also the main model that Baida still maintains before Zhou Fangyuan's rebirth. As for the fourth generation, some people say yes, some people say no, this is really not easy to say.