When it comes to corporate annual meetings, in fact, there should generally be a theme, that is, the central idea.

It can be a summary, an expectation, or a condensation of corporate culture...... In this regard, the annual meetings of other companies are actually quite meaningful.

For example, Xiaomi's 2018 annual meeting, to be honest, it was quite good, not only before the annual meeting, Xiaomi's chairman and CEO, Lei Jiaozhu, first delivered a speech, and set a new goal for Xiaomi: within 10 quarters, the domestic market will return to the first. In order to drive the atmosphere, at the beginning of the annual meeting, Lei Sect Leader also performed "Rock on the Road of the New Long March" with the bigwigs, Lei Jun changed into a navy shirt, army green pants, tied a red scarf and presented a strong song and dance with a group of bigwigs from Xiaomi Company, which caused a commotion in the audience. According to the program list of the annual meeting at that time, there were many programs with the appearance of the Lei Sect Master, the first of which was the opening "Rock on the Road of the New Long March", during which there was also the magic "Heart and Soul" and "True Hero" performed by all the actors.

Let's put it this way, most bosses are actually characters with a strong desire to perform. Because of a strong desire to perform, I like to stand in front of the stage, and I have a courageous personality. For ordinary successful people, at the very least, you have to have the ability to speak, and with the ability to speak, you can persuade investors and encourage more people to follow you and work together. The desire to give a speech is actually a kind of desire to perform, so everyone who can succeed has a similar desire.

Of course, it is not absolute, at least Zhou Fangyuan is not a personality with a strong desire to perform, so he would not have succeeded, but he took advantage of a little bit, he is a reborn, he only needs to develop in some chronological order in his memory.

In contrast, Brother Da Ma is definitely a very normal and successful person, and his desire to perform is quite strong, and even a little explosive.

2017 is the 18th year of Alibaba's establishment, and at the company's annual meeting this year, Da Ma Ge, Xiaoyaozi, and Eric led Alibaba's management team and 18 customer representatives to open this grand theme annual meeting of Alibaba's 18th year. The opening dance is the youth song and dance show of the Ali girl group IT GIRLS, and the 48 long-legged girls who shine on the stage are actually Ali Xiaoer around everyone. Their daily routine is to help customers solve various problems, hug the development brother with iron man tenderness, do link stress testing, and fight wits and courage with bugs.

The most anticipated program must be Mr. Ma's activation of the artistic cells delayed by entrepreneurship, wearing a delicate prince mask, riding a Harley motorcycle domineering debut, infecting the youthful vitality of the eighteen-year-old to all partners, dancing Michael Jackson's classic dance steps together, and the freeze-frame movements made the atmosphere of the audience boil to the highest point.

Tencent's annual meeting in 08 is also quite interesting, and the theme center is: Tenxun has been around for ten years because of you. This Tencent's 10th anniversary party was arranged unprecedentedly grand, the huge stage was overcrowded and lively, a sentence of "Tencent's ten years, all because of you" warm and inspiring, this event is not only Tencent's 10th anniversary ceremony, but also the proud achievements of each Tencent's sweat.

Wanda has always taken an unusual path, although the theme name of "Wanda Group New Year Party" is simple enough, but it is also straightforward to fit the theme, plus the boss Wang who set a small goal of 100 million, although it is inconvenient to play COS at the annual meeting like Brother Ma, but he sang well and added a lot to the event. Boss Wang really deserves to be the best at singing in the domestic business world, and the best at engaging in business in the singing industry.

At the beginning of the 2017 Annual Meeting, Mr. Liang Jianzhang, Co-founder and Chairman of the Executive Board of Ctrip, delivered a New Year's speech, not only mentioning the Group's gratifying results in terms of profitability and revenue, but also thanking every Ctrip employee for their hard work and selfless dedication. The annual meeting is a good opportunity to bring companies and employees closer together, and Ctrip should not only make traveling guests the happiest guests, but also Ctrip's employees should become the happiest employees.

Just like a family gathering during the Chinese New Year, the annual party is also a family banquet where a group of people with common dreams come together. Today's annual meeting is no longer a year-end summary meeting based on meals, it provides a good opportunity to unite the team spirit of the enterprise, shorten the distance between the enterprise and the employees, and enhance the sense of belonging and identity of the employees.

Zhou Fangyuan threw the work of the annual meeting to Sun Jing.

The editorial and production team under Yuanfang Media can't be idle even during the New Year's holiday, there is always endless work waiting for them, and the annual meeting is just one of them. Since they are professionals, they should make good use of their skills, professional directors and screenwriters, wouldn't it be a waste not to use them? And to be honest, many things, people of Zhou Fangyuan's level will be more down in person, he can go on stage to perform a show, which can be regarded as having fun with the people, but if he even organizes activities and invites celebrities to come forward in person, it will be a bit embarrassing.

Well, of course, there are no absolutes in the world, and if it is really at the level of the emperor superstar, it makes sense for him to invite him personally.

For example, Andy Fa Brother Long, and then Zhou Xingxing, as well as Uncle Lian Jie, these people, as stars, have basically transcended the circle of stars and entered a higher level, which is worth asking Zhou Fangyuan to come forward. Of course, having said that, in fact, they will not be invited to the annual meeting of the Yuanfang Group, and the people invited to the annual meeting are either singing singers, funny comedy stars, or professional hosts, movie actors are very good, but most of these actors are not very amusing. What the annual meeting needs is to laugh, it's not good to be too serious, so those stars who can't be amused, no matter how big the name is, can't be invited, what's the use of inviting it, and it can't enliven the atmosphere.

In short, this work is the most important plan of the company at the end of this year, and its importance is even higher than the acquisition of MG.

The acquisition of MG is a goal set by Zhou Fangyuan temporarily, but it is not important, he still hopes that he can have more brands of his own.

Cigars, red wine, these are actually counted. Cars, luxury goods, if they can have their own brands, it is also crucial to the promotion of personal identity and status. Why do many big bosses choose to invest in teams? Basketball and football, on the one hand, investment can definitely make money, if it is just for fame, or through investment behavior, in other channels to make profits, then there will undoubtedly be a lot fewer people who invest in the team. Of course, investing in a team is a real benefit.

Bigger.

There are several benefits to investing in a team. The first is debt transfer, the empty glove white wolf. The typical representative of this type is Manchester United's Glazer family, Lao Mei's financing ability is super strong, in the case of insufficient liquidity in hand, using his existing fixed assets and the use of leverage to use the price of less than 800 million pounds, to buy Manchester United, but this amount is almost all loans, and the debt is passed on to Manchester United, which is why Manchester United fans hate the United States.

As for why he chose Manchester United, it is probably because of the commercial value of the Premier League! The Glazer family's largest investment before Manchester United was the Tampa Bay Buccaneers of the NFL in the United States, however, the NBA's global expansion plan since the new century has made NBA owners make a lot of money, although the NFL can still compete with the NBA in the United States, but looking at the global NFL is obviously not at the same level as the NBA, so in fact, the Glazer family's assets are not growing fast, so the acquisition of football giants like Manchester United will obviously make their assets increase more rapidly, perhaps this is the original purpose of the United States people to invest in Manchester United！

Then, investing in the team can boost the soft power. Since the Mansour family acquired Manchester City, the West Asian owners have also become an important force in European football, among which the UAE and Qatar are the most active, they don't seem to be as shrewd as the Americans, almost regardless of the cost of investment clubs, no consideration of profit or loss, so why are they?

In fact, in their opinion, football is an important way to effectively improve their country's soft power, whether it is the UAE or Qatar in the international insignificant small countries, sports, especially football, seems to have become an important means for them to enhance their national image, at least in their country leaders This seems to be a good method, the UAE will host the Asian Cup in 2019, and Qatar will host the World Cup in 2022, it is estimated that there are reasons for this, and Manchester City and Grand Paris make Mansour and the Qatar Foundation in the football world even more known。

Chinese people investing in the team may also have a significance of keeping up with the political situation. Since almost 2013, Chinese investors seem to be extremely interested in football, and in the three years from 2013 to 2016, domestic capital has acquired as many as 15 clubs, large and small, and the role of Chinese capital in Europe is extremely important. Up to now, Inter Milan and Suning, Atletico Madrid and Wanda still have close ties, why Chinese people are suddenly so keen on football, this has an important relationship with national policy. In particular, since the beginning of the new century, the economic growth rate has been excessively fast, and the state has purposefully slowed down the economic growth rate, but economic growth cannot be stopped. Moreover, the development direction of the country has gradually begun to pay more attention to the asset-light industry and the technology industry, hoping to develop these emerging industries to drive economic development.

For example, Internet entertainment, media, sports, these aspects are more important areas, and sports, football bears the brunt, although the national football team is really not good, but it can't stand the domestic football fans who like football, the football industry has become a hot spot, and a number of programmatic documents have been promulgated, the domestic Russian football industry will definitely be a money-making industry in the future. Therefore, it is very important for businessmen to keep up with the political wind and the pace of policy.

Then, it's important to enhance your brand's influence.

For many groups, although investing in football's vertical revenue is a loss, Seon is not a blessing, in fact, for the whole group, although football unilaterally loses money, but the group benefits. Taking Evergrande Real Estate as an example, before 2010, Evergrande Real Estate's reputation in China was not as loud as in the future, but since Evergrande Real Estate invested in Guangdong football, it has played all the way from the Chinese League to the Chinese Super League and achieved 7 consecutive championships in the Chinese Super League. In particular, the birth of Evergrande in Guangdong Province has made countless domestic fans re-pay attention to domestic football, and after each game, Evergrande in Guangdong Province is talked about by fans, with its own topic attributes, Evergrande Real Estate also takes the opportunity to market and vigorously publicize, which can be called a classic case of corporate publicity.

There is also a story circulating in the market, saying that in the early years, Boss Wang, who was still unknown at that time, wanted to visit a wealthy Chinese businessman, but was rejected by the other party. But when the other party learned that he was the "owner of the Huaxia League A League championship team", he immediately received him with a high standard. Although capital gives the impression of being cold-blooded and cunning, when it is linked to football, the money payers have more or less the flavor of "national heroes". Of course, this is just a story, and whether it is true or not, it is difficult to say.

In addition, investing in the team, it is said, there is some kind of refuge factor, but it is difficult to say whether it is true or not, not to mention the stocks.

Let's not talk about these big things, but let's talk about some more detailed parts.

Can the team make money? Absolutely.

But only if you invest in a team that is famous, or if the team you invest in can make a name for itself. Otherwise, for example, for example, the Beitong City football team is not well-known in the province, so what is the use of investing more? At most, when the time comes, it will poach people everywhere, and in the end it will have anything to do with Beitong? Some people think that there is, some people think that there is no, and this is not important.

It's the fame that counts.

With fame, the team has sponsors, and with fans, fans will spend money to watch the game, and tickets are the first income. In related stores, jerseys, shoes, equipment, and balls, and even some leggings, forehead guards, and other peripheral income are also a big source of income for the team. There is also advertising sponsorship, especially the team's home stadium, advertising is very important, the more famous the team, the more exaggerated the advertising cost of sponsorship, hundreds of millions of dollars a year or something, only you can't think of it, there is no capitalist can not do it.

There is also the broadcast right, such as the league where the well-known team is located, the general broadcast right is also very expensive, whether it is a TV broadcast or an online broadcast, it can be used to make money. Therefore, investing in the team seems to spend a lot of money, but in fact, it can really make money, otherwise why would so many rich people squeeze their heads into the major leagues? Isn't it to make money?

In contrast, Zhou Fangyuan's investment in MG is relatively small.

The fact is also the same, don't look at him investing in MG, but in fact, it is impossible for him to take MG's technology away, this is not allowed, and the relevant departments of the Great Gentleman Empire will also carry out various blockades, especially the more important parts such as engine technology, which is impossible to get over. At most, it is to manufacture and assemble it by itself and then directly export the whole vehicle, technology transfer or something, and the people's defense is strict. Therefore, this investment, in the final analysis, only has two purposes. One is to expand the coverage of the distant group, even if it is completely unknown in the automotive field, a MG is only a younger brother, but after all, it can be regarded as entering other fields, and it has gone further in terms of deep roots. In addition, Zhou Fangyuan's own soft power has improved, as long as he talks about MG in the future, he can mention his name, and if MG launches any more popular cars, he will become famous.

When the time comes, this boss from Huaxia is also quite face-saving.

So this investment, basically, that's what it looks like.