In fact, Zhou Fangyuan only owns 11.7% of Lego's shares, in fact, those Internet giants in the future, just like the BAT Three, that is not all kinds of investment? In contrast, Zhou Fangyuan's current behavior, no matter where he goes, it is a normal acquisition case, according to the normal number of roads, after the completion of the acquisition, he should not worry too much, sit on part of the shares, just eat dividends every year, just like most ordinary shares, at most to attend the board of directors and annual meeting or something, and the company's annual meeting...... I don't know if Lego has an annual party.

In short, few people will be like him, after acquiring shares, they are still rushing to help others find ways to develop. Ordinary people, if they want to invest in a company, not to mention the process, first of all, they must be optimistic about the company, and the acquisition is not for fingering, more often it is to make money, buy shares at a low price, and then sell at a high price when the right time is right, make a difference or something, oh, in those years as a shareholder, you can also receive annual dividends and so on.

That's all.

He is different, he will acquire it, and if he buys it, he will buy it, and after he buys it, he will help the other party find a way to develop the company, is he too idle?

Of course not, Zhou Fangyuan's fundamental purpose is to improve the ecological closed loop of Yuanfang Group.

Ecological closed loop is a kind of thing that has gradually become popular in recent years, in fact, it has been introduced more than once before, so I will not explain it in detail here.

The predecessor of the ecological closed loop should be called the marketing closed loop. The so-called closed-loop marketing is to create a closed loop in the four major links of product research and development, brand communication, channel construction and after-sales service, extend the marketing process to the entire product life cycle, and continue to give marketing in the process of consumer consumption of products, so as to greatly improve consumers' recognition and loyalty to products. That is, in the interactive communication with users, we should deeply grasp the habits and needs of users, follow the social rules of the Internet, based on the essence of traditional industry products, use Internet technology and innovate and transform the industrial operation rules of products in this industry with the ultimate experience attitude, quickly form the user's spontaneous word-of-mouth communication, and achieve the subversive business model transformation recognized by Internet users.

In the past, marketing was only a sales link, after the completion of product sales, it was carried out by the follow-up service department or service agent, consumers in the process of use, gradually diluted the recognition of the product brand, and customer loyalty will gradually decrease over time. Closed-loop marketing is to maintain a high degree of consumer recognition and loyalty to products, is a marketing ecosystem, and is a combination of customer-centric marketing strategies. As the name suggests, closed-loop marketing is a circle, and closed-loop marketing is also called circle marketing, which forms a high word-of-mouth satisfaction rate of consumers with the product, thereby fundamentally improving the depth and breadth of the product's rooting among consumers. Only when the influence of the product itself among consumers is deeper and more extensive, will the product have vitality. Closed-loop marketing is to market customers throughout the life cycle of the product, so as to greatly improve the possibility of customers choosing the product again, so as to form a closed-loop marketing chain, through each cycle, gradually improve customer satisfaction, and form customer trust in the product.

Then the ecological closed loop is at a higher level, he has moved away from a single product, but multiple products, and integrated the customer's usage within a certain period of time, so that users can release their consumption desires in a circular mechanism.

But having said that, it hurts to be honest, although Yuanfang Group is currently doing better in China, but with the passage of time, other companies have gradually begun to set up their own ecological closed loop. Yuanfang Group has an advantage, but this advantage is not absolute, once other companies catch up, Yuanfang Group's advantage will become smaller and smaller. Therefore, the group should not only do better on the existing closed loop, but also launch a new and larger ecological closed loop.

That is, the Internet +, which is often said in later generations, yes, Zhou Fangyuan wants to do Internet +, and it is not urgent that you are Internet plus +, it is the Internet, and the Internet plus, all links, marketing, after-sales, maintenance, maintenance and other aspects of the all-round superstar closed loop, specific scenarios, please refer to a certain rice brand in later generations: his main business is to make mobile phones, but people are making mobile phones at the same time, but also do other things.

And there are many things, such as computers, electrical appliances, digital products, and even tissues, facial tissues, etc., which can be related to intelligence...... Not much, but fans just buy it. And a few "smart" products can indeed be connected through mobile phones...... This becomes the so-called smart home. In the eyes of many people, this statement is ridiculous, but another part agrees with it and is willing to spend money on it.

This is the power of the Internet + ecological closed loop, which seems to be nothing, but it is larger than the simple ecological closed loop of the fox's nest, and it is easier to attract loyal fans.

That's the terrifying power of the combination of the two boxes at this point.

In fact, the fundamental reason for the formation of traditional consumption patterns and business models lies in the non-identity of supply and demand in terms of time and access to information. In the traditional consumption model, the supply side designs and manufactures goods and services according to its own understanding of the market and consumers, and reaches consumers through various sales channels. In the traditional model, consumers are passive recipients of goods and services, and at the same time, it is difficult for the supply side to meet the individual needs of the demanders because of the limitations of technology and capital.

However, in the consumption mode under the background of "Internet +", the Internet has built a fast and practical interactive platform for consumers and businesses, the supply side directly deals with the demand side, the intermediate hub link is omitted, the supply side and the demand side directly form a consumption circulation link, and the Internet makes personalized "private customization" possible. Consumers directly provide their own personalized needs to suppliers through the Internet, and can personally participate in the production of goods and services, while producers provide personalized products according to consumers' requirements for product appearance and performance. "Internet +" has indirectly promoted the formation of the trend of consumer personalization, and consumers have become the starting point and destination of the production of goods and services, and have a direct and close connection with production. This kind of interactivity not only reflects a business model, but also represents the development direction and trend of the new economy and new culture in the future.

In the era of scarcity of materials, it is not uncommon for a region or even a whole country to pursue imitation consumption of products and services that are the same for thousands of people at the same time. Although this specific historical stage has played a positive role in improving the living standards of residents, when large-scale production intensifies, overcapacity is inevitable. With the progress and development of society, people are no longer satisfied with the simple basic material needs of life, and the demand for specialization and interest is more intense.

In fact, if you really want to create a "closed loop" that can completely fit users into it and make them completely unable to get out, it is basically impossible. Unless there are companies that can really get involved in all fields, it is estimated that it is about the same. But it's too exaggerated, there are no companies in the world that might exist, and no one can push them to that extent. But it's still feasible to go in that direction as much as possible. Lego bricks, the price remains high, a large part of the labor cost and R & D costs, R & D costs can not be saved, but labor costs can be saved. And the ultimate goal of Zhou Fangyuan's Lego team is undoubtedly to swallow Lego completely. Of course not now, he wants to use that 11% stake to prove his worth, and then eat away at Lego little by little.

In the end, Lego will also be included in his command to improve the Internet + ecological closed loop of Yuanfang Group, which is his fundamental purpose.

Lego is made of building blocks, and now Zhou Fangyuan wants to make it part of the building blocks to assemble his ambitions.

When consumers are in a resource-rich online world, they can not only use the characteristics of the Internet to make convenient and fast consumption, but also Internet shopping itself is an unprecedented experience. With the help of various innovative features of the Internet, consumers can experience a completely different feeling from the traditional consumption model, and the experience consumption process is integrated with the consumption itself. The Internet has gradually cultivated the comfort of consumers to enjoy fast choice and fast payment, and consumers have gradually become accustomed to the spiritual enjoyment of "easy access" and "omnipotence" provided by the Internet.

This kind of experience that cannot be provided by the traditional consumption model has made consumption have entered a new stage of enjoyment and development consumption. At the same time, Internet information technology helps to achieve the matching of supply and demand between spatial dispersion and time dislocation, so as to better improve the welfare level of both supply and demand, and then optimize and upgrade people's basic needs.

Due to the limitation of time and space, traditional consumption has objective conditions in terms of consumption content and consumption time and space, and Internet consumption has successfully used Internet technology, which makes the time and space limitations of traditional consumption tend to disappear, forming a boundless consumption model. First of all, there is no scope limit for consumers in the choice of goods and services. At present, various e-commerce companies sell a variety of goods and services on the Internet, especially providing consumers with a large number of non-standardized products with outstanding personalities, such as books, movies and television, music and games. In the context of the vigorous development of Internet technology, the Internet can meet the needs of consumers with unlimited goods, and secondly, Internet consumption breaks through the limitations of space. With the gradual expansion of the global popularity of the Internet, consumers can buy goods and services from all over the world in the world, the Internet provides the ability to transcend national and regional boundaries, and Internet consumption has no boundary restrictions.

The continuous innovation of network technology has made various consumer support technologies, including commodity search and payment means, fully able to meet the needs of current consumers for convenient and fast shopping; finally, the Internet provides information without borders. At the same time, with the help of big data technology, consumers' consumption preferences, consumption habits and other micro information are also summarized and counted, and the producer can provide consumers with perfect services with the help of these data, and the full flow of consumer information in the production and consumption side promotes the steady and healthy development of the entire Internet consumption.

In addition, consumers in the "Internet +" era do not like to passively accept consumer goods and consumer services, and they are more inclined to choose popular, fashionable, and avant-garde new things to show their charm. This preference is due to the fact that the Internet connects products, information, applications and services, so that consumers' "search engines" have "libraries" and "sources". If consumers want to buy goods, they can easily find information about similar products, and make a decision on whether to buy based on the consumption experience and consumer evaluation of other consumers. In other words, the consumption era of "Internet +" has maximized the increase in consumption, revitalized the consumption stock, and strengthened the series of rights and interests of consumers to choose freely and consume independently.

The ecological closed loop in the form of Internet + can provide users with more complete, online and offline services. For example, on the Internet, users can use various network products of Yuanfang Group, and can enjoy all the services provided by Yuanfang Group on it, such as watching movies, watching videos, listening to music, playing games, watching news, chatting, shopping...... Offline, you can buy a variety of physical products provided by Yuanfang Group, just like a certain rice, as small as a toothpick, as large as a variety of household appliances, travel and travel, you can place an order on the software on Yuanfang mobile phone, or you can directly stay in the hotel under the Yuanfang Group, and you can go to the shopping mall of Yuanfang Group to shop.

The things you buy are those smart and non-smart products, which can include Lego bricks. The content of Lego can be related to distant games, distant media, distant comics, etc., so only you can't think of it, and nothing you can't do. The Internet + ecological closed loop is so terrifying, completely covering all online and offline activities, and the content of contact is also the content in the closed loop, to a large extent, leaving customers in this small circle.

Get as much profit as possible, so that customers have been going around in circles in this closed loop.