Since it's a show about beauty, I've made a lot of plans before, what to create makeup, with costumes, and headwear.

In the end, they were all rejected, because this looks fashionable and is more suitable for the tastes of today's young people.

But a successful program must not have too a single audience. Although young people have a strong desire to buy, they may buy when they see the advertisements inserted in the program.

However, these people do not have a strong economic foundation, and most of them still rely on their parents for financial assistance.

And young people are very "like the new and hate the old", they are mobile physique. It's hard to keep them forever, and almost no show can do it.

Therefore, the real consumer group should still be middle-aged, and only by transforming their audience from young people to middle-aged people can they retain the real fan base and transform the real consumer group.

"Not bad. After listening to Su Xiaobei's explanation, Yang Xiaoshan praised, "The idea is very mature, and if it can't be brought to consumption, there will be no advertisers to invest." Without advertiser investment, the show can't continue. ”

"But," Yang Xiaoshan frowned again, "You can't just have slogans, you can't find middle-aged fans, and your plan is also in vain." ”

"That's right!" Su Xiaobei said very confidently, "So I'm going to completely change the makeup part and replace it with skin care products." ”

"Skin care products?" Yang Xiaoshan shook her head, not seeming to be optimistic, "They are all available to consumers, and they can be used according to the instructions." And there are many beauty salons outside to help her take care of her skin. In that case, who is going to watch this show?"

Yang Xiaoshan's concerns were not wrong, but Su Xiaobei had his own ideas. First of all, if you focus on makeup, there will still be problems with skin care products.

Isn't it? There is nothing lacking in the market, not to mention this show, even other programs are also emerging in endlessly, but there are still many programs that are very popular with the audience.

The root of this is that there is content in these programs that the audience wants to watch. For example, in beauty programs, many middle-aged women are not reluctant to spend money.

The problem is that they spend money and don't see the effect, and those skin care products that are praised in the sky and not in the ground are just exaggerated slogans?

Or is it really working, and if it is really working, why can't I see the effect? Is it the wrong way to use it, or is it for some other reason?

Another aspect is that skincare is actually a time-consuming thing. Not to mention, it takes a few more hours to go to the beauty salon for a beauty treatment.

Even a set of skincare processes at home is extremely time-consuming. So is there anything you have to spend a lot of time on skincare?

Is it really ineffective to take care of skin care in a short period of time?, and other problems involved in these problems, all of which the show needs to answer questions for the audience.

Su Xiaobei threw out all his thoughts in one bite, it seemed to be a very simple plan, but it was a plan made very carefully.

She didn't know what the ending would be, she just waited for Yang Xiaoshan's opinion. After a while, Yang Xiaoshan applauded and praised:

"Yes, did you come up with this plan alone, Anna?"

"Yes. Su Xiaobei nodded, "Actually, this plan has been in my mind for a long time, as if it was planned many years ago." ”

Yang Xiaoshan smiled and didn't take it seriously. Young people always like to show off how capable they are. Anna was a few years younger than her, and it was normal to have this thought.

"Okay, the show will do as you say. ”

Su Xiaobei, who was recognized by his boss, was very excited and would return to his office to sort out the program materials.

Su Xiaobei was very focused when sorting out the information. In the eyes of others, she is devoting herself to her work, but in fact, her thoughts have already been interrupted.

That is, there is one thing she has never understood, why is this show so familiar in her mind?

In Yang Xiaoshan's office just now, the words that she said to her were indeed true, not her own boasting.

At that time, Wang Ping asked to change the show from food to beauty, and this plan flashed in her mind.

It's just that there were too many things at that time, and the plan was not complete. I didn't bring it up, and afterwards, when I wanted to think about it.

Strange things happened, and some ideas about this plan came out of my head. It's effortless, as if it's innate.

She's weird and has a familiar feel to the show. It felt like I had hosted and planned this kind of show in the past.

But I was still a student in the past, and I didn't work on a TV station at all, so how could I host a show?

Forget it, don't think too much. It's good to be inspired anyway. Do your best to make this show a good one.

Unbeknownst to her, outside their large office, a person was watching through the hallway window.

This person is her nemesis, Zhao Yuwei. Zhao Meiren learned that the show "Please Tell Me, Your Feelings" was going to be canceled.

This show really didn't have a good cleaning rate, and after she took it, it didn't improve. Zhao Yuwei is very worried about this, she has a good reputation, if she is dragged down by this show, she will be wronged.

This show is a dead show, and it is difficult for her to change the audience's preferences and tastes on her own. If you continue to host it, not only will you not be able to save this show.

will also trap himself in, and then smash his own live signboard. So when she heard that the show was going to be disbanded, she also agreed.

But I never expected that after this show was canceled, a new show was arranged at the same time slot. It's not wrong to arrange a new show, why is the host of the new show actually Su Xiaobei?

Zhao Yuwei couldn't accept this fact, in her opinion, this was Su Xiaobei's trick. If others don't come up with Su Xiaobei's tricks, she must understand it.

Only then did he sneak out of the office and observe Su Xiaobei. Seeing Su Xiaobei working with a smile on the corner of her mouth, she knew that she had gained some power again.

is even more angry, this woman relies on her own little posture, and she takes advantage of this to get on the throne, which is really unbelievable. She clenched her fists even more angrily, she must be defeated by Su Xiaobei.

Soon Su Xiaobei's beauty program "Girl Without Makeup" started, and the first episode of the show was very popular.

In addition to inviting several heavyweight popular female stars to help in the studio, the show was also transferred offline.

This issue is sponsored by advertisers to promote this beauty product on the show. Su Xiaobei has also done his homework before and is very satisfied with this product.

In the show, Su Xiaobei deliberately arranged a shopping mall for some consumer groups to try it out on the spot. Such an event can be made into a promotional leaflet on the spot, and it has become famous again.

It can be described as a scene of fame and fortune, and the disadvantage is that if the scene is not well controlled, there are many people who are deliberately sabotaging.

After all, this kind of show is something that everyone can participate in, and if you only use your own limited "extras", it will cause market fluctuations.

Now in the Internet era, a little bad thing can spread thousands of miles, so we must strictly control the scene.

Zhao Yuwei also saw this opportunity, and she decided to do some sabotage on the show. As long as this show is messed up, Su Xiaobei's program host will be in vain.

So I secretly asked my cousin to find two middle-aged women, deliberately smeared their faces with paint as if they had skin allergies, and waited for the show to come on.

On the day of the show, Su Xiaobei took the female guests to the cosmetics front desk of a shopping mall and boasted about this skin care product in front of the camera.

Because of the help of female celebrities and the brand's early advertising investment, the ratings skyrocketed during the same time period.

Presidents Qin Weiwen and Wang Ping, Yang Xiaoshan, Yan Mingjun, and Chen Xinming are all observing the show. In order to make the show cause more commotion, the live broadcast was also deliberately chosen.

There are almost no such programs that take the way of live broadcasting, because they are afraid that something will go wrong in the program and it will be difficult to control.

The benefits of live streaming are also obvious to all, and that is that the number of viewers is rising. The backstage data became, at the same time slot, one of the best-rated programs.

The on-site use of voluntary trial products, indeed prepared in advance some trials, this is in case of cold field, specially used to save the scene of the support troops.

Unexpectedly, the show entered a popular phenomenon, and many inexplicable viewers flocked to the show to ask for the most experimental.

These real testers eventually replaced the standby trialists, and many of them placed their orders on the spot because there were many discounts on the spot.

After the show was broadcast for 30 minutes, it contributed to good consumption and fame and fortune, which made advertisers happy.

They all called Yang Xiaoshan and said that they were very optimistic about Su Xiaobei. He was very confident in her and expressed his willingness to continue to increase investment and cooperate with Su Xiaobei for a long time.

When everyone was optimistic about Su Xiaobei, two fierce middle-aged women squeezed into the crowd. They had a bad attitude and shouted in a loud voice:

"Get out of the way, get out of the way of the old lady. ”

Su Xiaobei has always been looking in all directions and listening to all directions, and the smoother the show, the more afraid of going wrong. Sure enough, I still can't dodge, so I'm coming.

Su Xiaobei gave the assistant a look, and the assistant immediately trotted up in understanding to receive the two customers.

"Hello two, how can I help you?"

The two women ignored the little assistant, and one of them pulled the assistant away with his arm, thinking that she was in the way.

"Call your chief here, we have something to look for, and you can't solve it. ”

The assistant greeted him with a faint smile, and said without humility: "This is a special session for skin care product sales, if it is not a product-related problem, please leave the venue, do not disturb other trialists." ”

"Oh no," said the woman, "you have driven us away, and tell you that we have come for the product." ”

"Yes, look at our face, we tried your product and made it like this. The other woman pointed to her blushing face.

It turns out that it is allergic to use, which is also a question that many consumers are interested in.