The ultimate development trajectory of each company is inseparable from the character and pursuit of the core founding leader.

Of course, Nian Chengli wants to make money, but he has the genes of Wenqing in his bones.

If you want him to do such an "e-commerce special supply" and "defective tail order" platform, he will not choose.

So the latter path is destined to be unrelated to him.

Although the concept of "factory store" later became a war zone that both Ma's father and Liu's face blind had to deal with head-on, it was impossible for mortal Eslite to go in this direction at this point in time.

The slogan of consumption upgrading has just begun to sound, who will start to do the "consumption downgrade" residual business?

However, in Yu Qiu's words, the elaboration of this underlying logic still shocked Rebus and Nian Chenggong.

E-commerce is not a new method, and marketing is only for the platform to attract traffic. If you really want to grow and develop, you must also need your own core competitiveness and moat.

Yu Qiu's judgment was to take out the wholesalers and agents in the middle more aggressively.

What the manufacturer produces, sells directly on the platform.

This has an unbeatable price advantage, as long as the logistics can keep up.

Why build your own warehouse and logistics system, and why look for retailers and wholesalers to settle in the platform?

This is indeed a path that has not been taken by various e-commerce platforms at present, and it makes logical sense.

As long as it can be done.

Rebus looked at Yu Qiu with more appreciation.

I have heard a lot of Party B make market proposals, and I have experienced the analysis and strategy of the market, and I have experience from a high enough angle, but I am not very many. The vast majority of them are academic rhetoric from outsiders, which is not pragmatic and difficult to land.

However, Yu Qiu's openness actually uncovered some very middle-of-the-road and ambiguous policies, and depicted a path from them.

At present, how many small and medium-sized factories are there everywhere in the country? They are on the edge of the industrial chain, striving for some OEM orders, and backlog a large number of goods whose quality may not fully meet the standards, but can actually be used.

These commodities are actually flowing to e-commerce platforms through various channels. And the e-commerce platforms that have developed are having a headache about how to deal with these fake and shoddy products.

Rebus already knows that the largest platform is going to take the route of branding and launch a mall.

But these things are one of the reasons why e-commerce is booming: cheap!

He also heard that there are already factories with active thinking that have begun to launch special e-commerce models according to the characteristics of e-commerce platforms.

What is e-commerce? If the standard is lowered, large-scale production can save a lot of costs.

The hot sale of low-priced products is to have its soil, and the common people are not rich enough to ignore the price after all.

Rebus's eyes flickered over there, and he suddenly noticed that the cat seemed to be looking at him all the time.

He looked at the black cat, and saw a smile on the corner of the black cat's mouth, which made Rebus subconsciously smile back, and then felt very grotesque.

Fei Ye was so happy in his heart, this kind of scene is very interesting. E-book house

Rebus is now making mobile phones, and his research on the foundry is very in-depth.

With his ingenuity and insight, he must soon think of the survival state of various types of foundries, and also know the great prospects of this model in the future.

He just didn't realize the traffic effect of bargaining, grouping, and national marketing based on mobile Internet tools.

But it doesn't matter.

Yu Qiu said: "The import of overseas goods, or direct sales from factories and stores, are two points that I think will have relatively big opportunities as an e-commerce platform in the future." However, Mortal Eslite started with clothing, and this field is different from JD.com, which started with 3C at that time. 3C products are very standardized, performance parameters as a reference coordinate, brand quality stability and service as another reference coordinate, coupled with a rich range of spare parts, step by step development is natural. ”

"But clothing has a very personal side, and there is a lot of emotional factor in its choice, and there are also a lot of emotional factors in the after-sales and evaluation of these products. Even if Eslite wants to develop into a comprehensive e-commerce platform, it first needs to be the undisputed first in the industry in the category of clothing. To do this, there must be a variety of styles, enough ways to play, and enough attention from users at each time of the season. ”

Rebus couldn't help but nod his head inwardly again, he couldn't agree more. The category of clothing has not yet been fully understood, and it is really not suitable for rapid expansion.

Last year was just a marketing spree, and the appeal and reputation of mortal clothing styles have not yet reached the point of being outstanding.

In other words, the success of the year is actually not so sure of making a well-known clothing brand.

At this time, Yu Qiu began to say again: "I don't know if Mr. Nian has noticed a case among the top ten online goods brands in the country last year: Handu Yishe. ”

Nian Chenggong was a little surprised, and nodded slightly: "Mr. Yu also has research on them?"

"Last year, they made more than 90 million on Taobao. It's a miracle, but I think they still have a lot of potential. In other words, in 3 years, they can achieve the turnover of mortals last year. ”

Nian Chenggong was shocked: "Are you so optimistic about them?"

Yu Qiu nodded: "Their positioning is very accurate, their thinking is very clear, and they are very efficient. The annual general manager may wish to arrange a special research for someone to confirm my statement. First, at the beginning, they aimed at ZARA, and they had no research and resources for fabrics, so they worked the update speed of the style. You can always go and see how fast their styles are updated. Second, the development was so good last year, I got the news that they just took IDG's investment of 10 million, but they didn't use the money, like many other peers, they started to build their own e-commerce platform, but continued to recruit people to strengthen their original advantages. ”

"This brings us to their third point, why it's so efficient. Handu Yishe implements the product team system internally, and the team is responsible for the conceptual design, pricing, and sales strategy of the style. Their clothing design team implements the conceptual needs of the group, and the operation team is responsible for after-sales chores. The group is responsible for their own clothing style selection, price and sales strategy, and speaks by their results. With this management, they are able to develop more than 10,000 clothing styles a year. Do you have any feelings about this number?"

Rebus chimed in: "A very wonderful case of amoeba organization management!"

Yu Qiu smiled at him, and then looked at Fei Ye: What is amoeba?

Nian Chenggong said: "What is the relationship between Mr. Yu's example of Handu Yishe and today's proposal?"

"I think that the image that mortals have built up, concentrated in the field of clothing, is very innovative. One of the themes that I speak for ourselves this year is to lay the groundwork for a strategy for the future of mortals. Is it possible for Eslite to integrate the foundry resources in the apparel field and become an ideal platform for fashion designers based on its own online and offline channels and sales services?"

"While mortals themselves improve their style design capabilities, there are also a large number of freelance fashion designers who submit style designs to Eslite, and see their works being produced and sold under a set of open rules. Food, clothing, housing and transportation, this market is big enough, it depends on whether it can be played later. In total, I believe you have seen a lot of market research and user analysis. The era of personalization has come!"

Nian Chenggong only then understood his full logic.

It is difficult to develop directly from clothing to a comprehensive e-commerce platform.

Doing imported e-commerce and factory store direct sales is not the gene of mortal Eslite now.

The clothing category has a way to win by volume through the speed of style updates, and companies such as ZARA and Handu Yishe have also grown on this road.

Mortal Eslite can stand taller and become a costume designer's paradise!

This is the truest meaning of what I speak for myself!