475. Prepare to go further
These masters are a very important part of the Far Food Company, of course, their level may not be the best, but they know the most about the Far Food Company, they know how to turn their ideas into reality, how to develop qualified dishes according to the requirements of fast food. After all, Huo Ranwen is not the same as fast food and freshly fried food, if you change a chef to come over, you need to spend a lot of effort to re-cultivate, and it may not be more powerful than these masters, and the most important thing is that these masters have been daring with Zhou Fangyuan since the earliest times, and it is impossible to say that there is no emotion.
So he gave these masters 3% of the dry shares, which can't be traded, but can pay dividends.
Nowadays, the distant food company, relying on the sale of various semi-finished products, can almost reach more than 20 million yuan in annual income, three percent is more than 600,000 yuan, more than a dozen people, the most can get more than 100,000 yuan, the least is tens of thousands, plus their company, now these masters, the annual salary is around 200,000 yuan, for a chef, such an income is already good. Don't forget, it's not more than ten years from now, and even if it is more than ten years from now, how many chefs can earn 20,000 a month?
And the turnover of the distant food company is still rising, as the scale of Jin Polo is getting bigger and bigger, as the market is becoming more and more prosperous, the company's income is increasing, and the income of the masters is also increasing, and their income is enough to kill more than ninety percent of the people in seconds, what is there to be dissatisfied with?
No, they are happy with their current life.
Engaged in their favorite job, the income is not high, the work intensity is not high, they are only responsible for the development of food varieties, and make suggestions for mass production, the specific operation process is responsible for the specific operation process. And this work, there are also cards when it comes to it, today's Beitong City, who doesn't know the Yuanfang Group? Who doesn't know Yuanfang Food?
Take a look at the products on the market, pure natural and pollution-free green vegetables, all kinds of meat that are also pure and natural, pollution-free and water-injected, as well as processed semi-finished products, what chicken rice flowers, chicken skewers, beef and lamb skewers, pizzas, hamburgers, etc. No matter how clean the food in the restaurant is, on the psychological level, there are still people who can't fully believe it. After all, at the very least, the oil of Kinbolo cannot be the best, and a pot of oil is used for at least one day, which is already very good. Many small shops, a pot of oil does not take three or five or eight days, and they are embarrassed to say that they are opening restaurants.
Because of the main fried food, Kim Polo has high requirements for fried oil, one of the standards is that the oil can only be used for one day, and in the whole process, the oil pan is not allowed to be cooled, and it must not be reused many times. In this way, at least it can ensure that the fried things do not have obvious odors. Moreover, the frying oil used by Jinbolo, if not the best, is a brand oil that can be bought on the market. Even the Yuanfang Group is now ready to extract its own oil, and the equipment and plant are in preparation. Suffice it to say, Kim Polo has done a great job. But even so, there are still people who think that the oil is not good, not healthy enough and not hygienic, and they prefer to make it at home.
But most people don't have the conditions and the right way to make hamburgers. is still the same sentence, now is not more than ten years later, Zhou Fangyuan remembers very clearly, more than ten years later, in the market, a set of hamburgers can be bought directly. Go to the wholesale market and ask for everything from bread crusts to hamburger meats to salad dressings that are readily available and can be made by direct buyers, and the process is simple. As a result, a large number of little-known fast food restaurants have been born in the market, and the good and the bad are mixed.
Since everyone has this demand, then Zhou Fangyuan should not be satisfied.
Yuanfang Food Company has come up with a complete set of semi-finished products, which are sold in major supermarkets in the city, and there is no guarantee that it is at least the same as Jinbolo's things. It's just that the price of the goods is almost the cost price, and the food company will not charge extra money, but the price of the finished product sold to the outside world is relatively high. If anyone wants to rely on these things to open their own fast food restaurant, then there is no problem, anyway, in terms of semi-finished products, the profits of Yuanfang Group are also not small.
Of course, there are also people who find distant food companies and propose to buy these semi-finished products in large quantities, for what purpose, needless to say.
Zhou Fangyuan also did not refuse, if someone buys it, then sell it, and it is slightly cheaper than the supermarket by a dime or two. For example, a hamburger crust is a round bun. Gold Polon goods, a crust of bread is eight cents. The cost of producing a bread crust at a distant food company is about three or four cents, which is already half of the earnings. Selling it to a supermarket, a crust of bread costs two per piece, which is three times the profit. And if someone wants to buy it directly from a food company, it is fine, the cost of a crust of bread for a dollar is two cents more expensive than that of a gold Polo. Two cents a crust of bread doesn't seem to matter.
But you know, this thing sells well.
Now Western-style fast food is prevalent in Beitong City, and small fast food restaurants have sprung up like mushrooms after a rain, and only in the second half of this year, dozens of large and small fast food restaurants have been added in the urban area. Fast food restaurants have also appeared in the surrounding suburbs and towns, and these large and small fast food restaurants range from as little as forty or fifty to as many as three or four hundred to buy bread, and every day these small shops alone sell thousands of bread crusts. Thousands, that's a few hundred dollars. But the bread can only be regarded as a small head in it, and the big head is on the hamburger meat. Chicken, beef, fish, shrimp, crab, these burgers cost more.
Zhou Fangyuan was not worried that their business would be robbed, yes, the appearance of these fast food restaurants affected Jin Polo's income. And there have always been many smart people in this country, fast food restaurants all over the country are developing rapidly, and other provinces and cities have also had their own local brands, and the branches of Jinbolo in many places have been impacted. How did these fast food restaurants start? Isn't there a similar supplier of semi-finished products behind it?
Impossible, as far as Zhou Fangyuan knows, there are currently three or four factories in Beishan Province that specialize in making these semi-finished products.
It's just that the things they make don't taste as good as the Yuanfang Group, after all, the Yuanfang Group has been making fast food for two or three years, and it does not hesitate to invest in continuously improving the taste and texture of salad dressings and hamburger meat.
But just because it's hard doesn't mean they can't do it.
And since they have opened a factory, it means that they have a market and production capacity. If the distant food company does not sell semi-finished products, then this market is equivalent to giving up to others in vain. At that time, it will be even more impossible to restrict the appearance of these small fast food restaurants, which is a scene that Zhou Fangyuan definitely does not want to see. So he directly agreed to sell semi-finished products to the outside world, completely ignoring the opening of these small shops, which would affect the business of Kinbolo.
Business will definitely be affected, but the market itself is big enough that the appearance of these small shops will not make Kinbolo unsustainable.
And more importantly, Zhou Fangyuan wants to run a brand. Jin Polo is now a business card of Beitong City and even Beishan Provincial Restaurant, except for international brands such as Kende Chicken, almost no one is his opponent, of course, only in the fast food industry. Even KFC, although the franchise terms have been opened this year, KFC's response is still too slow, and in the past three years, Kim Polo's tentacles have already extended to all parts of the country. Of course, the farther away from Kitatsu, the fewer the number of Kimbolo franchise stores. For example, Guangshi, such a big city, there are only two branches of Jinpolo in the urban area.
The same is true for Haishi, there are only two, the capital is better, with four branches, and the Jinmen is a little worse than the capital, with three.
In these big cities, it is true that Kimpolo is not a match for international brands such as Kentucky Chicken.
But in second-tier cities, third-tier cities, and even fourth-tier cities, Kim Polo crushed Kentucky Chicken.
For example, in Yuncheng, the closest city to Beitong City, there are six Jinpolo franchise stores, and there is only one Kende Chicken, which is still under renovation. In addition, Jin Polo is a national brand, this is the banner that Zhou Fangyuan has played from the beginning, not only Jin Polo comes from planting flowers, growing up with flowers, but also taking the lead in launching a large number of Chinese fast food, which is very in line with the taste. After all, not every customer likes Western-style fast food, hamburgers are oily, and the taste is single, and you will get tired of eating too much, on the contrary, Chinese fast food does not have this problem. As long as you don't eat the same thing three times a day, it's hard to get tired of eating.
Therefore, the brand effect of Jinbolo nationwide is now good.
And the price of selling semi-finished products, the price of Jinpolo is lower than that of those small shops, even if the franchisee still has the cost of franchise fees, but a little less money, you can also ensure that your price and the price of the small store are the same. The price is flat, so people naturally choose more famous stores, and in contrast, large companies with more fame will be trusted.
In addition, Zhou Fangyuan has recently considered taking the initiative to increase the price of Jinbolo's meals.
It's not that he's dying, it's that he has other ideas.
His purpose is to make Kingpolo also an international brand, and to compete with big manufacturers such as Kentucky Chicken. In this case, Kim Polo must have the fan of an international brand.
Why is the price of Kentucky chicken always the same and the best? Because they are big, they don't have to worry about no one eating them, that is, some people are willing to eat the big names, that is, some people trust the big brands. This is a very peculiar psychology, what it is called, Zhou Fangyuan doesn't know, but he knows that sometimes things are so strange. The same thing, the big brand is going to sell expensive, don't accept it? And not to mention, no one is really unconvinced, people just think that big brands of things are more expensive. When it is expensive, everyone can rest assured that the diamond is sold at the price of cabbage, and the people wonder if the diamond is synthetic.
The reason is the same, the price often represents the forced grid, and the forced price goes up, and the international model is there. If a hamburger is really sold for five yuan, is there any profit? Yes, but the common people will think, oh, you see, so cheap, it must not be as good as Kentucky chicken, so let's go eat Kentuck**.
It's so strange for people that when their spending power is guaranteed, everyone will choose something better, or something more expensive. Even if it is cheap, it is not bad sometimes, but because it is cheap, it gives people a feeling of being very low, and naturally it cannot attract high-end customers.
Hamburgers and fast food are not high-end in themselves, but the same thing that farmers who sell vegetables can afford and will not buy, but petty bourgeois white-collar workers will buy it.
Although in this way, it is inevitable to lose a large number of ordinary customers, but on the contrary, Kinbolo will have an additional group of loyal customers. Although the number of these loyal customers is small, the spending power is stronger, which may not affect the profitability of Jinbolo. And there is an endless stream of new customers, people will grow up, and people who didn't have money before will become rich, so Zhou Fangyuan has always been very confident in the market.
Therefore, he agreed to let the food company sell semi-finished products to the outside world, even if the other party was preparing to open a fast food restaurant to grab the market, he didn't care. At the same time, he also actively prepared for the policy of raising prices in an all-round way, and he wanted to shift from the current strategy of encircling the cities in the countryside to the strategy of "advancing into the cities" little by little. Jin Polo's foundation is solid, and now it's time to hit a higher level. At least in China, we must first be able to completely compete with large companies such as Kentucky Chicken. Then he sought overseas markets, and finally became an international fast food brand from the flower planter. This business is not easy to do, but it is worth doing, to be honest, making money or something is no longer important to Zhou Fangyuan now. If he is willing, he will directly sell the shares in his hand, with the current status of Yuanfang Group in China, if he is willing to sell his shares, don't do more, just pick two companies and sell 3040% of the shares, which is enough for him to immediately have hundreds of millions of assets.
Just because he doesn't want to do it doesn't mean he can't do it.
In this case, making money is no longer the first priority, but of course it is still very important, because many of his plans still need a lot of money to support. But while he is making money, he has begun to put another purpose in an increasingly important position, that is, to do something for the country, he is not a scientist, not a government official, national affairs, he can't help, but in the business world, compete with foreign companies, increase some confidence to the people, let the people see that they are no worse than crooked nuts, this he can still do. And that in itself doesn't prevent him from making money, so why not?
Kim Polo is the first step, but it is not necessarily the fastest step. Mobile phones, games, film and television works, these are Zhou Fangyuan's goals in the future, he wants to be not only a rich man, but also a rich man who is good for the country and contributes to the nation, so that he will live a new life in vain!
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