According to the internal estimates of Yuanfang Media and Yuanfang Group, in this life, from 07 to 08 years at most, domestic variety shows may usher in a big year of screen variety shows.

As an audience, you can enjoy a richer and more diverse variety show, and as a trader, the TV station, after experiencing imitation, competition, labor pain, and thinking, has gradually begun to focus on the innovation and creativity of the program. Because there are many signs that the reality shows in previous years have made a big fuss about big-name artists, basically imitating the number of distant media, but next year's variety shows, there are currently several TV stations that pay more attention to their own strange tricks in content.

There was a similar period in my previous life, and it must have been about 17 years.

The two variety shows "Real Man, Air Force" and "First Grade: Graduation Season" were broadcast on Mango Satellite TV in prime time. The content of the two growing variety shows went off the rails, and they both released strange tricks, choosing artists who the audience couldn't think of to go to the sea to test the waters, tasted the sweetness in the ratings, and pointed out the direction for the station's variety shows in the coming year.

"Real Man: Air Force" took off the hat of the remake in the first season and added female soldiers to the male soldiers, among which Yang Dajia performed the most eye-catching. For the show, Sister Bigfoot also fought hard, and she was forced to remove her makeup as soon as she "enlisted", and she was pulled to the sun without applying anything, which directly led to allergies, and she had a rash on her neck. In her own words, it is "said that the most important thing for female artists is face, and I don't even want face." And Chen Jianbin, who has the temperament of an old cadre, is also full of variety show in "First Grade", showing his competitive side. "Real Man" and "First Grade" became hits after they were broadcast, with national network ratings of 1.87% and 0.88% respectively, ranking first in the same period.

These two shows, which were popular at the time, did not have big-name stars, but they worked the content. Looking at those programs that have invited superstars, it is not difficult to find that the so-called King effect disappears when it starts broadcasting, and if it doesn't perform well, no one knows if the show is over. For example, another variety show "Idol is Coming", which also belongs to Mango Satellite TV, invited Sister Qingxia at the beginning, and I don't know how many front-page headlines were taken up for a while, and Wang Banbi could cry to death in the bathtub. But outside of Qingxia, the other arrangements of this show failed to catch the audience's attention. "Extraordinary Partner" invited Li Tianwang, and in the later stage, he was cut into a middle-aged uncle who was mean and couldn't keep up with his physical strength, which made him encounter a lot of scolding. The worst is Li Yapeng and Wu Qilong, many of whom failed to finish watching their cooperation "Our Law".

In the face of this situation where super big names have collapsed one after another, what the program team and TV Love can do is to break through the single bottleneck of the program mode.

In fact, to put it bluntly, the problem with these variety shows is not the stars at all, but the inability to tell stories. There can be no bottleneck in reality TV content, only in making games. There are hundreds of reality shows in the UK, with six episodes and three episodes per season, and they don't do any games, it's a complete story. As long as your ability to create stories doesn't dry up, reality shows will keep flowing. However, none of the current reality shows can tell stories.

At the peak of the previous life, there were nearly 100 reality shows on the domestic screen, but the prosperity on the surface could not cover up the disadvantages of a single program model. The "Amateur vs. Star Singer" model is rampant, and the food programs of "Talking about Life by Cooking" also collide fiercely, "First Grade: Graduation Season" and "Real Man: Air Force" were relatively new themes at the time, and it was reasonable that the ratings were high.

In addition, in addition to the content of the program, in addition to the ability to tell stories, it is also important to discover new attractions for celebrities.

Feng Dacang is a frequent guest of variety shows, how can he still tap his potential, Mango Satellite TV gave the answer.

For example, the celebrity emotional assistance comedy variety show "Party A and Party B" will meet the audience, and the show will be cooperated by Feng Dacang and comedy screenwriter Shu Huan.

The famous writer Uncle San will also enter the variety show industry and produce the first panoramic exploration reality show "72-Story Strange Building" that integrates documentary and fictional plots. It is reported that the program aims to pay tribute to China's ancient architecture and let the stars truly appreciate the ancient architectural culture. In addition, Mango Satellite TV's other programs no longer play star cards, such as "The Birth of an Actor", "The Most Dazzling Chinese Style", "Magical Child", "Famous Expedition" and other new "star elements" combined with IP, as well as "Variety Show" with a ratings foundation and guarantee.

Of course, some of the above programs have okay ratings, and some are directly finished, just like "Party A and Party B", until Zhou Fangyuan was reborn, I didn't really hear much about this show. But in any case, this change is good, unlike the Internet channel is king, variety shows are always content king, and the channel is just the foundation. The content is not good, and the channel for your mother is also for nothing. The content is OK, even if it is the lowest program in satellite TV, the ratings can gradually increase.

In terms of variety shows, Lizhitai's performance in the previous life is still stable, except for the trump card column of "The Strongest Brain". "Our Challenge" and "Magic Wild" are both from purchased rights, of which "Our Challenge" will be broadcast as the second season of "The Great Challenge".

In the end, celebrity reality shows still have to return to an ordinary person, and the real content still comes from life and from a spiritual pursuit. The essence pursued by "Real Man" and "Longing for Life" is restored to the original ecology. There are a hundred ways to open reality shows, and there are also a hundred ways to shape artists, and the ability of variety shows is to find the most interesting side of them, rather than a simple star halo.

But seriously, reality TV seems to be very easy to do, but it's not.

Every Friday and Saturday, when "I don't go to work tomorrow" is celebrated all over the world, the TV screen is also lively.

Various TV stations bring their own hard-working, heavy-handed, and headline-grabbing reality shows to come here for a weekly "tearing war".

Reality TV deftly walks the line between "artistic truth" and "life truth". The truth of art is to express the understanding and perception of social life in hypothetical situations, and to process and create real life to a certain extent. And the truth of life is a more tempting state - because everyone's living environment and ideas are completely different, it is difficult to restrain yourself from commenting, opening up and snooping on other people's lives.

In fact, in the past two years, reality shows have indeed become the new favorite of TV in China, and various "show" methods have also come into a variety of ways: show cute babies to play tricks, show husband and wife love, show animals, show travel, show outdoor, show models, show primary school students, show delivery...... Because whether it is the stars who appear on the camera, the production team behind the scenes, and the audience in front of the TV, they all know that relying on reality shows, the "voyeurism" of the ordinary public for stars can be realized and satisfied. As long as the gossip hearts of the people are still there, all kinds of reality shows can be lively.

Celebrities put down their bodies one after another, eager to show you all the parts and aspects of his/her life, and strive to make their image on the screen and on the cover of newspapers and magazines three-dimensional, so that you can see a humorous, funny, serious, cute, warm-hearted, and personalized male god/goddess. I'm not worried about my own embarrassment, I'm afraid that I don't have enough sense of presence in front of so many cameras.

For the audience, in the early stage of the embryonic reality show, they will also be curious to explore the living environment, living standards, and consumption expenses of the stars, and in the later stage of development, especially the return of the second season of many reality shows, the audience has begun to slowly return to rationality and reality.

Outdoor tourism reality shows are under the banner of "Dick Silk Tourism", but many of their cruise dinners and horseback riding training do not belong to the category of real poor travel; emotional reality shows probably hope to become "textbooks of love", but "Pomegranate Couple" gave each other bracelets of tens of thousands of yuan as soon as they came out, which suddenly made this textbook uncannibalistic; Outdoor reality shows are more sadistic than which task, and the highlight of the production is probably the collapse of the actors, crying, Frustrated performance: The cute babies in parent-child reality shows have their own star halos, and the living conditions and educational environment are not comparable to the majority of people's families, but this does not prevent ordinary children from being equally cute......

Viewers who have watched it for a long time will find that this show seems to be getting farther and farther away from their lives.

Yes, after watching a round of celebrities taking turns to show their lives, the audience also appeared psychologically immune.

Everyone has watched the bizarre world and glamorous life, but now what do you want me to see?

As a result, Mango TV had a unique way in the previous life, and joined hands with Bayi Film Studio to create a national defense education reality show "Real Man", switching the recording background to the army barracks to show the tough guy image of the soldiers.

As far as the eye can see, this show is like a street bun in the middle of a pile of Western food and red wine.

But this different reality show, because of many restrictions, so as far as reality shows are concerned, the meaning of the show is a little less, and the meaning of education is a little heavier. How many viewers are going to be educated on weekend nights? So the ratings are not very good.

In the previous life, after the explosive growth of reality shows and brainwashing, the audience has indeed become smarter. They know that these so-called "survival challenges", "emotional crises", and "pinching each other" have scripts and discussions, and the final show presented to the audience is like a selfie shown by the Meitu App. Therefore, there is little point in discussing topics such as "whether so-and-so and so-and-so are real", because the audience will go to the micro-expression expert's Weibo to check whether the celebrities' movements and eyes are true or false, and discussing the topic of "someone scolding someone" also makes people feel tired, because after a week, there will be a hot search similar permutations and combinations of "A and B are not in harmony, C is staring at someone is not in harmony, A and D are not in harmony, and B and C are not in harmony".

This is a paradoxical situation, though. Just like "Flowers and Boys 2" has been torn apart, the noise outside the show has made people forget that this is a travel show, but its click rate has not been affected;

The success of a show is difficult to judge from the ratings, market share, even if they are the only quantifiable numbers. Relying on the content of topics with strong controversy is indeed an effective means of guidance, and the program group that is busy hyping up topics seems to be drifting away, and the more and more exaggerated content is beginning to be incompatible with the audience's life.

In fact, it's not a stick that kills all reality shows.

In the previous life, those fans who have been loyal to the original version of Nanxian's show still exist in large numbers, and they will complain that domestic stars do not have a strong sense of variety shows, resulting in domestic reality shows being too "show acting". Indeed, compared with Liu Zaishi, the national MC of Nanxian's "RM", there is no star in the domestic reality show who has received unanimous approval and recognition in "driving the atmosphere". As for Brother Chao, who is the captain of "Running Man", the comic attribute is qualified, but fans of the original version sometimes mercilessly label his performance as "too exaggerated, too contrived".

But you have to admit that at the time, in terms of local adaptations, "Running Man" was definitely a success. If you want to have ratings, you want to have topics, and the members have also received a lot of money during the period, so you can tell me, since this show has so many shortcomings, why did he succeed?

In short, the variety show battlefield in the previous life was already like that, and before Zhou Fangyuan was reborn, it was already full of gunsmoke, and every golden time was all kinds of century wars.

In this life, the domestic variety show market has just started, but after the development of at least three popular variety shows that are not duplicated every year by Yuanfang Media, the variety show market has ushered in a blowout era in advance. This year, Yuanfang Media continued to lead, "Longing for the Day", "Tonight's Talk Show", and a "Star Chef Arrives" that has not yet been broadcast, and three completely different variety shows.

That's it, the variety shows that have been popular in his previous life, or have led the trend for a while, Zhou Fangyuan can reproduce them, basically all of them have been reproduced over and over again, as for the multiple popular shows of the same genre, he is not shameless enough to copy all these shows. Basically, one category and one program, what the latecomers want to do is now a model, even if it is a cat and a tiger, the things made will not be too bad.

As for Yuanfang Media, it will gradually withdraw from the variety show market next year, the year after 08 at the latest. Variety shows can make money, but they are time-consuming and laborious, brain-consuming, and have to adjust the schedule with various stars, and they also have to run relationships and attractions all over the world. Because their workload is too great, the difficulty is too high, and they can all be done in the end, not what a god is. These people will gradually be split into other departments in the future, TV dramas, movies, online videos, etc., and various positions are also chosen by them. Of course, if anyone wants to leave, it doesn't matter. A truly strong person should never be afraid of challenges, as long as he makes sure that he is the strongest.

If there is no guarantee of this, then they deserve to be surpassed by others, and if the day really comes, what if these people are kept?

So Zhou Fangyuan is very generous in this aspect at this time, of course, he also believes that after leaving the variety show market, Yuanfang Media will become more refined and powerful, and their goal is to become more powerful in the film and TV circles, variety show circles, and leave it to other companies to play.