Now that we've talked about reality shows, let's say a few more words.

In fact, as the "creator", Yuanfang Media has been relatively comfortable here. They just need to keep innovating, and the provider of this idea is actually our chairman Zhou Da, who is reborn, and these tasks are not too difficult for him. But for other TV stations or companies, life is not easy now.

Far away media is in front of them, and if they want to catch up, they have very limited methods to use.

Either you want to buy the copyright, but since there are already similar programs in China, what if you buy the copyright?

If you can't buy copyright, you can only innovate yourself.

For example, the variety shows under Yuanfang Media like to be active in the city and around the city, so other variety shows will run to remote mountainous areas.

In fact, the domestic variety show market is still healthy at this time, and everyone is looking for their own areas of expertise.

In the previous life, the domestic variety show market was the real twist and wonder.

In the previous life, 2014 was a blowout year for outdoor reality shows, and with the broadcast of the show, in addition to celebrities gaining fans and winning word of mouth, reality shows have become the focus of everyone's attention. Whether it is the tall foreign city selected by the "Rich is Capricious" program group, or the poor rural small mountain village selected by the "Playing with Fate and Abuse Star" program group, all of them have become popular tourist destinations in the current season.

In fact, many viewers will be curious, how do these outdoor reality show teams choose the shooting scenes?

To put it bluntly, the rules inside are simple.

For example, the "poor" rule: without the hardships of stars, how can the audience be moved.

Looking at the popular outdoor reality shows in 2014 in the previous life, whether it is "Dad 2" or "Stars to My Home", whether it is "Xi Falls from the Sky" or "I Am a Legend", they all have a common feature: they toss the stars enough. Sometimes, an outdoor reality show means bringing the stars back to earth and into the dust. As a result, the filming locations of many programs are often chosen in the so-called "poor countryside", where tourist attractions stand aside and wealthy rural areas are not considered, and inaccessible ravines and ravines are the first choice.

Do farm work and don't take a bath: the more miserable the female star, the more "there is a drama to watch".

Speaking of tossing stars in the poor countryside, the two popular "Rural Welcoming City Daughters-in-law" programs "Xi Falls from the Sky" and "Star to My Home" are representatives of this kind of scene selection. Judging from their first program, "Xi Descends from the Sky" chose the countryside of Gan Province, and "Star to My Home" chose Yunnan Province, although the two places are one south and one north, but they are all going to the keywords of remoteness, hardship, and high altitude.

It's just a show, why do you have to choose a rural area with such difficult conditions? The chief director of "Xi Falls from the Sky" said, "In the ultimate environment, the play will definitely come out." The drought and water shortage in Gan Province and the frequent earthquakes in Yunnan Province make the female stars who "marry to the countryside" have a natural discomfort: they have to do farm work when they can't take a bath every day and their safety is not guaranteed. It sounds very "playful".

In order to make the so-called "drama" reflected, even choosing a small mountain village is very particular. Before the filming location of "Xi Descended from the Sky" was finally determined, the program team had "stepped on" more than 20 places, just to find suitable filming locations and corresponding farmers. The first farmers to choose should have a demand for the prizes provided by the program team: "If you don't lack it, you will naturally have no motivation, so won't this reality show be boring?" Of course, it would be better if it could be sensational by the way, "This family lacks a certain type of relatives due to some special reasons, so the arrival of the star may give them an emotional comfort or a spiritual sustenance." ”

Zhu Dan and her "mother-in-law" happen to be the strongest example of this element, the latter's daughter passed away, and Zhu Dan just fills this emotional gap, and this collision of feelings has a more dramatic effect in a harsh living environment.

In addition, when choosing shooting scenes and inspecting rural conditions, whether there is a lot of farm work and whether the farmer's cost performance is high is another factor to consider. For example, when the "Star Comes to My Home" program team selected the scene, the first consideration was the rural areas in the Northeast, according to the staff of the program team, the mothers-in-law in the Northeast are actually more in line with the requirements of being photogenic, because they are cheerful and outgoing, and they are very expressive. However, from the perspective of the presentation of the content of the program, the program team finally chose Yunnan. The main reason is that there is too little local farm work in the Northeast, and the villagers love to play mahjong when they are idle, and the stars "marry" in the past, and there is no work to do at all.

With a difficult environment and a rich emotional line, such an outdoor reality show is naturally full of highlights.

However, in these small mountain villages with inconvenient transportation and poor environment, there are occasional hidden dangers of instability.

"Stars to My Home" suffered a 6.6 magnitude earthquake during the recording. At that time, the three groups of Zhang Baizhi, Qiu Jaxuan, and Li Jinming had all been completed, and Huang Shengyi's group was still left behind to make up the shots, and the earthquake happened at that time. Later, according to the director of Huang Shengyi's group, at about 9 o'clock in the evening, they suddenly felt the conference table shaking violently, and knew that it might be an earthquake, so they immediately rushed to the parking lot of the hotel downstairs, but fortunately there were no casualties. In the three months I have been in Yunnan, I have experienced several small earthquakes, but this time the tremor was the strongest. From this point of view, there is a risk in "tossing" stars, and the program team needs to be cautious in selecting scenes.

In addition, there are "niche" rules: the scenery must be intoxicating, and the location must be unpopular.

Some outdoor reality shows win with "bitter love scenes", while others are like small and fresh movies. This kind of outdoor reality show, the mass tourism route is not eye-catching, and those niche attractions with beautiful mountains and rivers are the ultimate goal of highlighting their compulsion.

As we all know, there are countless beautiful scenery in Sichuan Province, but "2 Days and 1 Night of the Star Family" leads the audience to enjoy the beautiful scenery of Bashu, but it is not an ordinary road. The ancient city of Langzhong and the ancient town of Shangli, although it sounds like thunder like Jiuzhaigou and Dujiangyan, but in fact, the ancient city of Langzhong and Lijiang in Yunnan, Pingyao in Shanxi, and She County in Anhui are called the four ancient cities of China, and the ancient town of Shangli is the necessary place for the Red Army's Long March to the north and the southern Silk Road in the past. But if it weren't for "2 Days and 1 Night of the Star Family", many viewers might not know that there are so many holy places to play in Sichuan Province. According to the feedback of netizens who are keen on traveling, "How can you still take care of the stars when you watch the show, you only care about these places, how can you not have enough fun for 2 days and 1 night".

At the beginning of the broadcast of "Two Days and One Night", the audience was fascinated by the Tengger Desert and Lugu Lake. Tengger's scenery is majestic and rugged, and even the powerful cars have to rely on sandboards occasionally to move forward. The reason for choosing these more remote places, the staff of "Two Days and One Night" said, "On the one hand, these places do have unique natural scenery, and on the other hand, we also hope to be able to stay away from the city, so that celebrities and audiences can integrate more into nature and feel the original beauty."

Of course, beauty comes at a price, for example, Zhang Fengyi, the eldest brother of "Two Days and One Night", said that when he first came to the Tengger Desert, he got motion sickness, and he never dared to brag that he was in good health.

Speaking of deserts, the first issue is the temperature, and the huge temperature difference between day and night is very aggrieved.

More than 30 degrees during the day and only a few degrees at night, you have to experience spring, summer, autumn and winter in one day.

Not only that, the mosquitoes in the desert are swarming, which can be called terrifying, in such an environment, Zhang Zhilin, Zhang Rui and other male gods are basically difficult to sleep peacefully, but they still have to face a lot of shooting tasks the next day.

Speaking of the niche selection of scenes, there is another "also very hard" outdoor reality show "The Amazing Race" The scene selection is also very special, and the recording locations of the program team, in addition to the tall Dubai and New York, actually went to New Delhi and Jaipur in India.

India is a tourist destination that few Chinese people choose to visit, and the local environment and situation are more complex than those of other international metropolises. According to the program team, "Because we chose to go to India, we faced many unpredictable problems, so our supplies were very comprehensive, not only providing various medical kits and security protection, but also contacting local security companies, police stations, and bodyguard companies." "When filming in niche tourist destinations, safety awareness is the most important thing, and in order to prevent celebrities from having problems, including drinking water and using cars, there are very, very clear regulations. For example, we can only drink the water we provide, and even the celebrity can't go out to buy water by himself, and the food he eats must also be provided by us, because the delivery team and the advance team have all sorted out where to eat and where to buy water.

It can be seen that there is no other program group to explore the way, and if you want to choose a niche location willfully, you need to pay a great price.

Of course, if you don't want to be "poor" or "small", "big" rules are okay.

If you are not afraid of onlookers and spend money, big cities can also have new ways to play.

Although the audience is "liking the new and hating the old", it is naturally best if the outdoor reality show can take everyone to enjoy different scenery, but it is not impossible to stay in the flowery metropolis, but there are higher requirements for the gameplay of the show, and how to rub a new feeling in the most fashionable and fashionable city is particularly important.

"Running Man", which has footprints all over major cities in China, is undoubtedly a representative of "30 years of focusing on the city". The chief producer believes that "Running Man" is not a pure entertainment program, and he also hopes that through this program, it can combine local characteristics, and then integrate some Chinese elements into the program very well.

As a result, each stop of "Running Man" has a theme. For example, the first stop is "The Legend of the White Snake", the second stop is "Unfinished Love in the Past Life", and the third and fourth stations Nanxian are "Han Yi".

So, is there a theme first, or is the location set first?

In fact, the two complement each other, such as Shanghai, this location is "more storytelling". Therefore, the theme chosen by the program team was - through 1933. The mountain city has always been a must-visit place for all kinds of talent shows, because the people there are particularly active and enthusiastic about this kind of entertainment.

is popular enough and can produce enough sensational effect, which seems to be one of the criteria for the program group to select scenes.

Filming an outdoor reality show in a big city must be more expensive than a small place, right?

For this myth of the audience, it can actually be introduced.

For example, in the episode of Xiushan Island, in order to cater to the storyline, even the gate of the cave is made, and the other props cost a lot of money. But although the cost of living is high in big cities, there are many scenes that are ready-made. Therefore, in fact, there is no special rule that says that you must spend a lot of money in a big city, mainly depending on the theme and the situation on the scene. However, "being watched" is an eternal pain in the hearts of every program team that chooses a big city as a location location. When "Running Man" ended filming in the mountain city, it was besieged by the whole people, which had become the entertainment headlines at that time.

In fact, in order to ensure the smooth progress of filming, Running Man canceled a lot of content at that time. In Shancheng, there was originally a section of "the world's first hot pot", but unfortunately there were too many people and had to be canceled; in Jiangcheng, the project that was originally planned to be filmed by colleges and universities was also canceled because the onlookers were too enthusiastic.

Fans are always very well-informed, they can sometimes get an accurate shooting schedule, and in order to ensure the shooting, the program team also racked their brains. The game of peek-a-boo has to be played from time to time, and the shooting tasks of the day may be out of order at any time, and wait until the next day or there are fewer safety hazards, and then shoot again after killing a carbine. At the end of the day, it's all about avoiding the peak of the onlookers.

Of course, not all reality shows are like the above.

Some reality shows abuse stars, and some reality shows are capricious.

For example, Zhou Fangyuan once watched, the famous "12 Sharp Flavors". Really, from the beginning of production, this show has been running high.

Ah Feng's agent said plainly that many reality shows are here to make big names ugly, but their shows really don't want to make big names ugly, what they have to do is to shoot a very beautiful, movie-level show.

Cow beep!

"12 Sharp Flavors", which is known as a single episode with an investment of one million and a total cost of more than 10 million yuan, gathered a large number of kings and queens from across the Taiwan Strait and three places, and naturally cannot be cold when choosing exterior scenes.

So, as long as the audience has watched the show, you can see that Ah Feng will go to the south of France to find top pine nut sher, and then go to Australia to catch king crabs.

The reality show in the previous life really played a flower in the domestic market, and in this life, because everything has just begun, it has not yet reached the time of the real blowout.

However, I believe that it is not far away, as one of the practitioners, Sun Jing has reminded Zhou Fangyuan more than once, saying that there are all kinds of programs in the market that have begun to prepare, and there are many strange programs that have begun to emerge. At most, in a year or two, there will be a small saturation period in the variety show market in this life, and then inevitably, reality shows will erupt in one fell swoop, and then this market will have fun watching.