Chapter 62: An Xiaoqi's plan

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"Mr. Liu, don't worry. You can think slowly, of course, not only can you think about the similarities and differences between our Fruit Home and Aiqi's different opinions, but also think about the similarities and differences between our Fruit Home and other brands. ”

Then you can evaluate for yourself which brand of store best suits your needs and philosophy. ”

"In addition to our fruit home, if there are other brand stores with richer varieties, higher quality and lower franchise fees than ours. ”

"Mr. Liu, we are friends, if there really is such a brand store, I Wang Erhammer will definitely advise you to go elsewhere. ”

Seeing Liu Daqiang's words, Wang Erhammer took retreat as advance. On the one hand, it guides Liu Daqiang to think about the scope of comparison, and on the other hand, he shows weakness and retires. But everyone knows that there is no second brand that is higher quality than Fruit Home.

"I want to hear Mr. Wang's opinion first?" Liu Daqiang is really a veteran in the business field. returned the favor with the other, not only did not admit that he didn't know, but also threw the problem to the other party.

Wang Erhammer smiled slightly, and did not directly answer Liu Daqiang's rhetorical question, but helped Liu Daqiang analyze: "Mr. Liu, there are so many brand stores on the market, if you want to choose a brand to enter this market, with your ability, it is not difficult at all." ”

"But it won't be too easy to choose a brand that meets your needs in every way. ”

"Your need is not only to open a store to make a little money, if that's all, I believe that whoever you choose to join can earn good benefits. ”

"But if that's all there is to it, I think you will definitely have more and better choices, and there is no need to work hard to join the fruit brand. ”

"From the beginning to the end, your needs lie in integrating your entire value chain. Let each link inherit each other, so as to form a strong cohesion and creativity. ”

"That's what you're aiming for. And the brand stores that can accomplish your goal, I believe there is no other than our fruit home. ”

"Because, the customer's mouth does not lie. Whose fruit is more delicious, customers will know as soon as they try it. If you want to open up the traffic entrance of high-end customers, our fruit home is definitely your best choice. ”

"Compared with the effect of draining high-end customers, do you think the franchise fee of 380,000 yuan in our fruit home will be higher?"

Wang Erhammer did not analyze the differences and advantages and disadvantages with other brand systems, but focused on analyzing who can better achieve Liu Daqiang's desired goals.

Because 380,000 yuan may be just a few days of turnover for Liu Daqiang. Therefore, the price is not the most important point for Liu Daqiang.

In fact, this principle is the same as buying vegetables in the vegetable market, if you sell it for 5 yuan a catty, he will say that you sell it expensively, you have to be cheaper. But if you only sell for 1 yuan a catty, the same thing, he will say again is a truth.

Instead of having a tug-of-war with him on price, it is better to help him solve the core pain points he cares about. Help him sort out his concerns, and the rest will just fall into place.

"Mr. Wang, Mr. An, drink tea. Saying that, Liu Daqiang got up and made a cup of tea for Wang Erhammer and An Xiaoqi.

Liu Daqiang put down the teapot, pressed the call button, and called the waiter for a new pot of tea. Then he said slowly: "Mr. Wang is right. What I value is indeed the super high quality of the new fruit of Fruit Home. ”

"If I hadn't been dissatisfied with the convergence of various brand stores on the market, I wouldn't have waited until now to finalize the cooperation partner. ”

"But Mr. Wang, Mr. An. It is indeed an indisputable fact that the pricing of your franchise fee is much higher than that of other brands. ”

"As a newly founded brand, Fruit Home still needs a process of establishing the reputation of the market and the value of the brand. ”

"If I join, it will be as one of the first franchisees. We are part of the brand-building process and do not fully enjoy the dividends of brand benefits. ”

"From this point of view, let's think about our first batch of franchisees, should we be given more care and benefits?"

As a successful businessman, Liu Daqiang has to say that he still looks at problems from a very tricky angle. You can always find an entry point and add some bargaining chips for yourself.

"Mr. Liu, don't worry. Today, I drank your good rain dragon well with Xiaoqi, and I will definitely give you the greatest support and welfare in the future cooperation. ”

At the same time, please believe that if it weren't for the fact that Fruit Home was still at the beginning of its establishment, the brand effect was still in the process of being established, and you were not the first batch of franchisees, our franchise fee would definitely be more than the current price. ”

"Mr. Liu, you are a successful businessman, I believe you must know that those who make a lot of money are definitely the first people who dare to eat crabs. ”

Wang Erzhu is neither humble nor arrogant, and skillfully transforms Liu Daqiang's words into his own advantages.

When Liu Daqiang heard this, he laughed.

"It's terrifying. Mr. Wang, Mr. An, today I have seen what it means to be a talented person in the country. The two of them are young and have a lot to do in the future. ”

"Since the two of you can provide me with what I need, I, Liu Daqiang, am by no means the kind of petty person. Then today I will replace the wine with tea, and I wish us a happy cooperation in advance!"

Liu Daqiang picked up the teacup and stood up. Wang Erzhu and An Xiaoqi were slightly stunned, and immediately understood the meaning of Liu Daqiang's words. The three teacups touch lightly, making a crisp sound.

Fruit Home has ushered in its first franchisee.

"Mr. Wang, Mr. An, three days later, I still respectfully invite the two of you to come here in this Tianzi No. 1 room. When the time comes, sign a contract and eat a one-stop. ”

Liu Daqiang stretched out his generous hand and shook hands with Wang Erhammer An Xiaoqi one by one.

Leaving the heavy chef Jianghu and sitting in An Xiaoqi's car. Wang Erhammer breathed a sigh of relief.

"You brought me here to eat, let me have a long insight is one of them, and coming here to seek good karma is the key, right?" Wang Erhammer was like a world away, and he didn't believe that he could run into such a big fortune by simply eating a meal.

"I'm just here to try my luck. ”

"In fact, when Liu Daqiang inquired about Aiqiyi's situation, I knew that he had been looking for a suitable franchise brand. ”

"When I opened today, I happened to see him there, and judging by his performance at the time, I was probably particularly interested in our Fruit Home. So I came over and gave it a try, and I didn't expect to be so lucky. ”

Sure enough, as Wang Erhammer expected, where did he get so much luck, everything was just An Xiaoqi's plan.

"But we can't take it lightly until we sign a contract. Wang Erzhu added.

Liu Daqiang set the signing date 3 days later, and he must also want to see the performance of the fruit home opening promotion in the past 3 days. So, these three days are critical and we have to give it our all. ”