Chapter 61: Negotiation
It turns out that Liu Daqiang's drunkard is not about wine, but about using the fruit world as a cutting-edge product to divert traffic, so as to get more mid-to-high-end customer traffic. What a calculation.
After Wang Erhammer and An Xiaoqi understood this layer, they instantly had a bottom in their hearts about this negotiation.
"Then Mr. Liu, if you have this level of consideration, then you can only choose this form of independent operation. ”
"Because of the form of joining with only shares, we do not open any customer information to investors. I believe that Mr. Liu can understand. ”
An Xiaoqi took the lead in making a decision according to Liu Daqiang's needs. Now it's up to Liu Daqiang's choice.
"That's as it should be, I can understand that. It's not a big problem on my side to operate independently, it's just a matter of recruiting a separate group of salespeople. ”
Liu Daqiang is confident, and for an old businessman like him, there is no shortage of management experience.
"Then Mr. Wang, Mr. An, how is the franchise fee charged for your fruit home?" asked Liu Daqiang tentatively.
"With the better and better living conditions, everyone's pursuit of quality of life, for green nature, the concept of natural health is getting stronger and stronger. ”
"Therefore, people's living needs are getting higher and higher, and I believe that so many high-end industries under Mr. Liu are also looking at this market and have been confirmed. ”
"And our fruit home is also the main focus of the high-end market, for the concept, we are in line, for the market positioning, we are accurate. ”
"So we set the franchise fee for the first batch of wholly-owned franchise stores at 380,000 yuan. Among them, 50,000 yuan for new series of fruits and 30,000 yuan for mid-range fruits. ”
"And provide a series of post-support services such as training for new employees of franchise stores + technical staff opening support in the first month of new store opening. ”
The pricing of the 380,000 yuan circle franchise store, Wang Erhammer and An Xiaoqi have not had time to discuss the agreement until now. The two of them had only a vague idea before.
But the two didn't expect that someone would come to seek a franchise on the first day of opening. And as soon as he opened his mouth, he booked 5 houses, which was even more unexpected by the two.
But now that the joining matter with Liu Daqiang has been discussed here, An Xiaoqi can only temporarily give the pricing standard based on his previous business experience in Aiqiyi.
Of course, the price of 380,000 yuan is not entirely a groundless and arbitrary price. Previously, Aiqiyi also opened the franchise right, and the price was 180,000.
And now An Xiaoqi's price for Fruit Home has been raised to 380,000 yuan, which can also show An Xiaoqi's strong confidence in the future development of Fruit Home.
After listening to An Xiaoqi's offer, Wang Erhammer was expressionless and calm. Liu Daqiang glanced at Wang Erzhu's reaction, and pondered alone in his heart, judging from Wang Erzhu's calm and calm reaction, they should be very sure of this price.
But this time, Liu Daqiang's long-term experience of observing and discerning people is going to be disappointed. The reason why Wang Erzhu did not react does not mean that Wang Erzhu has a big heart, nor does it mean that he is so calm and calm in his heart.
In fact, Wang Erhammer did not react because he had no concept of this pricing.
After a short silence, Liu Daqiang said: "Mr. An's franchise fee for Fruit Home is positioned at 380,000 yuan, can you know that this price is far from the franchise pricing of other brands in the supermarket?"
"Not to mention other brands, even compared with the franchise fee of Aiqiyi, it is more than twice as high. Mr. An, this kind of pricing is a bit too high, isn't it?"
In fact, to put it bluntly, the negotiation is nothing more than laying out facts and reasoning, constantly seeking a balance between multiple parties in-for-tat.
If the demand between the early benefits and costs can be smoothly reached to the support point, then the cooperation is a matter of course. Now it's up to who can find the support point in the other party's heart first and convince the other party with this.
After Liu Daqiang finished speaking, An Xiaoqi picked up the teacup and slowly tasted the dragon well before the rain. The temperament is elegant, and the world is both worldly.
An Xiaoqi didn't answer in time, and took the opportunity of drinking tea to keep turning in his heart.
She can't open her mouth at will, because Liu Daqiang compares it with the fruit home with Aiqiyi, and Aiqiyi is created by An Xiaoqi.
It's just that Liu Daqiang doesn't know now that for the smooth establishment of the fruit home, An Xiaoqi has withdrawn from the board of directors of Aiqiyi, and used this as a weight to reach a strategic agreement with Aiqiyi.
As a limited partner of Fruit Home, Aiqiyi sold part of its own operation line and management sales staff to help Fruit Home build an initial marketing network.
Wang Erzhu seemed to understand An Xiaoqi's unspeakability, looked at Liu Daqiang and said leisurely: "Mr. Liu understands Aiqiyi's franchise fee so clearly, it seems that he has really inspected the situation of the fruit industry for a long time." ”
In this case, Mr. Liu must have not only learned about the franchise fee of Aiqiyi, but also about other brands. ”
Listening to me talk about the franchise fee of Aiqiyi, An Xiaoqi wanted to speak and stopped, and this Wang Erhammer said to him, could it be that he was testing whether I really understood the situation in the fruit industry?
Wang Erhammer is analyzing Liu Daqiang, and Liu Daqiang is also pondering Wang Erhammer.
"My principle in business is to never get involved in an industry I don't know. Since I decided to enter the fruit industry, of course, I have done detailed research on every detail. ”
As soon as he thought of this, Liu Daqiang did not hide it.
Since you want to assess my knowledge of the industry, I want to be honest and honest with you to know that I am not a layman.
If you make up your mind that you want to eat my fried beard, then you'd better retreat.
"Mr. Liu is calm and admirable. Wang Erhammer clasped his hands and complimented.
"Then Mr. Liu must have learned about the brands and the basic situation of the fruits they are selling. Including category, quality, selling price and other information. Wang Erhammer continued.
"It's nature. Without understanding the specific situation of each brand store, it is undoubtedly not accompanied by huge risks to decide who to choose to join just by looking at the amount of its franchise fee. ”
Liu Daqiang has not yet clarified the purpose of Wang Erhammer saying so much, so he has no choice but to continue the topic of Wang Erhammer.
"Then since Mr. Liu has a clear understanding of all aspects of the situation, he also selected Aiqiyi from it to compare with our fruit home. ”
"Then may I ask Mr. Liu, in addition to the fact that the pricing standard of our franchise fee is higher than that of Aiqi, what other similarities and differences do we have?"
After laying the groundwork for so much, Wang Erhammer began to throw out his own questions step by step!
"This ......" Faced with Wang Erzhu's sudden question, Liu Daqiang seemed speechless for a while, and he didn't know how to deal with it.