Chapter 49: Hunger Marketing
"Thank you in advance for your interest in our fruits, this grandmother. ”
"We have a total of 46 households in Longji Village, and in response to the call of the country's new rural construction a few years ago, we planted many varieties of fruit trees. There are mainly pears, apples, mangoes, citrus, grapes, etc. ”
"The variety of fruits is covered in all seasons. As far as the summer and autumn seasons are concerned, we have made preliminary statistics, and the total output is about one million catties. ”
"At present, there are about 80 directly-operated stores in our fruit home. ”
"Now that I've said that, I'll insert an announcement in passing. The original plan of my agreement with the General Administration of Safety was to open 100 directly-operated stores. ”
"Korn is always a very grateful person. Along the way, thanks to everyone's consistent support, we have reduced the original plan of 100 directly managed stores to about 80. ”
"The remaining store places will be reserved for friends who are interested in investing in fruit business. ”
"How to participate in store investment? After consultation with Mr. An, the consensus results are two. The first is to hold part of the dry shares and enjoy the operating dividends, and the second is to operate independently, and the fruit home is only used as a behind-the-scenes guarantee. ”
"For specific details, we will issue detailed announcements in each existing store. If you are interested, you can consult and negotiate. ”
After speaking, Wang Erhammer's eyes swept the crowd on the side, and the response was good. There are a few people who can't bear it anymore are going to the staff for consultation.
Then answer the grandmother's question. The quality of our fruits should be bottomed up by now, so the twenty stores reserved should be replenished soon. ”
"So, let's count it at 100 stores. On average, each store can sell about 10,000 catties of seasonal fruits. According to the calculation of 90 days per quarter, there is only more than 100 catties of high-quality fruits per day. ”
"Of course, here is just to make it easier for everyone to understand, so it is just taken as an equalization. The difference in sales due to specific factors such as the size of each store and the amount of customer traffic is not calculated. ”
"For example, like the No. 1 store we opened today, as the main store and flagship store. The amount of the split sale is definitely a little more. ”
"Grandma, if you want your grandson to eat such delicious and nutritious fruits every day, then you have to hurry up. ”
Wang Erhammer's seemingly naughty sentence is actually full of magic. It's a good way to set the stage for hunger marketing.
"As for large-scale cultivation techniques, I hope you will be a little more patient. As soon as there is a new development, we will notify you as soon as possible. ”
Wang Erzhu was not in a hurry to give a specific time for mastering large-scale cultivation techniques. The first is the Mahayana Qiankun Eight Poles Diagram, which has relatively high requirements for its own qi and machine, and cannot be achieved in one or two days.
The second is to do marketing, even if you know where the bottom line is, you can't clearly draw the pie. Otherwise, once there is a discrepancy, it is disrespectful to yourself and customers.
"There are only more than 100 catties of such high-quality fruits every day! There are so many families in our surrounding communities, and it is not only a small number of families who can eat them. How can I, an old woman, rob so many people, it's difficult!"
The old household estimated in his heart that the chance of buying it in the future was not great, and he couldn't help but sigh.
"Yes, we are surrounded by high-end communities, and the population is not dense, but everyone has very high requirements for the quality of life. ”
"And the number of households in each community adds up, there must be at least about 1,000 households. Now only more than 100 catties of high-quality fruits are sold every day. 10 families can get 1 pound of fruit, how is this enough?"
"Mr. Wang, Mr. An, you have to reserve some shares for the old customers of our head office!"
Suddenly, a middle-aged woman in the crowd spoke. It seems that the surrounding people are indeed very culturally high, and they quickly sorted out the specific values.
Wang Erhammer is also worried about whether his marketing figures are not clearly explained, and whether they will not reach the depth of hunger marketing.
Now it seems that his worries are still unnecessary. As the saying goes, the eyes of the masses are bright, and it seems that they have never deceived me.
"Mr. Wang, Mr. An. You see, everyone's concerns are before you. As the founder, can you give you some more benefits?"
Wang Erzhu looked at An Xiaoqi and signaled that this kind of person is very difficult, and you have to make a decision.
Everyone also looked at An Xiaoqi nervously, with full expectations in their eyes.
An Xiaoqi pondered for a while, missing his usual direct ability.
"Sister Xiaoqi, we are all your old customers. You see your new store opening today, and everyone is enthusiastic to cheer for you. ”
"You know Brother Zhang next to me, they also gave a big flower basket today. For everyone's friendship, you also have to reserve some shares for everyone. ”
The rich woman in red and green in the crowd seems to be an old customer, otherwise she wouldn't have called An Xiaoqi Xiaoqi's sister so affectionately.
And the so-called Brother Zhang next to her, who is tall and thin, wears a pair of gold-wire glasses. From the opening to the present, his eyes have not been taken away from An Xiaoqi.
Wang Erzhu actually discovered that this brother is not ancient. It seems that sending a flower basket is just a drunkard's intention not to drink.
Hearing the rich woman say this, An Xiaoqi subconsciously glanced at the man with gold wire glasses standing next to her, and quickly withdrew his gaze.
But it was such a subconscious brief eye contact, and the man with gold wire glasses looked flattered.
And An Xiaoqi's understatement evasion fell in the eyes of Wang Erhammer. It seems that the man with gold wire glasses wants to beat An Xiaoqi's idea for a day or two.
"Since Sister Wei, you have opened your mouth, little sister, I have to take your face. An Xiaoqi saw that the atmosphere of the scene was almost mobilized, so Wan'er said.
"But first of all, I want to say that these high-quality new collections are set aside. In fact, the other fruits we sell are also of good quality. ”
"Everyone is my old patron and old friend. is to watch me An Xiaoqi come over step by step, and my consistent attitude of doing things is still reassuring. This will launch a new series, and it is just to catch up with Mr. Wang's high-speed train. ”
"Therefore, even if the high-quality new product series is limited, please feel free to subscribe for other fruits. ”
After speaking, An Xiaoqi got up and bowed deeply to everyone to express everyone's gratitude for her long-term support.
The audience also applauded in response.
"Mr. An, don't worry. We are still very relieved that you will do things. It's just that the pursuit of high-quality life by everyone present is just a natural success. The man with gold wire glasses said.
Others have also expressed their cooperation.
"Then the little sister will thank you all in advance. In order to allow more families to share the improved new fruits, let me talk about the rules for the subscription of new fruits. An Xiaoqi said.