When the game is officially in operation for a month,The scolding on the Internet is still continuous,But it's amazing,There were a lot of praise voices,And what everyone didn't expect is,This 298 yuan unlimited play game,Actually the owner has a very good sales,At present, all the games launched by the distant game,For the national service,There is a buyout mechanism,And it's an online game,Only plants and Warcraft III.,Plants were very popular that year,Tens of millions of sets were sold,Warcraft III.Almost in China,But there are also millions of sales,My world, which everyone thought had failed,But after a month of operation, There have been sales of more than two million sets, this number has exceeded the sales of Warcraft III.Genuine in China (after the distant game agent, the previous ones are not counted), this number has made countless people's eyes widen in surprise.

No one expected that this game, which was scolded on the Internet, would have so many sales. And don't forget, this is just the sales of the national uniform, and the price is much more expensive than Warcraft III., even if the money that comes to the people to make money now, the number has increased a lot compared to previous years, but even so, 298 is not a small number. At least for playing games, this number is not small, even those paid online games, playing every day, almost spend so much in a year. Like Warcraft, a big card is thirty, 298 is almost ten big cards, according to the general working adult game time, a card can be played for almost a month.

But the game "Minecraft", discerning people think that ordinary people can't play it for a year and are not interested, so spending nearly 300 yuan to buy such a game is simply a stupid bubbling behavior.

But there are countless such stupid hats, with a sales volume of two million sets, a selling price of nearly three hundred, and an income of 600 million yuan in more than a month. In today's thinking, 600 million a month, that's like a joke. But this kind of joking thing turned into a fact, and it shocked the eyes of I don't know how many people.

However, in fact, Zhou Fangyuan did not doubt this number, and he also knew that this number was nothing at all.

Because before his rebirth, the game had already sold more than 100 million to 200 million copies.

It's amazing that a three-dimensional, pixel-filled game with blocks has replaced the most recognizable classic in human history, and is probably the world's best-selling game. In the decade of gaming, the figure of 176 million means that the average number of games sold per year is at least 17.6 million, which is also a number that most games struggle to reach. The game's social impact can also be seen in a number of ways: how to get along with young people who love games is called the "Minecraft Generation" and how to get along with these young people has become a long-term issue for parents to consider, Minecraft "Education" is probably the farthest away in the discussion of the education of games, and the game's graphics are unique in the entire history of computer games, and even used as a permanent exhibit in the Game Gallery of Modern Art in New York.

It's not easy to explain what Minecraft is: the game doesn't have pre-set goals, and the only two modes are "survival" and "creation", as the former literally puts it, where the player builds a house and collects things to make sure they survive. The creative mode is more free, you can use cubes with various functions to build buildings and objects freely.

Most of the largest worlds are created in "Create" mode, where the player can get all the kinds of blocks that appear in the game in time and never end the game. In "Survival" mode, even the sword used to fight off zombies and spiders requires the player to forge it from wood and iron ore.

"Let's go to a world where there are only cubes, where there is nothing that can be imagined and nothing that cannot be done. Go wherever you want, climb the highest peaks, and venture into the darkest caves. This is how Mojang's first trailer for Minecraft was introduced in the original plane. In 2009, after almost five years of developing Flash games, Markus Poisson from Sweden decided to focus on his own "slightly bigger" games. The creation was inspired by the 4,000-strong town of Esbin, a vast Swedish forest between Stockholm and the Arctic Circle. In Marcus's childhood, apart from Lego, computers were the only playmates of the introverted kid.

The mechanics of the game are very simple: use the resources you dig to survive in a world made up of countless blocks, and the basic elements that make up the world in the game are not particles, but blocks. He called the game "Minecraft" and depicted the dream of one day being able to make games full-time and still earn a good income, and in May 2009, Minecraft was released as unfinished software on the game development forum TIGSource. When it first launched, Minecraft wasn't as polished as it would have been: at first glance, Minecraft's pixels and brick textures made it look like a relic of the Tetris era, just a game with rough graphics.

Unlike other games, Minecraft has few gameplay instructions and isn't too beginner-friendly.

The earliest players came from people Marcus met on the forums, and these people were hardcore gamers and game developers. They were initially attracted to the game's unique mechanics and appreciated the game's creative freedom.

Of course, you can think of Minecraft as a hybrid, full of many of the things that have been loved by people in gaming history: the game's signature rough graphics and pixel art pay homage to the old games of the last century. And its basic game mechanics are not surprising, digging, collecting, exploring, and building throughout classic games such as Civilization and SimCity. Even Marcus admits, "Minecraft is like a collection of games I've loved since I was a kid." Others describe Minecraft as a digital version of Lego.

"Digital LEGO" is definitely an apt description.

At the time, Marcus was working on the photo-sharing site jAlbum, "To be honest, I didn't see any potential at the time. For Marcus's amateur career, Karl?, then CEO of jAlbum, ?? Mena commented. But within a few months, the game was generating more than 1 million jAlbum users. This success was world-class, and orders snowflickered, crowding up the website Marcus had created to sell games, and when he found out that there was a limit on bank account transfers for selling games, he realized that he had to set up a company and hire an accountant to handle the financial work, and Majong was founded. The company soon had an office in Stockholm and five or six early employees.

In the original plane, in the ten years of the game's development, Minecraft has launched countless version updates. In 2010, the crafting system appeared, and then familiar elements such as dungeons, bricks, slimes, and compasses were gradually added. In 2011, the game launched its first mobile version and has since appeared on almost all popular consoles and platforms. From the original version with only 32 operable blocks to the vast game world that can reach "up to eight times the surface area of the earth", Marcus and his friends, who have loved programming and game production since childhood, have put all their sincerity and passion into the production of Minecraft.

Similarly, the game's success has found a great face for itself, and that is Marcus himself, who blogs and tweets a lot. People pay attention to Marcus's blog and tweets, and learn about the progress and direction of the game's opening based on his statement. For the quiet, shy Marcus, it's as if social media was set up for him.

Mojang operates differently in that it does not accept outside investment and turns away countless venture capitalists and other potential investors. Although Minecraft doesn't have the mainstream "free + value" model like games like Candy Crush Saga and Clash of Clans, it's still a huge success on smartphones and tablets. It's not common for long-selling games to sell, and even Majong, looking back on the decade's history, slyly admits that the popularity of Minecraft "may have been a fad, and there wasn't even a battle royale mode at the time." ”

It cannot be denied that "Minecraft" became popular and met an excellent time.

Social media, online payments, high-speed broadband, high-performance computers owned by most households, and almost every child in the world is gaming. For the Western world, Minecraft is considered one of the few games that has influenced a generation. In the movie "Ready Player One", "Minecraft" was solemnly unveiled as the first game easter egg. In June 2016, The New Yorker published a cover story titled "Minecraft Parents" that described the popularity of Minecraft and the children's desire for games.

Minecraft is not intended to be a creative survival game where players can build buildings in a three-dimensional world with a variety of blocks. The world it presents is not flashy graphics and special effects, but focuses on playability. There is no plot throughout the game, and players are free to build, destroy and adventure in the game. Minecraft focuses on allowing players to explore, interact with, and change a dynamically generated map made up of one-meter-sized blocks. In this game, not only can you play solo entertainment, but you can also play online, and you can even create realms and multiplayer servers, and you can install some mods to make the game more interesting.

Minecraft is also very random, and there are a lot of easter eggs, for example, in the game, the player will have a 1 in 1000 chance of encountering a rabbit, this is not an ordinary rabbit, this is a killer rabbit hidden in the game, there is only a small chance to meet it, the killer rabbit will take the initiative to attack the player, just like the skeleton horse in the game, encountering this rabbit, it can be said that it is both luck and misfortune.

As for why it can be so popular around the world, and even become a phenomenal game, some people have summarized it in later generations.

The first is to conform to the player's fantasy. You must know that many players in real life may wish that they could have a place of their own, hoping that one day they can create a space world that truly belongs to them. Therefore, many people may prefer to play with some small building block toys and so on when they are young, and build a small house of their own. When you're older, play games on your computer, console, or mobile phone and experience the joy of entering the virtual world. And this game is just what players need. Let everyone click the mouse and keyboard to create a place of their own.

The second is that there are many ways to play, in this game, after all, it is a type of this, so her gameplay is also very much, different players may play out different feelings, the game can not only be like the reality of the dishes, but also exploration, mining, killing monsters, etc., at your disposal, players who like excitement can go on an adventure, if you encounter the kind of black bat that suddenly appeared, you may be startled, it is also quite exciting, because the gameplay is more free, so it attracts a lot of players.

Then there is the high degree of simulation, I believe that players who like to play this game should be able to feel it, this game is highly similar to the real world, most of the things in the real world can be found in the game, and you can also build your own house, so many players can find a real feeling in the game, I believe that everyone's life, can not and do not have to experience all the things in this world!

It is for these reasons that Minecraft has become popular all over the world. So when there was a lot of scolding in China, Zhou Fangyuan was not in a hurry, although in this era, he has long been not afraid of the deep alleys of wine, and this year is about packaging and publicity, but he knows that really good wine is still not afraid of deep alleys. is like the so-called private dishes in later generations, which is a good example, and "Minecraft" is undoubtedly a classic, and Zhou Fangyuan has enough confidence in it.

Looking through the comments on the Internet, there are fewer and fewer scoldings, and more and more people are beginning to recognize the excellent side of this game. Not only that, not long after Zhou Fangyuan launched the domestic game, he took the game abroad. In foreign countries, "Minecraft" was also not cared about at first, but it didn't take long for the number of gamers to gradually rise, and quickly caused a huge response in the game market.

Sales gradually increased, and the eyes of the employees of Yuanfang Games who looked at Zhou Fangyuan have changed, they used to just worship, but now they are simply looking at him with god-like eyes, no one could have imagined that Zhou Fangyuan's seemingly "risky" game has actually been so successful.

Not only that, just when the game was in full swing, Zhou Fangyuan's assistant suddenly told him that "Time" wanted to interview him, Zhou Fangyuan paused for a moment, and immediately agreed to the other party's request.

。