Food safety, which is easy to say, but in fact, once it breaks out, it can always affect the hearts of countless Chinese people, has become more and more important in recent years.

When more and more news and related media focus on this, related news is also endless. It's just that before that, there has never been a news story that has caused such a big sensation as this one.

The turnover of several foreign fast food companies has almost plummeted, and it is easy for Chinese people to have a common hatred for the enemy. If a domestic company has a similar problem, it's like Kim Polo, everyone will scold and criticize, but there will be a situation where customers unite to boycott together. But in the face of foreign companies is different, it is very likely that because of those things that have happened in history, the Chinese people have a blind pursuit of foreign enterprises at the same time, and it is easy to form a state of red common boycott, as long as the guidance is appropriate, this spontaneous emotion can be easily mobilized and even united.

Therefore, when Weibo exposed the news of Sudan red seasoning and repeated frying oil, not only did a large number of insults appear on the Internet, but also among the people, there was a voice to resist the "crooked fruit brand". Many people think that this is a crooked man who is deliberately destroying the health of the Chinese people, and it is a hidden conspiracy and trickery.

Of course, this argument is untenable, even if some companies and some people may have similar ideas, but the vast majority of companies, after all, still want to make money, they don't care about this country or that country, they just want to make money. If you want to make this money for a long time, not to mention the taste or something, safety must be the first priority. Even if, hypothetically, even if there is really a certain company, there are indeed some ulterior ideas, although it is almost impossible, but even if they really think so, it will definitely be more secretive and less noticeable, as for the situation like this one, it is purely caused by the negligence of the supervision of the enterprises, they think there is no problem, they are too lazy to check carefully, and in the end there is a problem.

The problem of frying oil is caused by the greedy nature of the capitalists, in fact, if it were not for the fact that the self-inspection of the Kim Polo side had just been completed, they might have had many similar problems.

In addition, if there are some health problems or something, it is purely a management problem.

In short, the post on Weibo is equivalent to a big stick, and if you go down with a stick, you will smash all the other party's fig board without saying a word.

Those brands that were directly named, and colleagues who were investigated by relevant national departments also began to frantically self-examine, and at the same time, they also found Zhou Fangyuan through the relationship, the purpose is very simple, that is, to spend money to buy safety. They are not stupid, they probably know that Zhou Fangyuan is behind this matter, there may be people who are innocent, or there may be people who are not innocent, but Zhou Fangyuan doesn't care, he has just been yin, and now it is the time for him to come back. His mentality, others can't say anything, anyway, now these other foreign fast food brands, their purpose is no longer to compete with Jin Polo, let alone evaluate Zhou Fangyuan, they just hope to put Zhou Fangyuan on the table as soon as possible, so that Weibo can slightly suppress the limelight or something.

After all, there is such a big uproar on the Internet now, because too many netizens are concerned about this matter, and the relevant state departments have also stepped up inspections. Not only that, but they also opened an official account on Weibo and posted all the latest inspection results on the Internet. In this way, it can not only show the determination of the relevant departments to inspect, but also allow netizens to get first-hand information.

And the wall fell down and everyone pushed it, and when the inspection was in full swing, someone broke the news on the Internet, saying that the hygiene situation of McDonald's old kitchen was outrageous.

As a result, the health department also immediately intervened and launched a surprise inspection of the kitchen of McDonald Lao in the capital, and not only that, but local governments in other parts of the country also began to inspect all fast food restaurants in their jurisdictions. Even Kim Polo had just conducted a self-test, and it turned out that there were some problems. But fortunately, it is not a big problem, and the hospital's Weibo did not suppress these voices, but released them all.

Domestic media tracking, relevant departments inspecting, and Weibo fueling the troubles...... Food safety, at the beginning of the 21st century, has immediately become the most concerned thing for ordinary people. Of course, those who contacted Zhou Fangyuan, hoping that Weibo could help suppress the limelight, Zhou Fangyuan also agreed. People give money, and it's not red mouth and white teeth that make him work for free. However, now that public opinion is boiling, it is impossible for Zhou Fangyuan and Weibo officials to deliberately work against the people, so it is to help the limelight, at most, to withdraw these hotspots on the homepage, but now these things have become a hot spot for the whole people, not that Weibo can remove the content of the homepage, several important Weibo have already been concerned by the vast majority of netizens, as long as there is any new news, they can still know it for the first time.

Not only that, but they also couldn't help with publicity, so that those netizens who realized it later could find the organization smoothly.

The food safety turmoil can be said to be intensifying, and it was not until the end of the year that this trend gradually faded.

All fast food companies, including Kim Polo, have been fined by the relevant domestic departments, of course, some are light and some are severe, among which Kim Polo is the lightest, after all, they have already checked themselves, and the "bad meat incident" that broke out before has caused Kim Polo to suffer huge losses. As for other companies, it is true that there are huge losses in this incident, and the fine or something is still a trivial matter, mainly due to the impact of the brand and the decline in turnover, which is the biggest blow. In the case of a Kender chicken, in the last quarter of '04, the loss of the Kender chicken was quite heavy. The turnover alone is less than 20% of the other quarters, and more than 80% of the revenue is lost in vain.

Of course, Kentucky Chicken's family has a big business, and the loss of Yuanfei can shake its foundation, and it can even be said that it is just this monetary loss, Kentucky Chicken will not care at all, what they care about is the impact of their own brand, which is the most serious. Moreover, the domestic situation has indirectly affected the development of KFC abroad, and now the global social integration is intensifying, and the same is true in the news. When the news that KFC encountered a crisis in China and the food provided had potential safety hazards spread abroad, there was also an uproar abroad. Fortunately, KFC checked itself in time, and when the relevant departments of foreign governments went to check, there was no problem, which allowed KFC and other large companies to escape.

As for Huaxia's side, it has been calm, but the distant group took this opportunity to regain a lot of market share, which is quite unpleasant for these large companies, but there is no way, after all, people are fighting at home, and they have mastered public opinion. It's just that Zhou Fangyuan can feel that this is definitely not someone's personal behavior, someone must have secretly done it inside, but since he can't find any evidence, this kind of thought can only be suppressed in his heart.

In short, the battle of Kim Polo, although the loss is not small, but the receipt is not small, the most important thing is that the distant group proves that it is not a soft persimmon, the Internet, the distant group has an unparalleled channel of public opinion, if anyone dares to do something to the distant group, then the distant group that occupies the initiative on the Internet can strike at the "opponent" through the network, this time Weibo suddenly exerted force, enough to let many people see the strength of the distant group clearly, and then want to have any ideas, it is best to weigh it well.

......

Rewind the clock to two months ago.

When there was still a storm on Weibo.

Zhou Fangyuan updated a Weibo every day and constantly promoted "Minecraft".

Netizens who are paying attention to colleagues who are concerned about food safety incidents can't help but be gradually attracted by his peculiar propaganda methods.

It's just a picture, and it doesn't change much every day, at most it's the center of the picture, and the numbers on the door are getting smaller.

It's almost every ten days, and within ten days, the picture has changed somewhat. But it's not obvious, it's just that on the pitch-black background, something black has been added, and I can't see what it is, but I can feel a slight change.

Finally, on the morning of the last day, Zhou Fangyuan first went to the distant game, and after confirming that the game was no longer a problem and could be launched at any time, he updated Weibo.

Changed to a new picture, on it is an open door, inside the door is a blue vortex, like a portal, there are all kinds of things around, there are trees, people, animals, flowers and plants, but these things are square-headed and square-headed, and they look particularly rough. This is still a dynamic picture, the vortex is constantly rotating, and the position of the upper part of the picture, a line of words slowly emerges.

"Welcome to my world. ”

Underneath this Weibo, there is a link that goes directly to my worldview.

In terms of remote network stewards, these games are once again actively loaded into the backstage of Internet cafes of all sizes across the country through background operations.

With the sudden announcement of the game advertisement, netizens clicked into the website and entered the official website of the game.

There are not many things on the official website, just some simple game introductions, and the account is still the same as before, and you can use all the software of the Yuanfang Group with one account.

The game was officially launched at 10 o'clock in the morning, and in less than five minutes after the launch, tens of thousands of people poured in, but fortunately, the game in the distance has already had experience, and the server is absolutely sufficient, without any problems.

A brand new game is unfolding in front of all players.

However, this time, Zhou Fangyuan seemed to have chosen the wrong one.

Especially for the employees of distant games, after these years of development, they already have a blind trust in their bosses, because all the development directions of the company have never been missed, and all the games selected by Zhou Fangyuan can detonate the market and cause a sensation, so as to earn a lot of users and money. But this time, it seems to have failed.

Why?

It's very simple, because not long after the instant influx of a large number of users, the game's users began to lose rapidly, and the rate of loss is unique among all the games operated by Far Away Games since its inception.

All the games that Far Away Games have operated before have been extremely well received, and these games have performed very well, but in terms of data, maybe Legend is still the worst one, and each of the other games is more popular than Legendary. Although the legend has not been discontinued, the number of players is not much, but even so, the sensation caused by the legend back then was quite huge. As for other games, such as Plants vs. Zombies, Journey to the West, Meteor Butterfly Sword and other self-developed games, there are a large number of loyal players. is like World of Warcraft, not to mention, now the real leader of the netizen world, it is really unconvinced, it is so dominant.

Originally, everyone thought that my world would be successful...... After all, the developers have tried the game, and during the development process, they all thought the game was very good, and this is not a frivolous hype, but a fact.

But as a result, when the game went live, the rate of player influx was about the same as the rate of attrition, which means that the game was not attractive at all. Basically, players come in with the reputation of the original distant game, and then after feeling that the game is boring, they quickly push it out.

Various voices have also appeared on the Internet.

"Jiang Lang's talent is exhausted, and the big failure of the distant game!"

"It's a boring, child-like building block. ”

"It's just blind to my eyes, is this really the independent research and development of Far Away Games?"

There was a lot of everything, but most people were unhappy with the game because they came in with anticipation, only to be disappointed.

Extreme hope turned into extreme disappointment, and finally the emotions turned into extreme dissatisfaction, and they felt that they had been deceived by the propaganda before the distant game, and began to lash out on the Internet.

The pressure on the operations department is very high, and they have approached Zhou Fangyuan more than once, hoping to get some help.

However, Zhou Fangyuan acted very indifferent, he just kept saying things like "wait" and "wait".

However, this kind of comfort does not make the people in the remote game operations department let go of the pressure in their hearts, after all, they have been successful before, and now they feel very uncomfortable when they try and fail all of a sudden.

However, Zhou Fangyuan was very firm, no matter what everyone said, he only said wait and wait.

Wait, wait......

When the game is officially in operation for a month,The scolding on the Internet is still continuous,But it's amazing,There were a lot of praise voices,And what everyone didn't expect is,This 298 yuan unlimited play game,Actually the owner has a very good sales,At present, all the games launched by the distant game,For the national service,There is a buyout mechanism,And it's an online game,Only plants and Warcraft III.,Plants were very popular that year,Tens of millions of sets were sold,Warcraft III.Almost in China,But there are also millions of sales,My world, which everyone thought had failed,But after a month of operation, There have been sales of more than two million sets, this number has exceeded the sales of Warcraft III.Genuine in China (after the distant game agent, the previous ones are not counted), this number has made countless people's eyes widen in surprise.

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