"Linkages and co-branding are naturally not a thing. ”

A trace of darkness flashed in her peach blossom eyes, her black pupils flowed faintly, her flaming red lips, and she was enchanting.

"Sneakers are popular because everybody knows they're expensive, and the reason why perfumes and sneakers aren't used is that sneakers are worn on the outside and can be seen at a glance. ”

Yan Shifu pursed her lips, her cheeks were like flowers, she looked at everyone's eyes and smiled, and continued, "However, perfume is intangible! Even if its fragrance is beautiful, no one knows that the value of this perfume may be several times that of sneakers. ”

Xiang Yuan is very sensitive and quick to respond to business details.

Hearing Yan Shiwei's explanation, I faintly understood the hidden meaning of Yan Shiwei's words, but I hadn't completely eaten it yet, so I asked, "Perfume can't be like clothes and shoes that people can see, and if you can't see it, you can't talk about the value of perfume, those who really buy high-end perfume are just to pursue the quality of their own life, this kind of woman's economic strength has reached its peak, and naturally she doesn't care if others know how expensive her perfume is, what else can she do?"

Yan Shiyu smiled lightly, "This is what I said about clothes, perfume, linkage business model, perfume is intangible, but can create tangible things to show, our real company concept is the main clothing, but it is not ordinary clothing, but and perfume linkage clothing." ”

Du Haiyang gradually heard some doorways, looked at Yan Shiyu with curious and hidden expectant eyes, and asked, "I understand what you mean, can we only buy our clothes if you buy a certain amount or a certain price of perfume?"

Yan Shiyu shook her head slowly, "No, this will only reduce our potential users, because customers want to buy clothes, if the premise of buying perfume is added, unless it is particularly attractive clothing, I am afraid that most people will choose to retreat from the difficulty, or change the brand of clothing directly due to trouble." ”

Du Haiyang was puzzled, wasn't he what he thought?

thought of it and asked, and at the moment when Du Haiyang asked, everyone's eyes were focused on Yan Shiyu.

Listening with their ears pricked up for fear of missing effective information, they, like Du Haiyang, were very interested in the plan that Yan Shiyu said.

Yan Shiwei: "We can refer to the sales model of sneakers, with different colors and different sizes, to distinguish the price, some sneakers have a good color, the price will be correspondingly expensive, and our clothing is the same, you can use the change of clothing color to affect the corresponding different sales prices." ”

"As for the business philosophy...... "A dark smile crossed the corner of her mouth, and her eyes were as light as water, as if she had seen through everything.

"The business philosophy is: a piece of clothing corresponds to a bottle of perfume, such as a white clothing, on behalf of the guest to buy the perfume of the White Hair series, the perfume can not see the price, but the clothes can, that is, to open up the way to identify the price of perfume according to the clothes, you can buy this dress to give the perfume of the corresponding color, or you can buy the perfume to give the corresponding clothes, clothes and perfume affect each other, Interact with each other, so that the guest is actually wearing only one dress, but at the same time, it also shows the high price of her perfume, similar to sneakers, according to its different color scheme, it invisibly shows its different prices, without causing people to be disgusted, killing two birds with one stone. ”

Everyone was completely stunned, and after reacting to what she said, they were stunned again!

Only Xiang Yuan was alone, and he still retained his sanity after maintaining such a terrifying concept as Yan Shiyu said, "What ...... are you talking about?"

Yan Shi smiled at the time, this is exactly what she was going to say!

"It must be a gift rather than a sale, which is equivalent to a non-sale item, which will make a difference in the perception of the customer, and the purchase of a non-sale item will also stimulate the customer's vanity and satisfaction. ”

Du Haiyang was silent, so didn't Yan Shiyu just use the guise of "not for sale" and "gift for sale", or did it exactly the same as his "bundled sales"?

"Is there a difference?" Du Haiyang asked questioningly.

Yan bent his eyes and smiled Mimi said, "There is no difference between the essence of giving away and bundling sales, they are not allowed to buy if they do not meet certain conditions, but they are not the same, it does not seem to be bundled sales, and it will not bring psychological burden and pressure to customers, on the contrary, it will be regarded as a preferential policy, which seems to be a subtle difference, a millimeter, a thousand miles away!"

Du Haiyang gasped in shock, he didn't expect that these words would come from the mouth of a girl of Yan Shiyu's age.

The logic and thinking are impeccable, just listening to the simple words of Shi Wei, you can already predict what a huge and terrible business ambition this is!

Du Haiyang was deeply shocked by Yan Shiyu, and he couldn't accept it or believe it, but the reality was alive in front of him, and he had to believe it!

Sometimes he wondered what kind of gifted and intelligent person he knew he was.

But she can have a choice, backed by the towering tree of the Yan family, she is working so hard now, what is she trying to do?

In other words, he was born in a family like the Yan family, I am afraid that he would have lost the motivation to start a business a long time ago!

Yan Shiwei's talent gave him a kind of mind beyond ordinary people, Du Haiyang couldn't help but think of the murder case of "outdoor escape" that was once implicated with Yan Shiwei, the cause of death of several of them is still unknown, fortunately, Yan Shiyu finally escaped with her smart mind, otherwise there would be no them now.

Du Haiyang thought far away, but he was right, without words, there would indeed be no new company, let alone them.

But there is one thing Du Haiyang has forgotten, when the smartest person reaches a certain level of IQ, she is the most dangerous one-

*

Yan Shiyu and several senior managers of Xiang Yuan and Du Haiyang discussed the specific time for the implementation of the first domestic linkage sales of clothes and perfumes, and returned to the college alone.

As soon as she entered the class, she didn't wait to find Bai Xiao, and Yan Shiyu noticed a small commotion in the location of Swan Lake in front of her.

The crowd gathered there, seemingly eagerly discussing something.

Yan Shiyu only glanced at it and left in a hurry, and the moment she looked back, she happened to meet the line of sight by Swan Lake.

With just one glance, both sides withdrew their gaze.

Yin Ning looked at Yan Shiyu, who was leaving not far away, and a sense of repulsion for the same beautiful woman crossed her eyes.