The word sneakers instantly ignited the enthusiasm of men.

You can step on my feet, but you can't step on my shoes!

This is already the consensus of all those who pay for "sneaker culture" such as AJ and Joe.

"As we all know, sneakers have no culture, but sneaker culture is popular, even if there are other factors, but shoe speculation is one of the indispensable reasons, and even the main factor. ”

Men of Xiang Yuan's level don't know much about this aspect, and at their level, what they are pursuing is not just sneakers, but a higher level.

But many men who are younger than Xiang Yuan have been poisoned by sneakers, and usually people who buy sneakers have a common disease.

People who don't buy it will feel unbelievable, but once you buy a pair, even if it doesn't feel as good as you imagined, even if its appearance is not the most favorite, but as long as you open this head, it's like there is a kind of magic controlling people's hearts, and you can't stop buying it!

And with a series of sequelae, such as gradually starting to silently observe the shoes of people around them, saving money for themselves and starting to work hard for the next pair of shoes, and starting to collect shoes and hide shoes.

There is also an unbelievable fact that most people's living economic level has not even reached the well-off, and they usually eat instant noodles and wear dozens of short sleeves, but shoes must be expensive!

Even if you have to buy shoes for a few months, after buying a pair and getting a short period of satisfaction, you start to pursue the beginning of the next pair, and the cycle is endless.

The pocket is cleaner than the face, but he wears famous shoes and sneakers with expensive colors.

It's not vanity, what is it?

But!

It is vanity for a person to be tired of this, if a group reaches a certain scale and spreads all over the country, everyone knows it, everyone is it.

Then it's no longer vanity, it's "sneaker culture." ”

Yan Shiwei has been studying this phenomenon for a long time, and was surprised at first, until she learned more and more about it, and she realized the horror of this culture.

It can be brainwashed, and everyone knows it's not desirable, but the brain is just out of control!

This is the first "culture" that Yan Shiyu discovered with the participation of the whole people after observing the market for several years - sneakers.

Imagine luxury brands such as LV and Chanel, whether it is popularity or fame time, it is far better than sneakers, but not everyone will be willing to save money to buy a Chanel, because it does represent luxury, wealth, but it is not culture, can not cause a national craze, compared to these big brands, the price of sneakers, is not an ordinary working family can accept casually, but it has an effect, the rich collection of unlimited buying, no money is borrowed, save to buy a pair!

What a horrible phenomenon this is?

Except for sneakers, who can do it for both men and women? What can make people willingly and costly just for a pair of shoes?

In a world where even reading novels feels that a chapter is 5 cents expensive, why are tens of thousands of shoes willing to pay?

Yan Shiyu saw the trade route in it, a great opportunity to get rich, untouched, and optimistic about the future.

Yan Shiyu looked at everyone's burning gaze, her eyes lit up with that kind of expectation, and she smiled and continued, "The concept of our new company is actually very simple, since men's sneakers can develop into a trend, so that girls are also affected, and they are willing to buy basketball shoes if they don't play basketball, so is there something that can make men affected by women's consumption, which is also not involved by men at all, but because of the trend and culture, women can influence men to buy together?"

In addition to shoes, it is not difficult to consider things that can also be used universally, but it is because there are too many things to choose from in a wide range, so it is at a loss.

Xiang Yuan's eyes narrowed, "Women's consumption is mainstream, and the more common goods that women like are nothing more than a few things, cosmetics, perfumes, clothes, or bags?"

Yan Shiyu nodded, "Yes, that's it." ”

"But ......" Xiang Yuan's eyes became strange, "these products are too life-oriented, all the markets have been almost developed, if you want to create a new brand, just to make a name for yourself, let the market and consumers familiar with us, the cost of which is unimaginable." ”

Yan Shi smiled lightly, put down the hair wrapped around her fingertips, and her lazy and bewitching eyes became serious, "But sneakers have existed since the beginning, and the market for sneakers has long been fixed, but sneakers have not yet stood out and entered the finals, and now they are still the biggest winners?"

Xiang Yuan was silent, he knew that what Yan Shiyu said was right.

Even shoes, just the most ordinary things in life, still quietly grow into towering trees without anyone knowing.

Since someone has tried it before and succeeded, as long as it is not a failure, you don't want to succeed, it proves that this idea works!

"What exactly is our project?"

Yan Shiyu said slowly, "Perfume." ”

Yan Shiwei's words caused an uproar, they had a budget, but when Yan Shiyu really said it, they still couldn't believe it!

Du Haiyang changed color almost instantly, and hit the nail on the head:

"This concept is not feasible, men rarely use perfume, and for example, the largest perfume company is Chu's, they are mainly engaged in the women's market, not to mention what we do, it is impossible to surpass Chu's, perfume has been taken to the extreme, but it is not destined to be us. ”

Speaking of this, Du Haiyang sighed a little, Yan Shiyu's idea is good, but the reality can't be so simple.

A vague smile was drawn on her lips, which was very meaningful, "Perfume is rarely used by men, but clothes, both men and women wear them, what we want to do is neither clothes nor perfume, but linkage." ”

"Linkage?" Xiang Yuan faintly heard the subtleties hidden in the words of the words, but he still didn't figure it out and asked.

Yan Shiwei: "The price of sneakers is not cheap, but there are countless people who thought it was paid, which fully shows that people are not without money, but are unwilling to spend money for other goods, but as long as there is a willingness to pay, it is the potential consumer of our linkage, AJ shoes are popular because of its linkage effect." ”

Many people here are wearing a pair of sneakers on their feet, and when they hear Yan Shiwei's words at this moment, they are completely attracted and interested, and they want to continue listening, staring at Yan Shiyu with burning eyes.

Du Haiyang looked down at the shoes on his feet, and his eyes questioned, "Where is the linkage effect of sneakers?