"It turns out that Liu always wants to create an industrial closed loop. An Xiaoqi respectfully.

"Hahaha, I can't talk about it. It's just that we do the service industry, and the competitive pressure is not small, and the introduction of new fruits from your fruit home can be regarded as a service upgrade. ”

"On the one hand, it is to improve the quality of service and improve the consumption experience of customers, and on the other hand, to improve the customer stickiness of existing industries. ”

"Although the market lies in opening up new areas, the value output is more from the support of old customers. This uneasy lady came in to support her. Liu Daqiang analyzed the objective laws of the market, and did not forget to bring a compliment to An Xiaoqi.

"Mr. Liu, you're polite, support each other. An Xiaoqi said.

"Then does Mr. Liu have any understanding of our franchise form?" asked Wang Erzhui.

"Listen to your presentation at the opening ceremony and learn a little bit. It seems that there are two forms of joining?" Liu Daqiang listened at the ceremony, but now the atmosphere is warm and he doesn't listen in detail.

"Mr. Liu is well-informed and knowledgeable, and it is indeed two forms of joining. Wang Erhammer led with compliments.

"First: hold part of the dry shares, enjoy the shareholding ratio operating dividends. This form is mainly aimed at some investors who have little experience in the operation and management of the fruit industry. Let it get a lot of operating income while getting rid of the shopkeeper. ”

"But in this form of joining, we have certain requirements for the proportion of equity to be opened, and we only open 20%-40% of the ratio. ”

"I think Mr. Liu can understand this, after all, this form of joining, investment personnel hands-off, do not participate in business management, nor bear a series of risks arising from business management. ”

"As the actual business manager, you must retain the right to operate the store, otherwise it will be the story of two monks who have no water to drink, which is a situation we don't want to see. ”

Wang Erhammer first introduced the first form of joining. Liu Daqiang nodded thoughtfully.

"In addition, in this form of franchise, we will reserve an additional 10% of the profit dividend, which will be rewarded to the managers of the store for independent distribution. Wang Erhammer continued.

"Of course, all the properties under my umbrella will more or less allocate some shares to the core management. After all, if you want a horse to run, you have to feed it grass. Liu Daqiang understood this.

The two sides talked about this in a harmonious atmosphere, and both maintained the greatest sincerity to negotiate matters.

Seeing that Liu Daqiang did not have too many doubts about the first form of joining, Wang Erhammer opened his mouth to introduce the second form of joining.

"Second: operate independently, enjoy all operating profits, but at the same time bear the responsibility of self-financing alone, fruit home is more often used as behind-the-scenes technical support and strategic support. ”

However, this form of joining, although the operation and management are in the hands of investors, as a unified brand, in the specific development strategy, it is still necessary to maintain a unified pace with the fruit home. ”

In this form of joining, Fruit Homes has a unified pricing power and agrees that Fruit Homes is the only supplier. The most important thing is to maintain the unified development of the market, and also to ensure the consistent quality of fruits in all stores in Fruit World. ”

After Wang Erhammer finished speaking, Liu Daqiang nodded and said: "This form of joining is also very understandable. Fruit Home provides more brand management and later development guarantees. ”

"As the actual store manager, the investor is responsible for its own profits and losses. While the returns are higher, they also bear more operational risks. ”

"Yes. Mr. Liu understood correctly. This form of franchise holds all shares and enjoys all profits. However, this form, for investment, requires a certain amount of management and management, and also requires more management energy. ”

"The two forms of franchise are aimed at different characteristics of investors. To meet the needs of different investors to the greatest extent. An Xiaoqi summarized Wang Erhammer's introduction.

"Mr. Liu, the basic situation is roughly like this. Depending on your own situation, you can see which form best suits your needs. Wang Erzhu looked at Liu Daqiang and said.

"My industry covers a lot of areas, and there are many that need to be combined with fruits. Don't hide it from the two, don't talk about it, as far as I, a restaurant with heavy chefs, the demand for quality of dignitaries and dignitaries is not small. ”

Liu Daqiang said pertinently that Wang Erzhu's concept is not strong, but An Xiaoqi is well versed in it.

"Not to mention that I also have a few high-end clubs, wineries, etc. In short, the demand for fruit is not small. ”

It seems that Liu Daqiang's channel, the demand for fruits is indeed relatively strong. Wang Erzhu secretly estimated in his heart.

"Mr. Liu, Xiaoqi has a question. The needs you just heard seem to be more about satisfying the needs of your industry. If that's all there is to it, you don't have to invest in five franchises. ”

"Because you can distribute all kinds of goods through a franchise store, as long as it can meet the demand. In this way, it saves worry and effort, and can also achieve your purpose of improving service quality and increasing customer stickiness. ”

"What's more, each of our franchise places is independent, and every time you add a place, you will add an additional franchise fee. This is not optimal for your cost management. ”

An Xiaoqi stood in Liu Daqiang's position and pointed out the shortcomings in Liu Daqiang's vision.

Wang Erhammer was puzzled by An Xiaoqi's operation for a moment, and quickly figured out the mystery.

It is true that each additional franchise store can add a lot of franchise fee income for Fruit Home.

An Xiaoqi pointed out Liu Daqiang's shortcomings, which is likely to prompt Liu Daqiang to reconsider the number of franchises, which is undoubtedly self-defeating.

Because after listening to An Xiaoqi's advice, it cannot be ruled out that Liu Daqiang will choose to invest in a franchise store, as long as it can meet the demand for high-quality fruits in his industry.

From this point of view, An Xiaoqi's operation is unreasonable and unreasonable. How can anyone push their vested interests out with their own hands?

As long as the fruit home itself, the franchise situation to the investors is clearly introduced, no routines and no digging pits, and finally the investors choose to join a few, which is the investor's own consideration, and no one is particularly good.

Besides, Wang Erhammer An Xiaoqi is still very sure of the strength of his new fruits. At the opening ceremony, there was a long queue of customers who applied for VIP cards, and the recharge amount of nearly one million was collected in one morning.

From the perspective of profits, even if Liu Daqiang chooses one, he can meet the demand for high-quality fruits in his own industry.

But even if Liu Daqiang joins four more stores "redundantly", the profits in the later period are still very promising.

From this point of view, how to choose, Liu Daqiang will not suffer.

It is impossible for An Xiaoqi not to understand the truth, but why did she know this and still put forward a more objective opinion without hesitation?