Chapter 60: Three Birds with One Stone

For this, Wang Erhammer's understanding is like this.

First, Liu Daqiang said at the beginning that his choice to join Fruit Home was not a hot and impulsive choice made by seeing the grand occasion at the opening ceremony of Fruit Home.

Liu Daqiang said that he has been inspecting the fruit industry for a long time. Therefore, it is unlikely that Liu Daqiang did not sort out the relationship between his own demand.

But why did Liu Daqiang propose to join 5 stores as soon as he opened his mouth, it is obviously unlikely that he will be happy for a while, and he must have his own considerations.

So what are Liu Daqiang's own real considerations? An Xiaoqi and Wang Erzhu's second hammer cannot rely on their own speculation to grasp the overall situation.

However, An Xiaoqi considered the problem for Liu Daqiang from Liu Daqiang's point of view, and gave his opinions in good faith, and after showing his sincere attitude, it is very likely that he can lead to Liu Daqiang's true intentions.

Being able to understand the real needs of investors is the key factor that facilitates strategic cooperation with investors. This step is to retreat into advance, which seems unreasonable, but in fact it is brilliant.

Second, although Liu Daqiang has a strong vision and demand to join, everything he has shown now is just empty talk before reaching a formal franchise contract.

If it is true that Liu Daqiang did not estimate the form clearly, instead of letting Liu Daqiang slowly figure it out afterwards, it is better for An Xiaoqi to take the lead in proposing it.

In this way, although there is a risk that the investor may reduce a certain number of franchised stores, it can at least increase the investor's impression score on the fruit home in the impression of negotiation.

In terms of choosing strategic investments, many times the investor's strategy is to invest - people.

Therefore, if you show that you are a reliable person, investors will not have too many concerns when determining the partnership.

Third, if Liu Daqiang didn't understand the relationship between his own demand from beginning to end, but in the end, he signed 5 franchise stores.

If the 5 franchise stores are not profitable in the end, the investor will never think that it is his own problem, and he will complain that you did not explain the situation clearly in advance.

But if the 5 franchise stores are profitable, he will definitely not thank you, and he will think that it is his own unique vision and wise decision.

In short, whether the final result is good or not, there is no advantage for the fruit homeland.

But Now that An Xiaoqi has raised the question, the situation is different.

If Liu Daqiang decisively chooses 5 stores. If it doesn't run well, the problem may lie in the imbalance between supply and demand.

And An Xiaoqi has already explained the stakes for you in advance, but Liu Daqiang himself has not paid enough attention.

At this time, Liu Daqiang will not only not complain about the fruit homeland, but will increase his good impression of the fruit homeland.

So if the 5 franchise stores are profitable, will it be An Xiaoqi who has lifted a stone to shoot himself in the foot?

Of course not, as an investor, Liu Daqiang, or others, how could anyone ask for trouble in a mutually beneficial and win-win situation, and care about An Xiaoqi's kind reminder before?

On the contrary, investors who are this will appreciate An Xiaoqi's goodness. Because An Xiaoqi gave the most pertinent advice on the premise of going against his own interests.

The target party of the investment, the personnel are reliable, and the final result is happy. It is uncertain that this will be followed by a situation of further deepening cooperation.

Fourth, a large part of the reason why Fruit Home opened up the franchise right at the beginning was to rapidly expand the market and expand its market influence.

Therefore, we want to take the opportunity of opening up the franchise right to introduce people from all walks of life to jointly build the brand power of the fruit home.

If one person has one franchise store quota and 5 franchised stores, it may be possible to open up the market power of 5 channels with different backgrounds.

Now Liu Daqiang has won 5 franchise stores alone, although it has shortened the time to recover franchise fees and improved the efficiency of benefit output.

However, it may also limit the market channel to Liu Daqiang alone. So, there are pros and cons to this.

If after An Xiaoqi's kind reminder, Liu Daqiang reduced the number of investment franchise stores, in fact, it may not be a bad thing for Fruit Home.

To sum up the above four points, here is what Wang Erhammer can think of.

Regarding An Xiaoqi's suggestion that "it is not in his own interests", Liu Daqiang did not expect it at all. So a hint of surprise quietly flashed between his eyebrows.

Wang Erhammer sat on the side and carefully observed this detail change. With such an effect, Wang Erhammer knew that the goal had been achieved.

Liu Daqiang took a deep look at An Xiaoqi, and in his heart he had a deeper understanding and recognition of the operation team of Fruit Home.

"Mr. Wang can explain the franchise situation in every detail, and Mr. An can always put himself in the shoes of investors to consider problems. Everywhere is to put the interests of our investors first, and I Liu Daqiang really admire it. ”

Liu Daqiang spoke quickly, raised the teacup, and after signaling to An Xiaoqi Wang Erhammer, he did it first as a respect.

Wang Erhammer and An Xiaoqi were also not ambiguous, and they drank the teacup as soon as they picked it up.

This is really a social person. It is no wonder that restaurants, clubs and other industries are doing well. Perhaps with such a partner, it will also be a big battle in the future.

"Thank you Mr. An for your pertinent advice, in fact, in addition to the fact that my industry already has a lot of consumer demand......" Liu Daqiang put down the teacup and continued.

As soon as Wang Erhammer heard it, he knew that Liu Daqiang's truest purpose was coming. An Xiaoqi's strategy worked again.

"Other than that, I actually have other considerations as well. For example, my heavy kitchen Jianghu and high-end club, one is near a high-end community, and the other is located between the bustling and downtown areas. ”

"The main reason is that the functions of the two industries are different, and the consumer needs of customers are also different, so the location chosen is also different. ”

"Because the location is different, there are various differences, so if we choose to supply high-quality fruit through a single franchise store. ”

"Although it can meet the consumption needs of customers for high-quality fruits, it cannot collect or develop more new high-end customer traffic. ”

Liu Daqiang said what he thought. It turned out that he saw so many high-end customers queuing up to enter information to apply for VIP cards at the celebration of Fruit Home today.

The idea of taking the fruit home as an opportunity to open up new high-end customers was initiated.

High-end places like Liu Daqiang's high-end restaurants and high-end clubs must be thirsty for knowledge for the demand for high-end customer traffic.

The situation of Fruit Home provides an efficient development channel for it.

It can also meet the needs of existing industrial customers, increase revenue through fruit homes, and develop high-end customer traffic to connect with other industries.