"You want to buy my Château Lysalus......"

Hearing this, Zhou Fangyuan immediately cheered up his spirit, okay, it's been a day of tossing, and he came over early in the morning, and it's all been a long time, and he has finally stepped into the right topic. Maybe there is still a possibility of testing patience here? But I'm sorry, Zhou Fangyuan can't enjoy so much now, and he doesn't want to think about it so much, he only knows that the next content is the most important thing, and whether he can take Lysarus according to the plan will be seen.

"I wouldn't have agreed. ”

Arno took a sip of coffee, his eyes looked directly at Zhou Fangyuan, and his expression was very serious.

Zhou Fangyuan also put down the cup and sat up straight.

"You know, I'm not short of money, these red wines are in my hands, the main purpose is not to make money, but to strengthen the group's business, can you understand that?"

Zhou Fangyuan nodded.

Of course he understood.

In fact, there are more than a dozen foreign wine brands under the LVMH group, and all of them have a rich history.

For example, the most famous of them is Moët & Chandon Champagne, the most popular champagne brand in the world.

Moët Chandon is a famous French wine with a history of more than 270 years, with a 270-year winemaking tradition, Moet Chandon once won the reputation of "Imperial Champagne" because of the love of the French Emperor Napoleon. So far, Mingyue Champagne has become the most internationally known champagne in France. For more than two centuries, it has been the tribute wine of many royal families in Europe.

As the world's most popular champagne brand, Moët & Chandon Champagne has been a symbol of achievement and glamour since its founding in 1743. Château Moët & Chandon has spread its champagne to the world, and it is known for its achievements, innovations and legendary pioneering spirit. Synonymous with tradition and modern pleasure, Moët & Chandon has celebrated life's most successful moments with grandeur and generosity for nearly 270 years.

In the 2018 list of the top 500 world brands, Moët & Chandon Champagne ranked 143rd.

Moët & Chandon has a long history, with the winery founded in 1743 and spanning more than two centuries. Legend has it that the "father of wine" St. Benedict monk Dambellion invented champagne, the founder of the winery, Claude Moët, began to try and set up a factory in 1743, his son did not see a major breakthrough, and his grandson JEAN-REMY MOET WAS IN CHARGE, BECAUSE JEAN-REMY KNEW A YOUNG OFFICER, THIS IS THE LATER "NAPOLEON" I, HE ALSO LOVED "MOËT" CHAMPAGNE, THE NAME OF THE CHÂTEAU WAS BORN.

AFTER JR'S DEATH, HIS SON VICTOR AND JR'S SON-IN-LAW PIERRE-GABRIEL CHANDON INHERITED THE ESTATE, WHICH WAS RENAMED MOET & CHANDON.

DURING THE FRENCH REVOLUTION, WHEN THE ABBEY AND VINEYARD OF ABBEY OF HAUTVILLERS, WHERE THE FRIARS OF BERRION LIVED, CONFISCATED THE ABBEY AND VINEYARD, CHÂTEAU MOËT SEIZED THE OPPORTUNITY TO BUY IT AT AUCTION AND SET IT UP AS A MUSEUM.

IN 1927, THE DAUGHTER OF THE OWNER OF ANOTHER FAMOUS CHAMPAGNE HOUSE, MERRIER, MARRIED THE MARQUIS PAOLO OF CHÂTEAU DE WËT & PLEASURE AND GAVE HER REGISTERED TRADEMARK "DANG BERRION" AS A DOWRY. Therefore, the winery decided to make wine from the best grapes harvested in 1921 under the name of Don Berion. In addition, at the end of 1936, 100 cases of the wine were test-sold in the United States, but they were sold out almost as soon as they landed. Since then, Moët & Chandon has become the most popular champagne in the United States, and in the years since, it has become the most popular champagne in the world.

Another example is Champagne King.

The Champagne King Don Pellignon takes its name from Pierre Perrignon, a 17th-century Pinedict friar in Champagne. He worked tirelessly in the monastery to improve the way of making wine, and finally discovered the secret to making a clear and fragrant wine. His achievements have been greatly praised by posterity, and he is revered as the "Father of Champagne". So Moët & Chandon took his name and created a flagship brand for this time.

The winemaking process of Dom Pérignon is complex, from the selection of grapes, pressing, blending to cellar ageing, every minute step is perfected. Each bottle of Champagne King is a vintage champagne sourced from eight Grand Cru vineyards in France and Premier Cru vineyards in Ottville, all from the harvest vintage grapes – Pinot Noir and Chardonnay. The grapes used to make Champagne King are all hand-picked in the cool autumn months and aged for another 6 to 8 years before the final bottle is obtained.

There are many interesting things about Champagne King.

Marilyn Monroe, for example, had a soft spot for Dom Pérignon, and she was particularly fond of Dom Pérignon 1953, and at a party in 1959, she did not hesitate to praise the brand: "This is my favorite champagne, Dom Pérignon King." ”

Pop artist Andy Warhol has an indissoluble bond with Dom Pérignon. He mentioned that he had been to many parties throughout his life, and that in the late '70s he loved going to the "Studio54" bar in New York with his friends, where he could experience the unique taste and aroma of Dom Pérignon. "When we arrived at the gallery, there was a small fashion shoe show going on. We were interviewed and photographed by a German newspaper, and then we returned to the hotel, where we were picked up by the "2000" club, a group of 20 young people who wanted to buy 2,000 bottles of Dom Perignon champagne, store them in a secret room, and wait until 2000 to open them. So everyone started joking with each other, seeing who was still alive and who was already one step ahead......"

Ian Fleming, the famous artist who succeeded in creating the image of 007 James Bond, also mentions Don Pérignon in some scenes in his book.

Dom Pérignon was chosen as the official champagne for the wedding of the century between Princess Diana and Prince Charles in 1981 – a moment of global attention, and the Dom Pérignon Champagne 1961 Champagne was the perfect witness to the birth of a dreamy fairy tale. In addition, whether it is international movie star Tom Cruise, music flower butterfly Mariah Carey, music diva Beyoncé, Latin beauty Jennifer Lopez, or international supermodel Claudia Schiffer, they all chose Dom Pérignon Champagne King to witness their wedding ceremony.

Since the beginning of the 21st century, many well-known artists and fashion design pioneers have given Dom Pérignon unparalleled attention, and many of Dom Pérignon's design images are also quite interesting.

Karl Lagerfeld, the fashion design giant, has designed and photographed many products for Dom Pérignon Champagne, including Dom Pérignon Champagne 1998 and 1996 Rosé Champagne. He once said, "I rarely drink. Actually, I just like champagne. The only champagne I know of is the Dom Pérignon Champagne King".

Marc Newsom, a fashion and design leader and considered one of the 100 most influential people in the world today, was the first to use the iconic 17th-century Dom Pérignon bottle to create a nearly one-metre-tall bottle with a clean and fluid design and a bright fluorescent green color.

Sylvie Frary once said, "Only after drinking Dom Pérignon Champagne can a woman feel more beautiful." With this in mind, in 2008 he designed a one-of-a-kind image of a wine glass with a bright red lip print on the rim, as if a feminine woman had just drunk a Dom Pérignon Champagne King.

All of the above is the affirmation of Champagne King.

Therefore, Champagne King has always been recognized as a luxury product, and Zhou Fangyuan especially remembers that in his previous life, in May 2010, Champagne King Reserve Vintage Rosé Champagne broke the world auction record for a single bottle of champagne through Sotheby's auction. The Champagne King Reserve Vintage Rosé Champagne has six rare vintages: 1966, 1978, 1982, 1985, 1988 and 1990, a total of 30 bottles of 1.5 litres from standard bottles, which sold for HK$1,331,000, setting a new world auction record for a single Champagne lot, with a single bottle selling for more than HK$40,000, or 35,000 soft girl coins.

There is also Hennessy, which is also one of the top brands under LV.

The founder, Mr. Hennessy Richard, was an Irishman who served as a soldier under Louis XV and was so heroic that he was soon promoted to captain and awarded a medal, the arm of a tomahawk, for bravery and wealth.

When he arrived in the Cognac region of the south of France in 1760, he was intoxicated by the harmony and warmth of the region and decided to leave his armor and return to the field. In 1765, the Hennessy brand was created. From then on, Louis XV lost a brave and warlike general, and Louis XVI, who knew how to enjoy life the most, received an admirable cognac at his Palace of Versailles. In 1813, the Hennessy family registered the trademarks Jas Hennessy & Co and the Tomahawk arm, which continue to be used today. In 1817, King George IV placed an order with Hennessy for a perfect bottle of pale aged cognac, and this is how Hennessy came from.

1865: Maurice Hennessy, great-grandson of founder Richard Hennessy, decides to create a cognac classification. He used different stars to indicate different qualities of cognac, upgrading Hennessy cognac to three stars, now known as VS, a classification that was soon adopted by the entire cognac industry.

Hennessy continued to expand the market, and in 1859 it arrived in Shanghai for the first time and entered the Chinese market. In 1870, Maurice Hennessy, the fourth generation of the Hennessy family, and Émile Fairve, the third generation of the master blender, founded Hennessy as friends and relatives of the Hennessy family, becoming the world's first bottleIn 1971, Cream Hennessy, the seventh generation of the Hennessy family, facilitated the merger of Moët & Chandon Champagne and Hennessy cognac, resulting in the creation of the Moët Hennessy Group.

Hennessy's manufacturing process is unique, but it is a tradition in Cognac and is only true in Cognac. Hennessy cognac is not the product of improvisation, Hennessy is like a loving mother, who "nurtures" Hennessy cognac with great care, determination and love. To create a top-quality cognac, you must first have the best grape ingredients. The Ugni Blanc grapes from the Hennessy vineyard have a delicate fruity flavor that is particularly suitable for Hennessy's double distillation process in large red copper stills. In order to ensure that the aromas of Cognac reach the highest and most diverse level, Hennessy uses eaux-de-vie carefully selected from four premium appellations: Grande Champagne, Petite Champagne, Pordry and Woodland. The finest eaux-de-vie will one day be transformed into the finest Hennessy cognac.

Secondly, the cellaring time of the eaux-de-vie is also important. The cellaring phase can be longer than the winemaker's life, so the work tests the imagination of the winemaker. In the Hennessy cellars, two-hundred-year-old oak barrels sit in the dim light. Most of these oaks come from the forests of Troncy, which were planted in the 17th century to provide the timber needed by Louis XIV to build his fleet. With a collection of more than 250,000 barrels, Hennessy is proud to have the world's largest collection of eaux-de-vie, the culmination of more than 200 years of history. The Founder's Cellar itself is a symbol of Hennessy's 200-year heritage and embodies the core spirit of Hennessy challenging the years.

Each barrel of eaux-de-vie in the cellar has been aged for more than 60 years, and many of them are 100-year-old. Older treasures are housed in large glass jars protected by wicker baskets to create the rarest and finest cognacs. The oldest eaux-de-vie here was brewed in 1798 while Richard Hennessy was still alive.

In addition to the above three, there are many other famous wines.

Veuve Clicquot Champagne, founded in 1772, specializes in champagne. Champagne Cook, founded in 1843, specializes in champagne. Messier Champagne, founded in 1858, specializes in champagne. Champagne Schunal, founded in 1729, specializes in champagne. Glenmore Range, founded in 1893, specializes in Scotch whisky. Domaine Chandon, founded in 1973, specializes in champagne and California wines. Bodegas Chandon, founded in 1959, specializes in champagne and Argentinian wines. Domaine Chandon (Australia) Green Point, established in 1986, specializes in champagne and Australian wines.

Cloud Bay, founded in 1985, specializes in New Zealand wines.

Mandav Point, founded in 1976, specializes in Australian wines.

Newton, founded in 1984, specializes in California wines.

The Andes Steps, founded in 1999, specializes in wine.

Wenjun liquor, which began in the Wanli period of the Ming Dynasty in China, is mainly engaged in China's strong aroma liquor.

Yes, you read that right, there's liquor in there. Wenjun Liquor is a high-end liquor brand created by LVMH. Wenjun Manor, located in Linqiong, one of the four major wine towns of Sichuan Liquor, is the first production-oriented enterprise invested by Moët Hennessy Group in Asia, reflecting the respect and protection of the brewing tradition of the place of origin, and is the spiritual and material home of the Wenjun brand. So far, it has adhered to the tradition of brewing technology for more than 400 years that began in the Ming Dynasty, and at the same time added an international and modern enterprise management and operation model and brand operation concept, and always adhered to perfect quality.

Therefore, LVMH, which has so many brands, seems to be dispensable, but it can also show LVMH's attention and importance to the world wine industry, which makes sense.

Zhou Fangyuan was silent, and after a while, he rearranged his words.

"As we all know, Huaxia is the world's largest market in the future, with a super huge market potential, and our people, because the standard of living has just improved in recent years, so the demand for luxury goods is not large, but with the continuous development of the economy, the people of our country, the demand for luxury goods can only be more and more. This is a promising market, and I can connect you to the Chinese market. I know that you have a layout in Asia and a layout in China, and I can help you. ”

Zhou Fangyuan said, he said his chain shopping mall plan, he can leave LV's exclusive counter in each Yuanfang Group's shopping mall to help them carry out marketing.

exchanging channels for trading qualifications is the only thing Zhou Fangyuan can come up with.

Of course, spending money must still be spent, channels, just things that are exchanged for trading qualifications. Otherwise, Arnault would not have given up on Lysalus, and it would be difficult to trade if he had money. As for the act itself...... There is no problem, he is a chain shopping mall, and he is going to introduce various brands, and LVMH, as the world's largest luxury group, can join forces, which is the best situation.