Zhou Fangyuan briefly described his own ideas with Arnault.

In fact, to enter the Chinese market, LVMH started a long time ago.

But it's never easy to really get into this huge market. It's very simple to open a store, and it's not difficult to ship and replenish goods, but the difficult thing is, how to stick to it? Even if it's such a large luxury group, it is impossible to keep it in and out, and in the past few years, there is basically no luxury soil in mainland China, and even if LVMH wants to make a difference here, it can only think about it. In recent years, it has been a little better, and Chinese people have gradually begun to buy luxury goods, and there have even been scenes of Chinese people sweeping goods abroad.

But generally speaking, this land is still a desert of luxury.

But potential is something that everyone can see, and Arnault is no exception.

So do they want to enter this market? The answer is yes, but how to enter, when to enter, and in what attitude they need to enter are all questions that they need to consider.

Now what Zhou Fangyuan is ready to provide is a relatively stable channel.

Since the beginning of the previous year, Yuanfang Group has begun the layout of chain shopping malls. As of the end of last year, Yuanfang Real Estate has begun to build its own shopping malls in more than a dozen major cities across the country, as well as surrounding supporting facilities. Although the domestic real estate has reached a very high level, it is still generally limited to a few large cities, and more other first-tier cities, including second-tier and even lower cities, housing prices are still in a relatively reasonable position.

For an asset-heavy industry such as real estate, it is of course difficult to spread across the country at once, and Yuanfang Group does not have such strength. Even the current situation was achieved with the help of bank loans.

A bank loan is a good thing, especially during a critical period of business development, and one more loan can make a completely different difference.

The financial flow of Yuanfang Group has always been good, so the difficulty of lending is also low, and even the bank will take the initiative to send money to the door, and this premise is that there is no problem with the capital chain of Yuanfang Group. Once there is a problem, even if it is only a small problem, as long as the bank believes that the risk is uncontrollable, it will definitely rush up to collect the debt as soon as possible, which is also the reason why many companies are afraid of the bank. Of course, as long as there are no problems, the bank is still fine.

Yuanfang Group, it is a multi-point flowering, the real estate field needs a lot of capital investment, but in other fields, many places Yuanfang Group is very stable, profitability is also very strong, the capital chain has always been problematic, which gives the bank a lot of money, a sum of funds continue to lend out, and then transported to the distant real estate side, speed up the layout.

It is expected that by the end of this year, Yuanfang Real Estate will be able to build its own shopping malls in major first-tier cities across the country. Up to five years, covering all second-tier cities.

Of course, this is just a plan at this time, and it is difficult to say whether it will be completed by then. But even if you don't fully achieve your goal, you won't be far behind.

For Arnault, such a market is indeed unprecedented.

In China, there are many Russian cities with a population of 5 million that are difficult to acquire, and there are not many cities of the same size, even in Europe. Let's put it this way, on the size of the market, the market of a country in China, is no less than the whole of Europe, although there is still a gap, but considering the population, as well as the development prospects, it is obvious that the Russian temptation of the Chinese market is still above the European Shou.

Now it will provide a channel that is about to mature, and it is obviously a rare opportunity for Arnault, who is trying to get in touch with China.

The LVmh Group covers a wide range of businesses, and the more mature the channel, the more benefits they can receive.

Take a look at LVMH's brands, with the exception of alcohol.

Fashion leather goods,

Louis Vuitton: Founded in 1854, Louis Vuitton specializes in leather goods, ready-to-wear, shoes, watches, jewelry, textiles and writing supplies.

Lowe: Founded in 1846, Lowe specializes in leather goods, ready-to-wear, silk accessories and perfumes.

Celine: Founded in 1945, Celine specializes in ready-to-wear, leather goods, shoes, accessories and fragrances.

Berruti: Founded in 1895, it specializes in footwear.

Kenzo Takada: Founded in 1970, it specializes in ready-to-wear, leather goods, shoes, perfumes and accessories.

Givenchy: Founded in 1952, it specializes in haute couture uniforms, ready-to-wear, shoes, leather goods and accessories.

Marc Jacob: Founded in 1984, it specializes in men's and women's ready-to-wear, leather goods, accessories and fragrances.

Fendi: Founded in 1925, Fendi specializes in ready-to-wear, leather goods, accessories and fragrances. doll

Stephano: Founded in 1991, it specializes in shoes.

Emiliopoch: Founded in 1948, it specializes in ready-to-wear and accessories.

Thomas Pinker: Founded in 1984, Thomas Pinker specializes in shirts, ties and apparel.

Donna Karen: Founded in 1984, the main business is men's and women's ready-to-wear, children's clothing and apparel products.

eLuxury: Founded in 2000, the main business is Jingluo sales.

Among them, it goes without saying that Louis Vuitton and Givenchy are the most famous.

First of all, Louis Vuitton, which has been passed down from generation to generation since 1854, has become a symbol of the art of fashion travel with its outstanding quality, outstanding creativity and exquisite craftsmanship. Products include handbags, travel goods, small leather goods, accessories, shoes, ready-to-wear, watches, fine jewellery and personalised services.

In 1837, Mr. Louis Vuitton arrived in Huadu and had the privilege of being an apprentice of the luggage craftsman Mr. Marechal, who at that time was collectively known as Layetie-Emballeur.

The opening of France's first railroad in 1837 and the first successful crossing of the Atlantic Ocean by a European steamship in 1838 marked the beginning of the modern age of tourism. By 1853, Louis Vuitton had risen to the rank of chief assistant to the boss and at the same time became Empress Eugenie the most trusted specialist in luggage. Since becoming a royal servant, fashionable guests from the upper social classes have flocked to the hotel.

Louis Vuitton married in 1854, the same year he made the important decision to establish his own company. The couple set up shop in the prestigious Rue Neuve des Capucines 4, just a stone's throw from Place Venden and later the Opera House.

Immediately after the establishment of Louis Vuitton, one of the most important and far-reaching decisions was to cover one of the suitcases with a durable, water-repellent canvas material. Four years later, he launched a completely new product – a flat-lid poplar suitcase for easy transport. The suitcase is upholstered in a high-quality grey water-repellent Trianon canvas with metal edges at the corners, fitted with handles and brackets, and riveted beech strips, while the interior is thoughtfully designed with a row of compartments and compartments for a wide range of clothing and elegant accents. The new design not only protects clothes and is easy to carry, but also marks the birth of Louis Vuitton's suitcase and modern travel culture.

Louis Vuitton added red and white stripes to the grey Trianon canvas in 1872 to combat the fact that the company was in full swing but there were all sorts of imitations on the market. His son, George Vuitton, took over the business in 1880 and in 1888 introduced a new, more complex brown plaid pattern with the logo interspersed with the words that made it difficult for others to imitate. More than a century later, this checkered pattern became the inspiration for another classic, the Damier collection.

In the late 19th and early 20th centuries, George opened a branch in New York. Many big stars also go to Paris to buy bags. Bags for various purposes have also been introduced. With the popularity of Louis Vuitton bags, many fakes have flooded the market. Louis Vuitton filed a lawsuit, but it did not stop the proliferation of counterfeits. Louis Vuitton and his descendants were very interested in the world's advanced things, as well as the development of transportation, technology, architecture, art and fashion, and observed the world in detail. Charles-Frederic Worth, the master of dressing at the time, pointed out to Louis Vuitton that the wide skirt was coming to an end and that the lightweight dress style was about to take its place, and in 1875 he created a wardrobe-like trunk that could be opened upright on both sides, with a hanger on one side and a drawer on the other, so that passengers could travel from place to place without having to repack their clothes. This "Wardrobe" suitcase remains one of Louis Vuitton's most iconic creations.

As early as 1885, Louis Vuitton had opened a branch in Oxford Street, London. In 1898, Georgia Vuitton was convinced of the potential of the American market, and signed a distribution agreement with John Wanamaker, the owner of a large department store chain, to sell the brand's luggage first in New York and Philadelphia, and then expanded to Boston, Chicago, Washington, and Los Angeles.

Another important revolutionary invention was the "unpickable" multi-brake bolt lock, introduced in 1890 when Georgia Vuitton was at the helm of the company, and all subsequent luggage produced by the brand were fitted with this lock design, and each guest was assigned a personal lock number, which meant that all of the guest's suitcases could be switched on and off with the same key. This system is still in use today.

In 1912, as the central business district of Paris gradually developed westward, Georgia Vuitton decided to build an Art Nouveau building on the Champs-Élysées as the brand's flagship store, which was completed in 1914 and inscribed "Paris-Louis Vuitton, founded in 1845" on the façade.

Today, Louis Vuitton has more than 424 boutiques worldwide, all of which are directly managed by the head office. In 1987, the brand merged with Moet Hennessy to form LVMH, the world's largest and most successful luxury group. During the same period, the Maison's product range continued to expand, starting with the brightly coloured Epi leather goods collection in 1985, followed by the men's Taiga leather goods collection in 1993 and the Damier canvas collection in 1996. In the same year, Louis Vuitton celebrated the 100th anniversary of the Monogram by commissioning seven renowned fashion designers to create a limited edition of the Monogram bag, the most unique of which were the leopard skin with Monogram by Azzedine Alaia, and the "Ghost Horse" faux-cul travel bag by Vivienne Westwood.

In 2004, Louis Vuitton reached the sixth generation of Patrick Vuitton, and now has 13,600 artisans who make bags and bags, working in 14 workshops, in addition to 11 workshops in France, and also in Catalosia, Spain, and California, USA. 80% of the work of making bags is done by hand. Louis Vuitton also opened 314 luggage stores in 52 countries, including nine in China alone. In 2002, its turnover was 3 billion euros, a doubling factor in 10 years. Every year, the profit is growing at a rate of 40%-45%.

Fuso is a major seller of Louis Vuitton products, accounting for 30% of its total sales. On the day of the opening of a branch in Tokyo in 2002, there was a 1-kilometer queue of people waiting at the door. The second big seller is Mi Guo, not to mention this.

In 1996, Louis Vuitton joined the .group, greatly expanding its activities. It not only produces a large number of traditional products of high-end bags, but also involves fashion, watches, jewelry and other industries, and its business activities alone account for 70% of the group's total business. In 2004, Louis Vuitton celebrated its 150th anniversary with the erection of huge suitcase-shaped tents in New York, Hong Kong, Tokyo and Shanghai as party venues to pay tribute to the founder. The brand has also opened large-scale flagship stores in India, Russia, China and South Africa.

Let's talk about Givenchy.

It is marked by a variant of the four "Gs" and the words GIV.ENCHY in bold type, which is the signature of Givenchy. Classic, noble and stylish, this is the style of Givenchy, known as the gentleman of French fashion.

In 1952, the Givenchy brand was officially born in France. It was named after its founder, the first chief designer, Hubert de Givenchy. For decades, the brand has maintained an "elegant style" and has become almost synonymous with "elegance" in the fashion industry. And Givenchy himself always has an elegant bearing and clean appearance on any occasion, so he is known as the "gentleman of the fashion industry". It was not until July 11, 1995 that Givenchy announced his retirement after his last haute couture show. This Givenchy showcase was unprecedented and unforgettable. "Stylish, simple and feminine" – the essence of the brand's style over the years is revisited in his image of a lively and elegant woman.

For more than 30 years, Givenchy has been renowned for its elegant and elegant products, and has always been a leader in the fashion industry. The 4G logo of Givenchy stands for Genteel, Grace, Gaiety and Givenchy, which is the spirit of the brand when the French designer Hubert de Givenchy founded Givenchy. Today, despite the different designers, the 4G spirit of Givenchy has not changed.

In addition to luggage leather, LVMH has many other products, such as perfumes and cosmetics, as well as watches and jewelry...... It's a very comprehensive and very vast empire of super luxury. With enough channels, they can instantly show their dominance in many areas. Before entering Huaxia, it has been a small fight, not because they don't want to be bigger, but because the market is restricted, it is impossible for them to make more stores. Stores mean spending, and more stores can indeed increase sales, but if the increase is not enough, the stores will become a drag on the group.

Now that Zhou Fangyuan has come to provide channels, LVMH has saved them a lot of trouble.

Arnault looked at Zhou Fangyuan, listened to the future depicted by Zhou Fangyuan, and after a long time, finally nodded lightly.

He finally agreed to sell his stake in Château, yes, LVMH does not currently own 00% of the winery, and some of the shares are in the hands of others, but the group owns the largest part, is the majority shareholder of the winery, and it is also the most difficult part to acquire. Now there is no problem with this part, as long as it is acquired, the other small part of the shares, it will not be a problem.