In recent years, the Chinese music scene has developed rapidly, and the life of the two major music platforms of Yuanfang Tengxun is getting better and better, especially Yuanfang Music, because of the abundant funds, buying copyrights everywhere, and restricting the diffusion of digital music sources on the Internet, which has cracked down on piracy and made the development of genuine digital music smoother.

There are still many music platforms that compete with the distant Tengxun platform.

For example, the famous Kuwo music, and then the Kugou music with its own input method.

Let's talk about Kume first, Kuwo Music was established this year. In my previous life, after years of development, before Zhou Fangyuan's rebirth, I had accumulated an industry-leading copyright music library and a lossless music library. Kuwo Music digs deep into popular content such as variety shows, film and television, and dramas, and continues to strive to provide users with personalized and diversified music experiences through anchor radio, music live broadcast, video and other special content, as well as international cutting-edge audio technology and cost-effective music hardware products.

Kuwo Music has a music library of nearly 20 million songs, signed exclusive agency copyrights with more than 100 record companies, and also owns the exclusive copyrights of variety shows such as The Voice Season 1, The Voice Season 2, The Masked Singer, Burning Bar Boy, Music Master Class and other variety shows. In addition, the music soundtracks of popular film and television dramas such as Descendants of the Sun, Qingyunzhi, Mr. Good, and Dear Translator have also been included in the library.

Ku: My music has some characteristics that he has in his own right.

First of all, the interface of Kuwo Music is simple and elegant, with light blue and orange, which meets the aesthetic preferences of most users. Open Library My Music, the upper menu bar includes "My", "Recommended", "Library", and "Videos". Among them, "my" can be connected to the PC library of my music. By default, the homepage is local music, which includes all artists, songs, albums, folders, and cached songs. The music can be played in a way that can be played sequentially, by single track loop, and by shuffle, and all songs can also be browsed by artist, by directory, cached songs, etc. Click on a song in the song list to play it, press the small button at the right end of a single song, and the operation menu can pop up, such as Like, Share, MV, Add to List, Delete, Song Info and other operations. In the playback interface, you can display word maps, lyrics, and unlike other single pages, Kuwo Music can find "similar songs" through the most rightmost button at the top right.

The online music of Kuwo Music includes: Recommendation, Ranking, Singer, Radio, and Search function. At the same time, on the recommendation page, there are also related topics and popular recommended songs for users to choose from. The settings on the music sharing function in the later library music are extremely user-friendly, and it supports sharing to "Moments of Friends", "WeChat Friends", "Xinlang Weibo", "Tengxun Weibo", "QQ Space" and "QQ Friends".

Kuwo Music has a built-in radio function,In terms of style division,Kuwo Music's radio division is the same as that on the computer,Meet the needs of most users。 Kuwo Music has the most powerful audio support on the search function, including ringtone versions of popular songs, audiobooks, etc., which can meet the needs of most people.

In my previous life, the music library was quite huge, with a music library of 20 million, signed exclusive agency copyrights with more than 100 companies, and had cooperative relations with more than 500 record companies. By the end of 2016, the lossless music library can reach 10 million, covering half of the music library. In addition, Kuwo later launched mastering audio resources, and it was also the first music platform in China to have this function.

When users listen to super or lossless music, the magic sound wave will accurately calculate the sound wave for the beat, speed, frequency and accuracy of each song, and the sound wave will produce different dynamic changes and gorgeous tones with different songs, reflecting the spectrum of music in real time, helping users feel the effect brought by ultra-high sound quality. In addition, there is a viper sound effect, and the library I PC and mobile terminal have the "Viper sound effect" function at the same time. "Viper Sound" is an application for four scenarios, namely 3D beautiful sound, super bass, virtual live, and pure vocals. Different sound effects can be used on different songs to bring out the best listening effect of the song. "3D Beauty" uses top-of-the-line rendering technology and cloud services to select the most suitable surround sound field for each song. "Super Subwoofer" uses top-notch bass enhancement technology to make low-frequency sound clear and audible, as well as intelligent anti-burst sound, which exlodes every note. The "virtual scene" uses super holographic sound field tuning technology to restore the live charm of the concert and immerse users in the scene. The last scene is "pure vocals", which uses the unique ability to analyze life to make the singer's voice clearer and more transparent, and truly feel the soul of music.

The HIFI exclusive mode is also very interesting, similar to Foobar's WASAPI exclusive playback, integrated with Foobar's WASAPI device switching, and exclusively improved into switch interaction, making the operation more convenient. When the exclusive mode is turned on, the rest of the computer software will be muted to make the music have a better playback performance.

In addition, there is also a one-click function to improve the sound quality, the PC version can manually add local songs or albums, and when I detect a lossless version of the same song in the library, it will automatically replace the local version with the lossless version. The post-production music box will automatically detect the local music library, and after the user confirms the substitution, it will replace the original version with a lossless version of the music.

In the previous life, the Kuwo platform had rich high-definition beautiful pictures, fresh cover pictures and singer beautiful pictures with song support, automatic deployment. It has all kinds of theme song lists, authoritative lists, holiday song lists, current affairs song lists, blessing song lists, and first release song lists, hot song lists, new song lists, pioneer lists, and soaring lists.

There is also an original radio station, Kuwo original radio station is the FM with the most user attention in all similar music software, covering healing, ridicule, puzzle, horror and other elements, and has become one of the leisure necessities of most of the post-80s and 90s.

In short, I am one of the top music platforms in China, and it has been developed very early, and it has always occupied a large market share in China. It's not as good as QQ Music, and it's just because Tengxun's drainage ability is too terrifying, but if you really want to talk about the strength of the platform, the library itself is not worse than the QQ music platform.

Another more powerful library dog,Actually,It's about the same as the library me.,The function is pretty much the same.。 After all, what do you say about this thing...... If one has it, the others will imitate it, and you can't sue yet, because these things are not plagiarism.

If you want to talk about Kugou, you have to talk about its founder.

Xie Zhenyu, a native of Guangdong Province, graduated from Sun Yat-sen University, and was formerly the chairman and CEO of Kugou Company.

This person's skills should not be underestimated.

Xie Zhenyu was probably the first person to contact computers in the sixth grade of primary school, and began to learn programming very early, and was one of the first people to contact computers in China. After graduating from high school, he was sent to the computer department of Sun Yat-sen University. After graduation, I did technology development in China Merchants Bank for several years, and after I came out, I did Sou Music Network.

At that time, it was not easy to maintain a high-traffic website with personal strength, Xie Zhenyu just entered the Internet, and encountered the cold winter of 2001. Xie Zhenyu introduced that due to the shortage of funds and the high cost of purchasing a new server, there was only one server for the website at that time, and the program was also written by Xie Zhenyu himself. In order to support more users online without increasing costs, the background of Soscrape has been optimized five or six times, and there is no new server. The fact that a single server can support millions of daily visits from users around the world is now a miracle.

01 is the cold winter of the Internet, and the profit of scraping can only rely on advertising. The Internet advertising model in 01 was also very immature, and even a large portal like Xinlang was not profitable at that time, and small and medium-sized websites were even more sad.

Three years later, in 2004, with the rise of Internet SP, Xie Zhenyu also began to get involved in the SP business, and many SP peers also obtained good income. So, he and the entrepreneurial team registered the company for the scraping and began commercial operations. Soscrap.com was the earliest professional music search engine in China, and it was also the most famous music search engine in China at that time, when there was no whiteness MP3 search and a large number of music services on the portal.

Seeing the rapid rise of Soscrap.com, Baidu once wanted to acquire Soscrap and acquire its own, wanting to increase traffic and users through Internet music services. However, due to the discrepancy between the cost and the purchase price, the acquisition of Baidu failed, and then the Baidu MP3 channel was created, which brought a large number of users to Baidu in the future and is still an important source of Baidu traffic. As soon as Baidu MP3 was launched, it began to pose a great threat to Sou.com, after all, Baidu is a listed company, and its hegemony in the Chinese search engine market is difficult to shake. Soon, Sou felt obvious pressure, and Xie Zhenyu felt that the prospect of confronting whiteness in the field of web music was not optimistic. He had in mind the downstream markets for music search: the music download and music client markets.

In addition, Xie Zhenyu also developed a set of software called Rabbit Off.

Rabbit is a download software similar to Thunderbolt,This kind of software has a huge user demand,Because the next demand after users find a song is to download,And Rabbit is to achieve this function。 The version has been developed to version 3.0, and the new version of Rabbit has connected independent transmission protocols to each other, which has greatly improved the download speed, stability and resource effectiveness. In the early days, it was just a hobby of Xie Zhenyu, and in the later period, it had been separated from a new company and operated independently.

Taking off the rabbit is more like Xie Zhenyu's "Thunderbolt" in a strategic sense, but if you compete with Thunderbolt, it is tantamount to jumping into the Red Sea. Xie Zhenyu is more focused on the music client, "The real transformation is to search for Kugou". In Xie Zhenyu's view, what others are doing, and then doing it is like chewing wax, and the development space will not be very large, and dare to take risks, dare to innovate, and do things that others have not done can reflect the value and obtain a broader development space. Kugou Music Player is a combination of network and local music playback, and has gained a place in the Internet.

Kugou company from 2003 began to develop Kugou, to 2004 when the first version was launched, less than half a year, reached 100,000 people online at the same time, the growth is very rapid, the user reputation is very good, access users can double every year, the speed of development far beyond the scraping network and rabbit, the company's focus has also begun to tilt to Kugou.

Just as both Raid and Rabbit have encountered strong competitors later, Kugou is no exception. In order to strengthen its influence on the client, Baidu acquired Qianqian Jingting, and Tengxun also tied QQ Music to the instant messaging client. The current Kugou is once again facing a strong competitor at the level of "public enemy of the whole people", and QQ Music is very similar to Kugou in terms of product interface and function. "They are plagiarizing us", Xie Zhenyu was a little helpless in the face of Tencent, an opponent who is good at plagiarism, but he was full of confidence, "Kugou's lyrics karaoke can be played accurately to a single word, which is incomparable to almost all opponents."

Several mainstream music playback software such as QQ Music, Qianqian Jingting, Kugou Music Box, and Kuwo Music Box can present the lyrics in front of the user, and play them synchronously with the music to achieve a subtitle effect similar to karaoke. This is one of the most popular features among netizens as users can enjoy online karaoke without leaving their homes. Xie Zhenyu is very proud of the "accurate to a single word" function, which is a unique function of Kugou, and similar products "lyrics synchronization sentence by sentence", Kugou's synchronous playback has achieved "word-by-word playback", which is completely comparable to karaoke.

In order to achieve this effect, Xie Zhenyu once introduced, "The lyrics played word by word are completely made by netizens." Kugou has made a lyric editor for users, and users can listen to songs and input lyrics at the same time. There will be many users uploading lyrics for the same song, and these lyrics will be evaluated by netizens to select the most suitable lyrics. From input, production to evaluation and selection, netizens are highly involved, Xie Zhenyu quipped: "Kugou's lyrics are a very WEB2.0 product."

Jack Ma believes that getting too much capital is not a good thing, but the project that capital chases often proves to be an excellent project. Kugou's growth is also inseparable from the support of capital, for the initial financing figures, Xie Zhen is secretive, he only revealed that the scale is at the level of 10 million yuan, and the investors are institutional investments. Many venture capitalists are optimistic about Kugou and have investment intentions. Xie Zhenyu said that as long as the price is right, he is also willing to use the power of capital to speed up the development of Kugou, "tens of millions of dollars in the future is a suitable number for us."

I have to say that his ambition is not small, and it is indeed successful, in the previous life, it is indeed not a simple thing to be able to start from scratch and own a company like Kugou little by little. Don't look at the troika in everything, the success of the troika itself has a certain uniqueness, and changing people may not be able to imitate success. As for Kugou, it is not as huge and magnificent as the troika, but for ordinary people, it is still an unimaginable success.

So, why do you want to say Xie Zhen here specifically in this person? It's very simple, because at this time, the CEO of Yuanfang Music is Xie Zhenyu, and his Kugou music has just appeared in this world, and has been discovered by Zhou Fangyuan as soon as it appears, and directly acquired it with heavy investment, integrating Kugou Music into Yuanfang Group, and integrating it with Yuanfang Music, Xie Zhenyu has a good stake in Yuanfang Music, and is currently an important fighter for Zhou Fangyuan to occupy a place in the music field.

QQ Music obviously has a huge amount of traffic, why can't it surpass distant music in this life no matter what? It's very simple, Xie Zhenyu occupies a huge credit in it, it is because of his existence, relying on the strength of the Yuanfang Group, that the momentum of QQ Music is suppressed to death, not directly squeezed to death, but while developing together, to ensure their own status, this is what Zhou Fangyuan likes the most, to ensure his own success, and he doesn't have to tear his face with Brother Xiaoma, this is the way of smart people.