Procter & Gamble asked Yang Fei to negotiate again, saying that he would acquire the beautiful daily chemical plant and the white brand.

Yi Fangzhou really came with sincerity this time, and the price increase of 10 million and 10 million has been increased to 350 million.

It's a pity that Yang Fei was still unmoved.

Yi Fangzhou was so depressed that after he was transferred to the vice president of Greater China, the headquarters gave him the important task of buying one of the Naaisi and Meili Daily Chemical Plants.

As a result, he repeatedly failed to make mistakes, and the acquisition negotiations between the two companies were unsuccessful.

What is going on with these national enterprises? In the past, they were all sold at the bidding, but now they are all sold in groups?

"Mr. Yang, you can make a price! How much do you say you want to sell? If I can't make the decision, I can get it from the headquarters. Yi Fangzhou was sharpened by Yang Fei's attitude, and his patience was also consumed.

"Mr. Yi, you are coaxing a person who has just woken up to sleep. Obviously, this is not possible. Yang Fei said, "You have so much money, you can create a good brand." ”

"The brand is easy to build, but after it is built, whether it can adapt to the local area, whether it can be prosperous, and whether it can be accepted by consumers is not just by money. There are too many examples of big brands collapsing. Yi Fangzhou said, "And this is also the reason why we give you a brand estimate of 300 million." ”

Yang Fei smiled: "Mr. Yi, I have an idea. If you fancy my ability to build a brand, you give me 300 million, and I will help you Procter & Gamble create a laundry detergent brand. ”

Yi Fangzhou said: "Mr. Yang, you are joking, this is impossible. Even if we give you 300 million, you will not be able to create a brand that is exactly the same as White, and the market share will not be as high as it is now. The occasional factor and luck in this is really important. Vitality 28 has fallen, can their original team still build the same vitality factory? This is impossible. ”

Yang Fei said helplessly: "This is the only chance we can cooperate." It's a pity. ”

Yi Fangzhou was uneasy, touched his chin with his right hand, kept rubbing it, and said: "Mr. Yang, the price we gave you, if you are not satisfied, you can say a price, I believe this is definitely a matter of price." If someone can afford it, our P&G brand can also be sold. ”

Yang Fei was too lazy to waste time and stretched out an index finger.

Yi Fangzhou exclaimed exaggeratedly: "Billion?"

Yang Fei shook his index finger and said, "Ten billion, I'll sell it." ”

"One, tens of billions?" Yi Fangzhou exclaimed, "This is really crazy!"

Yang Fei said: "In my eyes, the white brand is worth so much money, not to mention the development of overseas markets, only to talk about China's market, not to talk about the expansion value of the brand, only to talk about laundry detergent, China is a tens of billions of markets every year, in terms of the market share we now occupy white, I estimate that the annual sales will exceed 10 billion, and it is not impossible to reach 20 billion per year in the future." ”

After a pause, Yang Fei said again: "Coupled with the global sales, this data is even more impressive." I said 10 billion, but in fact I was just selling it cheaply. Because I know you can't afford it!"

Yi Fangzhou didn't speak, just shook his head.

Luo Hongcai, who was next to him, looked at Yang Fei in astonishment and inexplicably, as if he was looking at a madman.

A laundry detergent brand dares to sell 10 billion! Isn't it crazy?

How many brands in the world dare to have such a tone?

A message from Yang Fei is actually very clear, that is, not to sell!

He offered 10 billion, which was refusal.

Procter & Gamble can't be crazy enough to spend 10 billion to buy a laundry detergent brand that has just been established for a year.

Negotiations stalled.

Yi Fangzhou lives abroad most of the time, and speaks with a strong Western style, and when it is intense, it is like watching those hysterical foreigners in a translated film yelling.

"Mr. Yang, you and I are both Chinese, and I am from your position and consider for you. Procter & Gamble is a big business, and it's so big that you can't imagine it! If you sell it now, you can still get a lot of money. In the future, Procter & Gamble will make a big deal and invest money in its own brand, then your products will have no chance to turn around! ”

"I sell it, but you can't afford it. Yang Fei said lightly, "Everyone is very busy, so why waste time here?"

Yi Fangzhou said: "Ten billion, your bid is simply impossible." If you are sincere in wanting to sell, then we will negotiate a reasonable price. ”

Yang Fei said: "You can't afford my price." Mr. Yi, I also heard the threat in what you just said, but I am not afraid. Whether it's Unilever or Procter & Gamble, they're all my competitors. I will respect all opponents who follow the rules of business, but I also despise all opponents!"

Yi Fangzhou pursed his lips extremely unhappy: "Okay, Mr. Yang, I hope we can all become opponents who respect each other." ”

The two shook hands amicably, ending the negotiation.

The day after the end of the negotiations, Procter & Gamble announced that Tide held a press conference and launched three new products at the same time, the high-end one is called Tide natural soap powder, and the word "fertilizer" was added, in order to avoid conflict with Yang Fei's patent rights, this high-end laundry detergent, they priced it at nine yuan and eight, which is three dollars higher than the white natural soap!

Their mid-range product is concentrated laundry detergent, which costs as much as eight yuan, and further down, it is three yuan a bag of ordinary powder.

It can be seen from Procter & Gamble's strong press conference offensive that their company will spare no effort to promote the Tide brand.

Yang Fei couldn't help but smile when he saw the relevant news.

Su Tong saw him laughing and asked, "What's the matter?"

Yang Fei said: "Price is the biggest trade secret in Greater China! Procter & Gamble has been in China for so many years, and it still hasn't gotten rid of the domineering posture of the past. ”

Su Tong said: "People are large companies, and the cost of research and development, labor costs, and quality control costs are larger than ours, and the price is understandable. ”

Yang Fei sneered: "The problem is that their laundry detergent has no technical advantages, and it is only those who worship foreign countries that they blindly trust foreign-funded enterprises, thinking that the products of foreign companies are better than those of domestic ones." ”

Su Tong said: "What I'm worried about is that Procter & Gamble will definitely make big moves this year." If they don't succeed in the acquisition, they will do everything they can to build the Tide brand, especially on advertising inventory, and they will definitely compete with us. ”

Yang Fei said: "Song Qiuhan has given me exact information, Procter & Gamble, Unilever, and Diaopai will all participate in CCTV's advertising bidding conference." It seems that this year's first bid king battle is very interesting!"

Su Tong said: "Do we also want to compete for this bid king?"

Yang Fei said: "Of course, we must become the first standard king! This will be a permanent honor!"