Yang Fei originally wanted to hold the second dealer meeting the day before the CCTV advertising bidding.

But Procter & Gamble's all-out offensive made him change that mind.

He postponed the dealer meeting for two days, the day after the CCTV advertising bidding.

In November in Beijin, the cold air of Siberia is threatening to the south.

The CCTV advertising bidding meeting originally scheduled for the second was postponed to the middle of the year.

Yang Fei had already made all the preparations for bidding.

In front of the CCTV Media Center building, the CEOs of major domestic enterprises came to the scene early.

Media reporters from various provinces and cities gathered together, with long guns and short cannons, and flashing lights flashing like stars on a summer night.

Ms. Tan Xisong wore the full costume of the show and personally greeted the wealthy businessmen from all walks of life.

For her, for CCTV, and for the domestic advertising industry, today is destined to be an extraordinary day, and it will also be a day that will go down in history!

Last year, Tan Xisong listened to Yang Fei's words, and strengthened her idea of taking out the best advertising time to bid for auctions, and launched the concept of bidding kings.

Biaowang will become an advertising gold medal created by CCTV, and it will also become a proof of CCTV's star-making ability!

Only Yang Fei clearly knows that Ms. Tan Xisong successfully planned and led the bidding and auction activities of CCTV's golden advertising slot this year, which made CCTV's total advertising revenue increase tenfold in just a few years.

The more significant significance of this event lies in the fact that it has created a new era for China's TV advertising to the market.

Based on past experience, distilleries are big advertisers.

The profit of wine is high, almost a huge profit!

After the reform and opening up, domestic wine companies suddenly woke up overnight and understood the truth that the aroma of wine was also afraid of deep alleys, so they rushed to seize the advertising resources of various media platforms.

According to Tan Xisong's prediction, if nothing else, this year's bid king will definitely be produced among the major wineries.

The CEOs of wine companies have a lot of money, and as long as the advertising is loud, the gold will come in ten thousand taels, and there is no need to worry about no sales and no profit.

As early as before the official meeting, many CEOs of wine companies contacted Tan Xisong through various channels to inquire about the price of this year's advertising.

There are also people who want to follow the old path, take the leadership and high-level route, and directly get a good advertising position, for this kind of person, Ms. Tan resisted the pressure and refused all, bluntly saying that all prime-time advertising resources will enter the auction process.

At this moment, Ms. Tan is chatting with the CEOs of several wineries.

The reporters, the cameras and the microphones, all aimed at them.

Procter & Gamble representatives were also on the scene.

On behalf of Procter & Gamble, it was Yi Fangzhou who came to attend the meeting.

Procter & Gamble is also a big customer of CCTV advertising and a Fortune 500 company, and it has been developing in China for a while.

Ms. Tan shook hands with Yi Fangzhou, gave a welcome speech, personally took the tag for admission, handed it to the other party, and said a few words of thanks for support.

A reporter asked: "Mr. Yi, will your Procter & Gamble win the CCTV bid in 95?"

"Biao Wang?" Yi Fangzhou smiled, "This is a trade secret, please forgive me for not revealing it." Please be patient and wait for the moment of reveal. ”

"If Procter & Gamble competes for the top spot, how much will it cost?"

Yi Fangzhou smiled: "From an economic point of view, of course, the less the better. To do enterprises and products, we also have to consider the comprehensive cost. The high advertising cost will still be grafted to consumers in the end. ”

The reporter asked: "Mr. Yi, your tide laundry detergent, the recent sales are not optimistic, you at this juncture, at the same time, released three new types of laundry detergent, just in time for CCTV advertising bidding, are you targeted? Want to create a sensation by winning the bid in CCTV?"

Yi Fangzhou said: "With Procter & Gamble's popularity, we really don't need any sensational effect to set off. Of course, if the advertised price is right, we will consider it. Again, as the old saying goes, we have to think about it comprehensively, and it's not convenient to reveal any information right now. ”

The reporter asked a more incisive question: "We heard that Unilever has also come to participate in the bidding, what if they win the bid? Will it have an impactful impact on Procter & Gamble?"

Yi Fangzhou said: "As long as the competition is benign, it is conducive to the advancement of the industry." At Procter & Gamble, we look forward to competing with all the best daily chemical companies in the world. ”

At this time, a luxurious Rolls-Royce slowly drove by.

As soon as the car entered the media's field of vision, it immediately became the object of attention.

"Whose car is this?" the media reporters asked each other.

Even the CEOs are curious.

In these years, there are really not many people who can afford to drive a Rolls-Royce.

I don't know who shouted:

"Look, that's the white boss's car!"

"White?" someone said, "laundry detergent?"

"That's right, it's the white laundry detergent boss, Yang Fei's car!" the man said proudly, "There will be no mistake, the 06660 Shencheng license plate is Boss Yang's! The 666 Shopping Plaza under Boss Yang's name is the same as his license plate number." ”

"Wow, the white boss, can you drive a Rolls-Royce, is it so profitable?"

"Do you have any misunderstanding about white laundry detergent? They are now the No. 1 seller in the country, beating all joint venture brands and domestic brands! The former Vitality 28 Factory was acquired by Yang Fei!"

Yi Fangzhou, who was next to him, felt very uncomfortable when he heard this.

But what could he do?

The market share of white laundry detergent is indeed the first in the country!

Not to mention Procter & Gamble's Tide, even with the addition of pandas, plus carved cards, plus the mystery of Unilever, it can't compare to the white share!

Many media people from other provinces don't pay much attention to the brand of white, and they are also very unfamiliar with Yang Fei.

Therefore, at the beginning, no one mentioned Yang Fei and Jiebai, and no one was interested in them, the media only chased the hottest hot news, and today here, the hot spot is the hot company that won the bid!

As for whiteness?

Not to mention compared with Procter & Gamble and Unilever, even compared with those big domestic wine companies, it is not enough to see, right?

Therefore, the media reporters sighed a few words that the car is so good, and it is good to have money, so they don't pay attention to it.

However, Tan Xisong's next move attracted everyone's attention.

Ms. Tan saw Yang Fei's car driving over, and greeted her with a spring breeze on her face!

No matter how big the CEO of the company came before, she only stood at the door to greet her, and did not go forward!

The white boss has such a big face?

The media person who reacted quickly immediately commanded the photographer: "Quick, give a close-up of the car, there are few such good cars in China." ”

"That's right, just use the photo of the front of the car driving in as the headline, and the title is called Jiebai's appearance, who will compete!"

"Boss Yang is down! I want to take a picture of Director Tan, go up and shoot it quickly. ”

Media reporters rushed to Rolls-Royce.

The other CEOs, with expressions similar to Yi Fangzhou, have a sideways attitude towards the owner of this luxury car whose momentum completely crushes everything!

What made them very unhappy and shocked them was that Ms. Tan actually opened the car door for Yang Fei herself!