520. The world of distant media
"Two Days and One Night" dominated the ratings, which directly caused a sensation across the country.
As a result, the media reported wildly, and the audience spread the word, which actually made the ratings of "Two Days and One Night" during the Spring Festival directly break 18%, but compared with super programs such as the Spring Festival Gala and news broadcasts, it is still incomparable, after all, the audiences on both sides are really not on the same order of magnitude, who can imagine that a program has remained above 30% for more than ten consecutive years in a country like Huaxia? This is still the data after entering the 21st century, and the data before the 21st century is even more terrifying, and the two sides are not comparable at all.
Of course, there are a few points to be made here.
First of all, the news network cannot be regarded as a variety show, so it makes no sense to compare it with the news network.
Secondly, the ratings of the Spring Festival Gala Changhong have historical reasons in themselves, after all, watching the Spring Festival Gala during the New Year has almost become a tradition, and later variety shows, no matter how well you do, it is impossible to have the kind of achievement of the Spring Festival Gala when you die. Besides, after entering the new century, with the development of society and science and technology, various entertainment methods have emerged in an endless stream, and even the ratings of the Spring Festival Gala have begun to decline in the future, not to mention general variety shows.
But then again, in the year when the ratings of the Spring Festival Gala are the lowest, variety shows may not have a chance to overtake, but that is actually not of much significance, after all, the Spring Festival Gala is still different from ordinary variety shows, and the CCTV behind the Spring Festival Gala is not an ordinary satellite TV station, anything, once it is related to politics, ancient and modern, Chinese and foreign, all of them can no longer be measured by general standards, so whether it is a news broadcast or the Spring Festival Gala, it is meaningless to compare with them, it is also unreasonable, and it is even more worthlessIn terms of word-of-mouth, fame, and status, the Spring Festival Gala itself is already unshakable, there is no doubt about it.
So when others compared "Two Days and One Night" with all aspects, Zhou Fangyuan didn't bother to pay attention to it at all. However, the benefits of comparing with each other are not nothing, at least the popularity has been hyped, otherwise there will not be a program price of 400 million a year, which is already a real sky-high price in the domestic TV circle, and it is uncertain whether there will be anyone coming later, but it is certain that there is no one before.
And just when "Two Days and One Night" is becoming more and more popular, "Stone" has also been filmed, and after intense post-production, it landed in major domestic theaters during the Spring Festival.
This time, Yuanfang Group made efforts to forcibly make a wave of publicity for the show.
First of all, Tencent, Tencent, various pages and windows, almost all-weather pop-up, as long as you log in to QQ, you can receive a related recommendation almost an hour. On the other hand, distant games have also started New Year activities, and several games have related activities, and in the event, they unknowingly joined the promotion of "Stone", and other companies have also promoted this movie in their own ways as much as possible.
In terms of TV programs, in the issue of "Two Days and One Night" before the Spring Festival, several main actors in "Stone" were specially invited to make a special episode of "Stone", and the ratings were not bad.
Because of the promotion in all aspects, "Stone" attracted a large number of audiences to the cinema when it was just opened. 、
Facts have proved that the decline of the domestic film market is not because the market is not good, but because there are no good movies at all, and the audience is no longer willing to enter the cinema to spend money in vain. But as long as there are good movies, then there is no need to worry about the box office being ugly.
Is "Stone" a good movie? There are a thousand Hamlets in the hearts of a thousand people, so in everyone's heart, "Stone" is different, but it is undeniable that in the film market of the Spring Festival in 02, "Stone" did bring laughter to the audience. When more and more audiences entered the cinema because of various promotions and recommendations from their peers, the laughter never stopped.
On the first day, the box office of "Stone" was only 500,000, which seems to be a complete Waterloo. From the next day, the box office of "Stone" began to rise, 1 million, 2 million, 3 million, the single-day box office of "Stone" continued to increase, and in a week, the box office of "Stone" has reached 21 million, almost catching up with the total box office of the previous life. And this is just the beginning, "Stone" has a strong stamina, it was finally released in theaters for a full 40 days, and before the final painting, the single-day box office can still remain at about 1 million, and the highest single-day box office has reached more than 5 million, and in 40 days, the total box office of "Stone" has reached 280 million, which is ten times more than the box office in the previous life. At this time, the ticket price of the movie was not as high as when the original time and space "Stone" was released, which shows how successful "Stone" is in this life.
Even CCTV has made a special report on "Stone", and all the main creators of this movie have become famous. I don't know how many people's eyes are on Yuanfang Media, and the cover letters and cover letters that the company receives every day are poured out one by one. I can't help it, it's too much, I can't see it at all. There were even people from all walks of life who called Sun Jing's mobile phone, intercession, gifts, and relationships, which caused Sun Jing to have insomnia for several days, and finally Zhou Fangyuan forcibly turned off her mobile phone, so that she could sleep well.
The movie was very successful, it can be said to be a hit, and it can even hit this year's box office champion.
Throughout the end of 01 and the beginning of 02, the media entertainment industry has almost become the world of distant media.
But that's not all, while the movie was crazy at the box office, the Far Traveler S1 mobile phone was also quietly listed. In fact, long before S1 was listed, Zhou Fangyuan had already begun to do all kinds of promotions, and the most direct was a TV show.
The guests of "Two Days and One Night" use Yishui'erS1, which is directly provided for free by Yuanfang Technology, and they often have various pictures of receiving tasks or contacts with mobile phones in the show, and even playing games with mobile phones, all of which have been watched by the audience. The average viewer may not care, but there are always people who do.
Speaking of which, mobile phones are really nothing new. As early as 1902, a native of the United States named "Nathan Tubfield" made the first wireless telephone device in his rural home in Murray, Kentucky, and this wireless mobile communication telephone was the earliest exploration and research of "mobile phones" by human beings.
Coopa is holding the world's first mobile phone, the Dyna TAC 8000x, which is also known as Big Brother. Compared to today's mobile phones, this phone is bulky and mischievous, with as many as 30 internal circuit boards, but only 35 minutes of talk time, 10 hours of charging time, and only two functions: making and receiving calls. But at that time, the birth of this mobile phone meant the beginning of a new era - the birth of wireless communication.
Then it was not until '93 that the first mobile phone in the country appeared, and it received the name Motorola 3200.
Motorola entered China in 1987, they first set up an office in Beijing, and in 92 years registered and established Motorola Electronics Co., Ltd. in Tianjin, officially announcing its entry into mainland China. Its first model was the Motorola 3200, a mobile phone that was later popularly known as the "Big Brother". The price was more than 20,000 yuan, and it cost thousands of yuan to use the network, which became a symbol of personal status at that time.
Then in '95, the first "flip" phone: the Motorola 8900 was introduced.
In the same year, 337 can be said to be the first GSM mobile phone to land in mainland China, when the GSM network in the south has just been opened, GH337 as a digital mobile phone, 337 weighs 220 grams, the three measurements are 130×49×24 mm, suitable for 900MHz GSM network, compared with the analog mobile phone of the same era, there are fast lines, and the reception signal is more sensitive.
In 97, the first mobile phone with a built-in antenna, Hannover CH9771 appeared, this was launched by Hannojia with mechanical control and ergonomic S-shaped design CH9771, although the cold lines make people feel lack of affinity, but it is the first mobile phone to use a built-in antenna, CH9771 weighs 168 grams, and is available in three colors: gray, black, and red. Although the phone has not received much in the Chinese market, the built-in antenna design has been adopted by companies such as Nokia and Siemens, and it has been a huge success in the mobile phone market.
In 98 years, the first dual-band mobile phone Nokia 6150 came out, the dual-band system is actually the application of GSM technology in different frequency bands (two frequency bands 900Hz and 1800MHz), that is, the original GSM900MHz system is superimposed on the standard of the same GSM1800 (also known as DCS1800) system to form a dual-band system, which can theoretically double the number of users. In appearance, the 6150 was similar to the 6110, but its dual-frequency characteristics were unique at the time.
The biggest advantage of dual-band mobile phones is that they can automatically select the best and smoothest service channel between the 900MHz and 1800MHz networks without the user's awareness and automatically switch between them, thus avoiding the phenomenon of dropped calls. Even when the signal is weak, dual-band phones can have better call quality.
In 98 years, the first built-in game mobile phone Nokia 6110 came out, Nokia is the pioneer of mobile games, its Nokia 6110 is Nokia's first built-in game mobile phone, the machine has built-in snake, memory, logic guessing three games, of which "snake" has been handed down to this day, become a must-have game for Nokia mobile phones.
In 99 years, the first folding mobile phone, Motorola Palm Treasure 328C, opened the historical process of mobile phones becoming smaller, when people saw 328C for the first time, they all exclaimed that the mobile phone could be so small. The emergence of 328 has established the king status of Motorola in the field of folding machines, and there is hardly any brand of any style that can be compared with it.
In the same year, the first slide phone, Siemens SL1088, was launched, which was the world's first slide phone, the first color screen (3 color) phone, and the first mobile phone with a fingerprint recognition system. It weighs 185 grams, is black, and has a standby time of 46 hours. When the SL1088 (SL10) launched by the German giant Siemens AG made the prototype of the slider mobile phone with the first mode of opening and closing up and down, and separating the screen and buttons, no one thought that this design could become one of the most popular mobile phone shapes today. With this revolutionary concept at the time, Siemens Mobile Devices won the "CeBIT Hannover Industrial Design Award" for the SL1088.
In 99, the first all-Chinese mobile phone: Motorola CD928+ came out, in fact, when the mobile phone just entered the domestic market, the operation interface used English marking. This is very inconvenient for many users. The emergence of the first model with a full-Chinese interface, the Motorola CD928+ and D928+, has made the Chinese market have a truly all-Chinese mobile phone. Not only can you edit SMS can be entered in Chinese, but even the phone book can also enter Chinese names, in which CD928+ plays an important role in the process of mobile phone Chinese.
In September 2000, the first mobile phone with a built-in camera, Sharp J-SH04 came out, opening a precedent for mobile phone shooting function, and in September 2000, Sharp and Fuso mobile operator J-PHONE released the first Sharp J-SH04 mobile phone with a built-in 110,000-pixel CCD camera, and went on sale in late October of that year. This mobile phone adopts the slender strip-shaped straight body design commonly used in Japanese mobile phones at that time, with a 96×130-pixel LCD screen and support for 16-chord ringtones. Such a configuration was already a flagship-level multimedia phone at the time.
In the same year, the first mobile phone in China that supports AP Internet access, Nokia 7110, came out. Its appearance marked the beginning of an era of the Internet, when most people who owned 7110 had a sense of how amazing technology was. The phone had a huge monochrome screen, arguably the largest and clearest on the market at the time. The automatic slide button gave consumers at the time a dreamy feeling. The most amazing thing is that it can surf the Internet, and after a very complicated setup, the phone can browse the news and even send and receive emails.
It was also this year that the first MP3 mobile phone, Samsung SGH-M188, came out, SGH-M188 is a very old product in the current view, and it is conceivable that it only adds a music playback function to the basic communication function. And it only has 32MB of memory, which can store a pitiful number of songs, but it pioneered the built-in MP3 playback function in the mobile phone, becoming the world's first music phone.
It was also in this year that the first symbian system kernel smartphone Ericsson R380sc came out, and the real development of smartphones should have originated in 1998, when Ericsson, Motorola, Nokia and Psion jointly held shares to form a company: Symbian. And its product is the Symbian system that later made Nokia rise to the top. A year later, at the end of 2000, Ericsson from Northern Europe launched the R380sc mobile phone. The mobile phone adopts the EPOC operating system based on the Symbian platform, which also supports AP Internet access and handwriting recognition input. And the R380sc is also considered by many to be the true pioneering work of smartphones.
Then in 01, the first color screen mobile phone Ericsson T68 came out, this fish-like appearance of the mobile phone was considered the top configuration at the time, because it was the first GSM mobile phone with a 256-color STN display, although the resolution is only 80×101 pixels, but it is already an unprecedented visual effect. With a body size of 100×48×20 mm and a weight of 84 grams, the Ericsson T68 considered a very fashionable and avant-garde mobile phone product at the time.
Now, the S1 has finally appeared, laying a solid step for the development of mobile phones.