519. The ratings are sensational, 400 million a year

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The ratings of the first issue of two days and one night broke 5, which is already a good rating in China.

But more terrifying things are still to come, the second issue, the ratings, the third issue directly 11, and the fourth issue, directly jumped to 15.

That's a terrible number, what does 15 mean?

You must know that the toilet counter in the original time and space will probably surpass CCTV in 10 years and win the championship of cleaning up the ratings with a homecoming. In the 01 year of the original time and space, the mansion gate of CCTV won the championship with a rating of 1501, and the second and third places were a set of deep love and rain with a rating of 112, and the same set of heavy snow without a trace, with an audience rating of 1101, and the toilet at this time is still being explored. It can be said that 10 years is probably a threshold, 10 years ago, the top three ratings were completely arranged by CCTV, at this stage, the people's recognition of CCTV is absolutely high, and CCTV's status is unshakable.

It wasn't until the toilet table suddenly exerted force in 11 years, and the guards of Suzhou Province also caught up in 12 years, and later, CCTV's undefeated throne was broken, and then Haishi Satellite TV and Beijing Guards also rose one after another, and the ratings appeared to bloom in more places, and now, CCTV is still a dominant company.

But in such a situation, the toilet station only relied on a variety show to pull CCTV off the horse, and finally statistics, the highest ratings for two days and one night reached 157, which means that all families with TVs in China, almost every 100 are watching the toilet. At present, how can there be tens of millions of television sets in China? If you calculate this, this is a very huge number.

And the profit behind this figure, it is quite terrifying, first of all, the advertising revenue of the toilet is basically jumping upside down.

Of course, because the broadcast rights have been bought out, the two-day and one-night program team, as well as the distant media behind it, cannot receive more profits. But it doesn't matter, because the ratings of two days and one night have skyrocketed, of course, other TV stations are also looking at it, so when two days and one night won the ratings championship, Haishi Satellite TV was the first to find the door, Haishi Satellite TV was launched on the 1st of the month, the full name is "Haishi TV Satellite Channel", it is the third set of programs of Haishi TV, when it first started broadcasting, it was a transparent silver magnolia station logo, and the right side is marked with a transparent variety show "Haishi Satellite TV", and the text is the same size as the station logo. It will not be until next year that Haishi Satellite TV will be changed to the seventh set of programs of Shanghai TV Station, and it will be changed to the Magnolia station logo again, and the variety show "Haishi Satellite TV" will be displayed on the right side of the station logo. The satellite channel of Haishi TV station landed in Fuso and was changed to Magnolia station logo again.

In terms of strength, there is not much difference between Haishi Satellite TV and the toilet table at this time, everyone is crossing the river by feeling the stones, and they have just been created not long ago, but Haishi is an international metropolis, naturally it is more rich than Shonan, and Haishi Satellite TV is actually more wealthy than the toilet counter.

After they came to the door, they opened their mouths for 300 million yuan to buy a year's broadcast rights.

This number sounds scary at first glance, but in fact, if you think about it carefully, it is just a little stronger than the toilet, so after a short period of excitement, Sun Jing put the people of Haishi Satellite TV aside. Of course, all domestic TV stations are state-owned, and they all have n backgrounds, and distant media can't offend people clearly, so Sun Jing excused Zhou Fangyuan that he really couldn't spare time recently, so he asked Haishi Satellite TV to wait a little longer.

In fact, in fact, she actually has to wait, the people from Haishi Satellite TV are here, can the toilet counter as a vested interest not come?

As a result, before the people from the toilet counter appeared, the people from Beijing Satellite TV actually came first.

Beijing Satellite TV is the oldest TV channel in Beijing TV, which has been officially broadcast in 79 years, formerly known as the first set of programs of Beijing TV, and then launched on January 1, 9. And just this summer, it has merged with the former Beijing Cable Radio and Television Station. The strength is stronger than Haishi Satellite TV and the toilet table, and after the year, that is, in 09 years, the high-definition channel of Beijing Satellite TV will also be broadcast on the star. In the future, the channel will cover Beijing, China, North America, and Asia, with a total population of more than 1 billion in China.

Speaking of Beijing Satellite TV, it is a bigger name than Haishi Satellite TV, but they are not as rich as Haishi Satellite TV, so they can only spend 2.5 billion to buy a year's broadcast rights, but considering the political environment in Beijing, as well as the relationship between Beijing TV and CCTV, it is better to choose Beijing Satellite TV than to choose Haishi Satellite TV, at least the added value is high.

But then again, if you expect to enter CCTV through this method, it is unlikely.

First of all, CCTV will not accept foreign variety shows, CCTV's variety shows are all self-made, especially in this era, there are almost no media companies to do variety shows and then sell them to CCTV, that is impossible, CCTV is not a son, CCTV is a father, and the force is naturally higher than that of local TV stations, and the overall program is divided into mature and stable, and too happy variety shows rarely appear on CCTV.

So when Zhou Fangyuan heard that Beijing Satellite TV actually came over, his first thought was to ask if he could sell the program to CCTV, but then he thought about it and gave up the plan.

After waiting for a few more days, the person from the toilet counter also came.

This time, you can see that the toilet table is rich and rich, and when you open your mouth, it is 400 million, and you have the right to broadcast for a year!

As soon as the numbers came out, Haishi Satellite TV withdrew as soon as possible, jokingly, directly higher than 100 million, how can this be played? The people of the Beijing Guardian also left quickly, although they have a positive background that is stronger than the other party, but today's environment is that the economy is in charge, compared with a serious TV station like CCTV, the leaders of Beijing TV are relatively much more flexible. Of course, they know that they can't directly nsn a media company, especially such a media company that is already very famous in the circle, and there are people behind the other party, not soft persimmons can be pinched casually.

So it's impossible to use power to oppress people, and in that case, what are you wasting time here for?

So, Yuanfang Media quickly signed a contract with the toilet, and the toilet directly contracted the broadcast rights for another year, although it cost a lot of money, but in total, they made more money. As long as the level of this variety show does not suddenly decrease, the ratings are guaranteed. The ratings are guaranteed, and the advertising fee is rising, and it is not only the ratings of the program and the advertising before and after, but also the advertising cost of the entire TV station. After all, a program has made the people of the whole country know about the toilet table, the overall ratings of the toilet station have been improved, and the value of almost all-weather advertising has been increased, and this income alone does not know how much higher than the money spent on buying a show, and the leaders of the toilet station are not stupid, so they naturally know what to do.

Besides, for the leaders of Shonan Province, they were able to surpass Haishi and Beijing in TV programs, which is equivalent to having a huge political achievement in culture and education, regardless of how this political achievement came about, the results cannot be faked. When a job has political significance, money is no longer important, and the leaders of Shonan Province first did not allow the toilet table to let go of this show.

directly crushed the Beijing Guardian and Haishi Satellite TV with the increased advertising revenue, and there was no discussion at all.

Speaking of which, domestic variety shows are really nothing to see now.

Foreign variety shows started relatively early, and they have a far-reaching impact on the development of entertainment programs across the Taiwan Strait and three places in China. Europe, the United States or Fuso pioneered and then transplanted by China's Hong Kong Island or Treasure Island area, and then borrowed from the mainland and "sparked", and finally the imitation of various places caused a "prairie fire" situation.

The simplest example, for example, the happy base camp is to imitate Hong Kong's variety show 60 points, after the successful operation of the toilet table, the whole country set off a wave of "happiness", "joy" after the "marriage and love fever", represented by the toilet table rose covenant, but also borrowed from the very men and women of the treasure island, and the "talk fever" is represented by CCTV's truth, and the "talk fever" is represented by the "talk show" program model of the United States, and the "puzzle class" is headed by CCTV's lucky 52, and it is borrowed from the bn produced by the British BB, Happy Dictionary draws on the British and American who wants to become a millionaire "reality show" with the super girl of the toilet counter who is known as the "civilian carnival" by the audience, and the dream of CCTV, which realizes the dreams of ordinary people and shows the process of ordinary people realizing their dreams, represented by China and Very 61, and draws on similar programs such as American idols in the United States.

In China, the earliest variety shows appeared in Hong Kong and N regions, such as Hong Kong TVB's Happy Tonight.

Domestic variety shows started late, and they only began to emerge in the 0s of the 20th century, and the most famous programs of that year were CCTV's Zhengda variety shows and variety shows, which led domestic TV programs to a colorful side.

There is also the CCTV Spring Festival Gala held since 193, which caused a sensation in the country at that time, which cannot be compared with any TV program. That is, from this year, watching the Spring Festival Gala on Chinese New Year's Eve has become an indispensable thing for Chinese families to eat Chinese New Year's Eve dinner and set off firecrackers. At this stage, the content of TV entertainment programs is mainly based on traditional professional singing, dancing and opera, star performances, audience viewing, and the program form is relatively fixed. The lack of affinity in content, the lack of change in form, and the lack of interaction with the audience have become the flaws of traditional variety shows. The operation mode of performance variety shows is "star performance".

The star is the natural protagonist of the program, and the stage performance by the star is the main content of the program, and the series between the various programs that are rarely related to each other is completed by the host.

Correspondingly, the traditional performance aesthetics and broadcasting aesthetics determine the overall appearance and aesthetic form of performance variety shows, the "stage" and "microphone" have become the "sacred" beyond the reach of TV audiences, and the audience with interactive functions with the communicator in the sense of communication science has also become a pure "spectator" or "other" here. It wasn't until 04 years that the variety show became one of the first columns to be eliminated after the official revision and broadcast of the CCTV variety channel, and the variety show with a history of 14 years was eliminated and revised to Happy China, which can be called a landmark in the history of the development of domestic TV entertainment programs.

In the 90s of the last century, economic development and the improvement of people's living standards directly led to the development of television.

The people's demand for TV is not only satisfied with the basic information of the news broadcast and the annual Spring Festival Gala, so the Zhengda variety show came into being. Its new interactive form, relaxed and casual program style, and narration of the wonderful world suddenly opened a window to the spiritual world.

Then there is the game-based variety show, the first one is the happy base camp, and then the Beijing cable TV station Happy Story debuted, Suzhou Satellite TV launched a very weekend, Hu Jian Southeast TV launched Happy 100, Hui Provincial Satellite TV Super Winner, and major media competed to seize the "entertainment market". These programs not only have similar names, but also the content and links of the programs are basically the same, and the situation of "you have me, I have everything" has caused the audience to have serious "aesthetic fatigue", and some programs have gradually withdrawn from the screen.

Later, CCTV launched Lucky 52 in 9 and Happy Dictionary launched in 2000, and this kind of puzzle program began to appear.

The original time and space, it wasn't until 04 that reality shows began to emerge.

Super Girl, My Type Me Show and Dream Huaxia Three Arrows Strike at the Same Time to make the talent show show its edge, and the fierce competition has caused wave after wave of development. 05 is a year of rapid development of domestic reality shows, among which the "performance talent show reality show" with "audition", "national entertainment" and "folk star-making" as the main characteristics has become the biggest winner, and super girl, dream Huaxia and my type of me show have achieved good ratings. At the same time, a number of workplace reality shows, such as Haishi Satellite TV's creative winners, have also developed, which have begun to attract people's attention and become another hot spot in domestic reality shows. In addition, there are also very 61 Avenue of Stars, happy men, happy women, come on! Good men absolutely sing the first heartbeat of the butterfly, etc.

Knowing 07 years, outdoor reality shows appeared in Nanxian, and then quickly spread to China, at first it was just fresh fans privately passing resources, until 14 years, Zhejiang Provincial Satellite TV introduced running, only to completely detonate the outdoor reality show market. This time, Zhou Fangyuan advanced this time by 13 years, when have people in this era ever seen such a program format? The originally mysterious star, laughing and scolding in the show, is completely no different from ordinary people, and suddenly shortens the distance between celebrities and ordinary people, and it is absolutely natural to cause a sensation in ratings.

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