Yang Fei smiled slightly, as if he got up early in the morning and drank a bowl of hot porridge, and his whole body was comfortable!

He had been playing a smokescreen before, arguing with Procter & Gamble, and Unilever, fighting hard when he was fighting, but he gave up at a critical moment, giving people an indomitable momentum.

For a period of time in between, the entire beauty group did not make a single bid, as if it had disappeared and no longer participated in the bidding.

And when the last five-second advertising bidding began, Yang Fei directly quoted a high price of 22 million, and everyone was stunned in one sentence.

If a person or an enterprise is too strong, it will indeed produce a strong air pressure, which will make people breathless.

Yang Fei's quote just now has such momentum.

While everyone sighed, they could only applaud and congratulate Yang Fei and the white natural soap powder.

Su Tong finally understood Yang Fei's previous intentions, and couldn't help but smile slightly: "You are too powerful, even I hide it." ”

Yang Fei patted the back of her hand: "Otherwise, how can there be such a surprise effect?"

Su Tongjiao laughed and said, "Fortunately, you didn't frighten me!"

This is followed by competition for other ad slots.

The more popular one is the TV series advertisement.

TV series, in the nineties, still produced a lot of high-quality products.

Like the Romance of the Three Kingdoms in 94, as well as the Romance of the Sui and Tang Dynasties produced later, and Prime Minister Liu Luoguo, all of which have set off a ratings boom.

During the advertising competition of the TV series, Yang Fei said in a low voice: "Our shower gel wants to win the best advertising time in this period." ”

Xie Guiyan snorted: "Understood." ”

For the sake of advertising, Yang Fei really made a lot of money!

The three major brands under his name are all in CCTV prime time, and they won advertising positions at high prices.

The advertising of the TV series, as soon as it began, formed a trend of competition.

Entrepreneurs who have not been able to show their skills in the bidding period before will naturally have to show their talents at this moment.

Yang Fei still repeated the old trick, from the beginning, he quoted a high price to scare off some people first.

Weinan Distillery is in hot pursuit, competing with cleansing body wash.

failed to win the bid, and didn't want to buy those five-second advertisements at a high price, the boss of Weinan Distillery bet all his treasures on TV series advertisements.

In the end, only the cleansing body wash and Weinan distillery were left bidding.

At this moment, the owner of Weinan Distillery answered the phone, and suddenly his face changed greatly, and he got up and said: "There is something temporary, cancel the bidding." ”

After saying that, he hurried away with the people.

The audience was in an uproar.

Some people are even more suspicious, is this person invited by Yang Ma?

In the previous bidding king, the bid of Weinan Distillery exceeded 70 million, which was very abnormal, and now it is bidding with Yang Fei, and after the price is high, Weinan Distillery directly withdraws from the competition!

Such people are really like childcare.

Only Yang Fei knew that Jiang Wanxia's actions had achieved results, so he just laughed at the moment.

Weinan Distillery retreated without a fight, and Yang Fei's cleansing shower gel successfully won the best advertising space for the TV series.

This year, Yang Fei's advertising investment in CCTV exceeded 100 million!

The total investment of the beauty group in advertising will be close to 200 million!

Such a big publicity effort is only for the launch of the two new brands of Maxim and Cleansing.

With such a big spend, where can the average company afford it?

Enterprises with slightly worse interests, or any deviation in the middle, the enterprise will fall into a situation from which it will never recover.

The bidding meeting is finally over.

After a few hours, although the buttocks hurt from sitting, everyone felt that the trip was worth it.

Even if a company doesn't win an advertisement, at least it has increased its knowledge, knowing that there are so many awesome and coaxing existences in this hot land, and knowing that even bidding for a price can play business wars!

At the end of the show, Hu Zhibiao held Yang Fei's words again and said something like Jiuyang.

"Boss Yang, you are the master of brand operation, and the brand of Jiebai has become the most valuable leading brand in the domestic daily chemical industry under your successful operation! You are my example to learn!" Hu Zhibiao's face flashed with excitement.

Yang Fei still admires this young man who is slightly older than himself.

This is an aspiring young man who dares to work hard, dare to think and dare to do.

Hearing him say a bunch of things like brand strategy, Yang Fei couldn't help but want to give him a few pieces of advice.

"Mr. Hu, of course, brand operation is very important. But more importantly, the company's excellent products, as well as solid management, and an open-minded learning attitude. If the product is not too hard, even if the brand is hyped up through the standard king, it will only fall overnight. ”

Hu Zhibiao listened, thoughtfully, as if he understood, but also seemed to understand.

The aura of the Biao King is too powerful.

The brand of Jiebai is successful because of the king.

Therefore, many people ignore that long before Jiebai won the bid king, it was already very well-known, and Yang Fei has been concentrating on making products, and white natural soap powder is the cornerstone of Jiebai's success.

Before the bidding king, Yang Fei's operation and management of Jiebai was very perfect, and he had several 100,000-ton factories, which ensured that after winning the bidding king, the production capacity could adapt to the rapid growth of market demand.

The reason why many bidding king enterprises quickly became famous and rapidly decayed is that morality is not matched.

Take a certain winery as an example, the annual output of their factory is already very low, and after spending high prices to compete to become the king of standards, sales have soared, and the output cannot keep up with the supply. In order to make money, distilleries use inferior liquor from other distilleries to pass off as their own brand liquor, and even use blending behavior.

In order to make money, their own enterprises cheat, this kind of behavior that harms others and benefits themselves, once reported, will immediately die.

Momentary success is the easiest to get carried away.

Many people make money in the first year, thinking that they will earn more in the future, so they blindly expand, blindly consume, and wait until the next year, the economic situation is not good, income plummets, insolvency, and immediately falls into an economic crisis.

This applies not only to enterprises, but also to the financial management of individuals.

Yang Fei gave Hu Zhibiao a few pieces of advice, but also wanted to help this young and promising entrepreneur, hoping that he would avoid detours in the future and truly make the national brand and enterprise bigger and stronger, not just a flash in the pan.

Hu Zhibiao said gratefully: "Boss Yang, I have written down all your words, and if I have time, I will definitely make a special trip to Taohua Village to ask you about the way of business operation and management." ”

Yang Fei snorted and waved his hand: "Reunite when you have time." ”

Entrepreneurs are talking passionately about the topic of this year's bidder.

Meisi shampoo has become a new generation of standard kings, and it has also become the object of media interviews.

Zhu Zhongnan, on behalf of Meisi Shampoo, accepted an interview with reporters and made an impromptu speech.

Yang Fei whispered a few words to Su Tong, went upstairs to the Media Center, and talked to Ms. Tan.

As soon as she entered the reception room, Ms. Tan smiled with a spring breeze on her face: "Happy cooperation!"

Yang Fei smiled: "Happy cooperation!"

In the words of the two, there are extraneous voices, but they don't have to say it, they are tacit.