Seeing that the bidding was getting higher and higher, Procter & Gamble's representatives decided to abandon the competition for this advertisement, after all, they had already secured a prime advertising space.

But Unilever is different, they need this ad as much as a fish needs water.

In Yang Fei's impression, in the mid-nineties, the domestic daily chemical market was not as fiercely competitive as it is today.

This big stage should belong to each brewery.

The battle for the CCTV standard king was a winery war in the past few years, and a melee for VCD manufacturers in the next few years.

The winners of these standard kings have all declined or even destroyed without exception, and the speed of their decline is beyond people's imagination.

Because of this, the aura of the king plummeted in an instant.

In 2001, Wahaha only spent 22.11 million yuan to win the bid.

Fortunately, Wahaha succeeded.

The aura of CCTV is back.

It wasn't until 2005 that daily chemical products became a hot topic. In addition to Procter & Gamble becoming the new bidder with 380 million yuan, Longrich also invested more than 100 million yuan in advertising.

But that's all for later.

The commercial market in this life, because of the arrival of Yang Fei, has long changed the pattern.

In just over two years, the sudden rise of beautiful daily chemical products has achieved the first domestic market share of laundry detergent, which has greatly stimulated the development of the entire daily chemical industry, and also made international companies such as Procter & Gamble and Unilever begin to re-examine the Chinese market and make a new layout.

The most direct consequence is the competition between the daily chemical industry, which has been directly advanced by ten years.

It can be said that the emergence of Yang Fei has directly spawned the global competition in the daily chemical industry.

In any industry, when a brand suddenly achieves great success, it will inevitably trigger a wave of follow-up.

Where there is interest, there is capital.

There is no shortage of capitalists in the world, and the world does not know how much capital there is, and they are eyeing each other, just waiting for which industry will rise, and then they will pounce.

Yang Fei spent more than 30 million last year and won the bid, and the white laundry detergent was a huge success, where can Procter & Gamble and Unilever still sit still?

How can the big market of Huaxia Daily Chemical be dominated and occupied by a local brand?

Therefore, the competition between this year's bid king and high-quality advertising resources is particularly fierce.

Unilever pursued all the way, and soon raised it to 40 million with Jiebai.

Under the premise that the bid king is only more than 70 million, 40 million for other advertisements is already a high price.

Because the standard king is not only an advertisement, it is also an honor, and it is the object of media and CCTV hype, which can have a lot of plus points.

And other advertisements, although the time period is also good, but it can definitely not be compared with the standard king.

"That's it. Yang Fei calmly ordered, "Don't fight." ”

Wei Xinyuan was stunned and said, "Don't fight?"

The last advertisement was also given up at a critical juncture.

This one advertisement, indisputable?

What kind of medicine is sold in the boss's gourd?

Yang Fei showed a mysterious smile, which was unpredictable.

Even Su Tong, who knew him best, couldn't understand Yang Fei's divine operation today.

In front of so many people, Su Tong didn't want to ask too much, so he had to keep many questions in his heart.

Unilever's final offer was: "Forty-one million!"

After giving up, Unilever won the ad without any suspense.

In the eyes of the people at the scene, Jiebai couldn't withstand the pressure of Procter & Gamble and Unilever, and the price was too high, so they had to give up these two advertisements.

CCTV has regulations that there are no more than three advertisements in the same category at the same time period.

In these 30 seconds of advertising before the weather forecast, there are already two daily chemical companies: Biaowang Meisi Shampoo and Unilever.

In other words, in the next four advertisements, at most one daily chemical company can get the advertisement.

Yang Fei did not participate in the next three advertisements, and Procter & Gamble and Unilever also died down and were competing for bidding by other manufacturers.

With the daily chemical giant in front, the entire advertising price has been raised, but relatively speaking, the advertising price behind this is far less than before.

By the time the last ad auction arrives, the number of people participating in the auction is smaller.

Without waiting for others to bid, a loud voice suddenly sounded in the audience!

"Twenty-two million!"

Everyone looked sideways, unexpectedly, and raised the sixth advertising price directly to 22 million!

It was none other than Yang Fei who shouted this price!

He took the sign from Wei Xinyuan's hand, held it up, and repeated it again: "Beautiful daily chemical factory, white natural soap powder, bid 22 million!"

His invincible momentum, his demeanor that swept through thousands of armies, instantly shocked everyone.

After Yang Fei quoted, he glanced at the audience with a blind eye, and then looked ahead calmly.

His glance meant very obviously: "If there is a kind, come and bid!"

There was a sudden silence in the audience.

The strength of the white laundry detergent before made everyone feel uneasy.

Tens of millions of bids, no matter how much you pay, he will follow the attitude to the end, and the most critical point, if you follow the price, what if it is the same as the previous bidding, when it reaches a high peak, Yang Fei suddenly does not follow?

So, the whole audience was pondering and considering, should they follow?

Do you have the strength to fight with Yang Fei?

Also, is this last five-second ad worth tens of millions?

There are tens of millions, and in other periods, you can buy a lot of advertising positions.

Just when everyone was hesitating, the host shouted: "Twenty-two million, the first time!"

The host looked at the entrepreneurs in the audience with great anticipation.

Unfortunately, no one followed.

Everybody, you look at me, I look at you, and I think other people will follow.

With such a good advertising space, those big companies don't compete?

Those ambitious small businesses don't compete?

The host shouted: "Twenty-two million, the second time!"

After shouting, the host glanced at the audience with hope.

However, he was disappointed.

Everyone is waiting for someone else's bid!

However, there was no one in the audience to bid and compete!

It's a very strange aura.

Only Yang Fei, who is holding the wind of the king, can control it!

In this aura, other companies have collectively lost their voices!

"Twenty thousand, two million, first, third, second!"

The host finally announced the result: "Congratulations to Jiebai Natural Soap Powder for successfully winning this advertising right!"

Time seemed to freeze in this instant.

Only then did everyone react, Yang Fei actually used only 22 million to win a five-second advertisement second only to the king of standards!

"Huh?" the audience exploded.

Everyone was talking about it, and they were all asking, "What happened just now? Why didn't anyone bid? Isn't this a cheap advertisement for Yang Fei?"

"That's right, his bid king and this advertisement, combined, are less than 100 million!"

"Unilever spent more than 40 million yuan on a five-second advertisement, almost half of Yang Fei's!

Everyone suddenly woke up to the fact that what Yang Fei had played before was all a ploy!

What Yang Fei really wants is actually this advertisement!

"Yang Fei - it's amazing! He has a beautiful hand!" Procter & Gamble senior management sighed infinitely.