"What about specific measures?"

"There are only a lot more sports in the United States than in China, and there is more emphasis on propaganda and popularization. Feng Jiawei explained: "There are many related events, including sports teams that can be cooperated, but what we have to do is to screen. ”

From this point of view, the United States seems to be more suitable for the development of Jianlibao's sports route than China.

There are a lot of sports competitions here, and ordinary people are also fanatical about these events, plus the major events are run in a corporate model, as long as the money is in place, publicity is not a problem at all.

"Do you have any good options?"

Guo Yongkun wanted to hear his thoughts, although he had some ideas of his own, but as far as the United States and New York were concerned, he was certainly not as familiar as Feng Jiawei, who had lived here for six years.

"There are three of the most fanatical sports in Americans. Feng Jiawei snapped his fingers and said, "Football, baseball, followed by basketball." I would suggest that the first step in the communication plan for the time being should start with these three campaigns.

"And they all have clubs in New York.

"The NFL has fewer teams, and there is only one in New York, the New York Giants. It is a veteran NFL team, founded in 1925, and won the NFL championship in 1927, 1934, 1938, and 1956.

"Although the results have been a little poor in recent years, I also reached the championship final in '86 and won the 21st Super Bowl. Lots of clusters. It's a good choice......"

Guo Yongkun listened to Feng Jiawei tell the history of a rugby team like a few treasures, and he knew that a lot of homework had been done behind it, and he felt more and more that he was not looking at the wrong person.

And these things are all things that he doesn't understand.

This is a good talent, by no means just to put forward an opinion, but to be fully prepared, and then report to the superior.

Therefore, Guo Yongkun seems quite relaxed.

"Are there any beverage sponsors?"

"Yes. However, I have investigated that the contract is about to expire, and it is an opportunity for us. ”

"Who does Coca-Cola sponsor in the rugby league?"

"Champions, of course. ”

Well, that's in line with Coca-Cola's operation.

Guo Yongkun didn't think about wrestling with them directly, he is just starting out now, it is better to keep a low profile, and it is a good plan to use New York, the largest city in the United States, as the center of development.

"You continue. ”

"The second is baseball. Feng Jiawei glanced up at Guo Yongkun and said: "There is also only one baseball team in New York, but this baseball team is different from the New York Giants football team. It's just not easy. ”

"You say yes, New York Yankees. ”

Even though Guo Yongkun doesn't know anything about baseball, he has heard of the name of the Yankees, and the influence of this team is too far-reaching. Any idea how he heard that?

He really didn't know anything about baseball, and he didn't even know how many people needed to play it.

Of course, it's a matter of the previous life.

For a while, he suddenly noticed that there was a new fashion brand around him, and the logo was a pattern of capital English letters n and y overlapped, which felt very fashionable.

Many young people wear fashion items with this pattern, and celebrities on TV can often see this logo on their bodies.

Even his wife has two hats with this pattern.

He was curious about what brand this was, and why he hadn't seen it before. In order not to make people feel that he was derailed from fashion, he did not look for someone to ask, but looked it up on the Internet.

Guess so?

This is not a brand at all, but the logo of the New York Yankees baseball team.

Can you believe it?

The logo of a baseball team has actually formed a fashion trend.

Is it because it's good-looking?

Believe it or not, Guo Yongkun made a sign with the letters A and B overlapping with his backhand?

It's because of influence.

"Yes. Feng Jiawei nodded and said: "This baseball team has a lot of influence, not only in New York, but also in the whole United States, and even the world. ”

"What's the trouble?" Guo Yongkun asked.

"In terms of beverage sponsors, they have a long-term contract with Coca-Cola. ”

It's almost impossible to get into. Guo Yongkun also felt a little regretful.

"So my plan was to take a back seat and sponsor its opponent, the Boston Red Sox. ”

"Oh?" Guo Yongkun frowned, their starting springboard was set in New York, and then they went to sponsor the competitors of such a popular team, would it really be good?

Will it cause disgust among the people of New York?

He immediately voiced his concern.

"Mr. Guo, I don't think this is something to worry about, our battlefield is the whole United States, not a city of New York. ”

“......”

Guo Yongkun was stunned for a while, and then smiled bitterly: "It's because I'm too petty." ”

He originally wanted to use New York as a base to "capture" New York and then expand to the periphery – this is also his pattern in China.

But just now he thought about it, the U.S. and Chinese markets are very different, and in this era, they are relatively more open. And New York is not his old nest, like Hedong, the government gave some local protection at the beginning.

What's the use of him in New York?

Coca-Cola can get in whenever it wants, and it's even come in.

This is typical of ideological solidification.

He really wanted to shave his ears, and he would make such a mistake.

At this moment, he realized that Rao is relying on the memories of two lifetimes, he is not omnipotent, there are some good people around him, and he does get twice the result with half the effort, and when he disagrees, he can bring him some thoughts, so as to test whether he is "going astray".

In this way, the so-called idea of not wrestling with Coca-Cola for the time being is naturally not valid.

In fact, when he came to the United States and entered the beverage industry, he was already a rival to Coca-Cola.

I can't help it.

After thinking about these things, he clenched his fists, so do it!

"What's the reason for this Boston Red Sox?"

"A legendary team as well......

Is it okay not to be legendary, otherwise how can you be an opponent with the Yankees? Guo Yongkun is not surprised by this.

"And they also have a kind of fateful relationship with the Yankees, a life-and-death rival, which is unique in the entire baseball league and even in the United States. ”

"Oh, what do you mean?"

"Cursed by the Holy Child. ”

“......”

I'll go, I'll talk to you about the business plan, what kind of magic story am I talking to me...... The Holy Infant Curse has come out? Guo Yongkun was directly speechless.

Feng Jiawei saw his doubts, and said with a smile: "This is true, I didn't make it up, I'll tell you about it." ”

As he narrated, Guo Yongkun finally understood what this "Holy Child Curse" was all about.

The Holy Child is a man, a very good man, one of the greatest players in the history of professional baseball, perhaps not one of them.

Her full name is Babe Ruth.

Babe Ruth was originally a player for the Boston Red Sox, but in 1919, the owner of the Red Sox, Frezzie, sold Babe Ruth to the New York Yankees for $100,000 to pay for his theatrical career.

Of course, this price was also sky-high at the time.

But Babe Ruth was furious when he found out, because he loved Boston very much, and Boston was also his hometown.

However, the boss has sold him, and the league has league rules, so he can only leave Boston with humiliation, and leave his curse: I curse the Red Sox that they will never win the championship for a hundred years after my death!

Sure enough, since he left Boston, the Boston Red Sox did not win a championship for a long time, even in 1946, 1967, 1975, and 1986 they reached the finals four times, but lost 3-4.

Until...... Today.

It's the Yankees, who, during the years of Babe Ruth's leadership, almost dominated the league.

"Damn!" Guo Yongkun was stunned, and directly burst into foul language, he figured it out in his mind, 1919, this year is 1989......

"Isn't that 70 years without a championship?"

"That's right. ”

"Hiss......"

It's weird enough. No wonder it's called the Holy Child Curse.

The Red Sox wouldn't be a garbage team, but the key is also one of the best teams in the league.

It hasn't won a championship in 70 years, and it's still going on......

It's chilling to think about.

"There's a lot of fun going on here. ”

Feng Jiawei said with a smile: "In order to break the curse, the Red Sox team tried all kinds of methods, and went to Baltimore, the birthplace of Babe Ruth, three times to worship and ask for forgiveness and forgiveness. He even invited a wizard to break the law on the court, and asked Ruth's daughter to beg her father to open up the Heavenly Spirit Net. But to no avail. ”

How deep is this resentment...... You're not a baseball player, you're a wizard. Guo Yongkun suddenly felt that the air conditioner was a little cold.

"Mr. Guo, the Red Sox team itself is also a strong team, and it is not a loss to sponsor them, and I understand that their beverage sponsor this year has not yet been determined. Also, I personally believe that the Red Sox can't lose forever in case ...... I mean, if we're going to sponsor them this year, they'll win. Can you imagine how much of a sensation that would be?"

"Get it!"

Guo Yongkun slapped the table without thinking about it.

As Feng Jiawei said, the other party is a legendary team in itself and can be sponsored. If you borrow Feng Jiawei's auspicious words, he is really right...... That's a lot of money!

Guo Yongkun even drafted headlines for the newspaper - "The curse of the Holy Child was cracked by the Oriental magic water", "The curse that lasted for 70 years is over", "A drink with magical powers"......

The advertising effect of this matter can't be exchanged for any amount of money, after all, it is a grudge between two legendary teams that has lasted for 70 years, and it is impossible to meet a second one in this life.

Take a gamble, lose without losing, win ...... Jianlibao is bound to explode in the United States.

Moreover, he is the king of gambling.

"I'll talk with you then. ”

"Good. Feng Jiawei smiled and nodded, knowing that this matter was basically fine, it was nothing more than throwing money, looking at this person's momentum, he was obviously ruthless this time.

"You don't need to talk about basketball, I know. ”

As a genuine basketball fan, Guo Yongkun is almost clear about the history of the NBA.

There are two basketball teams in New York: the New York Knicks and the Brooklyn Nets...... Oh no, it should still be called the New Jersey Nets this year.

The Nets were transferred from New Jersey and belonged to the latecomers, and the venue was built in Brooklyn.

He had some plans of his own to get the New York Knicks drink sponsorship, because they now have a superpower center Patrick Ewing, and they are gradually maturing, and they are about to pull the New York Knicks out of the bottom team in the league.

As for the Nets......

It's rubbish these days, so don't mention it.

However, now through Feng Jiawei's reminder, his vision is not limited to New York, and the NBA must be involved.

But if you want to cooperate...... How, what, can, can, no, find, zhi, plus, brother, male, cow?

Bulls dynasty, 1990-1996, six seasons.

And the next year, it's 1990.

There is no mistake