784. Water depth

The chaos of online live broadcast can be said to be common in the two years before Zhou Fangyuan's rebirth.

In fact, this is normal, most of the people who initially played online anchors were people with little culture and relatively average quality, after all, the initial prospects of the anchor industry were very uncertain, and people with some abilities and abilities were easily reluctant to get involved in this. This situation is reflected in many industries, such as professional players in e-sports, and those who are very close to Zhou Fangyuan, those in Lao Guo's team who speak cross talk.

Isn't it true that most of the initial apprentices were a handful of people with poor cultural level? It's not that there are no high-achieving students in them, there are, but there are very few, and they can be called rare. But anyone who has learned something would not have done this at that time. Why? Don't make money! For more than 10 years, they have worked hard to learn and achieve something, but what is it for a better life and higher wages? Therefore, under the circumstances of the uncertain money situation, this wave of people will not easily get involved in risks, and they will at most engage in part-time work, but the main job will definitely still have their own work.

It wasn't until Lao Guo's team became popular and became a well-known cross talk group in the whole country that highly educated and high-quality talents flocked to it, didn't Lao Guo himself say it? Every year, when the team recruits new people, there are even doctoral students who graduated from famous universities come to apply, and there are students who have returned from studying abroad...... To put it nicely, what loves traditional art and cross talk, to put it bluntly, it's not to make money and become famous.

The same goes for web streamers.

The earliest network anchors are roughly divided into these categories.

Unemployed vagrants, street gangsters, school students...... Of course, the types of anchors are complex, far more than these kinds of people, and even just school students, there are many kinds of them, middle school, university, art school, but in the final analysis, they have one thing in common, that is, their current life cannot bring them a good income. Either the income is not good, or there is no income at all, for example, students, what is the income? Therefore, the original live broadcasters, it can't be said that the quality of each one is not good, but it is undeniable that the average education and quality of the first batch of anchors who entered the anchor field at that time were indeed not very high, and there were even many cases of crazy pulling down the hind legs of the entire group, as for who it was, it is difficult to name them.

In short, because of such and such objective factors, the anchor industry has been despised for a long time.

It is true that the anchors of those years rarely made money by singing, and those who could really make money were basically sassy, shy, laughing, or scolding, squirting, it can be said that it instantly combined several negative emotions in the Internet, high-end people disdain, middle-level people are puzzled, and only the lower-class people are happy. Therefore, before Zhou Fangyuan was reborn, the anchor industry was already full of gold at that time, but it was still suffering from all kinds of infamy among the people.

It is estimated that it is necessary to really wait until the industry stabilizes, the money scene is completely optimistic, all kinds of high-quality talents have poured in, and a large number of cattle people have begun to be born, so as to gradually reverse the world's prejudice against this industry.

Just like e-sports, what was the initial impression that e-sports left on people?

But that's exactly what happened.

In that era when e-sports had not yet developed, what was the future of playing games, and could they make money? Can they still be famous? Yes, there are prize money in competitions, but how easy is it to win the championship? How many people in the world play games, and how many can be called regular competitions? How many can win prizes? Aren't 999 out of 1,000 people still living in waste? When they are no longer young, have no culture, and have not practiced martial arts, how can they support their families and survive by eating? These are all very real problems, not just talking.

It wasn't until later, when the game industry became bigger and bigger, with more and more employees, that games began to have clubs, dead wages, and the help of online live broadcasts, a group of people began to make a lot of money, and the people's evaluation of games began to gradually change.

And it has to be said that there is also the handiwork of the government.

In the beginning, the people's aversion to playing games included the government, including the guidance of public opinion.

This was normal, and at that time, the motherland was trying to rejuvenate itself, and it needed a large number of human resources to enrich various key fields. What can playing games bring? At that time, did playing games bring economic development, military development, or scientific and technological development?

Nothing.

But now it's different.

The motherland's development is changing with each passing day, and the speed of development is unprecedented, but there are also many hidden crises. The government needs to slow down and settle down.

At this time, the importance of the tertiary industry has come up, especially in the years when Zhou Fangyuan was reborn, the limelight of e-sports is getting bigger and bigger, and various entertainment programs are also booming, and the era of national entertainment seems to have arrived, which also has a variety of subtle contributions to public opinion guidance. In short, the children of the future have indeed ushered in a good era, and they can play games with dignity and integrity. On the other hand, Zhou Fangyuan and them, when they were young, playing games was simply the behavior that Qianfu was referring to. If it is serious, it can even be linked to unfilial piety, and the whole thing can be said to be extremely serious. And these days, only the top handful of people who play games can be regarded as a little bit of a mixed up. Forming a team, starting a club, or something.

But don't many more people eventually disappear into obscurity? I wonder if they will regret it when they recall their experiences when they were younger. But to be honest, if there was no group of people at that time, risking the next few decades of life without security and going to the front to step on the thunder, it is estimated that later generations would not have been so easy to succeed. So all the latecomers, especially those who are famous on the Internet and earn millions of dollars a year, should really thank those pioneers. If there were no continuous attempts by those pioneers, it is estimated that what awaits them is the path that the pioneers have walked.

How difficult that road is, basically everyone who has walked it is clear.

Well, far away......

In short, Zhou Fangyuan wants to do League of Legends, the purpose is very simple, that is, to make money.

He didn't think about what he wanted to do with esports, he was making trouble for himself. Especially when the country's general tone is still on economic development, engaging in e-sports is to work against national policies, which is to drag its feet. Of course, one or two will do nothing, but what if imitation becomes a trend? What if a large amount of money and personnel flow to the game industry? Should the country develop? Of course, the state will not specifically suppress a game company or anything, but don't count on policy support, and not suppressing it is already very face-saving, and counting on support is pure fool's dream.

So in these days, it's impossible to engage in e-sports, and whoever does it will die, it's as simple as that.

At least you have to wait another ten years, that's pretty much the same, but now in 05, e-sports or something is completely a dream, and there is everything in the dream, but in reality, if you should be soft, you have to be soft, and you can't be convinced.

The same is true for live broadcasts, and there are always things like online live broadcasts, which always look good on the surface, but in fact, there are not too many chickens and dogs behind the scenes.

According to statistics, about 33.1% of online anchors have a monthly income of less than 500 yuan, 14.6% of online anchors have a monthly income of 500 to 1000 yuan, 15.9% of online anchors have a monthly income of 1000 to 2000 yuan, 18.0% of online anchors have a monthly income of 2000 to 5000 yuan, less than 10% of online anchors have a monthly income of 5000 yuan to 10,000 yuan, and less than 10% of online anchors have a monthly income of more than 10,000 yuan.

And there is a very interesting point in it, that is, the higher the value of the network anchor, the bigger the bubble.

Until ten years later, the online live broadcast industry did not have a very standardized system and market, it was completely a commercial performance manufacturer quoting a price, and the brokerage company coaxed a price, and finally the two sides negotiated and cooperated if they could reach an agreement.

As far as the commission of the network anchor is concerned, the commission is not the same when receiving different gifts. For example, the gift "cruise ship" is 1,314 yuan soft sister coins, but the network anchor can only get a commission of more than 400 yuan. Most gifts are paid 50% of the commission, and 20% to 30% of the 50% commission is the guild's commission. Here, I want to say that this so-called guild, to put it bluntly, is that on the major online live broadcast platforms, a certain number of contracted anchors constitute organizations, some are called guilds, and some are called families. But whether it is a guild or a family, in the final analysis, it is a loose organization with varying scales, mainly maintaining the live broadcast site, fan interaction and development management of its anchor artists. Of course, there are some that are relatively formal, but this is outside the scope of the main discussion.

So to sum up, the commission of the gifts that the anchor can get is about 35% to 40%, and then the 8% personal income tax is deducted, and the commission that the online anchor gets should be about 35%.

And you must know that the anchor who can get the cruise ship is only a small number after all, and most anchors will not get such a gift at all.

Therefore, there is generally another line of income for anchors.

The first is hourly wages. The live streaming platform will pay the streamer based on the popularity of the live stream per hour. For example, if the popularity per hour is more than 100,000, how much is the amount for 1 hour. As far as this profit model is concerned, the income of online anchors is equal to popularity. That is, the more popularity, the higher the income;

The second is a gift. It is that netizens spend money to buy gifts for the network anchor, and the network anchor gets a share after deducting the money layer by layer. This model does not depend on popularity, and the personal charm of the online anchor is more important. For example, a girl's popularity is only seven or eight thousand, but her income may be higher than those game streamers who have more than 100,000 popularity;

The third type is a derivative side hustle. For example, receiving advertisements and selling things to do e-commerce. Many big streamers do this now, and in the early days of esports live streaming, this model was a big source of income for online streamers. However, the e-commerce model is the most basic business model in the derivative side business, and if your e-commerce is selling snacks and clothes, the income will be very low.

And that's just second, when you really enter this industry, how deep the water is inside, outsiders can't figure it out at all. Zhou Fangyuan knows something, he had a classmate before he was reborn, and this classmate's friend was an anchor, but he was an outdoor anchor, and this friend was also a man. But as a member of the industry, he still knows a lot about this industry, and he also talked to Zhou Fangyuan's classmate about some black material.

Then after a certain drinking party, when Zhou Fangyuan and this classmate went to renew the stall, this classmate said these things as if they were showing off. Zhou Fangyuan just listened to a joke at the time, and he didn't take it seriously. But in retrospect, this group of people is really difficult, they are glamorous on the surface, and they are sought after by tens of thousands of people. But in fact, in private? They or they are not as good as celebrities, their status is very different, and they are not on the same level at all. It is rumored that a chubby anchor has an annual income of more than 100 million, and later became one of the shareholders of a live broadcast platform.

Such people can jump out of this quagmire, but how many such people are there?

How many handsome guys and beauties can't become famous, such a chubby anchor, how lucky is he to become famous?

The vast majority of anchors are actually not as good as ordinary people, and their income may be higher, but in terms of personal dignity, there is no need to think about it. It is the easiest to call it and go immediately, have you ever seen a dog barking at a banquet, have you ever seen it kowtow to the boss kneeling in front of a large group of people, and have you ever seen it licking your shoes to sleep with a major shareholder, this is too normal. Speaking of which, this anchor is actually a small star one after another, maybe he looks better than the star, and his talent is more outstanding than the star, but it's useless, if you don't have a fire, you can only be kneaded by others. Even if it is popular, it is not a matter of minutes to ban an anchor? Unless it is really like those super anchors, someone can even become a shareholder of the platform, then they can naturally control their own power of life and death.

But as long as you can't do this, the power of life and death will always be in the hands of others. People can do whatever they want them to do, who dares to say nothing?

In short, Zhou Fangyuan will not get involved in this business.

There's no need, if you don't get it right, you'll make a fuss for yourself, just like the son of the richest man in the king, the route is right, but it's too low-end to engage in live broadcasts. Like his father, the card master is upstream, and the people below know who is the father in minutes. What kind of live broadcast, either he is just having fun for himself, or he has a lot of money and nowhere to spend it, of course, what people think, Zhou Fangyuan doesn't know, and he doesn't bother to think about it.

He only knows his thoughts, making games, entertainment, and media, but if he wants to do it, he will be the kind of upright, live broadcasting, an industry that will not see any prospects in ten years, and even a field that is still chaotic before his rebirth, he will not do anything, he doesn't want to scold himself for nothing.