If you want to say that AJ's expensive and rare sneakers of 35,000, 120,000 or 20,000 can make scalpers make money, then there are objective conditions.

However, the highest price of Adidas' Shen Huan Championship Limited Edition is only $199, and the lowest price is $99.

It is only about 700-1400 yuan in RMB, and several brands in Huaguo have basketball shoes at this price.

However, it is a miracle that such a pair of medium-priced basketball shoes can still be sold at such a high price!

This also fully proves how strong Shen Huan's market appeal is.

Companies such as Pepsi and McDonald's have already started new promotional advertisements during this time, and even have sold products endorsed by Shen Huan.

For example, the third credit card of Shen Huan's image of VISA has more than 2 million cards opened in South America, and its performance has greatly increased.

What about Adidas?

In addition to broadcasting Shen Huan's advertisements and posting Shen Huan's posters, they did not have any actual Shen Huan-related products for sale.

It's certainly not that they don't want to make money.

It's that Adidas wasn't ready.

Now that they are looking for Shen Huan, they already have a plan and are ready to invite Shen Huan to discuss.

As the most sincere advertising merchant towards Shen Huan, Shen Huan must of course pay attention to it.

People give you $30 million a year in endorsement fees, how can you do it if you don't take it seriously?

In the Adidas office building in Huajing, Shen Huan saw an old acquaintance.

"Hey, Mr. Vatnad, why are you here too?" said the young man, shaking his hand warmly.

"Haha, of course I'm here to congratulate you on your return to the NBA!" Vatnad smiled like an old chrysanthemum.

Watnade is the general manager of Adidas North America, and he also made a big bet, knowing that Shen Huan would not play NBA basketball again, and signed a lifetime contract with Shen Huan.

The decision was a gamble on Vatnader's everything.

He originally thought that he would have to wait for two or three years for this decision to make everyone see the results, at least Adidas would not lose money, and its market share in China could grow steadily.

What I never expected was that it didn't take two or three years, just the first month of the contract, with the launch of two T-shirts and a sneaker, Shen Huan brought more than $1.5 billion in sales revenue to Adidas, and the profit directly broke $300 million.

In this way, Shen Huan's ten-year signing fee has been earned.

The subsequent 8 million pairs of championship-winning sneakers were sold out again, which completely made Adidas no longer have any suspicions.

Even if Shen Huan's terrifying influence is only 1 year, then the lifetime contract given by Adidas is already a lot of money.

And then it was the second time I never expected.

Kobe and Iverson didn't know what words moved Shen Huan, Shen Huan announced that he would play another playoff season, and Adidas's joy could not be described as joy.

As soon as the news was confirmed, the entire Adidas German headquarters was boiling.

They also lit fireworks for two hours, and they could see clearly within a radius of several kilometers.

As long as Shen Huan plays in the NBA, then it represents money and interests.

With such a superstar as Shen Huan, Adidas has already killed all the active stars of Nike and AJ in seconds.

Unless Boss Joe makes a comeback, no star can compare with his influence.

Therefore, even if Shen Huan only plays in the NBA for 2 months, in the next two years, Shen Huan can still help Adidas increase sales by at least $10 billion.

Yes at least!

So you can imagine how positive Adidas' attitude is this time.

It is not surprising that Vatnade appeared in front of Shen Huan again and personally discussed new cooperation with him.

Along with Vatnade in the office, there is also Feng Yushou, president of Adidas' Huaguo Division.

Feng Yushou's status in Adidas was originally only one level lower than Watnader, and the future development potential of the Chinese market is better than that of North America.

As a result, Vatnade was lucky and signed Shen Huan, so Vatnade has become the global vice president, of course, it will be a higher level.

However, Feng Yushou didn't have much entanglement, Shen Huan was right in front of him, what kind of cooperation would he have in the future, and he would have more contact with him, wouldn't it be natural to establish a friendship?

At that time, I could also try the position of global vice president!

The three of them sat down, and Vatnader also adhered to the rigor of the Germans, and got down to business as soon as he came up.

"Shen Huan, that's right. "Aren't we going to launch 1 million pairs of 'Shen Huan Championship Limited Edition' sneakers at the end of the year? ”

"Oh, isn't it going to be launched?" Shen Huan said subconsciously.

He had thought about it a long time ago.

The "Shen Huan Championship Limited Edition" sneakers were originally issued to commemorate Shen Huan's only NBA season and the unique championship.

The price of this sneaker is very expensive, 399-699 US dollars, which is definitely a high-end sneaker.

Only AJ's commemorative Jordan version of a single sneaker has sold so many 1 million, and the rest of the stars cannot.

Shen Huan is the second.

If Shen Huan does not return to the NBA, then these sneakers will definitely become a classic commemoration and will definitely be snapped up.

But Shen Huan is now going back to play in the NBA, which is a little embarrassing.

If Adidas cancels this plan, it is not incomprehensible.

"No, no, no, how is that possible?" Vatnader smirked, "how could it be canceled?, the templates have all been ready, and the first batch of trial production has even begun...... It is now the urgent appeal of fans around the world, we don't just launch 1 million pairs, 10 million pairs will do!"

"It turned out to be an increase!" Shen Huan nodded slightly.

"It's not already decided, we're just here to ask for your opinion. Vatnader said: "10 million pairs is definitely not possible, but what if it increases to 3 million pairs, 5 million pairs?

No wonder Adidas wanted to slap himself in the face.

Increasing to 3 million pairs is an increase of about 10 billion in sales, and the profit margin of this sneaker is particularly high, and Adidas has no problem making three or four billion dollars on it.

How many sporting goods companies can make a profit of three or four billion dollars a year?

Not to mention a product.

It's just that they are quite cautious and come to ask Shen Huan's opinion.

After all, the names are all called "limited edition", and the number of 1 million pairs is already jaw-dropping, and I don't know how many people have ever sarcastically caricatured Adidas to think about money and go crazy.

Now you increase it to 3 million, 5 million pairs, what does that look like?

I'm afraid that the fans who bought it won't be too happy in their hearts, right?

The rarity of the "limited edition" is the most worthwhile place to buy!

n.