Chapter 880: Refuse to Spoil the Image!
Shen Huan considered the problem, of course, not from the point of view of money.
"If you think you can only sell for two years, that's fine. After a deep groan, Shen Huan said: "But if Adidas wants to suppress Nike all the time and truly become the world's No. 1, then it will be too unfashionable for an international company." ”
Feng Yushou smiled slightly when he heard this, nodded and pandered: "I think that the group of people in the headquarters are too eager for quick success, we Adidas have the best traditions, how can we go back on our word?"
Vatnader had also expected Shen Huan to say this.
He smiled, "The headquarters told us about this matter, not only I am against it, Lao Feng is against it, but also in South America and Japan...... and other regional general managers, all expressed different opinions.
Those of us who have been on the front line of sales for a long time naturally understand what the fans think and what the fans think.
This kind of blind increase in the number of products for short-term commercial interests is actually a damage to the Adidas brand! Customers will definitely settle accounts with us in the future!"
As soon as the two of them said this, Shen Huan immediately understood.
In fact, Vatnader and Feng Yushou did not come to ask for their consent.
Instead, they just want to disagree themselves.
Only when Shen Huan speaks for himself, the Adidas headquarters will seriously consider it and will not blindly launch more championship-winning limited editions.
Otherwise, if Shen Huan starts a fire and does not cooperate, then if Adidas dares to launch a limited edition of 3 million pairs and 5 million pairs to win the championship, it will damage Shen Huan's rights and interests.
Shen Huan can sue them and ask them for compensation.
Because the endorsement contract has long been stipulated, every product with Shen Huan's image and achievements must be authorized by Shen Huan before it can be sold.
This is completely different from those produced clothes and pants that only need Shen Huan to endorse.
The LOGOs on those products are only Adidas's, so these brand images have nothing to do with Shen Huan.
But for example, Shen Huan's version of the T-shirt, Fermat's theorem commemorative version of the T-shirt, and Shen Huan's championship-winning version of the sneakers all use Shen Huan's image and achievements as selling points, so this right does not belong to Adidas.
If they use it indiscriminately, of course they will eat it.
"Then please convey this on my behalf. Shen Huan said in a harmonious voice, "They don't need to make money on this item, isn't it our autumn and winter clothes, which are about to go on the market?"
"These clothes don't have your face picture printed on them, they are at best your endorsement style, unlike the ones that were specially developed for you. Vatnader shook his head and said, "No wonder they are so excited, I heard it for the first time, and I was also excited." ”
"If it weren't for the commemorative edition of your championship next year, maybe we would have agreed. Feng Yushou also said, "It is precisely because there are many possibilities in the future that we can't do this." ”
Shen Huan nodded.
In the final analysis, it is because there are alternatives to this interest in the future.
If it's really useless, then it's a fool not to take advantage of this big profit.
Few companies can withstand such temptations.
"Since we have refused this request, we need to plan our trip to the NBA playoffs next year. "Speaking of which, I'm under a lot of pressure, and if I can't achieve an overall sales of $10 billion, I'll definitely be scolded." ”
"You don't have to wait for next year. After his reminder, Shen Huan said: "Doesn't Adidas also have a basketball? It can be made into a basketball with my avatar LOGO! At least in two or three years, it will not be sold." ”
The two looked at each other and smiled.
"It's great that you've thought of it. Feng Yushou slapped his face, "Let's take advantage of these few days to shoot a basketball advertisement! Adidas basketball should be strong!"
All right.
Feng Yushou has been in China for too long, and he has begun to use Chinese thinking in English expression.
Dare these two people to wait for themselves here!
If they don't say it themselves, they will definitely bring it up for other advertisements!
Shen Huan didn't care either.
Although there are provisions in the endorsement contract that you must guarantee several times of advertising and promotion a year, everything is nothing more than human favors.
There's always something to discuss.
"Is there anything else you want me to shoot an advertisement? Why don't you talk about it together?" asked Shen Huan very dryly.
"There's nothing left, but we also think that if we come out with a co-branded backpack, maybe it can also be a sales growth point?" Vatnad added.
"Good!"
Shen Huan thought that this was not a troublesome thing, and it would be possible to shoot it in one day at most.
"By the way, have you made an advertising plan?" Shen Huan suddenly remembered someone, "Can I recommend a little girl to star in an advertisement?"
Of course, there is already an advertising case.
But hearing Shen Huan say this, Feng Yushou immediately said: "This is just a proposal, nothing has been done yet...... Shen Huan, who do you want to recommend?
"I recommend Yang Shu. Shen Huan called up some photos of Yang Shu on her mobile phone, "She is the heroine of "The Gift of Room No. 7" and the youngest Golden Lion Award actress, she is particularly cute. If she can work with me, she will definitely attract many students aged 12-16 who will also join the rebate on their purchases. ”
As soon as the two of them look at this posture, can you still disagree?
Which young and energetic female star can be compared to the Golden Lion Award?
"Yes. Vatnader also nodded, "But in the European and American versions, we need to change the story and change the heroine." ”
"You can't ask for Miley Sellers!" Shen Huan blurted out.
The two old men smiled unconsciously.
"Shen Huan, in fact, she is quite good, Xiao Chili has the benefits of Xiao Chili!" Vatnade said, "Western girls are not so exquisite, it is enough to have a good one, and there is no need for any commitment." ”
"She's not my type. Shen Huan hurriedly shook his head.
Originally, Miley Sellers was crazy enough, if she was asked to come to China to shoot commercials, God knows what she would do.
Although Shen Huan has many wives in the future, he has definitely not set the position of a Mi Guo girl.
The three of them discussed the details for a while before Shen Huan left.
In the next half a month, when the advertising copy and various preparations are appropriate, he will shoot these three advertisements.
For Adidas, these three advertisements are the compensation given by Shen Huan.
I believe that if the people at the headquarters were not idiots, they would definitely be willing to accept Shen Huan's opinion.
Otherwise, companies like Nike and Under Armour would definitely be willing to pay a huge amount of money to buy out Shen Huan's endorsement contract and recruit Shen Huan into their camp.
Adidas would never be able to afford such a loss!