762. Sharing economy

After the matter of buying a winery is decided, Zhou Fangyuan doesn't have to worry about the rest.

Or rather, there's no need for him to stare at it.

said hello to Brother Xiao Li, the other party was still preparing to stay in Europe for a while, but Zhou Fangyuan had already taken a plane back to China.

This time he came out, and in two or three months, the development of the domestic side was going well, and nothing big happened at present.

Of course, it is not appropriate to say that nothing has happened at all, and bicycle sharing is now in a state of turmoil in China. With the release of the distant I2 mobile phone,A series of new APPs have also appeared,There are official and private,Folk APP is not under the management of Zhou Fangyuan,Distant mobile phone just provides a platform,Of course,For the legitimacy of most of the APP,Distant mobile phone as a platform,It must be reviewed to a certain extent。 And this kind of thing, they can't do it themselves, so Yuanfang Group specially contacted the public security department and jointly formed an APP review team to jointly review these private APPs, the audit of Yuanfang Group mainly focuses on the data, and the audit of the public security department mainly focuses on the content.

There's nothing to say about this.,Some bad.,APP that involves content that is explicitly prohibited in China.,Needless to say.,Just beat it to death with a stick.。

Talking about these, mainly to say that shared bicycles, with the I2 mobile phone equipped with a camera, and after passing the review of the QR code in China, shared bicycles can justifiably appear in front of everyone.

In fact, as early as when Zhou Fangyuan acquired the bicycle factory, he was waiting for this day.

He was paving the way for bike sharing, including bike sharing, but was he just doing it for bike sharing? Not all.

Of course, sharing bicycles is good, but its shortcomings are also very obvious, doing this, it can't be said that the gains outweigh the losses, and Zhou Fangyuan will not worry about being infamous. He wasn't prepared to work too hard in the field of shared bicycles, to put it bluntly, this was just an introduction. First detonate this market, and then slowly pull out, when the market is at its hottest, quietly withdraw the shares in your hands, and replace them with red, green, and green banknotes, isn't it better than anything else? Zhou Fangyuan's purpose at the beginning was not only to share bicycles. The acquisition of the bicycle factory is that he believes that the bicycle is still promising, even in the most prosperous days of shared bicycles, the overall sales of bicycles are still huge, so the acquisition of bicycle factories will only have benefits and no harm.

As for sharing bicycles, this thing can't be said to be Zhou Fangyuan's chicken thief, after all, those who play investment, they are originally a bunch of speculators, without Zhou Fangyuan, they will also speculate on others. As for the loss of the common people...... Isn't this thing, the chaos of bicycle sharing in the previous life not obvious enough? Without Zhou Fangyuan's participation, what is the result? In the end, isn't there still only a few companies left to barely hold on? This thing, even if there is no Zhou Fangyuan, there are other people who will enter the game, Zhou Fangyuan is just intervening in what is inevitable to make a little money.

Zhou Fangyuan's real purpose is to share the economy at a larger level.

The sharing economy is a good thing, and that has to be acknowledged.

The concept of sharing has been around for a long time. In traditional societies, borrowing books or sharing a piece of information between friends, including borrowing things between neighbors, is a form of sharing.

The term sharing economy was first coined in a paper published in 1978 by Marcos Filson, a professor of sociology at Texas State University, and Joan Spance, a professor of sociology at the University of Illinois. Its main features include an IT-based marketplace platform created by a third party. This third party can be a commercial organization, an organization, or a government. Individuals use these platforms to exchange idle items, share their knowledge and experience, or raise funds for a business or an innovative project. The economy involves three main entities, namely the demand side, the supply side and the sharing economy platform of goods or services. As a link between supply and demand, the sharing economy platform enables the supply and demand sides to trade through the sharing economy platform through the establishment of a series of mechanisms such as mobile LBS applications, dynamic algorithms and pricing, and mutual evaluation systems between the two sides.

On the one hand, the sharing of information or objects is limited by the limitation of space and can only be limited to the space that can be reached by individuals, and on the other hand, sharing can only be achieved through the trust relationship between both parties.

After 2000, with the advent of the Internet Web 2.0 era, various online virtual communities, BBS, and forums began to appear, and users began to express their opinions and share information with strangers in cyberspace. However, the online community is mainly anonymous, and the form of sharing in the community is mainly limited to information sharing or user-provided content, and does not involve any physical delivery, and most of the time does not bring any monetary remuneration.

Around 2010, with the emergence of a series of physical sharing platforms such as Uber and Airbnb, sharing began to move from pure free sharing and information sharing to a "sharing economy" with the main purpose of obtaining a certain amount of remuneration, based on strangers and the temporary transfer of the right to use goods.

The World Sharing Economy Summit 2016 is one of the main forums of the World Free Trade Conference and Expo to be held in Macao from 8 to 10 November 2016. It is a high-level forum in the field of global sharing economy investment, and a platform for international sharing economy investment, operation, cooperation, and talent exchange and cooperation. In a narrow sense, the sharing economy refers to a business model with the main purpose of obtaining a certain remuneration, based on strangers and the temporary transfer of the right to use goods. The five elements of the sharing economy are: idle resources, access rights, connectivity, information, and mobility. The key to the sharing economy lies in how to achieve optimal matching, achieve zero marginal cost, and solve technical and institutional problems.

The concept is a good concept, and there is a lot to be done if it is done, to put it bluntly, the chaos of sharing bicycles, in the final analysis, is still a crooked-mouthed monk who recites the wrong scriptures.

The crazy influx of a large amount of hot money has made entrepreneurs and investors go crazy and start to expand blindly.

It is no exaggeration to say that at the end of 2016 in the previous life, domestic shared bicycles suddenly became popular, and then a mobile phone screenshot became popular on the Internet. In this screenshot, the icons of 24 bike-sharing apps dominate the entire phone screen, which is really "a picture that illustrates the fierce competition of bike-sharing". And on the streets, it seems that overnight, shared bicycles have reached the point of "flooding", and the roadsides of major cities are lined with shared bicycles of various colors. After some combing, it was found that in addition to Mobike and Ofo, which entered the game earlier, at least 25 new brands entered the market in 2016, including even electric bicycle sharing brands.

The 25 brands include: Mobike, Yong'an Xing, Xiaoming Bicycle, Xiaolan Bicycle, Zhixiang Bicycle, Beijing Public Bicycle, Riding Point, Qiqi Travel, CCbike, No. 7 Motorcycle, Blackbird Cycling, hellobike, Cool Cycling, 1 Step Cycling, You Bike, Pedaling, Funbike Cycling, Youyou Cycling, Qibei, Panda Cycling, Cloud Cycling, ofo Little Yellow Bike, Youbai Cycling, Electric Go Cycling, Xiaolu Cycling, Xiaobai Cycling, Fast Rabbit Travel, GreenBike, Wukong Bike, 3Vbike, Machimachi Bicycle, Lightning Bicycle, DDbike, etc.

Blind investment without a goal at all, the result is a chaotic market, when the earliest investment boom has passed, market competition into the second half, all kinds of problems began to appear.

First of all, it is difficult to return the deposit.

Many bike-sharing users have encountered the problem of difficulty in refunding the deposit. A number of netizens reported that more than two months after individual bike-sharing companies applied for a refund of the deposit, they still did not receive a refund. In the wave of shared bicycle deposit refunds, scalpers have also appeared, claiming that charging fees ranging from 130 yuan to 150 yuan can help users get refunds.

In July 2017, Xiaoming bicycle users reported that the deposit was difficult to refund, which triggered an outbreak of user deposit refund. Xiaoming's employees broke the news that Deng Yonghao, the actual controller of Xiaoming Bicycle, is also the boss of Kailushi, a well-known bicycle manufacturing company in China and a listed company on the New Third Board.

On March 15, 2018, Yang Ma's 315 party reported that consumers reported that they applied to the merchant for a refund of the deposit, but the deposit of the cool bicycle was not refunded for a long time. It is understood that the non-refundable deposit of Cool Cycling has been complained about 210,000 times. In September 2017, the difficulty of refunding the deposit of Cool Cycling began to break out, and many consumers found that the deposit of 298 yuan that could be successfully returned to the account was frozen, and then the deposit was cleared. There are still a large number of users who report that the deposit is not refundable. In November 2017, Kuqi Company stopped the on-site refund of the Beijing company, and then announced three refund calls, but the phone calls were difficult to get through. On December 12, the China Consumers Association issued an open letter to the company, requiring the relevant responsible persons of the company to take the initiative to contact the China Consumers Association or relevant departments and explain the situation, actively cooperate with the relevant departments to investigate and collect evidence, bear the legal responsibility of enterprises and individuals in accordance with the law, take the initiative to respond to consumer concerns and public questions, and publicly apologize to consumers.

However, the company and its main person in charge still did not show up, did not contact, and did not respond. In order to prevent consumers from suffering greater losses, the China Consumers Association reported to the public security organs in December 2017 and applied for investigation. Until March of the following year, the problem of the non-refundable deposit of Cool Bike was still not resolved.

This is only part of it, if a large company is famous, once it is exposed, there will be many people paying attention to it, but what about those small companies that are limited to one place and one city?

In addition to this, there is the issue of management.

First and foremost is the problem of road occupation.

With the surge in the number of shared bicycles and cyclists, the contradiction between shared bicycles and motor vehicles and pedestrians has become increasingly prominent. The chaotic scene of motor vehicles occupying bicycle lanes and bicycles riding on overtaking lanes and sidewalks has become a new test for many urban traffic. For example, in the three cities of Beijing, Shanghai and Guangzhou, I remember that there are more than 5 million bicycles and 5 million bicycles, which are completely uncontrollable and can be placed anywhere, so you can imagine how terrible the chaos behind this is.

Therefore, the concept is a good concept, but the problem is that the concept has been distorted and interpreted, coupled with the madness of hot money, which has led to the chaos of the bike-sharing industry. In fact, after a large number of small companies or poorly managed companies go bankrupt, the real remaining bicycles such as Harrow and Qingju can be regarded as a stable market and truly ensure the interests of users.

As for the sharing economy, that coverage is even larger.

In essence, it is to integrate offline idle goods or service providers and let them provide products or services at a lower price. For the supply side, a certain monetary return can be obtained by transferring the right to use the goods or providing services within a specific time, while for the demand side, it does not directly own the ownership of the goods, but uses the goods through rent, borrowing and other shared ways to reduce the financial pressure and living costs. For the entire human society, avoiding the duplication and waste of resources is also of great significance for the protection of the earth.

The development of the sharing economy is the process of disintermediation and re-disintermediation.

Disintermediation is very simple, the emergence of the sharing economy has broken the dependence of workers on commercial organizations, and they can directly provide services or products to end users; The emergence of the sharing economy platform helps individual labor solve the problems of office space and funds at the front end, and helps them solve the problem of customer collection at the back end. At the same time, the inbound effect of the platform allows individual merchants to better focus on providing high-quality products or services.

Compared to the boom of Uber and Airbnb in the European market, the sharing economy boom in the domestic market seems less real. From O2O to the sharing economy, in the dangerous Chinese market, it seems that all emerging models are inseparable from the word burning money. The obsession with "tangible assets" has become an invisible lock that restricts the domestic sharing economy, so in the domestic market, the boom of the sharing economy starts from "intangible goods". But it doesn't matter, even if you start with "intangible goods", as long as you have a deep enough capital pool and excellent management, you can still make this industry long-term.

In the future that Zhou Fangyuan knows, sharing has really penetrated into all aspects.

Shared power banks, shared WIFI, shared travel, shared space, shared vacations, shared games, shared food, and even cars began to share...... It can be said that sharing is the general trend of the future.

Such a general trend, of course, Zhou Fangyuan is impossible to miss, and it is impossible to let go, so his entry into the game is a matter of time. And it's better to be a day later than a day earlier, since smartphones have basically met the demand, then the "sharing" boom will come a little earlier, and at the same time it can become another pillar of the Yuanfang Group, and it is closely related to the Internet and smart phones. Zhou Fangyuan was reluctant to open up more battlefields, just because the group's development speed was too fast and it needed a certain amount of precipitation. But at the same time, if you have a close connection with an already stable industry, you don't have to worry too much, as long as it develops smoothly.