763. Chicken feathers all over the ground?
Of course, the sharing economy has its own points, and it must have shortcomings.
The sharing economy is indeed a good business, but it was broken by a group of followers who do not know right and wrong, before Zhou Fangyuan was reborn, some shared bicycles were out one after another, sharing umbrellas, sharing basketballs, and later he did not know that the so-called shared space capsule stirred a new round of "troubled waters". However, no matter how high the heat is, it can't stop the decline of the decline, obviously, the continuous hot sharing economy has become a pig fattened by the capital bubble, so how long can this pig that has been touted to the sky fly?
The essence of the sharing economy is to buy the right to use idle resources at a cheaper price, the purpose of users is to grab the allocation of various resources to meet the daily needs, and enterprises are the first to occupy the market, and then establish their own platforms and systems, build corresponding business scenarios, mobilize social idle resources, and then realize the commercial realization of social idle resources. Its advantage lies in the integration of social resources, the optimization of resource allocation, so that the entire social resources and user needs form a two-way match, complementary advantages.
But the crazy is that the initial sharing economy in order to occupy the market, at all costs to expand the territory, the war of burning money endlessly, resources into the pool is intensifying, not only to the society, reduce the pressure of the society, convenient for users, improve the user's life experience, but bring burden, the formation of social burden, take the shared bicycle as an example, excessive put on the market, occupy the streets and alleys, block traffic, form the burden of the city, in addition, many shared bicycles, has been seriously damaged, corpses are everywhere, a place of chicken feathers, the right to use is more like a one-time sharing, negligence in management caused by the waste of resources is inevitable。
Sharing resources were originally a collection of idle resources of the society, convenient for users while optimizing the economic and industrial structure, and promoting the overall improvement of the entire social benefit, but now the sharing economy has become a "man-made economy" based on human servitude, and the intensification of competition has caused the sharing economy to be overly miserable and driven by man-made and capital, resulting in serious congestion and waste of resources, which itself is pseudo demand, and it is naturally a pseudo-sharing, capital blindly follows the trend, and finally the remnants are inevitably market share, system, scene, A giant with both traffic, the Internet is an infinite road on the one hand, and the mourning after the bubble on the other hand.
What can really be shared is those high-threshold, high-cost, high-value travel, housekeeping, catering and other high-frequency, high-cost and far away from legal and moral boundaries to meet the daily needs of most people.
Travel sharing represented by Didi and Uber, knowledge sharing represented by in-line and sub-answering, space sharing represented by Airbnb, and cloud computing resource sharing represented by Xingyu CDN are all resource industries that are absolutely in demand and have thresholds, and they are rigid demand industries that can realize the two-way needs of social resources and users. But sharing umbrellas, sharing basketballs and sharing capsules are so common, easy to get, carryable, what is the meaning and value of sharing, the demand and universality are too narrow, just follow the trend, and the shared capsule is more likely to promote the evil wind of erotic trading, and then quickly.
The process of sharing economy is to gather social idle resources, occupy the market, establish a system, form a scene, and finally realize the unification of the platform, bring users to the world, and realize the unified distribution of resources. How to realize the protection of resources to ensure the normal operation of the system is a fatal problem, and the security of the payment system, user privacy, and how to enhance and improve the user's iterative experience in a very short period of time is also a huge test.
In the name of sharing, there were more and more people who were indiscriminate in the period before Zhou Fangyuan's rebirth. The sharing economy has almost become shareism. The economic downturn has allowed market speculation in the name of sharing to invade more and more industries.
The aftermath of sharing umbrellas and sharing basketball has not passed, and the "sleeping space" in Zhongguancun, the imperial capital, has once again become a new explosion point of the sharing economy. However, after only a few days, the government interviewed and suspended operations, and this fake model of a capsule hotel variant dressed as a sharing was nipped in the bud.
However, it can be expected that the fall of a shared sleep pod will not affect the rise of thousands of sharing forms, after all, this outlet has lasted for nearly a year, and there is no sign of stopping, and the sharing economy itself has hidden the commercial value of subverting and transforming the entire industry, which has made countless entrepreneurs worship. With this frenzy, no one cares how the sharing economy is economic, more about sharing for the sake of sharing. Ritualistic participation has outweighed practical utility, resulting in the latter becoming less and less important. It can even be said that sharing has become faith, and there are many believers.
It's just that with all kinds of shared products surging and then falling, it is inevitable that people wonder whether the sharing model has touched the boundary of the sharing economy? There is a word called too much, it should be worth the major sharing products to stop, carefully think about whether they have crossed the line, and blindly follow and agitate, whether the sharing economy has become the opportunism that fascinates the market.
With the continuous development of the sharing economy, the tendency to blindly follow the trend and confuse the public is becoming more and more obvious, and even the shared bicycles that have set off this wave have been burdened with the question of "pseudo-sharing". However, it is this new thing between the rental economy and the sharing economy, which has indeed created several industry giants under the help of capital and market demand.
With the help of the strong driving force of market demand, the sharing economy should have the inherent advantages of breaking the traditional industry model and upgrading industrial services, which mainly refers to low cost and high efficiency. Uber and Didi are prime examples, disrupting the long-standing dominance of taxis in the mobility sector, providing a way to change industry-specific issues, expanding their own capabilities while stimulating a new round of upgrades in traditional industries. In addition, in addition to market elements, it can also be clearly seen from the chaos of the sharing economy that human nature is the unified boundary of all sharing models. The basis of the existence of any form of business is to maximize the use of human needs, and few are like the sharing economy, which is a test of human nature, which not only brings credibility problems, but also fundamentally affects the profitability of third-party platforms.
In most theoretical studies, the ultimate state of the sharing economy is to replace the right of possession with the right of use.
It stands to reason that whether the sharing economy is vertically in-depth or horizontally expanded, its prospects can be said to be infinitely amplified, and it can not be troubled by borders, but can this state really be achieved in reality?
Hard.
On the one hand, although with the deepening of sharing awareness, the areas that can be affected by the sharing economy will continue to expand, some products involving privacy and security are fundamentally difficult to share, and at the same time, they must have market elements, which makes the scope of sharing objects narrow. Therefore, if the demand for sharing expands rapidly in the future, the shareable resources will always hit the final boundary. On the other hand, when the overall economic situation is good, people may lose their willingness to share, which means that the future sharing demand will not necessarily increase with the development of the sharing economy, after all, when the economic conditions and the external environment allow, people's possessiveness is stronger than the sense of sharing.
All in all, although the sharing economy has profound business potential because of its special role in optimizing the allocation of social resources, it still cannot get rid of the restrictions of factors such as industry, product, region and human nature, which determines that the sharing model can only be an auxiliary to property rights transactions for a long time, rather than a replacement.
And most importantly, the various sharing platforms that will emerge in the future will gradually deviate from the essence of sharing, even the industry giants are no exception. For example, Uber and Airbnb, the originators of the sharing industry, which really rose in the use of idle resources, have fewer and fewer private idle vehicles, and the proportion of homestays in the latter is gradually decreasing. This trend is not a good thing for the sharing model, because with this change, the amateurism of the sharing platform is being replaced by the professionalism, that is, the livelihood replaces the sharer, and the consequence may be a regression to the traditional model.
The most obvious is Didi, after the baptism of the policy storm and industry monopoly, many users are facing a new round of taxi difficulties, this situation reflects the problem in addition to policy restrictions, there are also car owners refuse to ride, arbitrary price increases and other chaos, basically similar to the situation when taxis monopolize the travel market. In other words, the supplier becomes a professional worker, and under the stimulation of profit-seeking, there are industrial problems similar to the traditional model.
It is undeniable that the sharing economy is indeed a feasible way to change the contradiction between supply and demand in the market and upgrade the industry, but now the wind is getting better and better, and there are many speculators, but the disadvantages of the sharing model are exposed in advance, and there are many binding boundaries in itself, so through the false fire of capital enthusiasm, we should be cautious about the risks. Of course, congenital deficiencies are not enough to stop the crazy growth of capital, but for some problems that have emerged in the sharing market, it is difficult to ignore them because of the survival and benign development of the platform.
For example, shared umbrellas and other products that do not have much market demand have appeared one after another, which has proved that blindly following the trend has gradually become a trend, and in the long run, as the sharing model continues to cover new industries, it will inevitably cause homogeneous competition in the future.
In addition, the definition of responsibility is also urgent, which is related to the long-term interests of product safety and platform supervision. For example, in the previous life, ofo was involved in a lawsuit with a high amount of compensation, which was caused by the death of an 11-year-old boy who was riding a bicycle in a car accident, which is the first lawsuit faced by shared bicycles, and it also means that it will bring a mandatory definition of platform liability, which is actually beneficial for future development.
In short, the idea of sharing economy can be developed, but if you want to develop well, there are still too many ways to go, and it is still that sentence, the development of sharing economy is closely related to the topic of social economy.
If economic development is good, sharing will inevitably go wrong and will fall into a trough; on the other hand, if economic development is not very good, sharing will have room for development.
As for the domestic ...... The domestic economic development is very good, but there are also problems in the future. On the one hand, the country has taken the initiative to slow down the economic growth, which is right, this is the overall situation, the government has the government's considerations, speed up when it should be accelerated, and it should be slowed down when it should be slowed down. After more than 20 years of development, the domestic economy is indeed changing with each passing day, but it must be admitted that the overall living standards and income of the Chinese people still need to be improved, so on the surface, the life of the Chinese people is indeed very good. However, compared with developed countries, there is still a big gap.
This gap has become the breeding ground for the sharing economy. In addition, in the past 20 years, development has created a large number of wealthy businessmen, some of whom have fixed investment industries, but a large number of them actually have no fixed industries. And the latter, a growing force in the formal investment pool, they have money...... But it is a little blind, and the chaos of sharing bicycles is largely related to these people.
When I saw a new industry and felt that it had a future, I rushed in, and then the whole market was not presentable. The management was chaotic, and in the end these people left in embarrassment, leaving a mess all over the ground, and the government had to come forward to wipe their butts, and as a result, a sharing economy that maximized the use of resources became a serious waste of resources, which has to be said to be a great irony.
Zhou Fangyuan wants to hype up the concept of sharing economy, but his intention is not to destroy this piece, nor is he just desperate to make money. It can only be said that these will happen sooner or later, and he is pushing behind the scenes, just to make everything a little bit earlier, and as a leader, it may not be impossible to establish a relatively perfect system at the beginning. In this way, it may be possible to avoid excessive waste of resources from a certain point of view, even if Zhou Fangyuan's hands can save hundreds of millions of resources for the whole society, then he is also contributing to the country.
Of course, as a businessman, you still have to make money in the end.
Zhou Fangyuan has a patriotic heart, but he will not give up everything for this, he still has to earn the money he should make, but he will also have the sense of responsibility he should have.
......
"How's the bike launch?"
Zhou Fangyuan walked into the headquarters building of Yuanfang Group and asked as he walked.
He was accompanied by his assistant at the headquarters, and when he was not in the group, the two sides were in contact by phone or video.
"More than 100,000 vehicles have been put into the capital, and Shanghai and Yangcheng have combined more than 150,000 vehicles, but Dong Chou and the bicycle factory said that their production capacity has almost reached the limit...... If it's still such a large order, they may need to add production lines. ”
In fact, after the merger of the two bicycle factories, the production capacity is far from so bad, but the bicycle factory originally had its own production plan, and now there are hundreds of thousands of orders a month all of a sudden, which is not a joke.
"Yes, agree to increase the production line, how much to increase and let them come out with that plan, you tell them, I will review their plan as soon as possible. ”
"Understood!"