According to historical records, the real origin of the development of daily chemical in China can be traced back to the early 19th century.

In the meantime, it has experienced the changes of the Qing Dynasty, the Republic of China, before and after the reform.

As early as the Qing Dynasty Daoguang ten years, the largest cosmetics company in the history of our country - Xie Fu Chunxiang powder shop has been born, the first year of Tongzhi in the Qing Dynasty, another same long history of Kong Feng Chunxiang powder number was created.

In the next century or so, China's detergent product market has successively appeared Double Happiness, Lion Ball, Guben, Scissors, Fanpai, Gongnong, White Cat, Goldfish, Panda, Camry, Vitality 28, Qiqiang and other brands.

With the influence of various force majeure factors such as institutional changes, most of these brands have withered one after another.

After the 80s, the means of regulating the market in the planned economy were gradually replaced by the survival of the fittest in the market economy.

The once glorious domestic brands have been acquired and acquired by foreign companies that have been borrowed from them, and China's enterprises have paid the tragic price of both brand and channel losses while receiving certain financial support.

A daily chemical brand, sold to a foreign company at a price of 12 million, the brand was immediately hidden, and later, the original factory wanted to buy back the brand, but it needed to spend 500 million yuan!

Capital is so greedy and ruthless.

It was not until the rise of the white brand that China's washing industry ushered in a real spring.

In the besieged pursuit and interception of foreign companies, Meili Group has sprung up and created one after another world-famous brands.

Yang Fei is no longer satisfied with the domestic market and wants to expand the group's business to the world.

To this end, he has taken a series of initiatives.

Taking advantage of the Southeast Asian financial crisis, Yang Fei acquired many peer companies and brands in neighboring countries.

Yang Fei's purpose and practice of acquiring foreign companies are consistent with the behavior of foreign companies in China.

That is to hide their brand, borrow their channels, and launch their own products.

It has to be said that this trick is the best choice for the first time in the market.

Taking advantage of this shareholder wind, Yang Fei easily won the daily chemical market in Southeast Asian countries.

Immediately afterwards, he launched a plan to develop the European and American markets, first negotiating with Unilever to successfully enter the European market with the help of their sales channels.

Then, Yang Fei flew to Huacheng and approached the senior management of Procter & Gamble.

P&G's development in China has been growing overall, but in individual areas, it has not made better achievements.

For example, in the detergent industry, although Procter & Gamble is fierce and the propaganda offensive is very scary, it has achieved little success.

White, a local brand, is far ahead of the curve and has become an insurmountable wall.

Procter & Gamble and Jiebai have had several confrontations at CCTV's advertising bidding meeting, but they all ended in victory for Jiebai.

The two are competitors and have been competing in secret.

They didn't interact with each other too much.

On this day, the office of the CEO of Procter & Gamble suddenly received a special call.

The other party claimed to be Ning Xin, secretary of the chairman's office of the beautiful group.

The beautiful group is not listed, and its subsidiaries are not listed, but some dry shares are distributed to the hands of the high-level, so calling the boss the chairman is not only an elegant name, but also a real reference.

The secretary of the P&G boss answered the phone and was stunned for three seconds, then quickly knocked on the boss's office door and went in to report.

The boss was talking to someone, and asked the secretary with a little unhappiness: "What's the matter?"

The secretary said respectfully: "Boss, the boss of the beautiful group, Yang Fei is here." ”

"Yang Fei is here?" the boss was stunned, "Did you make an appointment?"

"It seems that we have arrived in the flower city. ”

"Arrived in Huacheng?" the boss repeated, Huo Ran got up, "What is he doing here?"

"The exact reason is not clear, but it is to have a business negotiation with you. ”

"How do you answer?"

"I haven't replied yet, so I'll ask you first. ”

"Hmm!" the boss paced back and forth a few steps and muttered, "Yang Fei suddenly visited, there must be something important." Wouldn't it be because of what happened to Ma Zhixia that year?"

"I don't know. The secretary shook his head, "Boss, do you want to meet you?"

"You replied that I am not in Huacheng, I am not there for the time being. Arrange for a vice president to meet with him first and listen to what he has to say. ”

"Okay, boss. ”

At that moment, there was a knock on the door.

The secretary opened the door and saw a man and two women standing outside the door, and couldn't help but light up in front of him.

"Excuse me, who are you, what are you doing here, who are you looking for?" the secretary asked politely.

"I'm Ning Xin, and I was on the phone with you just now. This is our boss Yang, who made a special trip to meet your boss. ”

"Ah, Yang, boss, why are you here - I mean, how did you get here so quickly?"

"Hehe, time is precious! When I called you just now, we were already downstairs. ”

The boss couldn't hide now, so he had to marvel at Yang Fei's means and efficiency, and laughed: "This is Boss Yang of the Beautiful Group? ”

The big hands of the two were clasped tightly, as cordial as old friends who had not seen each other for many years.

After shaking for a while, the two parted hands, and the boss invited Yang Fei to sit down, and at the same time instructed the secretary to serve tea, and said to the person who had talked before: "This matter, let's talk about it another day." ”

The man nodded yes and walked away.

"I know that I am always a busy person, and it is rare to see you in ordinary times, so the so-called appointment is not as good as a occasional gathering, so I came up without presumptuousness. Yang Fei said.

In fact, Yang Fei had done his homework before he came, asked reliable people, and learned that the CEO of Procter & Gamble was in the office at the moment, so he suddenly came up.

He didn't want to waste his time, and he didn't want to play any game of hide and seek, so he went straight to the point and forced others to have to talk to him face-to-face.

"Boss Yang is a straightforward person!" the boss laughed, "You came at the right time, come a moment late, and I'll go out." Boss Yang, you are here, I don't know what advice you have?"

"Boss, I heard that you have authentic Colombian coffee here, and I came here to taste it. ”

"Coffee?" the boss was stunned.

With the identity of the boss of the beautiful group, what kind of coffee does Yang Fei want to drink?

He had to run here with a cup of coffee?

However, since Yang Fei said so, he can't be stingy and reluctant to have a cup of coffee.

The secretary just came in with tea.

The boss instructed her: "Use my best coffee to make a few cups of coffee for Boss Yang and his secretary." ”

After a while, the coffee was served, and the aroma was overflowing.

Colombian coffee, which originates from Colombia, is one of the few single-origin coffees sold in the world under the name of the country.

Colombian coffee, which has the characteristics of sweet and sour and bitter taste, is often used in high-grade blends.

Of all the coffees, Colombian coffee is considered to be the most balanced and is known as the "green gold".

Yang Fei took a sip of coffee and praised: "It is worthy of being the best blended coffee in the world, it is really delicious." ”

He asked meaningfully, "Boss, what do you think of the word hybrid?"