Chen Chun turned over, like a figure of eight, lying on Yang Fei's body, his eyes hadn't opened yet, but his mouth was talking: "You want to go out?"

"Well, the acquisition of Pechoin, it's a big deal. The team is waiting for me, I have to go. ”

"Then you give it to me again. ”

"You can't get enough to eat?"

"I want to ......"

When Yang Fei led the team to arrive at Pechoin Company, it was almost twelve o'clock at noon.

The boss of Pechoin led the crowd to greet him.

"I'm sorry, because of a little delay," Yang Fei shook hands with the boss and asked, "Have you dealt with last night's incident?"

"Solved. The boss invited Yang Fei and them to sit in the office and said, "That's right, I have talked to the leaders of the city, and the restructuring is still going on." ”

"What did the vice president do last night?"

"Dismissal from duty, a major demerit. ”

Yang Fei nodded slowly.

The boss said: "There is one more thing, when the restructuring is over, I will be transferred out of Pechoin Company." ”

Because Yang Fei mentioned before that everyone from the boss down can stay, and the team members will not make major changes.

Yang Fei listened and muttered, "Is this the result of your negotiation with the leader?"

The boss smiled bitterly: "If I don't leave, the people below will have no chance of ascending." When I move, I can move a string of people. ”

Yang Fei said: "Boss, I think, have you misunderstood? After the enterprise restructuring, everything here is up to me, and the government has no right to interfere with who I appoint or who I don't appoint." ”

The boss said: "Yes, then you have the final say." I thank you for believing in me, and I want to stay and continue to fight, but the truth is settled, and I am powerless to change it. In fact, my departure will also be beneficial to you in the future management of the factory. ”

Yang Fei knew that it was irretrievable, so he gave up.

The acquisition process is complex and cumbersome.

For its part, Beauty Group sent a certified public accountant to conduct an investigation and obtained an independent evaluation of Pechoin's financial, commercial and administrative affairs by an expert.

At the same time, the lawyers of the Beauty Group should conduct a special investigation of Pechoin's books and local concessions, and inspect all original contracts, warranties, licenses, etc.

Beauty Group lawyers will also investigate Pechoin's employees' conditions of employment, union opinions, factory practices, and pension arrangements.

After the completion of the acquisition, Beauty Group will explain to all the senior management of Pechoin the company's current deduction and management methods, who to report to, etc. The accounting staff will explain the financial reporting requirements that Beauty Group will need in the future.

After these steps have been completed, the integration work officially begins.

Yang Fei just outlined the outline, and handed over the specific things to the professional team to do.

Because Pechoin is of great strategic significance in Yang Fei's layout, a few days ago, Yang Fei had to take the helm, and the China Toothpaste Factory still had some things to deal with, so he stayed in Shanghai for a few more days.

At the same time of acquisition, Yang Fei should formulate corresponding measures according to the actual situation of Pechoin Company, and take the small goal of turning losses into profits.

The daily chemical market is a very magical place.

Some companies have annual sales of only a few hundred million, but their net profit can be as high as one or two hundred million.

Some companies seem to have annual sales of tens of billions, but when they calculate their net profits, they only have tens of millions.

Like the well-known Langqi company, formerly known as Huacheng Hardened Oil Factory, like all light industry enterprises, due to the planned supply of products, until the 80s, the oil factory did not have its own brand.

It was not until the end of the 80s that Langqi was officially used as the general brand of the company and products, forming a dual-brand strategy of Langqi Gaofuli and Langqi Tianli, and gradually becoming one of the three major laundry detergent brands in the country.

Langqi has transformed into the largest detergent manufacturer in South China, and its market share of laundry detergent is second only to Shanghai's White Cat, ranking second in the country!

However, it is such a large enterprise, when the annual sales are as high as 600 million, the annual net profit is actually negative, and the loss is tens of millions!

In later generations, when Langqi's annual sales were as high as 5.4 billion, the net profit was only more than 40 million, and the net profit margin was only 0.8%, which can be said to have refreshed people's perception of the profits of the daily chemical industry.

Coincidentally, the same is true of Pechoin Company, it seems that the sales are okay, but when you calculate the profit, it is still a loss.

Behind the overall prosperity of the industry, the development status of various enterprises is not the same, some people are happy, and some people are worried.

Yang Fei estimates that in more than ten years, the retail sales of daily chemical products in China will reach a scale of 500 billion, and the cosmetics market will reach at least 250 billion!

It's a huge growth market.

Generally speaking, brands have the strongest voice in the beauty industry chain, with gross profit margins ranging from 60% to 80%, distributors and terminal retailers with gross profit margins ranging from 25% to 45%, and R&D and production enterprises with gross profit margins ranging from 16% to 32%.

If the profit is too low, there must be a big problem with management or operation.

The net profit margin of leading enterprises can be maintained at 10% to 15%!

Compared with the net profit of washing daily chemicals, the profit of the beauty industry can be said to be very considerable.

It has long been an indisputable fact that China's cosmetics companies have been losing and retreating in the struggle with international enterprises.

In the domestic daily chemical industry, in addition to the beautiful group led by Yang Fei in the field of washing, which can fight for domestic goods, other subdivisions have been occupied by foreign-funded enterprises, with low prices, low value and low profits, which has become a strange circle that many local daily chemical companies cannot get rid of.

Yang Fei has his own beauty and skin care brands, but it is far from enough to rely on one brand to win the world.

Because, in the field of beauty and skin care products, Yang Fei does not have the unique conditions and advantages of laundry detergent, nor does he have the right time and place.

Yang Fei still has a long way to go if he wants to make a difference in the beauty industry.

Pechoin Company is a new battlefield for Yang Fei's heavy punch!

Now, what Yang Fei has to do is to find out the problems existing in Pechoin, and work out a solution to lead the brand on the right track.

Through the study of Pechoin's products, Yang Fei found that in addition to the different product categories, the quality and innovation of the products themselves are the fundamental reasons for the sluggish performance of local daily chemical enterprises.

In recent years, with the awakening of consumers' awareness of great health, consumers have higher and higher requirements for quality.

However, domestic daily chemical enterprises, whether in terms of quality or the speed of innovation and upgrading, cannot keep up with the pace of consumption upgrading.

In the past few years, local daily chemical companies can still compete with foreign-funded enterprises, but in the past three or four years, they have simply collapsed.

Yang Fei found the crux of the problem, and after the completion of the acquisition, he showed his strength, introduced new production lines, developed new products, changed new packaging, and fought again in the daily chemical industry!

While Yang Fei was researching the beauty and skin care industry, Procter & Gamble quietly launched a "Broken Wings Operation".

Didn't you Yang Fei have wings and want to lead the local daily chemical industry to fly high?

Then I'll practice archery hard and shoot your wings off!"

And this battle is a killer feature of Procter & Gamble after taking the initiative to contact Yang Fei and the negotiation failed!