Procter & Gamble's "Operation Broken Wings" is very headache.

As we all know, one of the most important reasons why Yang Fei's white laundry detergent sells well all over the country is that it occupies large and small cities across the country, whether it is the first or second tier, or the third and fourth tiers, or urban and rural areas, there are white laundry detergents.

In the words of Mr. Sean, the former president of Procter & Gamble in the United States, "Where the water does not flow, the white laundry detergent is sold." ”

In view of the characteristics of Yang Fei's rural encirclement of the city, the senior management of Procter & Gamble has also formulated a corresponding strategy.

"Where there is white laundry detergent, there must be tide laundry detergent!"

This is the essence of Procter & Gamble's Operation Broken Wings!

Procter & Gamble deeply understands that this price war can no longer be fought!

P&G can't afford to fight this war, but it can't end unilaterally, their only way is to defeat their opponents.

So, P&G launched an all-out war!

Their goal is to use one to two months to completely defeat the white laundry detergent by using the tactics of comprehensive coverage and price reduction across the board!

White laundry detergent is the most important wing of Yang Fei Beauty Group, and if this wing is broken, the Beauty Group will suffer a huge loss!

Procter & Gamble spared no expense, and at the same time carried out nationwide distribution, it also carried out substantial price reductions.

The tide laundry detergent, which was originally sold for 3.5 yuan, was reduced to 1.8 yuan!

It's really a bloody hand-to-hand fight!

Procter & Gamble's move has aroused Yang Fei's great attention.

After all, Procter & Gamble is still the world's leading company in daily chemicals, and it is the biggest opponent that cannot be ignored!

Yang Fei urgently convened a high-level meeting in Shanghai.

All the CEOs went to Shanghai for a meeting.

Yang Fei has beautiful mansions in Beijin and Southern Province, but he does not have his own base in Shanghai.

This meeting was held in the conference room of Shanghai Hotel.

In recent years, the beautiful group has developed rapidly, and the number of CEOs, vice presidents, and directors at all levels of various branches has reached more than 100!

Yang Fei stood in the middle of the conference room, with a large projection screen behind him.

The light of the projector hit him in the face, making his face magical.

Yang Fei said in a deep voice: "Everyone, the beautiful group, it has reached the critical moment of life and death! I am not alarmist, but Procter & Gamble is pressing forward step by step and launching a full-scale attack! We only have two ways to go, either win standing or die on our knees!"

"I'd rather die than give in!" The arrogance of the bosses was ignited by Yang Fei in an instant.

It was the first time for Han Yiyi to participate in such a high-level meeting, and her mood was both excited and nervous.

Among all the participants, Han Yiyi's qualifications are the shallowest, sitting at the back of the large conference room, in front of the rows, are the CEOs of various major domestic daily chemical factories.

Yang Fei said loudly: "Who said the word death? We must not die! Procter & Gamble wants to cut off its wings, we will exterminate it!"

"Extermination! Extermination!"

Extermination, as the name suggests, is the elimination of the tide!

At this moment, there was a knock on the door of the conference room.

Without waiting for Xiang Qiao to open the door, the door was pushed open from the outside.

It was the staff of the hotel who came, and he said with a smile: "Excuse me, may I ask who is in charge?" ”

Yang Fei gestured towards Qiao.

Xiang Qiao nodded, walked out, and asked, "What's the matter?"

The staff said: "I'm sorry, that's the case, you didn't book our conference room in advance, this is temporarily rented to you for use, and now the customer who rents this conference room comes to the meeting in advance, so ......"

Xiang Qiao looked at him and asked, "So what?

"Paid, paid. We were also very embarrassed by the hotel, we didn't expect them to come early. If you think this is good, we will refund you the full amount of the venue fee, please find another venue for the meeting. ”

"We paid for the venue, and the meeting is also going on, and you are telling us to leave now? You rent the office to someone else, and then rent it to us, the responsibility lies with you, I don't care how you solve it, we will not leave." ”

"Miss, that's okay, we'll refund you the venue rental fee, and pay you double the compensation, please change places." ”

"Hehe, do you think I haven't seen money?

Xiang Qiao is no longer the shy and ugly peasant girl, her dress, temperament, speech and demeanor are outstanding, and she has seen the world at a glance.

"Miss, Miss, please be accommodating, we are very embarrassed, because we can't afford to mess with the people who have booked the conference room. ”

Xiang Qiao smiled lightly: "Then do you think that our boss, can you afford to provoke it? You don't want to inquire about who rents your conference room now! If you know, you will be proud of it!"

"Excuse me, which unit are you from?"

"Beautiful Group! Now the meeting is held in it is our boss himself, and sitting in the audience are more than 100 CEOs of our group! Not to mention your hotel conference room, our boss wants to borrow the conference room in the city, and the leader can agree! If you don't believe it, you can call and ask!"

"This, this, how dare I call and ask. ”

Xiang Qiao said: "Go back and tell your manager, don't bother again, our meeting is very important!"

After speaking, Xiang Qiao took out a few banknotes and handed them over: "Hard work!"

Xiang Qiao returned to the conference room, closed the door tightly, and personally guarded the door.

I don't know how the hotel solved it, anyway, I didn't bother Yang Fei for a meeting.

Yang Fei is talking about the "elimination plan".

"Our goal is not to eliminate the tide, we just need to make them retreat. Half a year ago, if Procter & Gamble declared war in an all-out way, I was not necessarily sure of victory, but now, we can definitely win this war!"

"Someone asked me why I am so confident, because the six major production sites we have established in the country have already been put into use. Our six production bases can effectively radiate all parts of the country, with short transportation time, low cost and wide coverage!"

"And what about Procter & Gamble? They have always been fighting urban warfare, and their production bases and sales channels are also mainly focused on giving priority to supplying large cities. Now they want to learn from us and take the rural route, the idea is right, but unfortunately the timing is not right!"

"With P&G's current production line and transportation capacity, they are far less mobile than us. Like remote areas, we can supply goods very quickly, but Procter & Gamble takes a few days! This is our advantage! So, I have the confidence to win!"

"However, we must not take it lightly, we can despise the enemy strategically, but tactically we must value the enemy. ”

"Next, I will formulate specific tactics, and the vast majority of the CEOs here must join this battle, even if they have not joined for the time being, they must be prepared for the battle, and do a good job of backup. ”

"I repeat that the content of today's meeting is classified as a group-level secret and cannot be disclosed. Everyone put down the pen in their hands, listen carefully, and remember it in their hearts......"