803. E-commerce trends

After listening to Brother Ma's thoughts, you look at me, and I look at you.

Brother Xiao Li spoke first, "Jack's idea is very good, to set up a club so that some like-minded people can gather together to help each other and protect each other...... Chinese people like to talk about face, you don't behave actively in other clubs, but now you have established your own club, people may think that you did it on purpose, and it is very likely that other people will offend you. ”

What Brother Li said was worried.

And it does make sense.

Whether it is the Taishan Club or the Huaxia Entrepreneur Club, even if it seems to be the best contact with the Huaxia Alumni Association, in fact, it is also ranked according to seniority. The company's powerful and experienced entrepreneurs will naturally have more right to speak. Actually, this thing, it doesn't really mean anything, since it's in the form of a club, it can't really be a clear superior. Especially when the two companies are not in the same field, this is even more so, everyone is the boss, why should I listen to you? It's just that everyone may be conventional, for those companies who are more powerful and senior, what about the seniors, let people express more opinions, and others listen more, which is not a problem in itself.

But Brother Da Ma's personality is very strange, he is the kind of person who likes to express himself and express his opinions. His Ali, who can come from scratch to today, is actually not unrelated to his character. Aren't the eighteen Arhats all of them drawn into the gang through various exchanges and communication? His personality is like this, he is an extroverted type, and he especially likes to express himself. This is a little uncomfortable for other club circles that are relatively traditional, and I feel that this person is a little jumpy, and he doesn't even have the least respect for his seniors.

In fact, Brother Ma really didn't want to disrespect anyone, he just had such a personality, but it was some private comments by others about him, which made him very dissatisfied.

What's the matter? Do you have to listen to you if you join the club? Labor and management can't even speak?

There was no further communication, and there was a slight gap between the two sides. As a result, he was reluctant to attend the club's regular meetings, and a small number of people thought he was not a good person. As a result, it became the way it is now, Brother Ma wants to set up his own club by himself, and no longer look at other people's faces.

"I don't think it matters," Brother Xiao Ma answered next to him, "We do the Internet, what we pursue is traffic and content, as well as monetization channels, in fact, in the final analysis, the most important thing is traffic." Internet traffic has nothing to do with these companies, just take Brother Mar's e-commerce website as an example, those people's companies represent the most source of goods, as long as your company can continue to grow, the platform is getting stronger and stronger, and the sales volume is getting bigger and bigger, there will always be a day when they return to beg you. Besides, this is not a big deal in itself, the club, anyone can get it anyway, it's a big deal not to announce it to the public. Anyway, I support you, you can get it if you want, just leave me a spot when the time comes. ”

If Brother Ma's company still has all kinds of dealings with these seniors in the business world, then Brother Xiaoma's company is a bit indifferent to say something unpleasant.

Anyway, the companies of the two sides are not in the same business, you are doing entities, doing all kinds of manufacturing, and Xiaoma's company is doing network communication, and the two sides have no business intersection at all, even if there is really any threat, it will not fall on his head.

In fact, he still hasn't said a word, but everyone present can understand it.

After all, would anyone make a grudge against each other because of such a trivial matter? Brother Ma doesn't participate in the activities of other clubs very much, but he also pays money every time he is fined or something, the club is not a government agency, nor is it an internal organization of a company, he is a loose, relatively free business alliance. If it were closer, it might be able to become a consortium. But these people are smart people, they know what not to touch, what needs to be treated with caution, and what can be played with.

So the club stuff, it's impossible to really get tight, it's looser overall.

The gossip is far away.

Seeing Brother Xiaoma's statement, Zhou Fangyuan couldn't continue to be silent, he nodded at Brother Xiaoma.

"Leave me a spot too. ”

Then he looked at Brother Xiao Li, "Don't worry about anything, everyone is a well-known enterprise in China, and the days of cooperation in the future will be later, no one will be stupid." ”

In fact, in the final analysis, it is not a big deal in itself, and Zhou Fangyuan does not pay attention to this matter. Besides, what is this matter of Brother Da Ma, he has also joined a lot of clubs, when has he ever been to a party? Fines are fines, anyway, there is not much money, this thing is voluntary, if you don't want to go, you don't want to, what's the big deal. If you want to make a club by yourself, he will do it soon, who cares about this.

Brother Xiao Li thinks a lot, mainly because the place on Hong Kong Island is too small, but a large number of large companies are squeezed in, the competition is too fierce, and the atmosphere is too tense. It's much better in China, and it doesn't have such a serious atmosphere as Hong Kong Island, and Brother Li thinks it's very important, but if you think about it carefully, it's nothing big at all.

......

After chatting about the club, everyone started to talk about e-commerce again.

In terms of e-commerce, Brother Da Ma has the greatest say, but for others, e-commerce is also very important. And now everyone is an invisible alliance, and the development of one side is also beneficial to others.

Unlike other companies, e-commerce is a relatively trendy thing, and many future trends are uncertain - at least for people now. Big Brother Ma also needs to brainstorm and talk to other people more to flesh out his ideas.

Regarding the future development of e-commerce, Zhou Fangyuan actually has more right to speak, of course, he can't say that he is a reborn or something, so he didn't rush out to express his opinion, but he knows it very well.

E-commerce, that is, e-commerce, has many future development directions, even in the era before his rebirth, the development of e-commerce has not reached the "limit" of action.

But in the general direction, he can still say a few words.

The first is the trend of intelligence, which can be seen as the vertical development of e-commerce. With the rapid improvement of software and hardware technology, the contradiction between the increasing scale of e-commerce websites and the increasingly personalized needs of consumers is expected to be solved. In the future website, the "intelligent virtual shopping guide robot" can rely on cloud computing and other technologies to intelligently process a large number of data resources on the website, so as to provide consumers with more humanized services.

At the same time, the use of intelligent technology can achieve a more effective and rapid integration of a variety of cross-platform information, such as according to the operation characteristics of netizens and consumers in the process of operation and the consumer historical operation information called from external databases, and then generate targeted optimization plans to meet the personalized and immediate needs of consumers in a timely and rapid manner, and ultimately improve the consumer experience, increase the consumption conversion rate, increase consumer satisfaction and website stickiness. In the B2B sector, information will also be further commoditized with the help of smart technologies. All kinds of information will be collected and organized more intelligently so that it can be customized by business users. The intelligent data analysis function can help business customers improve from simple data processing business to intelligent database mining, providing enterprises with more valuable decision-making reference.

To put it bluntly, it is the so-called big data, through your browsing, collection and consumption information, determine your age, gender and favorite direction, and then make targeted and personalized recommendations.

The second is the trend of extension, which can be regarded as the horizontal industrial expansion of e-commerce. E-commerce will expand and extend from today's focus on online trading of goods and services to all aspects of industry operation. Internally, e-commerce elements will penetrate into enterprise management and internal business processes, and in external industrial clusters, the development of e-commerce will activate and drive the development of a series of upstream and downstream industries such as settlement, packaging, logistics and distribution, location-based services and other fields. In addition, it will also guide the innovation and upgrading of surrounding related industries, such as the use of intelligent remote water, electricity and coal meters for remote automatic meter checking and charging. These innovations, in turn, will promote the continuous upgrading and expansion of the e-commerce model.

The third is the trend towards normalization, which is completely undoubted and must be true. As long as there are no accidents, the e-commerce market will be further improved and regulated. Providers of goods and services will become more standardized and self-disciplined in terms of pre-sale supply and quality assurance, in-sale publicity and promotion, and after-sales service fulfillment with the improvement of the market and the introduction of relevant laws and incentives. Not only will the living space of counterfeit and shoddy goods such as Dibao and Moudong become smaller and smaller in the future, but also with the continuous deterioration of the global environment and the gradual transformation of social value, the consensus of environmental protection and low-carbon will slowly emerge among consumers, and then affect the field of e-commerce, and integrate the concept of environmental protection into the industry. In this process, the promulgation of some relevant laws and regulations will force e-commerce companies to gain competitive advantages through standardized operations.

In the next is the trend of division of labor, with the continuous development of e-commerce in the horizontal and vertical fields, more and more professional service websites will be filled in the intermediate links of the entire e-commerce industry chain, and there will be more and more such as rebate network, In many intermediate links such as between the website and logistics, between advertising and promotion, and between the bank payment system, there will be a professional division of labor institutions to improve the efficiency of the overall industry chain and reduce the system cost. These sites are constantly being innovated in terms of functionality and applications.

There are also relatively simple e-commerce websites, such as those specializing in beauty, high-tech products, and books...... Big and all are good, but small and fine, sometimes it's good for consumers. Enterprises can concentrate their strength to enhance their competitiveness and viability, while consumers can buy what they need more conveniently, and they can be more guaranteed in terms of genuine and genuine products.

Then there is the trend of regionalization, due to the imbalance of China's economic development, regional living standards, natural conditions, customs, and education levels, resulting in the difference in the structure of netizens, which will inevitably show regional differences in the development of network economy and e-commerce. Taking group buying websites as an example, regional operation has shown an irreplaceable importance in the operational capabilities of teams such as Meituan, Lashou, and Nuomi. In the future, e-commerce services will develop from a plate-based business model to a market segment model, and localized e-commerce models that are more in line with and close to local living habits will emerge in an endless stream, and the personalized needs of various regional groups will be met.

At this point, Meituan is actually the best, and it is normal for the same thing to be sold at different prices in different regions. The big network is obviously deficient in this point, but there is no way, they are facing the merchants and consumers of the whole country, in addition to the seasonal fresh food There is a reason to divide the regionalization, other things, there is no reason, and there is no ability to divide. At this time, regional e-commerce is very important, for underdeveloped areas, reduce the cost of goods, and then reduce the price, which is a good thing for consumers, and for e-commerce companies, it is also a part that must be carefully considered.

Then there is the trend of popularization, in the process of China's economic development to the central and western regions, urbanization construction across the country, the broader urban and rural areas outside the traditional big cities will become a huge market, so that in addition to the conventional e-commerce industry, will put forward a variety of new needs for e-commerce based on the characteristics of the network, such as distance teaching, telemedicine consultation, remote training, etc., will be greatly developed, and more people will participate in more and more popular e-commerce services. E-commerce has never been just about buying and selling goods, services can also be used, needless to say, there will be many similar companies or websites in the future, Zhou Fangyuan is not ready to interfere, and he has no heart to do this.

Finally, there is the trend towards internationalization. On the one hand, the direct injection of international capital will accelerate the improvement of the overall strength of China's e-commerce, narrow the gap between China's e-commerce enterprises and international counterparts, and finally realize the "going out" for global consumers;

This kind of interaction and integration between the internal and external sides will be an indispensable part of the development of e-commerce in the future.

At this point, Brother Da Ma is undoubtedly doing very well in the future, and digging treasure has indeed opened the door to foreign markets, whether it is introduced or exported, it has played a great role.

It's just that in his previous life, he was basically fighting alone, and in this life, Zhou Fangyuan wanted to see if he could help Brother Ma to a certain extent in his development.