In the development of e-commerce, SARS is a turning point.

During the SARS period, the whole country fell into a tense atmosphere, and people generally reduced their time to go out, for fear that they would accidentally get sick. But the people's desire to consume still exists, and in this case, online shopping has begun to enter thousands of households.

In the original time and space, the treasure network was launched in 03, and in the same year after the launch, Da Ma Ge launched the Alipay business, and used the "guaranteed transaction model" to let consumers trust the transactions on the treasure network. During this period, in fact, the domestic online shopping website was not the only one, and the situation at that time, in China, was actually eBay occupied a larger market share. But Brother Ma is very smart not to compete with eBay for the existing market stock, but to harvest the incremental market that is growing wildly, in just one year, this "upside down to see the world" Internet company, has become the leader of the domestic online shopping industry.

By the time of 05, Dibao.com had surpassed eBay in an all-round way, and began to leave other competitors behind. In May 05, Dibao surpassed Fuso Yahoo and became the largest online shopping platform in Asia. In 05, the transaction volume of Dibao reached 8 billion yuan, which has surpassed Wal-Mart.

And this is the previous life of Dibao.com.

Today, in 03, it has become the largest shopping site in Asia, and in 05, that is, this year, it has not passed, and the transaction volume of Digbao has exceeded 20 billion. In this, there are not only the reasons why Dibao.com was launched earlier, but also the reasons why several companies support Brother Ma.

Almost all physical and virtual peripheral sales, Zhou Fangyuan and Xiao Ma Ge coincidentally put it on the treasure network, their company has its own flagship store on Taobao, and after simply editing their own products, they will be sold online. Not to mention, Zhou Fangyuan often makes some small discounts on Alipay, encouraging users to use online shopping more. As a result, Zhou Fangyuan and Brother Xiao Ma made a lot of money, not to mention, Brother Ma was also driven and drained, and now the three parties together are the largest Internet alliance in China. If you go it alone, the other two may be worse than this, but Yuanfang Group is definitely the largest Internet company in China, and there is no one.

Now the tripartite alliance, the development speed of Dibao.com is better than in the past, but unfortunately, Zhou Fangyuan's shares in Ali are not much left, after multiple rounds of financing, his shares are constantly diluted, fortunately, Brother Ma did not play some more excessive means to directly let him play. Of course, it is absolutely impossible for Brother Ma to do this, no matter what, everyone is a good partner, and the help of Yuanfang Group to Ali is also huge, and it is impossible for Brother Ma to kick Zhou Fangyuan out casually. If he really did this, Zhou Fangyuan turned his head in anger and launched a sniper attack on Ali, no matter how bullish Brother Ma was, he had to drink a pot hard. He wouldn't do such a stupid thing, so everyone is still in a state of peace and happy cooperation.

Many people don't know that the earliest Ali, whether it is a Chinese station or an international station, is actually a B2B business.

In the reckless era of the domestic Internet, integrity is a big problem, and it is this problem that brings business opportunities to Ali.

One of the sources of income for the early Ali Chinese station is to sell "Integrity Pass".

What is this? Simply put, it is to sell a "license" to a company that wants to do business on Alibaba. You don't have this "integrity pass", and you don't have a credit rating for doing business on the website. After buying the "Integrity Pass" service, Ali will do third-party certification for you, mainly to verify the company's business license. Just such a service, in that year, 2,300 yuan a year, was not cheap, and this business accounted for 20% to 30% of Alibaba's total operating income at that time.

At that time, online payment was not so developed, and there were no users to pay online or anything, how to persuade customers to spend money?

Mainly through sales calls.

Today, some people say that Ali was essentially a telephone direct selling company in the early days, and this is not wrong. At that time, Alibaba's telesales team accounted for more than half of the company's employees. When Zhou Fangyuan first met Brother Da Ma, in his small rental house at that time, there were all people in the dark, except for the computer, everyone had a phone, and they were in a hurry. At that time, another source of income was the service fees of "Huaxia suppliers". This service was actually launched earlier than Chengxintong. Starting from the first 10,000 years, by around 2005, it was between 60,000 and 80,000, and the number of customers was almost 10,000, which is the income of hundreds of millions of soft sister coins.

From the perspective of sales model, free customers, honest customers, and Huaxia supplier customers have formed a sales funnel and continuously carried out high-net-worth transformation. At that time, it was paradoxical that the entire Internet did not believe that Ali could make money, and said that it must be bragging. Even when Ali bought Yahoo's business in China, many Yahoo employees were skeptical, saying that they didn't know what Ali was making money on.

Therefore, throughout the history of domestic Internet development, Ali may be the best company to monetize traffic.

At that time, the service of Huaxia suppliers was, to put it bluntly, to sell traffic. The people who buy this service are small and medium-sized foreign trade enterprises that do export business. These companies do not have the ability to promote their own things abroad, Ali said, you pay a service fee, you can put your product introduction on the website, we help you promote abroad, foreigners can see. The product form is very simple, that is, to give the enterprise a special page, which is not as complex as the personal homepage from a technical point of view, you can put some product introductions, and there is a limit to the quantity.

If you want to upload more, you can buy a higher level of service. This service, known internally as Zhongsup, accounted for about 70% of the operating income at the time.

What did Ali do when he received the service fee from China Supply? Mainly to advertise overseas, buy traffic, and do SEO, at that time, Ali may have been the domestic Internet company that got the most traffic overseas. In China, Ali was not even a younger brother at that time, but when it came to taking foreign traffic, in China at that time, Ali was in the first place, and there was no objection at all.

Of course, these don't cost much on the whole, as long as customers feel that they are effective, there are inquiries from overseas merchants, and a positive feedback is achieved to achieve a certain balance, and it is enough to buy traffic for advertising without restrictions. As for the website traffic, it has not been large, and there is no need to invest too much in software and hardware costs.

The customer unit price of the customer supply is high, and the words that are only sold through telephone cannot work, and they also need to sell one by one to visit customers offline. These sales teams are rooted in the Yangtze River Delta and the southeast coast, and have won the foreign trade customer market for small and medium-sized enterprises. Now some people say that Ali had a local push team back then, which is disrespectful to Ali's sales. Ali's sales are much stronger than the local push, and they are not at the same level at all.

At that time, Alibaba's COO was Li Qi, who was born in technology.

Perhaps because of Li Qi's technical background, Ali has been on the CRM since he was very small, requiring sales to record the information of customer visits in detail, and if he can't do it, he will be fined. From this point of view, Ali's success is also inevitable. Even today, when information technology is so mature, how many sales-oriented companies can capture the value of CRM?

Even now, Zhou Fangyuan and Brother Da Ma are sitting together, and when it comes to the utilization rate of traffic, they can't compare to Brother Da Ma. Brother Ma's success lies in seizing every opportunity, not letting go of every bit of it, and maximizing the use of resources in his hands, compared to Zhou Fangyuan, who wasted a lot, Brother Da Ma can be called thrifty. In other words, if Brother Da Ma is allowed to lead the Yuanfang Group, his development speed may be much faster than Zhou Fangyuan. No way, Zhou Fangyuan was not a business expert in his previous life, and he was a little better in this life, but there is still a gap compared with these real bulls.

Fortunately, he knows how to delegate power, and he rarely cares about the development of the following subsidiaries, as long as there are no problems, the subsidiaries can make their own decisions. He is only responsible for controlling the general direction, this is also the management method that Zhou Fangyuan figured out by himself, there is no way, he really has to do everything, even if he can do it with energy, he is afraid that his ability is enough.

Far away......

In short, after experiencing the initial difficulties, today's big brother is actually relatively famous in China.

The various "contempt" of the clubs mentioned above for Brother Da Ma is not really despising him, but many people are despising the Internet industry, and some people who do not despise the Internet do not need to rush to have a good relationship with relevant personnel, mainly because they have not yet realized the future and importance of Brother Da Ma, so it is inevitable that there will be a little problem in the attitude towards Brother Da Ma. This is normal, people are not sages, sages can still make mistakes, how can people always be right?

So qualified things, you say important and important, you say not important is really not important, anyway, it is not the main scope of discussion now.

After talking about the situation on Ali's side, Brother Xiao Ma also has something to say.

His main problem is still in the field of games.

Because the distant game started early, and there is a super bug of Zhou Fangyuan, many games in a row are all hits, which not only makes the domestic game market more developed in one fell swoop, but also makes the distant game stand directly on the peak. All other game companies can only look up, and it is impossible to catch up.

Now there are tens of millions of domestic players, and there are more than seven million registered players in the distant game alone, of course, there are cases where one person has multiple accounts, and there are also players from two companies overlapping each other, but the distant game is so powerful. Out of the field of casual games, it is true that it does not occupy too much of the market, and other types of games are involved in distant games. Oh, and by the way, there are basically no sports games either.

But in terms of the favorite role-playing in the mainstream market, the lineup of distant games can't be described as huge, and it can be called luxurious.

Brother Xiao Ma has long wanted to make games, but he also knows that he may not be able to compete with Zhou Fangyuan, in fact, now other game companies have a vague joint posture, but what's the use? Games can't really be united, they themselves are in a state of competition with each other. And even if they do join forces, unless they combine the power of all the companies to develop a super game and take down all the games in the hands of distant games, there may be some hope.

But in fact it's impossible, any super game is fake, technology, concept, innovation, graphics, gameplay, balance...... There are so many things involved in a game, what game company would dare to say that its game can cover all areas? That's a joke. Brother Pony also knows this, and he even goes one step further and specializes in finding areas that distant games don't do to develop.

So he chose a casual game, although casual games are also dabbled in distant games, but there is only one plant vs. zombie, and then it will be a big game, and there is only one similar mini-game.

Although it is also a super classic game, it can't stand the fact that it has been launched for a long time, although there are still many loyal players, but everyone will inevitably get tired of it.

As a result, Tencent Games seized the opportunity to launch several similar small games at once, including various solutions provided by Zhou Fangyuan, which suddenly seized about 20% of the entire game market share and included it in its own arms.

Of course, there are also various overlapping parts, but I have to say that casual games are really a part of the game genre that should not be underestimated.

Casual games are an extremely broad category with a large number of games, and the definition of this category is very vague. This is a category for the purpose of "games that players can play during their leisure and leisure time". This can be tentatively defined as a "game purpose" classification method, but not only is the classification rare, but this purpose is also difficult to define.

When asked about different players, different players answered the question "games to play during breaks and leisure time" differently. For example, Super Mario can be called a "game to play in your free time", but there are also people who play Unreal Tournament in their free time, which are obviously two completely different titles, but because the player's behavior is "play at rest and leisure", they can both be defined as "casual games". As a result, "casual games" are a very loose definition of games.

However, most players have the impression that casual games are small games that can be played in a short period of time and get the results of the game, so most of the time casual games often refer to games with short game levels, can be played anytime and anywhere, and require less time to play each time. In this way, games like Angry Birds would be classified as casual games, while titles like Civilization that could last up to 10 hours in a single game would obviously not be considered casual games.

In any case, the definition of casual games can only be described as "industry and player default", and there is no statistical rigor to speak of, so it is not recommended to use this method to define games.

But no matter how you define it, Xiao Ma's Tengxun game is obviously the sweetness of casual games.

This time, the question he asked was that Tencent Games seemed to have reached a certain point, and it would be extremely difficult to go further, unless it was transformed. But the transformation will have to face more comprehensive and fierce competition, and Tencent Games is obviously not ready now. So Brother Xiao Ma hopes to get Zhou Fangyuan's help, even if it is an idea.