Guo Yongkun spent $18.6 million to win the Chicago Bulls' beverage sponsorship for the next eight years.

Among them, about 16 million belong to the price code converted according to the current "net worth" of the Bulls, and the other more than 2 million is the sum of the premium in the next eight years.

It is also a regular operation for signing a long-term contract.

At this price, it is not very profitable, nor is it very losing.

But whether it is a profit or a loss, Guo Yongkun's heart is like a mirror.

He learned that the Pistons' beverage sponsorship fee is approaching the $4 million mark, and if they successfully defend their title this year, they will have to rise by at least 1 million.

The exposure and influence of a championship are fundamentally different from ordinary teams, even if they are teams that reach the semifinals of the playoffs.

Jerry of the Bulls couldn't have imagined what he had bought for $16 million.

Over the next few years, the team will be worth at least $1 billion.

Anyway, this old boy has a lot of money, and it's not a big deal to pit him on the right to sponsor drinks at the peak of a team.

After returning to New York, after resting for two days, Guo Yongkun went to California as promised and met Lao Qiao.

Don't say that Lao Qiao is anxious, I'm afraid that he is just addicted, in fact, Guo Yongkun is even more anxious.

Can persuade Steve Jobs to co-found an electronic technology company, and ask after 20 years, see how many rich people are willing to smash the pot and sell iron for this?

On this trip, he also specially brought Feng Jiawei and introduced him to Lao Qiao, and many things in the future still need to communicate with each other. The new company, Guo Yongkun, intends to use Jianlibao (USA) Inc. as a controlling shareholder.

California is Lao Qiao's hometown, although he is not very sociable, but he has some interpersonal relationships, about the company's location, design and development team formation, there is almost no need for Guo Yongkun to worry.

At present, the company's products are not available, and many departments ...... For example, there is no need to set up a sales department.

Guo Yongkun is only responsible for two things for the time being.

First, give money.

Second, choose a name for the company.

It's easy to give money, but it makes him a little embarrassed to choose a name, he is deeply "poisoned" by the fruit machine, and he feels that if the thing designed by Jobs is not called an apple, it is particularly contrary to the same.

Eventually, he thought about it and consulted Jobs. Since it feels discordant, let him think of another one for himself. It seems like a compromise.

One night later, the next day, Jobs told Guo Yongkun the answer: zero.

That is, "0".

He even gives an explanation: 0 is the origin of everything.

At the same time, 0 is also one of the two symbols in binary.

It's a big picture.

There are also some thoughts on a personal level.

For one, he was a minimalist...... Guo Yongkun has a deep understanding of this, every time this guy appears, he is wearing a black shirt and blue jeans, as if he has not changed his clothes for a thousand years.

Second, he likes Sugdila, and likes to walk barefoot on the road in the cold winter season, feeling the coolness, which Gu said can enlighten his mind.

So the number "0" also means a lot to him.

Guo Yongkun is not as connotative as him, and he feels that the name Zero is not bad, so he readily agrees.

In this way, Zero was officially established and is currently located in a Grade A office building in Cupertino, California, with the scale of one floor.

Time passes.

Three months have passed in the blink of an eye.

Due to the New York Giants football team, the Boston Red Sox baseball team, and the Chicago Bulls basketball team, they have fulfilled their contracts and began to "promote" Jianlibao soda.

In a very short period of time, Jianlibao has become well-known in the United States, and major retailers, such as Wal-Mart, have also put Jianlibao soda on the shelves.

That's the beauty of money and advertising.

It can greatly shorten the development period of the commodity.

The company's sales data is getting better day by day, and Guo Yongkun is in a good mood when he looks at the report every day, which shows that he and Feng Jiawei's first step plan has been effective.

If this continues, it will not be a problem for Jianlibao to gain a firm foothold in the United States.

Of course, Leah also contributed to this, she can be regarded as the darling of the media, not to mention her own pleasing appearance, her personality is also very generous, and she knows the skills of news communication, and has attracted a large number of fans for Jianlibao.

At the same time, it also erased some bad negative public opinion, and strived to shape the Jianlibao brand into a sports drink focusing on sports, "pure", "transparent", "harmless to humans and animals", and does not involve any political factors.

Guo Yongkun plans to give her a salary increase next year, and sure enough, hiring her for $500,000 is really not a loss.

Just when the company was thriving and developing steadily, a small crisis broke out.

Guo Yongkun's office.

Feng Jiawei, Leah, Davis, including Xia Ying, they are all there.

He sat behind a walnut desk, holding a copy of the New York Daily Journal, and read every piece of the story word for word, and he understood why.

At this time, there was a suspected poisoning incident in New York, with a total of 9 victims, and these victims had a common feature before they became unwell, they all drank Jianlibao soda.

"What do you think?" asked Guo Yongkun as he raised his head and couldn't see his joy or anger.

"This matter can be big or small, and I am afraid that the unscrupulous media will continue to hype it, so it must be properly handled. Feng Jiawei was the first to speak.

"It's going to have to be dealt with, I'm asking you what you think about it. Guo Yongkun waved his hand and said.

Leah was just about to say something, but Lawyer Davis next to her had already spoken first. He gritted his teeth and said, "Someone deliberately made it bad. ”

Who he is talking about, Guo Yongkun naturally knows.

Finally can't sit still?

In all fairness, it is really not easy for Comrade Jianguo to deal with him, because he does not have much industry in the United States, and the branch is not complicated, and it has nothing to do with the industry in which Comrade Jianguo lives.

If you can't find a way, you start to whole the moths?

"I think so. Xia Ying agreed. "Our drinks aren't sold in just one place in New York, so why don't we see people poisoned in other places? The newspapers say that the batches are different, but we know this ourselves. And no one has been poisoned in the country. ”

"Looks like I've got to work again. ”

Leah pouted and said, "Just like what Mr. Feng just said, if this matter is not handled properly, it is likely to become a fuse." Outer part...... In short, can you guarantee that Jianlibao will not cause poisoning to different groups of people?"

Although the working time has been quite short, she is still not used to calling Guo Yongkun like this.

"What do you say, Jianlibao is a sponsor brand of the Chinese Olympic delegation. Guo Yongkun said lightly.

"Oh, then I see. ”

"What are you going to do with it?"

Leah shrugged and said, "What else can I do, I clarified in the newspaper, and the title of the Olympic team's sponsorship brand should be enough to defeat the rumors." ”

It's a way, but it's not what Guo Yongkun wants.

He looked at Attorney Davis again and asked, "What do you think?"

"Sue them! Sue these nine people!"

Davis said angrily, "They are the hateful accomplices! Didn't they say poisoning, then come up with conclusive evidence that Jianlibao caused the poisoning, if you can't come up, it is slander, infringe on our right to reputation, damage Jianlibao's commercial interests, I want to sue them for bankruptcy!"

Guo Yongkun hooked the corners of his mouth and smiled, this is the train of thought he wants.

There are two sides to everything.

This matter seems to be a crisis, but as long as it is used well, it is a vivid advertisement.

And with his character, he absolutely can't tolerate others splashing their dirty water at will, this kind of unhealthy trend is not suppressed, and it is difficult to guarantee that there will be no next time.

"Very good, just do as you say, don't worry about the cost, tell me severely! If you can find out who is behind the scenes...... You'll have a big bonus next month. ”

If the founding comrades can be found out, this matter will be perfect, the advertising effect will be infinitely amplified, and the immediate influence brought by it may be stronger than the joint efforts of the three clubs that the company is currently cooperating with.

A well-known billionaire in New York designed to frame a fledgling foreign company......

Of course, Guo Yongkun also knows that it is unlikely.

Comrade Jianguo is not so brainless, and he still does this kind of thing himself.

"Okay!" Davis nodded heavily, a fierce look on his lips.

......

Evening.

In the luxury suite rented by Guo Yongkun and others, it was very lively.

Li Youyou took out his housekeeping skills and arranged a whole table of dishes. Guo Yongkun also specially bought champagne and cakes.

It's not about who celebrates a birthday, it's about celebrating something more meaningful.

His sister Guo Yonghui's graduation thesis was published in the authoritative computer magazine "PE" in the United States, which caused great repercussions.

What this means is self-evident.

She successfully received her Ph.D. in Computer Science from Columbia University.

If I am not mistaken, this should be the first person in China.

In Guo Yongkun's words, when the float is white!

"Come, come, no one can drink tonight!"

On the wine table, everyone pushed the glass and changed the glass, there was white wine after drinking the champagne, the liquor was almost drunk, and the beer was rinsed again.

Guo Yongkun is really happy, and he feels more excited than earning a billion.

Their old Guo family has almost reached the ceiling of this world in a certain understanding.

Just think about it, even Lao Qiao has said that people who can get a doctorate in computer science are really powerful.

He's neither.

Everyone drank high, the dinner table was not cleaned up, and they came to the living room to dance disco again.

Anyway, the stereo was turned on, and Leah couldn't understand any ghost music, so she shook it casually.

This kind of occasion is not suitable for Guo Yonghui, even if Xia Fei's cheeks are faint and his mind is dazed, he can't get up.

She took a cup of tea, leaned against the half-open floor-to-ceiling window, and smiled at everyone's demons dancing, so she already felt very happy.

"Sister, you can finally go home!"

Guo Yongkun twisted for a while, and found that Leah rubbed against him one by one, so he escaped and came here.

"yes. Guo Yonghui's somewhat confused eyes suddenly brightened, and an endless joy filled his heart.

"That's right. Suddenly she thought of something, and she asked, "When are you going back?"

"It's going to be a few months. ”

"A few months...... Why don't I go back first?"

“......”

I'm going, and now suddenly I'm in such a hurry?

I didn't call you back before.

"Don't, let's be together then. Guo Yongkun shook her shoulders and sprinkled coquettishly. "I'm going to hurry up and try to get back before New Year's Day, how about it?"

New Year's Day, there are still three months...... If it weren't for her brother's pleading, she wouldn't have said yes.

"Okay, okay. ”

Thinking that this kid hadn't been coquettish to himself for many years, Guo Yonghui curled her red lips and smiled, and she responded to him.

There is no mistake