371. Eight-year sponsorship rights
"Mr. Pierce, with all due respect, even if we do talk about the same, and the price is satisfactory to both sides, you can't be the master, right?"
In a small conference room, Guo Yongkun said straight to the point.
It's also because I just chatted with Pierce about basketball for a long time, and I have similar interests, and I don't have that strangeness.
"I can't call the shots, but I can report back to the top. Pierce said with a smile and scratching his head.
The lad is still too young.
Although he said that, Guo Yongkun still didn't want to talk to him...... It's okay to talk about basketball, but it's okay to talk about business. It's a waste of time.
"Where's your boss?"
Guo Yongkun is talking about the manager of the investment promotion department of the Bulls.
"Went to San Francisco. ”
"What about your general manager?"
"Now in Detroit. ”
“......”
Damn, isn't there anyone who can make a decision?
"Where's your boss?"
Guo Yongkun, the owner of the Bulls, also did an investigation, after all, he wanted to come over to talk about business.
This person is also a legend, named Jerry Rentsdorf, who has no wealthy background, is a typical self-made man, at first he was just a very ordinary tax lawyer, and then he got his first pot of gold through real estate, and then became a shareholder of the Chicago White Sox.
That's right, there's a White Sox team in the American baseball league.
It's also an old team, but it's still a little weaker than the Boston Red Sox.
It should have made another profit.
Then, in 1985, Jerry bought the Chicago Bulls, who had a poor record and struggled to run at the time.
Since his household registration and company are in Chicago, if he buys the Bulls, the Bulls will stay in Chicago. For that alone, Jerry easily stood out among several intending ents and garnered the support of most Bulls fans.
In the end, for only $16 million, he bought the Chicago Bulls.
I don't know whether to say that he is lucky, or if he has a bad eye, you must know that Jordan entered the Bulls in 1984 and was still a complete rookie in 85.
And now Jordan is the league's leading scorer.
led the Bulls from the bottom of the league to a strong team that must go all out even if the "king of the league" Pistons.
There is no doubt that the current Bulls are definitely worth more than $16 million, perhaps more than several times.
And that's only been three or four years.
"I don't know. Pierce smiled wryly, where could he know the boss's itinerary for a small character like him.
"Since his company is here, there is nothing to do, and there are probably people there. Call him and ask him to come over and talk. ”
“......”
Pierce looked up in surprise and looked at Guo Yongkun.
You're surprised, your boss is a little brother in front of me, understand?
Of course, Guo Yongkun would definitely not say such arrogant words, so he complained in his heart.
Jerry is a billionaire and a veritable little brother in front of him.
Isn't it normal for him to come over and talk to Jerry about it?
"I'm serious, the deal I'm going to talk about, don't say that you can't be the master, even your general manager may not be able to make the decision, you can only talk to him. ”
What kind of business...... Isn't it the right to sponsor drinks next season? Pierce said to himself, so you still like to brag.
"I don't know how to contact him. ”
"Then contact your manager or general manager first. ”
“......”
Pierce looked depressed, he really didn't want to move, and a little thing was going to alarm the boss behind the scenes, like words?
If you really want to call the boss over, whether you can negotiate it or not, it seems that he is particularly incompetent.
Now it is the probationary period for him to be promoted to the third level manager, which is very inappropriate no matter how you look at it.
"Mr. Guo, why don't we talk about ...... first?"
"Mr. Pierce, you really can't be the master. ”
Guo Yongkun also has a big braincase.
"You know what I'm going to talk about? I'm going to talk about the Bulls' beverage sponsorship for the next eight years. Are you sure you're qualified to talk?"
“...... Eight years?" Pierce's eyes widened.
"That's right, long appointment. Guo Yongkun nodded.
Pierce was a little panicked at this time, he thought he was a soy sauce player, but he didn't think he was a super customer.
You must know that the sponsorship rights of the team are basically discussed once a year, because the sponsors are not stupid, they need to look at the results of the game, the influence of the team, so as to measure the appropriate price in their hearts.
The long-term contract is more like a gamble, and the sponsor is willing to bet on the future development of the team's record on the good side.
Then the price code will never be lower than the sponsorship market of the team at this stage, and there will be an increasing premium every year.
In that case, the team is of course willing to sign a long-term contract.
Because no one knows what kind of record the team will have in the future.
What if, fall to the League Countdown again?
At least for now, it will be a year-on-year increase.
What's more, it is entirely possible to require the sponsor to pay a certain number of years of sponsorship fees upfront, so that a large amount of money will be obtained at one time.
"Are you sure?"
Young man, I said can you be a little more mature, I'm such a big boss, I came from New York, can I make a joke with you?
"Hurry, I'll wait. ”
Guo Yongkun didn't have a good airway.
After making sure he wasn't joking, Pierce took his leave and walked out of the office.
......
In a villa on the outskirts of Chicago, Jerry Ransdorff sits behind his desk, staring at the stock market on the computer in front of him, occasionally looking sideways at the television in front of him.
What's playing inside is a game that the NBA just ended, the Detroit Pistons vs. the New York Knicks.
The situation was almost one-sided, and the game opened by 22 points in the first quarter.
After the New York Knicks had Ewing as a big center, their strength was already good, and they were also inseparable against his Bulls, and no one expected to lose so badly.
It can only be said that the Pistons are getting more and more terrible.
Jerry couldn't help but sigh, the Pistons are like a rainbow, more sharp than last season, with their mountain in the Eastern Conference, who can surpass it?
And his Bulls team is about to meet this strong opponent, but he is afraid that he will still stop in the Eastern Conference semifinals this year.
The ring of the championship is out of reach.
The phone rang suddenly, and he raised his hand to take it.
"Oh?" it was his right and left hand, the head of the Bulls, who listened, slightly surprised. "Sign an eight-year contract, are you sure?"
"Sure. People are waiting in the stadium now, and they want to talk to you by name, a group of foreigners, who seem to be Chinese, did not expect to be so rich. ”
Jerry was a little ecstatic.
Big business is coming to the door!
You know, according to the Bulls' current beverage sponsorship market, it is about 2 million per year, and for eight years, it will be at least 16 million US dollars.
If it can be negotiated, this transaction alone can recoup the 16 million principal paid to buy the Bulls.
Of course, this is just an example, in fact, he has already recovered the principal.
"Boss, do you want to talk to them? No, I'll ask the person in charge of the reception to apologize and make an appointment when I come back." ”
"Talk, why not!"
Jerry's eyes sparkled with wisdom and he wanted not only to talk, but to talk well.
At the moment, his team has a remarkable record, has not yet faced the Pistons, and is also a good prospect in the Eastern Conference, so it is a good time to talk about business.
Who can guarantee that the Bulls can't fight back against the Pistons?
Anything that hasn't started yet, no one can pack a ticket, anything is possible on the field.
If you want to sign a long-term contract and want to gamble, you must be optimistic about his Bulls, maybe you think the Bulls can win the championship this year?
Such a high-roller is worthy of his personal departure.
......
Guo Yongkun was a little impatient to wait, if it weren't for the fact that Pierce was smart, knew that he was a basketball fan, and seemed to be very interested in Jordan, he specially arranged a lunch and asked Jordan to accompany him.
He might just go back to sleep first.
"Mr. Jordan, if I want to ask you to endorse products in the future, will it go through your team, or will it be ......?"
"No, I don't. In the case of private endorsements, I still have the final say, but some benefits will be distributed to the team according to the agreement. ”
Then Guo Yongkun understood, and even left a contact information with Jordan.
Next, he may really find Jordan's personal endorsement, after all, this is about to become a god, and it would be a pity if this wave of popularity did not rub off.
But for now, let's get the Bulls first.
No matter how fierce Jordan is, the influence of one person will definitely not be as strong as the entire Bulls dynasty.
Their place to eat wasn't far away, a few minutes' drive back to the arena, and Bulls owner Jerry, had already arrived.
This time it was a large conference room.
When Jerry looked at Guo Yongkun and them, Guo Yongkun and his party were also looking at him.
"Mr. Guo is very discerning. ”
Jerry smiled and opened his mouth first, "Our Bulls have been on a steady upward trend in recent years, and have made the playoffs for four consecutive seasons, and even reached the Eastern Conference semifinals last year, and we are only one step away from the Finals.
"And the results so far this year, I believe Mr. Guo has also understood, can be described as the best in history, and it is likely to go further......"
Guo Yongkun almost believed it.
But this kind of rhetoric is also normal, don't praise your own team, do you want to belittle it?
"I know all of this, and Mr. Jerry should have heard of it, I'm a basketball fan. I don't deny that I'm bullish on the Bulls, but if it's a championship...... I think it's still a little bit hot. The Pistons are a mountain to overcome. ”
This guy really understands it that way...... Jerry was in a bit of a dilemma, so he couldn't maximize the benefits.
When he entered the door just now, he asked Pierce briefly about it, and the other party told him that this Mr. Guo knew basketball very well, and he was still a little scoffing at the time, how much can a Chinese understand?
They have always only played small balls.
I don't want to look away.
The other party poked at the Bulls' current embarrassing situation with a single sentence.
If they can't win the Pistons, they will never be able to break out of the Eastern Conference and embark on the journey to the Finals.
"As you said, the Bulls have been making steady progress and are currently one of the few strong teams in the league, which is enough for me. I suspect that under Jordan's leadership, the results in the next few years should not be too bad. Unless...... What an accident happened.
"As for the championship, IMHO, Mr. Jerry, I didn't count on it. ”
Jerry knew exactly what he meant by surprises, like injuries, which are common in the league.
There are many talented players, but in the end, they are troubled by injuries and gradually fade out of people's sight.
Jordan is certainly mighty, but in the face of a high-intensity competition, his body is not very tough, mainly to win with speed, and no one dares to pack a ticket without injury.
"Then why is it eight years?" Jerry knew that in the face of such a knowledgeable person, it was no longer easy to fool, so he could only follow the normal steps.
Because Jordan would retire in 1998, including Pippen and Rodman, both of whom would leave the Chicago Bulls in the same year. Their six championships were a 90-93 triple and a 95-98 triple title.
The Bulls dynasty has completely collapsed, the former glory is gone, and the Bulls will enter a decade-long trough.
It wasn't until 2008 when he was lucky enough to get Derrick Rose the top pick that his results began to improve. As everyone knows, how the champion sign came about, it is generally obtained by the team that ranked first in the league last season.
It can be seen how miserable the bull was at that time.
Of course, Guo Yongkun will definitely not tell these things. Just smiled and said, "8 represents a lucky number in our China, and I like 8." ”
What else do you have to say?
Jerry really didn't.
"In that case, let's talk about the price. ”
There is no mistake