675 industry leader, not impossible
Wang Quan understood what Song Pengfei meant, and Song Pengfei's thoughts at this time were somewhat similar to when he chose to cooperate with other trading companies before. It's just that he is not like him, who can casually say reliable and true data, and the same point of view comes out of his mouth, and his convincing power is much stronger than his own.
Song Pengfei's words had two understandings in Wang Quan's heart.
First of all, if you want to start a new business project, you can't directly challenge a large group company, which is the safest choice after the comparison of the strengths of the two sides. Secondly, there is a large market share outside the large group companies, which means that there is a broader space for Jiuding Commerce, which is about to set sail.
No matter from that point of view, Song Pengfei's proposal can't be faulted. To put it more bluntly, there are no more options.
"I understand what Mr. Song meant, but I have a question. ”
Lin Dong suddenly spoke, looking at Song Pengfei in confusion, Song Pengfei nodded slowly and motioned for him to continue.
"I have to say that Mr. Song's proposal is really good, and in my opinion, it is the most suitable way out for Jiuding Commerce at this stage. But I want to ask Mr. Song, there is more than one trading company in each province, and a good trading company is not the only one.
Lin Dong's doubts were not unreasonable, even the well-known ocean commerce in Sichuan Province depended on the support and cooperation of allies, not to mention other provinces. As long as there is a market, which area is not a large number of people competing for the market?
Take Guangdong Province as an example, Tianlin Trading can only be regarded as a relatively good trading company in Guangdong Province, and there is a trading company with greater sales than him. If it weren't for the fact that Tianlin Trading mainly sells high-quality products, and the product matching degree of Jiuding Trading is relatively high, it is not certain whether cooperation can be reached.
Song Pengfei smiled when he heard this, and said directly without thinking about it: "Choosing a partner is actually very simple, mainly depends on whether the needs of both parties can be agreed. Mr. Lin thought carefully about what the main purpose of our doing this was, and naturally there was an answer. ”
Wang Quan squinted his eyes slightly and looked at Song Pengfei, and was sure that Song Pengfei had this idea for a day or two.
Just now has been discussing the topic of channels, Song Pengfei's meaning could not be more obvious, Jiuding Commerce and Trade must choose partners must be the first choice of excellent channel trading companies, the most important thing is that the channel must match the product positioning, just like Tianlin Commerce. No matter how good the channel is that others have, the market positioning is different, and they may not be able to cooperate, even if they are reluctant to cooperate, the combat effectiveness may not be able to reach the satisfaction level of both parties.
Seeing that Lin Dong and Wang Quan didn't speak, Song Pengfei smiled again: "There is a little bit of personal selfishness in this idea. ”
Wang Quan looked at Song Pengfei curiously, wanting to hear what his so-called selfishness was.
"Excellent trading companies dare not say that they have eaten the vast majority of the market share in their regions, but there should be no problem with close to half of the market share. I'm curious about what kind of effect we can achieve in the end if we choose such a high-quality trading company to cooperate and explore the other half of the market where large group companies eat the remaining half of the market. ”
Wang Quan was stunned, and Lin Dong also looked at Song Pengfei in a trance.
Song Pengfei's words are very tongue-twisting, but after thinking about it, it is really exciting.
Together, large and medium-sized conglomerates account for nearly half of the industry's market share, while the remaining half of the market is eaten up by many trading companies and retail contractors. Excellent trading companies, such as ocean trading, can eat about half of the market in the local area. The same is half, but the meaning of the two is not the same, if you take half of the market resources mastered by high-quality trading companies to compete for the remaining half of the share of the entire industry, what kind of effect will it have?
This is a very controversial issue.
It is similar to the popular saying that one plus one is greater than two, or one plus one is less than two, but what the real result will be will be known.
The topic thrown by Song Pengfei immediately aroused the interest of Wang Quan and Lin Dong, the two looked at each other and smiled, and at the same time turned their heads to look at Song Pengfei and asked, "What is the result you expect?"
Maybe it was too synchronous, but after finishing speaking, the two couldn't help laughing, and Wang Quan hurriedly added, "In other words, what is your ideal result?"
Song Pengfei didn't answer, but shook his head lightly and smiled: "I haven't had time to think about this question carefully, and I am not even sure how feasible the idea I just said is, how can you let me answer you?"
After shaking his head, the smile on his face did not decrease, and he let out a long breath, and laughed at himself uncertainly: "I hope to catch up with Sanhui's market share in the industry." ”
Catch up with Sanhui's market share?
Wang Quan was stunned for a moment after hearing this, and then pouted and smiled: "Then you just say that you want to be the leader of the industry." ”
"That's not interesting what you're saying!"
Song Pengfei was exposed by Wang Quan, he was a little uncomfortable, he didn't like to brag, if this word spread, what if he couldn't do it in the future?
"I don't think it's impossible!"
Lin Dong suddenly opened his mouth to support Song Pengfei, with a rare seriousness on his face. His performance made Wang Quan's heart skip a beat, and he couldn't help but ask, "What do you say?"
Lin Dong thought about it carefully, and only then did he say: "From the data just mentioned by Mr. Song, it can be seen that the Jiuding Trade, which we think is quite large, is actually not as powerful as we imagined. But even so, the slaughter volume we have now is not lower than Sanhui, or even higher than Sanhui. ”
Wang Quan opened his mouth, but before he could say anything, Lin Dong stretched out his hand to stop him.
"I know what you're trying to say, it's just that the by-products are different from the meat products. Lin Dong first said his thoughts for Wang Quan, and after seeing Wang Quan nodding, his face became more confident, and he continued, "I don't have a partial idea, I just want to explain a problem, we just use most of the high-quality slaughterhouses in the Central Plains plus some slaughterhouses in the Beihu area to achieve the current effect, can we verify that the market space except for large group companies is strong enough?"
Now it was Song Pengfei's turn and Wang Quan to think deeply, the remaining market space is very large, which can be reflected through the data that Song Pengfei said, but Lin Dong's words gave them a more realistic comparison. The resources of just two provinces surpass Sanhui, and how much potential do the remaining dozen provinces have?
"The market space is large enough, which means that the operating space is also large, according to our model, do you think it is difficult?"
If someone asks Song Pengfei and Wang Quan for no reason, "As long as you work harder, is it difficult to catch up with Sanhui?" The two would definitely throw each other a big white eye, and then secretly curse a stupid fork in their hearts.
But now that Lin Dong said such a thing, the two didn't know how to answer.
So many large and medium-sized group companies want to catch up with Sanhui, but they have not done it, and the degree of difficulty can be imagined.
A large-scale slaughtering and processing plant has an investment of hundreds of millions, which is not difficult for those large group companies. As long as there are enough channels to help sell goods, the investment of hundreds of millions of dollars can be recovered in just two or three months, or even shorter. The reason why they can't catch up with Sanhui is, in the final analysis, not because they don't have enough channels?
However, according to the idea just mentioned by Song Pengfei, as long as we find enough trading companies that are willing to cooperate, will there still be a lack of channels? If there are enough channels, in order to match the sales capacity of the channels, is it necessary to increase the efforts to build factories and provide as many sources of goods as possible for the channels?
For a while, the two hearts that were not serious became hot.
I don't know what I thought, Lin Dong smiled again: "Mr. Song's arrangement today is very good, the salesman will collect the information as soon as possible after he spreads out, and then we can choose the right target to discuss cooperation." Don't ask too much in the early stage, as long as we can find a channel to support our investment in building a large-scale slaughtering and processing plant. ”
Hearing this, Song Pengfei hurriedly took out his phone and found Zheng Jinqiu's number to dial out.
"I'll give you a task to find out the contact information of the chilled meat agents who have worked with Sanhui. ”
If you talk about the channel of cold and fresh meat products, the agents who have cooperated with Sanhui are undoubtedly the best targets, and even the agents who are now cooperating can find a way to dig out.
"Yes, whether it is an agent who has cooperated with it before or is cooperating with it now, even if it is an agent who is a known competitor, try to find a way to get their contact information. ”
I don't know what Zheng Jinqiu said on the phone, Song Pengfei suddenly smiled and said, "What you said is good, okay, I'll wait for your news." ”
......
After the high-level meeting, Vice President Li followed Mr. Ma to the office, and after sitting down, Mr. Ma's face became serious, "Is there any movement from those who resigned?"
Vice President Li shook his head, and then said with a wry smile: "It's only been a few days, even if you have an idea, it can't be so fast." ”
Anyone who changes jobs wants to be seamless, but how many can really achieve it? Whether it is for personal reasons or the reasons of the receiving unit, it is difficult to do it.
Mr. Ma sighed silently, and explained: "The vacant positions must be filled as soon as possible, the production side let each processing plant report on its own, and the business side asked the personnel department to provide the list, and then make a choice after Cao Jinhua officially took office." ”
After a slight pause, Mr. Ma said worriedly: "You personally call the business managers of each region and ask them to be vigilant during this time, in case someone steals resource information or digs channels." ”
"Good. ”
Vice President Li nodded vigorously.
Sanhui epoch processing plant.
Cao Jinhua knew that today's high-level meeting was held, and he also knew the theme of the meeting, but he did not know what the final result of the meeting would be. Since I went to work in the morning, I rarely sat in the office and didn't go out. When the assistant saw his abnormal performance, he knew that Cao Jinhua had something on his mind, and he didn't disturb Cao Jinhua as much as possible in the morning.
Seeing that the morning's work was coming to an end, the landline phone on Cao Jinhua's desk suddenly rang. Glancing at the caller ID, the indifference on Cao Jinhua's face finally showed a trace of fluctuation.
"Horses are always good!"
Although this number rarely appears, Cao Jinhua has always kept it in his heart, and hurriedly said hello after picking up the microphone.
"The work of the processing plant should be settled as soon as possible and report to the headquarters, there are still a lot of things to be dealt with here. ”
When Cao Jinhua heard this, he subconsciously became more energetic, and his sitting posture became more upright, forcibly suppressing the excitement and joy in his heart, and hurriedly replied: "Okay." ”
After speaking, he thought of something again, and Cao Jinhua asked respectfully: "Mr. Ma, how do you arrange the Epoch Processing Factory?"
The Epoch Processing Factory is the first place where Cao Jinhua officially served as the general manager of the processing plant, and after several years of painstaking management, it has become Cao Jinhua's own place, and has also cultivated a group of teams.
"The headquarters will send someone to take over, and you just need to arrange and take care of the daily work. ”
The phone hung up, Cao Jinhua was a little disappointed, and if someone else came over, it meant that his control over this place would become weaker and weaker over time. Thinking of the headquarters building, Cao Jinhua's whole person began to tremble slightly, his fists clenched and his face flushed, and a pair of eyes burned with flames.
It's been twenty years, and I'm finally going to enter that building.
Although it was a few years later than he expected, Cao Jinhua didn't care, as long as he could get in, he would definitely not come out like someone.
Thinking of someone, Cao Jinhua's eyes were even more fireful, and a strong impulse rose in his chest, eager to put on his wings and fly into that building immediately to command Fang Xuan.
I can't help but think of various images, each of which is the protagonist himself, and all of them are highlight moments......
"Phew...... Wow...... Wow. ”
The fantasy was interrupted by a knock on the door, Cao Jinhua woke up violently, quickly calmed down his excitement, and only after his facial expression returned to calm down did he let the person outside the door in.
The assistant pushed the door in, looked at Cao Jinhua with concern, and reminded in a low voice: "Mr. Cao, it's time to get off work." ”
Cao Jinhua nodded lightly, looked at his assistant, a complicated look flashed in his eyes, and after hesitating for a few seconds, he smiled, "Xiao Chen, do you want to change your working environment?"
Assistant Xiao Chen has not been with Cao Jinhua for a long time, but he has been with him for more than three years. I don't know much about Cao Jinhua's usual style, and when he heard Cao Jinhua's words, Xiao Chen was directly stunned, and then his face showed a trace of panic, and he hesitated and said, "Mr. Cao, did I do something wrong?"
Xiao Chen's panic was beyond Cao Jinhua's expectations, but he quickly reacted, and Xiao Chen was afraid that he had misunderstood. Gently shaking his head and smiling comfortingly, "No, I mean would you like to change the working environment with me." ”
Changing work environments together?
Xiao Chen is not stupid, and immediately showed surprise when he heard this, "Mr. Cao, are you going to the headquarters?"
Cao Jinhua smiled but did not speak.
Xiao Chen nodded hurriedly and said quickly: "I am willing, it is my honor to continue to study with Mr. Cao." ”
Cao Jinhua got up slowly, and while sorting out his clothes, he instructed Xiao Chen: "Let's go to dinner first, and invite Vice President Liu to come over after eating." ”
Book Keju Reading Website: